Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

With its efforts in Cambodia, Saught's goal is to create a sustainable model that can be exported to other post-conflict countries. Saught works with existing organizations in Cambodia to acquire the raw materials and then turn them into desirable jewelry. The metals come from the Cambodia Mine Action Centre in Phnom Penh, which has a staff of 2400. But Missouri has 6 million citizens, while Cambodia has 15 million.

Messages Matter—More than Ever

Kivi's Nonprofit Communications Blog

Take Lotus Outreach International—we’d never know that this organization fights against child trafficking and exploitation, and for access to education, in Cambodia and India. ummmm…what do we do again? Ummmmm. We’ve all been there. As a matter of fact, it happened to me just yesterday. You’ve got just a few seconds to explain what your organization does and the “who cares,” but that’s not enough time to deliver your well-practiced elevator pitch.


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Great Opportunities for Nonprofit Marketers: Friday Futures

Getting Attention

Communications and Fundraising Manager , PEPY—Promoting Education, emPowering Youth (Siem Reap province, Cambodia). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Associate Director of Communications , SeriousFun Children’s Network (New York, NY). Chief of Development, Communications and Public Affairs , Child Care Aware of America (Arlington, VA).

Document Your Cause - Create Awareness Through Art

The Biddery Blog

Ta Prohm Temple, Angkor Wat, Cambodia 2007 During a dinner celebration for a mutual friend, I had a chance to talk to Mr. Joshua Liberman, a photographer who documents charitable causes for media awareness. Mr. Liberman recently returned from a journey to Cambodia in which he documented in photos the enduring spirit of the Cambodian people.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

Paper 68

BOGO Toothbrushes

Cause Related Marketing

So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’

The Power of Youth Philanthropy

Fundraising Breakthroughs

One New York high school student raised $57,000 to help build an elementary school in rural Cambodia. Nicholas D. Kristof writes in yesterday’s New York Times about how youth are rocking out with philanthropic endeavors. In a similar vein, two high school students in Massachusetts raised $420,000 to aid the people of Darfur. These “piggy-bank philanthropists,” as Mr. Kristof labels them, are inspiring. They demonstrate what creativity and drive can do to create real change in the world.

Youth 40

Knock it Out of the Park

Ann Green

This update gave specific examples about how bringing beehives to Honduras, goats to women farmers in Nepal, and chickens to Cambodia is making a difference for the families and communities in those countries. I’ve written a lot about the importance of nonprofit organizations communicating with their donors, but that’s not enough. You have to do it well. You have to knock it out of the park. Sadly, many organizations fail at this.

The very real danger of native eyes

Nonprofit Marketing Blog

Moving furniture, Cambodia-style. Years ago, when I was working as a journalist in Cambodia, a friend visited me in Phnom Penh. This travel blog photo’s source is TravelPod page: Phnom Penh. Photo by Eve and Nono. At a sidewalk cafe, we drank iced coffee and watched the passersby. A family of six perilously piled onto one motorbike cruised by. My friend stared wide-eyed at the balancing act. A pedicab passed with two pigs lounging in the passenger seat.

The 25 intelligent optimists of Ode

Nonprofit Marketing Blog

CARE was one of my first jobs and the need that really got me was what I saw in Cambodia and Madagascar. Ode Magazine has published a list of “25 intelligent optimists” and my hero Seth Godin (3,000 posts!) was kind enough to name me as one. You can read the article here. But more importantly, read about the other inspiring folks here. (PS PS - in the article my story is portrayed a little out of order - if only my life were that linear or logical.

What 8 out of 10 people will read - and what they won’t

Nonprofit Marketing Blog

I ended up with this: “We all have moments in life when we happen upon our calling, and mine was when I encountered a giant, smiling condom in Cambodia.&# Once upon a time, I worked at a small newspaper as a night editor and there was one task that always scared the heck out of me. It was the hardest part of the job: trying to write a snappy six word headline summarizing a complex political situation or critical news development at 2 a.m. The stakes were high.

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

If you want to say thanks, Beth is asking friends to help her send 53 students to school in Cambodia , which is where she adopted her two kids. I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer.

#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

They want to bring their grandchildren to build a Habitat for Humanity house, or to go on a trip with CARE to see their work in Haiti or Cambodia. Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for several large organizations.

You are a foreign correspondent

Nonprofit Marketing Blog

Like this from Madagascar and this from Cambodia.) Photo from the Guardian Weekly. This is classic Phnom Penh. Once upon a time, I lived in Africa and Asia, and that’s where I had the hardest, best job I’ve ever had. I was a foreign correspondent filing several stories a day, nearly every day, about an entire country. It was fascinating and challenging to try to grasp the raw essence of what was happening – and to make it accessible, relevant and irresistible to readers around the world.

On a personal note: A moment that shaped me

Nonprofit Marketing Blog

I was a correspondent for Reuters in Cambodia at the time, and I covered the story. I posted this on LinkedIn this week and thought I would share it with you. I was asked to write about what inspires me. I think “inspire” is perhaps not the right word given the tragedy I describe here. It was unspeakable. This is how it has shaped me, ever since. It held the fundamental lesson of life - one I should have known but just didn’t quite get till then.

Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

In my book I wrote about Jerry Sternin from Save the Children, whom I had the honor to meet years ago when I lived in Cambodia. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys. I’d like to push that concept a step further and talk about positive deviance.