Cable News Fundraisers

The Agitator

Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so.

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What Your Small Nonprofit Can Learn From the Sharknado Twitter Storm

Social Media Bird Brain

buzz small nonprofits cable tv social media sharknado publicity nonprofit Twitter brand rebelmouse Did I jump on a meme bandwagon? Please - if that were the case, I''d be doing a post on the royal baby. Nope; what we got here is a kind of failure to communicate. This wacky movie about sharks falling from the sky got so much Twitter press I heard even one U.S. Congressman hoped a vote wouldn''t delay his being able to watch it. So what was the end result of all this hype?

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

It’s 3am and your cable stopped working for no reason | You add the Rogers (CDN cable company) bot as a friend on FB Messenger | You ask it to reset the signal going to your cable box on the cable provider’s end | The bot say OK hold on (as it resets the signal) | You say thanks as your cable starts working again.

Lessons ‘The Ice Bucket Challenge’ Can Teach Us All

The Agitator

When producers of TV talk and cable news shows score an extraordinary guest appearance, it’s called a ‘get ‘ Well, last Friday Tony Martignetti’s Nonprofit Radio scored fundraising media’s equivalent of a huge ‘get’ — an interview with Barbara Newhouse, the CEO of the ALS Association , better known to most as ‘The Ice Bucket Challenge’ people.

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From Shopping Clubs To Monthly Giving

The Agitator

Of course, cable TV was the early mover here, but now subscriptions are found everywhere … the latest entertainment services being streaming video like Netflix and Hulu and streaming. We’re creatures of habit. Once we pick up a behavior pattern, we tend to stick with it. So it’s good news for fundraisers that consumers are flocking to subscription media services and buyers’ clubs.

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera. I’m confident she’s going to do a great job. But because TV interviews aren’t opportunities that occur frequently for most people, we’ve been spending some time preparing her for her close up.

Defecting Donors Don’t Disappear … They Switch

The Agitator

The highest switching rates were found amongst retailers, cable and satellite providers, and retail. I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service , suggesting that the same applied to poor donor services. Here’s another study on the subject; this one from consulting firm Accenture.

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#GRANTS: Verizon Foundation Offers Support For Environmental & Educational Nonprofits

Non Profit Marketing 360

Countless members of nonprofit and charity staffs use Verizon as their cellular and/or internet (and/or cable) provider. But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service.

Bad News From Breaking Bad

The Agitator

For years, AMC (the cable net airing Breaking Bad ) ran a website that allowed fans to give money to. You’ve heard the old chestnut: ‘No publicity is bad publicity’ Well, the folks at the National Cancer Coalition are re-thinking that one! This ‘charity’ was recently listed as #21 on the “ America’s Worst Charities ” rankings by the Tampa Bay Times and The Center for Investigative Reporting.

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To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

All told, every second, our senses transmit an estimated 11 million bits of information to our poor brains, as if a giant fiber-optic cable were plugged directly into them, firing information at full bore. Tying to compete and gain traction within that “giant fiber-optic cable” is our job as nonprofit communicators, advocates, and fundraisers.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

There are currently 5 major international cables in place providing bandwidth to the African continent. Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The findings back then were already profound, as were the overall anticipated trends.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Cable and telecommunications companies talk about the last mile of their network. It’s a reference to the expense and challenge of getting cable or telecommunications services into the home or business. Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. Jude’s Thanks + Giving effort, which are integrated in an exemplary fashion. At the left is an ad from Entertainment Weekly magazine for St.

Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

Ideally, connect to the internet with an Ethernet cable instead of WiFi. Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences.

No Kid Hungry Month dines out to fight hunger


On September 8th, 30 cable networks including the Food Network committed to Go Orange in solidarity against childhood hunger. This past September, Donordigital’s client Share Our Strength celebrated No Kid Hungry Month to raise awareness that 1 in 5 children in America face hunger. As part of this effort, No Kid Hungry supporters dined out to fight hunger with their forks at 9,000 partner restaurants.

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Fundraising Beyond @RealDonaldTrump

The Agitator

But here at Agitator HQ we do turn off the TV, silence the hysterical cable news pundits and attempt to track what’s going on in the quieter parts of online and social media world that affect fundraisers in a practical way. Meanwhile, have a good week and don’t let cable news get you down. I confess. I spend far too much time transfixed by happenings on social media than I should.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA’s promotion is in concert with Orange County Chopper , of cable-TV fame, and the cause Operation Gratitude , which sends ‘care’ packages to American military servicemen and women stationed overseas. Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere.

