Cable News Fundraisers

The Agitator

Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so.

What Your Small Nonprofit Can Learn From the Sharknado Twitter Storm

Social Media Bird Brain

buzz small nonprofits cable tv social media sharknado publicity nonprofit Twitter brand rebelmouse Did I jump on a meme bandwagon? Please - if that were the case, I''d be doing a post on the royal baby. Nope; what we got here is a kind of failure to communicate. This wacky movie about sharks falling from the sky got so much Twitter press I heard even one U.S. Congressman hoped a vote wouldn''t delay his being able to watch it. So what was the end result of all this hype?

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Trending Sources

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

From Shopping Clubs To Monthly Giving

The Agitator

Of course, cable TV was the early mover here, but now subscriptions are found everywhere … the latest entertainment services being streaming video like Netflix and Hulu and streaming. We’re creatures of habit. Once we pick up a behavior pattern, we tend to stick with it.

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To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

All told, every second, our senses transmit an estimated 11 million bits of information to our poor brains, as if a giant fiber-optic cable were plugged directly into them, firing information at full bore.

Defecting Donors Don’t Disappear … They Switch

The Agitator

The highest switching rates were found amongst retailers, cable and satellite providers, and retail. I hate to pile on … but I will. A couple of days ago Roger wrote about the high attrition cost of poor customer service , suggesting that the same applied to poor donor services. Here’s another study on the subject; this one from consulting firm Accenture.

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Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

There are currently 5 major international cables in place providing bandwidth to the African continent.

Has Your Organization Been Hacked?

The Agitator

Despite the current headlines and cable news furor over the astonishing and frightening firestorm of Donald Trump’s Tweets accusing his predecessor, President Obama, of wiretapping Trump Tower, this item appearing in Bloomberg News and the accompanying video should not be overlooked. Nonprofit groups breathing a sigh of relief because, unlike their organizational cousins in politics, they’re not targets of Russian hacking should take another and deeper breath–and gasp.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

These rules might appear quaint in this age of partisan cable networks and opinion-based websites. If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism.

Bad News From Breaking Bad

The Agitator

For years, AMC (the cable net airing Breaking Bad ) ran a website that allowed fans to give money to. You’ve heard the old chestnut: ‘No publicity is bad publicity’ Well, the folks at the National Cancer Coalition are re-thinking that one! This ‘charity’ was recently listed as #21 on the “ America’s Worst Charities ” rankings by the Tampa Bay Times and The Center for Investigative Reporting.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Cable and telecommunications companies talk about the last mile of their network. It’s a reference to the expense and challenge of getting cable or telecommunications services into the home or business.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Every movie I watch is either through Netflix or my cable movie package channels (i.e. Blu-Ray disc rentals are 1080p whereas HD cable or Netflix content runs at 1080i. Most movies available via my cable package (not all) seem to be B or C-list calibre.

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Next morning there were 275K people contributing…literally melted cable to the server there was so much traffic. Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever.

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Day in the Life of a Nonprofit Communicator – Emily Brennan

Kivi's Nonprofit Communications Blog

I start importing, uploading, and scheduling the shows that will be played on one of our three cable channels. Emily Brennan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

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3 Things to Make Your Ask Easier

Fundraising Coach

Then , when they''re done processing the ask, you can share, "You know, $1000/year is really only $84/month, like a cell phone or cable bill.". Don''t be chicken about asking! This is the time of the year to be asking people for money.

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Is Your Nonprofit Going The Way Of The GOP?

The Agitator

The liberal cable news pundits are having a field day chronicling the ‘demise’ of the Republican Party as a major factor in the future of national politics in the U.S.

Press Here For Cause Marketing Drama

Cause Related Marketing

At left is a promotional video from one of the cable networks that relies on a MacGuffin to get things started. I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers.

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Cause Marketing to Raise Awareness

Cause Related Marketing

Or one of the gajillions of cable news outlets. Up there in the masthead of the blog is Alden Keene’s definition of cause marketing: “Cause marketing is a relationship that bridges commerce and cause in ways that benefit both parties.”

Book Review: How to Raise Money for Political Office

Wild Woman Fundraising

buys 1/2 cable TV spot. buys one cable TV spot. buys two cable TV spots. 253 buys five cable TV spots. Hey it’s election season!

Faux Cause Marketing From the CamelBak All Clear Bottle

Cause Related Marketing

You can recharge it using a USB cable. In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. But it isn’t. It depicts a photojournalist-style picture of Garrett Means, wearing scrubs and identified in the body copy as a humanitarian aid worker. To his left is a black woman holding an All Clear bottle.

Acquisition: Predictive Analytics And The Presidency

The Agitator

The math-based work of this young statistician is driving the on-air cable channel pundits and the news magazine and newspaper columnists and prognosticators bonkers. History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. Hopefully by late tonight, or at least in the next few days, we’ll know which voter acquisition campaign was the most successful.

Starfish Televison Network Goes Live

Cause Related Marketing

Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com. Watch it on Dish 1000 or on VDC.comThe Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming. Almost all types are welcome, including.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. Planning a cause-marketing collaboration? Discussing a fundraising or membership program?

