Expert insights. Personalized for you.
Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving. MORE
Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving. MORE
Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded. MORE
As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Therefore, you should use donor-centric messaging in your marketing campaigns. MORE
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. One big lesson I came away with is that any crowd-funding campaign is going to require a significant amount of time, planning, and organization (not to mention creativity and knowledge of your target donor audience).and MORE
Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | . Fundraising Major Giving Planned Giving best practices for fundraising capital campaigns designing a fundraising campaign fundraising campaigns major donor fundraising planned gift marketing MORE
These campaigns will attract people to your cause and keep them engaged, rather than you feeling like you are interrupting them or posting content no one really cares about. Webinar Details: Seven Great Online Marketing Campaigns Every Nonprofit Can Run. MORE
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of dollars and spread awareness of their cause. The average crowdfunding campaign raises $7,000. Choose your Campaign Hub. MORE
Once you have planned and launched your online fundraising campaign, what happens now? How do you revamp and rework your dying campaign to make it more successful? . Here are five common reasons that an online fundraising campaign may not be raising money like it should. MORE
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. MORE
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign. Here comes the star of the meal: your campaign's donation page. campaigns MORE
Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. MORE
Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles. And a surprise: Principle 1: Before engaging with a major gift prospect, estimate capacity. Principle 2: Be sure to recommend an amount before the prospect make his or her own decision. Principle 3: No matter the capacity, [.]. MORE
Failure to build an appropriate campaign leadership team. Failure to invest the necessary budget for staff and resources needed to achieve the campaign goal. Failure to keep the annual fund campaign going even while the capital campaign runs its course. MORE
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits! MORE
Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign. MORE
We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent. MORE
I think most campaign feasibility studies leave a ton of money on the table. Then, you make a decision on whether or not to go forward with the campaign. In other words, use your capital campaign feasibility study for more than just determining whether or not to go ahead with the campaign. So why not think about your capital campaign feasibility study from your donor’s perspective? MORE ON CAPITAL CAMPAIGNS CAN BE FOUND HERE: FREE Recorded Webinar. MORE
So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. MORE
With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Best Social Media Campaign: Woodstock Sanctuary. Check out the whole page to see a great example of a microsite that can be used for multiple fundraising campaigns. MORE
If you’re new to the world of digital fundraising but you’re ready to start your first campaign, you might feel like this is overwhelming. Before The Campaign. The first thing to think about is what type of campaign you’d like to run. Build Out Your Campaign . MORE
This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today! For more tips on navigating legal boundaries and planning a full campaign, download the complete guide below! MORE
Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Tips for launching easy social campaigns. More resources: The Ultimate Giving Tuesday Campaign Checklist. How to Promote Your #GivingTuesday Campaign To Get More Buzz. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell. MORE
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach. MORE
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar. MORE
As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends MORE
Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. Nonprofit leaders can now search for training, tips, and even connect with others as they try to conduct capital campaigns. Unfortunately, most capital campaign training is still stuck in the 20th century. We're bringing fundraising expert Amy Eisenstein and capital campaign maven Andrea Kihlstedt in to tell us just that! MORE
How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising MORE
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns ( see chart ). Campaign power squared. I urge you to experiment with developing a tagline for your next advocacy campaign. MORE
In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign. 4) Provide and update on a client and encourage people to read more on your campaign website. My storytelling course for nonprofits is OPEN! MORE
Are you ready for a capital campaign? Click here to access the ultimate guide to conduct a sensational capital campaign. The post 4 great reasons to hire a capital campaign consultant appeared first on MarketSmart, LLC |. Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultant MORE
Get my free #GivingTuesday Campaign Checklist here! . Here are 10 ways you can use visual storytelling in your GivingTuesday and year-end campaign . is fantastic for virtual storytelling campaigns! Use Exposure to focus donor attention on a specific story or campaign. MORE
But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. They are already aware of your organization and issues at some level, so how about a campaign that would help them go deeper? MORE
Join us on June 30th for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”. The post Webinar: A Fresh Formula for Capital Campaign Success appeared first on Mission Minded. MORE
Learn how you can focus your school admissions campaign for maximum effectiveness and appeal in 2021/22. The post 3 Musts for an Admissions Campaign that Breaks Through This Year appeared first on Mission Minded. Blog Capital Campaign Independent Schools MORE
This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign! In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. How to use storytelling to get people to pay attention to your campaign. Battle-tested tools and apps to create great visuals and videos to promote the campaign. MORE
But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and using the day as the campaign deadline rather than as a campaign launch. WWF is also doing a week-long campaign — I received the first Giving Email yesterday. MORE
But before you delete anyone from your list, we recommend running a re-engagement campaign first. If you want to see examples and learn more, take our free online course Creating an Email Re-Engagement Campaign. Time and time again we have implored you keep a clean, healthy email list. MORE
Whether or not you raised money on GivingTuesday, if you participated and created a campaign, you most likely brought some fresh faces into your community. My top tips for wrapping up a successful GivingTuesday campaign: . My advice for your next GivingTuesday campaign (or year-end): . MORE
Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign. A social media marketing campaign is complementary to but more laser-focused than your regular, daily social media posting and community-building work. MORE
Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. MORE
I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What kinds of campaigns are running? MORE
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. “Marketing campaigns are not about winning awards for creative, building the flashiest websites, gaming Google for higher rankings, generating mounds of media coverage, or negotiating the lowest ost per thousand (CPM) in order to interrupt the largest audience. MORE
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns. MORE
Campaign Related Topics J Campbell Social Marketing
JUNE 1, 2021
In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign. 4) Provide and update on a client and encourage people to read more on your campaign website. My storytelling course for nonprofits is OPEN!
