Smart Cause Marketing from a Leading MMA Company
Cause Related Marketing
JULY 5, 2012
Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts. Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online.