Top 10 Capital Campaign Mistakes Revealed


Failure to build an appropriate campaign leadership team. Failure to invest the necessary budget for staff and resources needed to achieve the campaign goal. Failure to keep the annual fund campaign going even while the capital campaign runs its course.

10 Ways to Use Visual Storytelling In Your #GivingTuesday Campaign

J Campbell Social Marketing

Get my free #GivingTuesday Campaign Checklist here! . Here are 10 ways you can use visual storytelling in your GivingTuesday and year-end campaign . is fantastic for virtual storytelling campaigns! Use Exposure to focus donor attention on a specific story or campaign.


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4 Free Campaign Tools You're Probably Forgetting


nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit from Julia Campbell.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Once you have planned and launched your online fundraising campaign, what happens now? How do you revamp and rework your dying campaign to make it more successful? . Here are five common reasons that an online fundraising campaign may not be raising money like it should. Want a detailed, step-by-step guide to planning and launching an emergency nonprofit crowdfunding campaign? Crowdfunding campaigns raise money for a specific project.

2018's Best Giving Tuesday Campaigns


With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Best Social Media Campaign: Woodstock Sanctuary. Check out the whole page to see a great example of a microsite that can be used for multiple fundraising campaigns.

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5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns


Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.

Why your capital campaign feasibility study could be leaving a lot of money on the table.


I think most campaign feasibility studies leave a ton of money on the table. Then, you make a decision on whether or not to go forward with the campaign. In other words, use your capital campaign feasibility study for more than just determining whether or not to go ahead with the campaign. So why not think about your capital campaign feasibility study from your donor’s perspective? MORE ON CAPITAL CAMPAIGNS CAN BE FOUND HERE: FREE Recorded Webinar.

3 Ideas for Engagement Campaigns That Are Truly Strategic

Kivi's Nonprofit Communications Blog

But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. They are already aware of your organization and issues at some level, so how about a campaign that would help them go deeper?

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Should My Nonprofit Start a #GivingTuesdayNow Campaign on May 5?

J Campbell Social Marketing

I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What kinds of campaigns are running? GivingTuesdayNow Campaign Assessment – Should We Participate? . 2) What would be the purpose of a new campaign? 3) Can #GivingTuesdayNow augment a campaign we are already planning? .

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too


As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns ( see chart ). Campaign power squared. I urge you to experiment with developing a tagline for your next advocacy campaign.

How to Replace Your Biggest Event with an Online Campaign

Mission Minded

How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising

Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of dollars and spread awareness of their cause. The average crowdfunding campaign raises $7,000. Choose your Campaign Hub.

Main Ingredients to a Nonprofit Digital Campaign


Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign. Here comes the star of the meal: your campaign's donation page. campaigns

Your Next Digital Campaign: How to Plan

Mission Minded

Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability.

4 great reasons to hire a capital campaign consultant


Are you ready for a capital campaign? Click here to access the ultimate guide to conduct a sensational capital campaign. The post 4 great reasons to hire a capital campaign consultant appeared first on MarketSmart, LLC |. Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultant

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

GUIDE: Voter Registration Campaigns for Nonprofits


This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today! For more tips on navigating legal boundaries and planning a full campaign, download the complete guide below!

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#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

Whether or not you raised money on GivingTuesday, if you participated and created a campaign, you most likely brought some fresh faces into your community. My top tips for wrapping up a successful GivingTuesday campaign: . My advice for your next GivingTuesday campaign (or year-end): .

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How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Tips for launching easy social campaigns. More resources: The Ultimate Giving Tuesday Campaign Checklist. How to Promote Your #GivingTuesday Campaign To Get More Buzz. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell.

How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign! In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. How to use storytelling to get people to pay attention to your campaign. Battle-tested tools and apps to create great visuals and videos to promote the campaign.

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The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 1]


Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign.

Campaign Constipation

A Small Change

We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent.

Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Join us this Thursday for a brand new webinar – Seven Great Online Marketing Campaigns Every Nonprofit Can Run – and learn how to publish these types of online marketing campaigns: Email list building campaigns Search engine optimization campaigns Campaigns to build trust and loyalty Donor-centered content marketing campaigns Content marketing for thought leadership Service-oriented content marketing campaigns Eye-opening content marketing campaigns that bring awareness.

How NOT to design the perfect fundraising campaign


Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | . Fundraising Major Giving Planned Giving best practices for fundraising capital campaigns designing a fundraising campaign fundraising campaigns major donor fundraising planned gift marketing

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Capital Campaigns for the 21st Century

Fundraising Coach

Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. Nonprofit leaders can now search for training, tips, and even connect with others as they try to conduct capital campaigns. Unfortunately, most capital campaign training is still stuck in the 20th century. We're bringing fundraising expert Amy Eisenstein and capital campaign maven Andrea Kihlstedt in to tell us just that!

Campaign Volunteer Recruitment

A Small Change

Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving.

Kick-ass Kickstarter campaigns


Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. One big lesson I came away with is that any crowd-funding campaign is going to require a significant amount of time, planning, and organization (not to mention creativity and knowledge of your target donor audience).and

Shifting from Campaign to Cause


“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. “Marketing campaigns are not about winning awards for creative, building the flashiest websites, gaming Google for higher rankings, generating mounds of media coverage, or negotiating the lowest ost per thousand (CPM) in order to interrupt the largest audience.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

Campaign Volunteer Recruitment

A Small Change

Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving.

3 Key Elements of a Digital Campaign Plan


Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.

NONPROFIT BRANDING: Donor Forced Cancellation of Capital Campaign!

NonProfit Branding

Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles. And a surprise: Principle 1: Before engaging with a major gift prospect, estimate capacity. Principle 2: Be sure to recommend an amount before the prospect make his or her own decision. Principle 3: No matter the capacity, [.].

Why Your Capital Campaign Needs a New Communications Plan NOW

Mission Minded

The post Why Your Capital Campaign Needs a New Communications Plan NOW appeared first on Mission Minded. Blog Capital Campaign Independent Schools Nonprofit Communications Nonprofit FundraisingYou did your feasibility study. You partnered with your lead donors. You planned for everything. But not this. Whether you.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. Because Giving Tuesday is a key giving day for many in the nonprofit fundraising calendar, organizations that send a significant volume of email around these days typically have a higher average donation amount per email during that campaign, and are likely losing even more money than they realize due to low email deliverability.

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One of the Best Campaign Messages Ever (Case Study)

Getting Attention

Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. MN United lucked out on this one: Chan Poling—a passionate supporter of the Minnesota same-sex marriage campaign and former lead singer of 80s new wave band, The Suburbs— contacted MN United to invite the organization to use his eponymous song just as the campaign was heating up. Go ahead.

INSPIRATION: Social Media Campaigns That Work

Non Profit Marketing 360

Mashable offers six examples of successful social media campaigns, using a variety of platforms and techniques. Advocacy Campaigns Donor Acquisition Nonprofit Social Media campaign case study

Launching Campaigns a Week or More Ahead of Giving Tuesday

Kivi's Nonprofit Communications Blog

But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and using the day as the campaign deadline rather than as a campaign launch. I’m sharing three examples (all from animal nonprofits coincidentally) of emails I have received already, with very clear asks to give now — a week or more early — on a Giving Tuesday campaign donation page.

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Here are the 5 most inspiring nonprofit campaigns that I found – use them as inspiration for your next fundraising campaign!

Get a Head Start on Your Year-End Fundraising Campaign

Ann Green

If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can also use this for fundraising campaigns at other times of the year. I know it will be hard this year, but you still need to run a campaign.