Kivi's Nonprofit Communications Blog
JUNE 17, 2021
But before you delete anyone from your list, we recommend running a re-engagement campaign first. If you want to see examples and learn more, take our free online course Creating an Email Re-Engagement Campaign. Time and time again we have implored you keep a clean, healthy email list.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
OCTOBER 27, 2020
Get my free #GivingTuesday Campaign Checklist here! . Here are 10 ways you can use visual storytelling in your GivingTuesday and year-end campaign . is fantastic for virtual storytelling campaigns! Use Exposure to focus donor attention on a specific story or campaign.
J Campbell Social Marketing
APRIL 9, 2020
Once you have planned and launched your online fundraising campaign, what happens now? How do you revamp and rework your dying campaign to make it more successful? . Here are five common reasons that an online fundraising campaign may not be raising money like it should.
J Campbell Social Marketing
APRIL 16, 2020
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Mission Minded
JUNE 21, 2021
Join us on June 30th for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”. The post Webinar: A Fresh Formula for Capital Campaign Success appeared first on Mission Minded.
EveryAction
JUNE 5, 2015
nonprofit campaigns campaignsImagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.
Kivi's Nonprofit Communications Blog
AUGUST 6, 2020
But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. They are already aware of your organization and issues at some level, so how about a campaign that would help them go deeper?
iMarketSmart
OCTOBER 26, 2020
Failure to build an appropriate campaign leadership team. Failure to invest the necessary budget for staff and resources needed to achieve the campaign goal. Failure to keep the annual fund campaign going even while the capital campaign runs its course.
EveryAction
DECEMBER 4, 2018
With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Best Social Media Campaign: Woodstock Sanctuary. Check out the whole page to see a great example of a microsite that can be used for multiple fundraising campaigns.
J Campbell Social Marketing
APRIL 20, 2020
I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What kinds of campaigns are running?
EveryAction
AUGUST 29, 2018
Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.
J Campbell Social Marketing
APRIL 22, 2021
If you’re new to the world of digital fundraising but you’re ready to start your first campaign, you might feel like this is overwhelming. Before The Campaign. The first thing to think about is what type of campaign you’d like to run. Build Out Your Campaign .
iMarketSmart
JULY 16, 2019
I think most campaign feasibility studies leave a ton of money on the table. Then, you make a decision on whether or not to go forward with the campaign. In other words, use your capital campaign feasibility study for more than just determining whether or not to go ahead with the campaign. So why not think about your capital campaign feasibility study from your donor’s perspective? MORE ON CAPITAL CAMPAIGNS CAN BE FOUND HERE: FREE Recorded Webinar.
J Campbell Social Marketing
JULY 21, 2020
Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign. A social media marketing campaign is complementary to but more laser-focused than your regular, daily social media posting and community-building work.
Mission Minded
MAY 12, 2020
How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising
Kivi's Nonprofit Communications Blog
MAY 4, 2020
These campaigns will attract people to your cause and keep them engaged, rather than you feeling like you are interrupting them or posting content no one really cares about. Webinar Details: Seven Great Online Marketing Campaigns Every Nonprofit Can Run.
Getting Attention
JULY 11, 2012
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns ( see chart ). Campaign power squared. I urge you to experiment with developing a tagline for your next advocacy campaign.
EveryAction
OCTOBER 18, 2018
As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends
J Campbell Social Marketing
NOVEMBER 27, 2017
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of dollars and spread awareness of their cause. The average crowdfunding campaign raises $7,000. Choose your Campaign Hub.