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Day in the Life of a Nonprofit Communicator – Emily Brennan

Kivi's Nonprofit Communications Blog

I start importing, uploading, and scheduling the shows that will be played on one of our three cable channels. Emily Brennan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d need to hear from more of you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kristina.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas. Jennifer Starkey. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign? Just looking for badges of affinity? Want to get the biggest bang for your branding buck? Hint: There is a reason nonprofits annually invest nearly $20 million on logo-mugs. . $20

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The Revolution is Tweeted, Does it Matter?

A. Fine Blog

The outrage of Twitterers that cable news wasn’t covering the election swayed the MSM, particularly CNN, according to the Times. There has been much ado over the last two days over the role of Twitter in reporting and spurring on the election protests in Iran. The Revolution will be Twittered Andrew Sullivan breathlessly declared of [.].

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3 Things to Make Your Ask Easier

Fundraising Coach

Then , when they''re done processing the ask, you can share, "You know, $1000/year is really only $84/month, like a cell phone or cable bill.". Don''t be chicken about asking! This is the time of the year to be asking people for money. Based on conversations with clients from around the world, December 31 is a powerful motivator for people''s giving. As I''ve been telling my Fundraising Kick members , you need to be out asking people between now and December 31 !

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Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

I’ve argued in the past that breast cancer awareness seems slightly pointless in an age when on ESPN Deportes, the Spanish-language version of the cable giant, a male oncologist shows a male host how to do a breast self-exam on-air. Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day.

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Faux Cause Marketing From the CamelBak All Clear Bottle

Cause Related Marketing

You can recharge it using a USB cable. In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. But it isn’t. It depicts a photojournalist-style picture of Garrett Means, wearing scrubs and identified in the body copy as a humanitarian aid worker. To his left is a black woman holding an All Clear bottle.

Tweet, tweet.Do You Twitter?


I have heard of other innovative ways of companies using Twitter- Comcast Cable for example uses its Twitter feed as a type of feedback form-Comcast users can report problems, outages, and update users on progress resolving problems.

#Tech: Net Neutrality Supported in Europe – Not Unsupported in US

Non Profit Marketing 360

By ‘elsewhere’, he must mean the other of the two cable/internet providers ( ISPs ) most of us get to chose from in most of our communities. The European Parliament voted last week to continue to encourage net neutrality as a means to foster innovation and to encourage the dissemination of information.

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Cause Marketing Lessons From the Rodeo

Cause Related Marketing

Oh, the national championship events in Omaha and Oklahoma City can be seen on high-number cable stations, and occasionally the ‘rodeo game’ as the announcer kept referring to it will sometimes go to a few of the New York City exurbs as a novelty for the city-folks. On July 4, 2012 my family and I attended a small town rodeo and the clown who performed had a great joke with a lesson in it for all cause marketers.

Why You Need Spokesperson Training - Get It This Wednesday

Kivi's Nonprofit Communications Blog

As co-founder and president of the Community Media Workshop @ Columbia College Chicago for the past twenty years, Thom Clark has produced a weekend public affairs radio program and hosts a weekly cable show featuring nonprofit leaders. On Wednesday, Thom Clark, co-founder and president of Community Media Workshop , will present “ How to Be an Effective Spokesperson for Your Nonprofit &# during our weekly webinar series.

Press Here For Cause Marketing Drama

Cause Related Marketing

At left is a promotional video from one of the cable networks that relies on a MacGuffin to get things started. I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers. What do you mean by a MacGuffin,” they'd ask? Alfred Hitchcock, the legendary filmmaker, used to speak of a movie's “MacGuffin” or plot device. “In

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

These rules might appear quaint in this age of partisan cable networks and opinion-based websites. If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. But, believe it or not, most reputable news organizations are still working under the idea that journalists should be responsible with the information they gather and the sources they work with.

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Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Every movie I watch is either through Netflix or my cable movie package channels (i.e. Blu-Ray disc rentals are 1080p whereas HD cable or Netflix content runs at 1080i. Most movies available via my cable package (not all) seem to be B or C-list calibre. Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place.

