If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. MORE
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget. MORE
So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation. MORE
Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | . MORE
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . MORE
How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. MORE
If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign). MORE
Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody. MORE
Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance MORE
Similarly, set a 5 to 8 week period for your campaign to focus everyone's attention, avoid the “fizzle” or fatigue factor, and to set achievable weight loss goals of 1-2 pounds (0.5-1kg) a week for participants. meet the demand the campaign is generating ). MORE
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns MORE
We turn again to the icon campaign only this time an all-electronic version.It’s Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns s the season of St. MORE
These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. MORE
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. MORE
That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). This radical campaign moved me hugely, and motivated me to both tell my friends and family about it a nd learn more about TS. MORE
PROBLEM: Overall there are currently 120,000 men, women and children waiting for an organ donation, and roughly 8,000 of those people, about 22 per day, die each year because they won’t receive the organs they need in time. MORE
Recently, I've been getting a lot of questions about capital campaigns. Others are looking at a campaign like a "Hail Mary" pass - a last ditch effort to raise needed funds to operate day-to-day. Or will you go ahead with the campaign anyway because this opportunity is so good?" MORE
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis. MORE
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. MORE
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach. MORE
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar. MORE
Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. So it’s no surprise that the arguments prospective donors hear about why they should support a campaign are highly rational, logical, […]. MORE
Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach. MORE
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared. MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums. MORE
Are you ready for a capital campaign? Click here to access the ultimate guide to conduct a sensational capital campaign. The post 4 great reasons to hire a capital campaign consultant appeared first on MarketSmart, LLC |. Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultant MORE
Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. and it seems that’s a lesson that several current presidential campaigns still need to learn. MORE
Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. MORE
For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It! MORE
I said you should run an OPT-OUT campaign. Not an opt-in campaign. The post 3 reasons to run an OPT-OUT campaign appeared first on MarketSmart |. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog. MORE
Potential donors need a way to remember December 2, and a reason to visit your campaign website to give. Maybe you can even have a matching campaign tied to how many people donate after “completing” the story. More #GivingTuesday Guidance: Get our free guide to launching your #GivingTuesday campaign. Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits. MORE
Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful plan. Inspired by the new guide, here are six key steps to putting your campaign plan together: 1. MORE
These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list. The ultimate success of your campaign hinges on one key factor: personality. MORE
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign. MORE
billion in 2012 to fund more than one million individual campaigns globally. These campaigns have the potential to raise huge sums of money in a short period of time. The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing. MORE
Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them. MORE
Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009. MORE
I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns? MORE
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums. MORE
These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? . MORE
Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! MORE
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what? MORE
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015. MORE
Campaign Related Topics EveryAction
FEBRUARY 21, 2017
Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance
iMarketSmart
JUNE 21, 2017
Are you ready for a capital campaign? Click here to access the ultimate guide to conduct a sensational capital campaign. The post 4 great reasons to hire a capital campaign consultant appeared first on MarketSmart, LLC |. Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultant
Getting Attention
MAY 22, 2013
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.
J Campbell Social Marketing
SEPTEMBER 17, 2015
How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.
Cause Related Marketing
MAY 6, 2011
If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).
The Agitator
AUGUST 7, 2016
PROBLEM: Overall there are currently 120,000 men, women and children waiting for an organ donation, and roughly 8,000 of those people, about 22 per day, die each year because they won’t receive the organs they need in time.
J Campbell Social Marketing
MAY 6, 2014
These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.
Getting Attention
SEPTEMBER 19, 2013
Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach.
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2015
Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.
Kivi's Nonprofit Communications Blog
MARCH 2, 2017
Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns.
J Campbell Social Marketing
APRIL 27, 2016
These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? .
EveryAction
MAY 4, 2016
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns
SocialButterfly
SEPTEMBER 8, 2012
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what?
J Campbell Social Marketing
FEBRUARY 25, 2014
billion in 2012 to fund more than one million individual campaigns globally. These campaigns have the potential to raise huge sums of money in a short period of time. The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing.
Getting Attention
MARCH 28, 2012
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.
EveryAction
JUNE 5, 2015
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.
Kivi's Nonprofit Communications Blog
NOVEMBER 4, 2015
Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.
J Campbell Social Marketing
MAY 24, 2017
For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!
Kivi's Nonprofit Communications Blog
MAY 11, 2017
If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis.
Cause Related Marketing
MARCH 20, 2008
We turn again to the icon campaign only this time an all-electronic version.It’s Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns s the season of St.
Kivi's Nonprofit Communications Blog
MARCH 10, 2016
Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!
Nonprofit Marketing Blog
JULY 31, 2015
These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list. The ultimate success of your campaign hinges on one key factor: personality.
Fundraising Coach
APRIL 27, 2016
Recently, I've been getting a lot of questions about capital campaigns. Others are looking at a campaign like a "Hail Mary" pass - a last ditch effort to raise needed funds to operate day-to-day. Or will you go ahead with the campaign anyway because this opportunity is so good?"
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.
SocialButterfly
FEBRUARY 8, 2012
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.
Cause Related Marketing
APRIL 5, 2011
Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009.
Getting Attention
JULY 11, 2012
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.
Kivi's Nonprofit Communications Blog
DECEMBER 28, 2015
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .
J Campbell Social Marketing
JUNE 7, 2017
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.
EveryAction
NOVEMBER 30, 2015
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.
Cause Related Marketing
MAY 9, 2011
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign.
Nonprofit Marketing Blog
AUGUST 5, 2014
Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful plan. Inspired by the new guide, here are six key steps to putting your campaign plan together: 1.
Social Marketing and Social Change
MARCH 25, 2013
Similarly, set a 5 to 8 week period for your campaign to focus everyone's attention, avoid the “fizzle” or fatigue factor, and to set achievable weight loss goals of 1-2 pounds (0.5-1kg) a week for participants. meet the demand the campaign is generating ).
Kivi's Nonprofit Communications Blog
APRIL 20, 2012
I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns?
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2011
Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. and it seems that’s a lesson that several current presidential campaigns still need to learn.
Getting Attention
JUNE 27, 2013
That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). This radical campaign moved me hugely, and motivated me to both tell my friends and family about it a nd learn more about TS.
ImpactMax
FEBRUARY 15, 2013
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.
Cause Related Marketing
MAY 13, 2011
So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.
iMarketSmart
AUGUST 31, 2015
I said you should run an OPT-OUT campaign. Not an opt-in campaign. The post 3 reasons to run an OPT-OUT campaign appeared first on MarketSmart |. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.
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