Mission Minded
OCTOBER 29, 2020
Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.
A Small Change
JANUARY 6, 2010
Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.
EveryAction
MAY 4, 2016
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign. Here comes the star of the meal: your campaign's donation page. campaigns
iMarketSmart
JUNE 21, 2017
Are you ready for a capital campaign? Click here to access the ultimate guide to conduct a sensational capital campaign. The post 4 great reasons to hire a capital campaign consultant appeared first on MarketSmart, LLC |. Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultant
Kivi's Nonprofit Communications Blog
NOVEMBER 26, 2019
But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and using the day as the campaign deadline rather than as a campaign launch. WWF is also doing a week-long campaign — I received the first Giving Email yesterday.
Getting Attention
MAY 22, 2013
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.
J Campbell Social Marketing
DECEMBER 3, 2020
Whether or not you raised money on GivingTuesday, if you participated and created a campaign, you most likely brought some fresh faces into your community. My top tips for wrapping up a successful GivingTuesday campaign: . My advice for your next GivingTuesday campaign (or year-end): .
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2020
So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability.
EveryAction
OCTOBER 2, 2018
This makes voter registration campaigns an ideal way to set foot into the world of civic engagement. For full instructions on running voter registration and other types of civic engagement campaigns, download our nonprofit guide today! For more tips on navigating legal boundaries and planning a full campaign, download the complete guide below!
EveryAction
JUNE 17, 2015
Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign.
iMarketSmart
NOVEMBER 30, 2015
Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | . Fundraising Major Giving Planned Giving best practices for fundraising capital campaigns designing a fundraising campaign fundraising campaigns major donor fundraising planned gift marketing
A Small Change
FEBRUARY 9, 2009
We have all been there when we are in the middle of a campaign or plan and everything slows down to a crawl. When I find that internal forces are blocking a campaign from moving forward I find that short strategic regular meetings have helped me push forward. I often use my agendas as my action plan so it will have actual steps from our development or campaign plan on it. When your campaign slows down more than anything else you need to be patient and persistent.
J Campbell Social Marketing
NOVEMBER 21, 2019
Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Tips for launching easy social campaigns. More resources: The Ultimate Giving Tuesday Campaign Checklist. How to Promote Your #GivingTuesday Campaign To Get More Buzz. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell.
Fundraising Coach
OCTOBER 23, 2018
Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. Nonprofit leaders can now search for training, tips, and even connect with others as they try to conduct capital campaigns. Unfortunately, most capital campaign training is still stuck in the 20th century. We're bringing fundraising expert Amy Eisenstein and capital campaign maven Andrea Kihlstedt in to tell us just that!
J Campbell Social Marketing
NOVEMBER 1, 2019
This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign! In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. How to use storytelling to get people to pay attention to your campaign. Battle-tested tools and apps to create great visuals and videos to promote the campaign.
A Small Change
APRIL 21, 2012
Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving.
ImpactMax
FEBRUARY 15, 2013
Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. One big lesson I came away with is that any crowd-funding campaign is going to require a significant amount of time, planning, and organization (not to mention creativity and knowledge of your target donor audience).and
SocialButterfly
SEPTEMBER 8, 2012
“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. “Marketing campaigns are not about winning awards for creative, building the flashiest websites, gaming Google for higher rankings, generating mounds of media coverage, or negotiating the lowest ost per thousand (CPM) in order to interrupt the largest audience.
Get Fully Funded
APRIL 5, 2021
As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Therefore, you should use donor-centric messaging in your marketing campaigns.
J Campbell Social Marketing
JUNE 7, 2017
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!
A Small Change
APRIL 21, 2012
Is it better to commit a campaign commmittee member to giving and a job description or engage them slowly? If you have volunteers that you can go to and ask to get heavily involved in campaign fundraising, it is always prefered to set high expectations from the start. The simple answer is yes. However, most organizations do not have a large quantity of major gifts level volunteers who are willing to invite there friends to join them in giving.
EveryAction
NOVEMBER 30, 2015
Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.
NonProfit Branding
AUGUST 27, 2013
Fundraising Uncategorized capital campaign fundraising nonprofit management Nonprofit marketing nonprofit stewardship She reached for her checkbook before they could discuss an amount. Another true fundraising story. With three principles. And a surprise: Principle 1: Before engaging with a major gift prospect, estimate capacity. Principle 2: Be sure to recommend an amount before the prospect make his or her own decision. Principle 3: No matter the capacity, [.].
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