INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. MORE
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget. MORE
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? The average crowdfunding campaign raises $7,000. However, just as many crowdfunding campaigns fizzle out or go nowhere. MORE
How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. MORE
They talk about having a theme for the campaign. Mostly campaigns center on valence issues, unless there is a wedge strategy going on, where you try to show how you are different from your opponent, and get people on your side. Campaign expenditures are strong predictor for success. MORE
Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody. MORE
Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance MORE
Check out my Master Class featuring a step-by-step guide to preparing for #GivingTuesday, some inspiring ideas and examples, and a Done-For-You Campaign Calendar to pull it all together quickly.). Enable text-to-give campaigns. MORE
In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word. MORE
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns MORE
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Once you're ready to start planning an annual giving campaign, download this guide to help you get started! MORE
Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles. MORE
These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. MORE
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. MORE
Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". guest post nonprofit campaigns social media MORE
You should use every event and campaign as a learning experience. Your event or campaign is officially over and it was incredible. They not only can help you close up your campaign, but also get a leg up on your next one. Gary Wohlfeill. MORE
We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent. MORE
With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. MORE
This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns. Hey, everybody. Welcome. MORE
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis. MORE
This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today! MORE
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. MORE
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach. MORE
Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. All this is why you need a multichannel campaign with a series of asks. That said, I do recommend starting your year-end campaign sooner than later. MORE
I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. Here are 126 email subject line ideas to fuel your copywriting and campaign creativity. Giving Tuesday is coming on Nov. Are you ready? MORE
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar. MORE
Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. But it’s called a comprehensive campaign. MORE
Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach. MORE
As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. MORE
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums. MORE
Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. MORE
For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It! MORE
This is part two of our interview with Andrea Kihlstedt, a national expert on Capital Campaigns, and co-founder of Capital Campaign Masters. Mazarine Treyz: I’ve heard that it’s important to at least have the money pledged before going live with a capital campaign. MORE
Potential donors need a way to remember December 2, and a reason to visit your campaign website to give. Maybe you can even have a matching campaign tied to how many people donate after “completing” the story. More #GivingTuesday Guidance: Get our free guide to launching your #GivingTuesday campaign. Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits. MORE
Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. So, how can you prepare your nonprofit for a successful Giving Tuesday campaign? MORE
Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them. MORE
Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. MORE
In reality, planning for and launching a wildly successful nonprofit crowdfunding campaign involves preparation, creativity, organization, and coordination. . I’ve written about crowdfunding on this blog before, see 15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums. MORE
That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. Happy Holidays! We love our readers and think you deserve some goodies. MORE
Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. MORE
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what? MORE
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015. MORE
Campaign Related Topics EveryAction
DECEMBER 4, 2018
With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.
EveryAction
OCTOBER 18, 2018
As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1.
EveryAction
AUGUST 29, 2018
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Once you're ready to start planning an annual giving campaign, download this guide to help you get started!
EveryAction
JUNE 5, 2015
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.
EveryAction
FEBRUARY 21, 2017
Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance
EveryAction
OCTOBER 2, 2018
This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today!
EveryAction
MAY 4, 2016
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns
EveryAction
NOVEMBER 5, 2018
Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.
J Campbell Social Marketing
NOVEMBER 27, 2017
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? The average crowdfunding campaign raises $7,000. However, just as many crowdfunding campaigns fizzle out or go nowhere.
Getting Attention
JULY 11, 2012
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.
Wild Woman Fundraising
SEPTEMBER 13, 2016
Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. But it’s called a comprehensive campaign.
SocialButterfly
SEPTEMBER 8, 2012
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what?
Ann Green
OCTOBER 23, 2018
Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. All this is why you need a multichannel campaign with a series of asks. That said, I do recommend starting your year-end campaign sooner than later.
Wild Woman Fundraising
SEPTEMBER 11, 2016
This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns. Hey, everybody. Welcome.
EveryAction
JUNE 17, 2015
Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". guest post nonprofit campaigns social media
J Campbell Social Marketing
OCTOBER 16, 2017
Check out my Master Class featuring a step-by-step guide to preparing for #GivingTuesday, some inspiring ideas and examples, and a Done-For-You Campaign Calendar to pull it all together quickly.). Enable text-to-give campaigns.
Wild Woman Fundraising
SEPTEMBER 12, 2016
This is part two of our interview with Andrea Kihlstedt, a national expert on Capital Campaigns, and co-founder of Capital Campaign Masters. Mazarine Treyz: I’ve heard that it’s important to at least have the money pledged before going live with a capital campaign.
A Small Change
JANUARY 6, 2010
Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.
EveryAction
NOVEMBER 30, 2015
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.
Kivi's Nonprofit Communications Blog
OCTOBER 19, 2017
I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. Here are 126 email subject line ideas to fuel your copywriting and campaign creativity. Giving Tuesday is coming on Nov. Are you ready?
Wild Woman Fundraising
SEPTEMBER 21, 2015
They talk about having a theme for the campaign. Mostly campaigns center on valence issues, unless there is a wedge strategy going on, where you try to show how you are different from your opponent, and get people on your side. Campaign expenditures are strong predictor for success.
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2015
Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.
ImpactMax
FEBRUARY 15, 2013
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.
Getting Attention
MAY 22, 2013
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.
Kivi's Nonprofit Communications Blog
JANUARY 17, 2018
You should use every event and campaign as a learning experience. Your event or campaign is officially over and it was incredible. They not only can help you close up your campaign, but also get a leg up on your next one. Gary Wohlfeill.
Kivi's Nonprofit Communications Blog
NOVEMBER 4, 2015
Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.
Kivi's Nonprofit Communications Blog
MAY 11, 2017
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis.
Getting Attention
MARCH 28, 2012
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.
EveryAction
AUGUST 28, 2017
In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word.
NonProfit Branding
AUGUST 27, 2013
Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles.
Kivi's Nonprofit Communications Blog
MARCH 2, 2017
Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns.
J Campbell Social Marketing
MARCH 12, 2018
In reality, planning for and launching a wildly successful nonprofit crowdfunding campaign involves preparation, creativity, organization, and coordination. . I’ve written about crowdfunding on this blog before, see 15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign.
Getting Attention
NOVEMBER 13, 2014
Potential donors need a way to remember December 2, and a reason to visit your campaign website to give. Maybe you can even have a matching campaign tied to how many people donate after “completing” the story. More #GivingTuesday Guidance: Get our free guide to launching your #GivingTuesday campaign. Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.
Getting Attention
SEPTEMBER 19, 2013
Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2014
That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. Happy Holidays! We love our readers and think you deserve some goodies.
J Campbell Social Marketing
MAY 6, 2014
These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.
J Campbell Social Marketing
JUNE 7, 2017
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.
J Campbell Social Marketing
SEPTEMBER 17, 2015
How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.
J Campbell Social Marketing
MAY 24, 2017
For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!
A Small Change
FEBRUARY 9, 2009
We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent.
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