No Kid Hungry Month dines out to fight hunger

DonorDigital

On September 8th, 30 cable networks including the Food Network committed to Go Orange in solidarity against childhood hunger. This past September, Donordigital’s client Share Our Strength celebrated No Kid Hungry Month to raise awareness that 1 in 5 children in America face hunger.

Three truths about marketing - and what they mean to you

Nonprofit Marketing Blog

Back in the era of mass advertising portrayed in the cable TV show Mad Men, people didn’t just have great clothes. People don’t trust marketers. They trust each other. Only 6% of people say they believe marketer’s claims, according to Forrester. I’m not sure who those last true believers are, but if you find them, send them an appeal saying you can save the world for $100. So whom do we trust? Each other. Nielsen says 90% of consumers trust recommendations from acquaintances.

Why You Need Spokesperson Training - Get It This Wednesday

Kivi's Nonprofit Communications Blog

As co-founder and president of the Community Media Workshop @ Columbia College Chicago for the past twenty years, Thom Clark has produced a weekend public affairs radio program and hosts a weekly cable show featuring nonprofit leaders.

#GRANTS: Verizon Foundation Offers Support For Environmental & Educational Nonprofits

Non Profit Marketing 360

Countless members of nonprofit and charity staffs use Verizon as their cellular and/or internet (and/or cable) provider. But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service.

Your Official #NN17 Local's Guide to Atlanta

EveryAction

Welcome to the home of Donald Trump's least favorite cable TV station. We're just a few weeks away from one of the most highly-anticipated progressive conferences of the year and we're so excited to be headed down South to the front lines of social change. Considering our team is obsessed with weekend trips to Hotlanta, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for Netroots 2017.

All About Sponsors and Sponsorships as Donors and a Fundraising Method

Seeking Grant Money Today

For instance, perhaps a potential new sponsor is a large realty firm, a previous sponsor was a firm of property developers, and another new potential sponsor is the local cable company that provides Internet connectivity as part of its services offerings. How might nonprofits work or not work with sponsors? What are sponsors, sponsorships, and how do we know if we want to try to raise sponsorships? This post will give you answers.

The Revolution is Tweeted, Does it Matter?

A. Fine Blog

The outrage of Twitterers that cable news wasn’t covering the election swayed the MSM, particularly CNN, according to the Times. There has been much ado over the last two days over the role of Twitter in reporting and spurring on the election protests in Iran. The Revolution will be Twittered Andrew Sullivan breathlessly declared of [.].

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

I’ve argued in the past that breast cancer awareness seems slightly pointless in an age when on ESPN Deportes, the Spanish-language version of the cable giant, a male oncologist shows a male host how to do a breast self-exam on-air.

Cause Marketing Lessons From the Rodeo

Cause Related Marketing

Oh, the national championship events in Omaha and Oklahoma City can be seen on high-number cable stations, and occasionally the ‘rodeo game’ as the announcer kept referring to it will sometimes go to a few of the New York City exurbs as a novelty for the city-folks.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA’s promotion is in concert with Orange County Chopper , of cable-TV fame, and the cause Operation Gratitude , which sends ‘care’ packages to American military servicemen and women stationed overseas.

Fundraising Up For Public TV

The Agitator

Most of us Boomers — and our kids — had tons of exposure to public TV in the days before cable brought competition in the form of Discovery and Nat Geo … and for our kids, Nickelodeon, Disney etc. Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. DMW Direct Fundraising reports an upswing for the 73 stations on which it has data over the 2005-2009 period. Revenue per 1000 pieces mailed was up to $295, and average gifts were $42.

#Tech: Net Neutrality Supported in Europe – Not Unsupported in US

Non Profit Marketing 360

By ‘elsewhere’, he must mean the other of the two cable/internet providers ( ISPs ) most of us get to chose from in most of our communities.

Grants for Lab Work to Preserve Culturally & Historically Significant Films

Seeking Grant Money Today

Materials originally created for television or video are not eligible, including works produced with funds from broadcast or cable television entities. From The Foundation Center. Deadline: February 12, 2010 (Registration) National Film Preservation Foundation Announces Registration Deadlines for Basic Preservation Grants The National Film Preservation Foundation is accepting applications for its Basic Preservation Grants.

Barry Diller at SXSW: The evolution of media

Nonprofit Marketing Blog

He said that Internet television will advance this still further— We will move from utter cable company control to anyone with ideas and backing gaining access to a television audience. They are happy to have people watch it anywhere if they pay under the same system - to the cable company and then the entertainment business.&# I’m at SXSW Interactive , at a session with Barry Diller on the future of all things media.

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

You even have your own versions of the 24-hour cable news networks — they are your Twitter and Facebook accounts.

Watch AARP online!

The Agitator

However, reflecting their almost genetic preference for print media, when it comes to following the news (a driver of giving, at least in the cause sector), only about 36% look for online sources, and of those 66% chiefly go to the sites of traditional media (cable news, newspaper and magazine sites).

All gone

Mission Paradox Blog

Cable TV?  So what if they were gone? That music label promoting all that pop trash?    Gone. That production company that keeps giving the world all that crappy musical theatre?    Gone. That big nonprofit arts organization hording all the money and doing that lukewarm stuff?    Gone.   Gone. The internet?    Gone. Video games?    Gone. Imagine a world where all that was possible.