2018's Best Giving Tuesday Campaigns

EveryAction

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Once you're ready to start planning an annual giving campaign, download this guide to help you get started!

4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. What are some of your favorite #RESIST campaigns? campaigns #resistance

GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today!

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Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? The average crowdfunding campaign raises $7,000. However, just as many crowdfunding campaigns fizzle out or go nowhere.

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

Here are the tools you should have in your capital campaign toolbox

Wild Woman Fundraising

Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. But it’s called a comprehensive campaign.

Shifting from Campaign to Cause

SocialButterfly

“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. Because even once you reach someone with your campaign, then what?

Why You Need a Multichannel Fundraising Campaign

Ann Green

Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. All this is why you need a multichannel campaign with a series of asks. That said, I do recommend starting your year-end campaign sooner than later.

INTERVIEW: Starting your capital campaign with Andrea Kihlstedt

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns. Hey, everybody. Welcome.

The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 1]

EveryAction

Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". guest post nonprofit campaigns social media

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Check out my Master Class featuring a step-by-step guide to preparing for #GivingTuesday, some inspiring ideas and examples, and a Done-For-You Campaign Calendar to pull it all together quickly.). Enable text-to-give campaigns.

How much money should you have pledged before you go live with your crowdfunding or capital campaign?

Wild Woman Fundraising

This is part two of our interview with Andrea Kihlstedt, a national expert on Capital Campaigns, and co-founder of Capital Campaign Masters. Mazarine Treyz: I’ve heard that it’s important to at least have the money pledged before going live with a capital campaign.

Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Kivi's Nonprofit Communications Blog

I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. Here are 126 email subject line ideas to fuel your copywriting and campaign creativity. Giving Tuesday is coming on Nov. Are you ready?

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Book Review: Campaign Craft

Wild Woman Fundraising

They talk about having a theme for the campaign. Mostly campaigns center on valence issues, unless there is a wedge strategy going on, where you try to show how you are different from your opponent, and get people on your side. Campaign expenditures are strong predictor for success.

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9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.

Kick-ass Kickstarter campaigns

ImpactMax

Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

What to Do Now That Your Fundraising Campaign Is Over

Kivi's Nonprofit Communications Blog

You should use every event and campaign as a learning experience. Your event or campaign is officially over and it was incredible. They not only can help you close up your campaign, but also get a leg up on your next one. Gary Wohlfeill.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

EveryAction

In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word.

NONPROFIT BRANDING: Donor Forced Cancellation of Capital Campaign!

NonProfit Branding

Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns.

Crowdfunding for Nonprofits: 5 Stories to Tell In Your Fundraising Campaign

J Campbell Social Marketing

In reality, planning for and launching a wildly successful nonprofit crowdfunding campaign involves preparation, creativity, organization, and coordination. . I’ve written about crowdfunding on this blog before, see 15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign.

5 Storytelling Tips for Your #GivingTuesday Campaign

Getting Attention

Potential donors need a way to remember December 2, and a reason to visit your campaign website to give. Maybe you can even have a matching campaign tied to how many people donate after “completing” the story. More #GivingTuesday Guidance: Get our free guide to launching your #GivingTuesday campaign. Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach.

Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. Happy Holidays! We love our readers and think you deserve some goodies.

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Campaign Constipation

A Small Change

We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent.