#Communications: ATT Fights Legal Battle Against Its (Business) Customers

Non Profit Marketing 360

The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger.

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Let Your Clients (Customers, Consumers, Constituents) Tell Your Story

Kivi's Nonprofit Communications Blog

Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you. Jubi Headley.

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The Price is Right! Brought to you by Business Intelligence

JCA Insights

Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Until recently, in the non-profit ticketing business, pricing has hung closer to the breakfast cereal side of the scale – setting prices once a year, typically by tacking a couple of bucks onto last year’s prices. With so many variables swirling around what a customer considers the “right” price, how do you actually make the decision?

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#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business.

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Free Business Cards for Your Organization and Fundraising Events

Fundraiser Ideas

In addition to serving as a source of contact information, business cards (especially when free ), can serve as a promotional tool for your fundraising events. The company and specific offer for free business cards we’re about to recommend is entirely legitimate. It is possible to receive 250 free business cards and just pay $3-4 in shipping and handling. Free Business Cards as a Promotional Tool for Fundraising Events. School Fundraising with Custom T Shirts.

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Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

They "talk" of course! Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. Customers want to know they matter. Customers want to engage with people who want to build trusted relationships.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers." Whether you are a nonprofit or a business, support their efforts.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Try to choose something that’s a simple extension of your business. Don’t give your employees or your customers an excuse to say no.

The 5 Steps to Running a Successful Business aka Nonprofit

Marketing for Nonprofits

According to Kaufman, author of The Personal MBA , every business MUST do the following to be viable. Every successful business provides something - of value - services, products, ideas - to others. Every successful business TELLS people about the value they offer.

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

Twitter tweets of course. That's exactly why I would never think of tweeting for business. From a business perspective that usually means customers/clients, prospects, colleagues, vendors, the media, analysts and shareholders. personal and/or business.

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. Businesses also earn a charitable reputation in the process. Why couldn't businesses do this themselves?

Age of Conversation 3: Time To Get Busy!

Diva Marketing Blog

Subtitled, It’s time to get busy!, Toss of a pink boa to the awesome authors , and of course, Drew and Gavin. Of course it's told in story format (smile). . One day she (or perhaps it was a he) realized the business model she had carefully crafted was no longer valid.

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Interview with Brian Solis Author of The End of Business As Usual - Part II

Diva Marketing Blog

He talks about our new responsiblities, opportunities and business values. Part I Interview with Brian Solis Author of End of Business As Usual ). The challenge is of course, that this is all so new, that we’re learning as we go. The objective of course is to instill empathy.

Embrace Your Inner Grinch and Steal Business from Other Causes

Selfish Giving

’s fancy word for advertising) to a business that had never bought advertising. Businesses that didn’t advertise simply didn’t appreciate the value of it, much less a niche branding product like underwriting on public television.

#TECH: Designing A Mobile App? Design For A Mobile Device!

Non Profit Marketing 360

Though Matzner wants to warn the code jockeys, his list provides an excellent strategic course for any organization or small business looking for a way to utilize the ever-expanding mobile market. Who needs an app for that? The nonprofit world is going mobile.

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#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress.

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

Because of California’s state budget crisis, De Anza has cut more than a thousand courses and 8 percent of its faculty since 2008. Apple, of course, is not responsible for the state’s financial shortfall, which has numerous causes.

#TECH: Look What We Did To Apple! Welcome Back To EPEAT.

Non Profit Marketing 360

Here are excerpts of his letter: We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. Apple bruised by PR cuts over EPEAT.

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#Communications: ATT’s Arguments for T-Mobile Buyout Look Ever More Disingenuous

Non Profit Marketing 360

AT&T’s proposal discussed opportunities to bring 3G and next-generation LTE network speeds to almost 90% of its (and hitherto T-Mobile’s) customers, and the creation of jobs required to meet that goal.

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#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Here is Jeff’s list, then we’ll look at a couple of the details: Turn existing customers into readers. But they are analysts and artists, not businesses or nonprofits. Of course, engaging guest bloggers like Don Akchin and Scott Caldarelli really helps that cause.

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#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress.

How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

Here are the basics to pass on: 8 Simple Ways to Become a Better Business Writer , by Fast Company. If You Coach Them, Yes, from ICMI, the International Customer Management Institute Of course, we have some additional posts on Nonprofit Writing ourselves.

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#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant

Non Profit Marketing 360

In commercial marketing, your customer is your obsession. But in fundraising, which is just a type of marketing, the customer is almost ignored. I decided to write a book where I outlined all the mistakes they were making and how to fix them, of course.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

I have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). It seems like a natural fit and helps solidify the importance and validity of social business intelligence, something that I’ve been actively speaking about for the last 5 years. Social is not a PR move but a customer care move.

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“T-Stats Saved My Weekend” and other True Stories

JCA Insights

One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. Of course we have been thrilled by the popularity of T-Stats in the Tessitura community. I mean, we knew that it could help organizations work smarter but had no idea that it would save the weekends of our customers in the process! T-Stats is a complete business intelligence solution for Tessitura.

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5 Factors to Consider with Merchant Services Selection

A Small Change

Set-up: You’ll want to select a partner that provides an easy process, such as an online application form and a customer service representative that helps walk you through this process and prepare you by providing a summary of requirements needed to apply.

How to Choose a Cause for Cause Marketing

Selfish Giving

Last week I was meeting with a friend and talking cause marketing, of course. Massage Envy customers, Arthritis sufferers and their supporters would benefit from the therapeutic touch of massage and the Arthritis Foundation would reap a donation. At its best it woos new customers.

There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Of course such a broad question can’t be addressed in a blog post, nor should it be.

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

I’m building an online training course for nonprofit social media managers just like you! See this great example from Hilton Hotels on Twitter: Use Businesses on Messenger for to interact directly with your Facebook Page fans.

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. In the private sector, this is the customer, the person in charge of paying. Others have a product in the form of a course or other neatly packaged “thing.”

The Key to Successful Buy Term Paper

SocialButterfly

They ought to take care when selecting where you can purchase custom term papers. All our clients each time they choose to purchase custom word paper could hand pick that writers they like to compose this essay from their opinion.

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10 Commandments of Cause Marketing

Selfish Giving

5 You shall act like a business person, with a conscience. Cause marketing exists at the intersection of philanthropy, business and marketing. You have to be innovative, results driven and customer-focused like a business person, but giving, human and humane like a philanthropist.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Registration is now open for my course How to Make a Thank You Video that Delights Donors and Gets Them to Give Again! Registration is now open for my course How to Make a Thank You Video that Delights Donors and Gets Them to Give Again! Some of these of course we cannot control.

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Why can the Up-to- date Deal Rooms prove useful to the chamber counsels?

SocialButterfly

If that is the case, you can be calm for the reason that you get the twenty-four-hour customer support which will help you to resolve any troubles any time you need it. It is a matter of course that the chamber counsels are connected with a great number of customers.

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Death to “we are experiencing higher than normal call volume”.

Public Sector Marketing 2.0

I think this year is going to mark a significant turning point for customer service, both online and offline. As the web shifts from “public social” to “private social” (also called the “dark social”) so to are companies trying to join in on the fun by creating customer service bots , complete with their own personas and increasingly freaky artificial intelligence. No of course not.

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Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. But, of course, we all know that’s not the way it works.

Why Journalism and Fundraising Make Good Bedfellows

iMarketSmart

I really wanted to be a Business Major. But, I failed the first two prerequisite courses for the Business School at the University of Maryland. No chance I’d own my own business (so I was told). That is, in fact, good customer service.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

While not surprising – Facebook is a money-making business after all – it is disappointing. They are not tech-savvy and they do not understand how to use social networks to connect with their prospects, customers and supporters. You are busy doing your job every day.

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5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

By using video of course! You will need to upload their emails and create a Custom Audience in the Facebook Ads manager to do this. . People do not give money to causes or businesses that they do not trust. Why are nonprofits so terrible at donor retention? .

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Online will-making tools: My pros and cons.

iMarketSmart

Of course, either way you’ll want to supply your donors with the appropriate language to include in their will, along with your organization’s tax identification number so they’re sure to get the details right. Brace yourself. .

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