Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign
OCTOBER 19, 2016
If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Or, they may not see your fundraising email in their ever growing inbox. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. You’ll have a lot of competition since you’re not the only organization seeking year-end donations.