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7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

How NOT to design the perfect fundraising campaign

iMarketSmart

Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | .

Would You Approve This Campaign?

The Agitator

PROBLEM: Overall there are currently 120,000 men, women and children waiting for an organ donation, and roughly 8,000 of those people, about 22 per day, die each year because they won’t receive the organs they need in time.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach.

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? .

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns

One way to avoid a failed capital campaign

Fundraising Coach

Recently, I've been getting a lot of questions about capital campaigns. Others are looking at a campaign like a "Hail Mary" pass - a last ditch effort to raise needed funds to operate day-to-day. Or will you go ahead with the campaign anyway because this opportunity is so good?"

Shifting from Campaign to Cause

SocialButterfly

“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what?

How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. These campaigns have the potential to raise huge sums of money in a short period of time. The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.

4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns.

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

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MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns s the season of St.

Paper 56

What Your Social Fundraising Campaign Is Missing

Nonprofit Marketing Blog

These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list. The ultimate success of your campaign hinges on one key factor: personality.

P2P 38

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009.

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign.

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3 reasons to run an OPT-OUT campaign

iMarketSmart

I said you should run an OPT-OUT campaign. Not an opt-in campaign. The post 3 reasons to run an OPT-OUT campaign appeared first on MarketSmart |. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.

6 Simple Steps for Successful Campaign Planning

Nonprofit Marketing Blog

Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful plan. Inspired by the new guide, here are six key steps to putting your campaign plan together: 1.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Similarly, set a 5 to 8 week period for your campaign to focus everyone's attention, avoid the “fizzle” or fatigue factor, and to set achievable weight loss goals of 1-2 pounds (0.5-1kg) a week for participants. meet the demand the campaign is generating ).

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns?

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. and it seems that’s a lesson that several current presidential campaigns still need to learn.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). This radical campaign moved me hugely, and motivated me to both tell my friends and family about it a nd learn more about TS.

Kick-ass Kickstarter campaigns

ImpactMax

Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

Activating Your Cause Marketing Campaign

Cause Related Marketing

At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Improve Your Email Campaigns

The Agitator

I suppose at this point in December you’ve already pulled out all the stops with respect to your online fundraising. One group I support (maybe having second thoughts!) has already sent me four email appeals as of December 10th. I’m sure more are to follow until I relent and give!

Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll I’ll tackle the question from the perspective of the nonprofit today, the agency on Tuesday and the sponsor next Thursday.NonprofitsIf your nonprofit is like most of your peers you probably put everybody who was even remotely connected to the project in a room and hash it out until everyone’s eyes bleed. However.

Do you need help planning a #GivingTuesday campaign?

J Campbell Social Marketing

I have designed this special #GivingTuesday Campaign Planning Package , just for nonprofits like yours! The deadline to start planning a successful #GivingTuesday campaign is FAST approaching. Will it take away from our annual fund or end-of-year giving campaigns?