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Next morning there were 275K people contributing…literally melted cable to the server there was so much traffic. Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience. For any of you interested in finding out more about what it was like, I’d be more than happy to chat about it offline.

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Newsletter: Super Bowl LIII Cause Marketing Challenge ; Businesses are Paying Off Nonprofits to Change Regulations ; Social Networks People are Spending Time on in 2019

Selfish Giving

I've checked all the connections to my TV and made sure to pay my cable bill. I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't). I'll also have pen and paper nearby as I plan to keep track of all the cause ads in between plays. And I'm expecting a lot!

Barry Diller at SXSW: The evolution of media

Nonprofit Marketing Blog

He said that Internet television will advance this still further— We will move from utter cable company control to anyone with ideas and backing gaining access to a television audience. They are happy to have people watch it anywhere if they pay under the same system - to the cable company and then the entertainment business.&# I’m at SXSW Interactive , at a session with Barry Diller on the future of all things media.

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Fundraising Up For Public TV

The Agitator

Most of us Boomers — and our kids — had tons of exposure to public TV in the days before cable brought competition in the form of Discovery and Nat Geo … and for our kids, Nickelodeon, Disney etc. Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. DMW Direct Fundraising reports an upswing for the 73 stations on which it has data over the 2005-2009 period. Revenue per 1000 pieces mailed was up to $295, and average gifts were $42.

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Grants for Lab Work to Preserve Culturally & Historically Significant Films

Seeking Grant Money Today

Materials originally created for television or video are not eligible, including works produced with funds from broadcast or cable television entities. From The Foundation Center. Deadline: February 12, 2010 (Registration) National Film Preservation Foundation Announces Registration Deadlines for Basic Preservation Grants The National Film Preservation Foundation is accepting applications for its Basic Preservation Grants.

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Your Official #NN17 Local's Guide to Atlanta


Welcome to the home of Donald Trump's least favorite cable TV station. We're just a few weeks away from one of the most highly-anticipated progressive conferences of the year and we're so excited to be headed down South to the front lines of social change. Considering our team is obsessed with weekend trips to Hotlanta, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for Netroots 2017.

Cause Marketing to Raise Awareness

Cause Related Marketing

Or one of the gajillions of cable news outlets. Up there in the masthead of the blog is Alden Keene’s definition of cause marketing: “Cause marketing is a relationship that bridges commerce and cause in ways that benefit both parties.” There’s nothing in the definition about money changing hands, even if that’s how we typically think of cause marketing. Indeed, cause marketing is often configured so as to raise awareness.

Sleepy’s Launches “Incredible” Cause Marketing Program

Selfish Giving

Last week while watching “House&# on the USA cable station I saw an ad for an Incredible Hulk comic book Sleepy’s Mattress stores is selling to benefit the American Cancer Association. Sleepy’s is supporting the cause marketing campaign with ad dollars, as I witnessed in their spot on cable.

Making a Media Log

Marketing for Nonprofits

0 hours watching TV (No cable.) If you want to know the best way to reach your customers/donors/volunteers/members/etc. ask them to make a media log. For example, yesterday I spent approximately: 10 hours on e-mail (I have 3 e-mail addresses) 1 hour blogging (here) 1 hour on my cell phone (when driving to and from work) 0 hours on my home phone (I HATE having a home phone.) 3 hours listening to the radio (89.3 for the Jazz or 88.5

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Watch AARP online!

The Agitator

However, reflecting their almost genetic preference for print media, when it comes to following the news (a driver of giving, at least in the cause sector), only about 36% look for online sources, and of those 66% chiefly go to the sites of traditional media (cable news, newspaper and magazine sites).

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2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

You even have your own versions of the 24-hour cable news networks — they are your Twitter and Facebook accounts. I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer.

Broadband for ALL

Marketing for Nonprofits

Most ‘consumer’ grade products (such as DSL and cable) will hype the download speed – that’s how fast data from the Internet moves to your network. High-speed Internet access is no longer a luxury for nonprofits – it’s a necessity.

All gone

Mission Paradox Blog

Cable TV?  So what if they were gone? That music label promoting all that pop trash?    Gone. That production company that keeps giving the world all that crappy musical theatre?    Gone. That big nonprofit arts organization hording all the money and doing that lukewarm stuff?    Gone.   Gone. The internet?    Gone. Video games?    Gone. Imagine a world where all that was possible. 

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