Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

It brought together citizens, elected officials, academics, public servants, and industry leaders to shape the direction and help map newly emerging governance possibilities, identify digital disruptions already in the making, and anticipate possible futures. Addresses a global problem.

Forum 195

Defecting Donors Don’t Disappear … They Switch

The Agitator

Their study, across 32 countries, Accenture Global Consumer Pulse , asked consumers to assess their experiences with a number of companies in ten industries. The highest switching rates were found amongst retailers, cable and satellite providers, and retail. I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service , suggesting that the same applied to poor donor services.

Cable 66

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Jennifer Starkey is the Associate Director of Public Relations within the Global Marketing and Communications unit of Webster University. Jennifer Starkey.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Every movie I watch is either through Netflix or my cable movie package channels (i.e. Blu-Ray disc rentals are 1080p whereas HD cable or Netflix content runs at 1080i. Most movies available via my cable package (not all) seem to be B or C-list calibre.

Mobile 179