Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Or, they may not see your fundraising email in their ever growing inbox. That said, I do recommend starting your year-end campaign sooner than later.

How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening.

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Go Multi-Channel for Better Year-End Success

Ann Green

Most of you are about ready to launch your year-end appeal. But your fundraising campaign will be more effective if you use a combination of these. Let them know that your year-end appeal is underway and they should receive a letter from you soon.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

But your fundraising campaign will be more effective if you use a combination of these. Let them know your year-end appeal is underway and they should receive a letter from you soon. Thanks so much to all of you who donated to our year-end appeal. You don’t want the only messages your donors receive to be fundraising appeals. The end of December is the busiest time of the fundraising season. Multi-Channel Fundraising Campaign Worksheet.