Year-End Fundraising Decisions to Make Now
Kivi's Nonprofit Communications Blog
AUGUST 12, 2014
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions to make, and this is the time of year to be making them.