How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. You may be thinking of bypassing direct mail altogether because it’s too expensive, and only sending email appeals. Direct mail is still very much a viable way to communicate and worth the investment.

Plan 58

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Or, they may not see your fundraising email in their ever growing inbox. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. Some donors may respond to your direct mail piece but donate online. Clean up your mailing lists. Mail your appeal letters.

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Go Multi-Channel for Better Year-End Success

Ann Green

Most of you are about ready to launch your year-end appeal. We have many ways to reach out to our donors – by mail, email, social media, phone calls. But your fundraising campaign will be more effective if you use a combination of these. Some donors may respond to your direct mail piece, but donate online. Clean up your mailing lists. If you haven’t already done so, clean up and organize your mailing lists. Mail your appeal letter.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. But your fundraising campaign will be more effective if you use a combination of these. Some donors may respond to your direct mail piece but donate online. Clean up your mailing lists. If you haven’t already done so, clean up and organize your mailing lists. Use the same story and call to action in direct mail, email, and on your website.