How to Plan a Multichannel Fundraising Campaign
OCTOBER 18, 2017
Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. You may be thinking of bypassing direct mail altogether because it’s too expensive, and only sending email appeals. Direct mail is still very much a viable way to communicate and worth the investment.