#Communications: ATT Fights Legal Battle Against Its (Business) Customers

Non Profit Marketing 360

The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger. The business community, within which companies are bought/merged/broken up on a fairly regular basis, is starting to show some worry as well.

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A Quick Guide to Google My Business for Startups and SMEs

Twenti

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. What is Google My Business (GMB)?

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5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti

5 Reasons You Should Use Social Media to Grow Your Small Business. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? If customers trust you, they’ll buy from you. Customer Portal.

The Price is Right! Brought to you by Business Intelligence

JCA Insights

Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Until recently, in the non-profit ticketing business, pricing has hung closer to the breakfast cereal side of the scale – setting prices once a year, typically by tacking a couple of bucks onto last year’s prices. With so many variables swirling around what a customer considers the “right” price, how do you actually make the decision?

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#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ?

Free Business Cards for Your Organization and Fundraising Events

Fundraiser Ideas

In addition to serving as a source of contact information, business cards (especially when free ), can serve as a promotional tool for your fundraising events. The company and specific offer for free business cards we’re about to recommend is entirely legitimate. It is possible to receive 250 free business cards and just pay $3-4 in shipping and handling. Free Business Cards as a Promotional Tool for Fundraising Events. School Fundraising with Custom T Shirts.

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Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program -- Business RadioX. Some media leans left, some media leans right, we lean business.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ?

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Granted, I only spoke with a handful of people, but it seemed most were pinning for fun or using Pinterest in a very limited way for business e.g. one board among many personal boards. My big take aways: Pinterest, as a business tool, is still in the beginning stages of adoption. Even more than the idea of pinning for business, is the concept of putting a focus on pinning for business by creating and maintaining a variety of boards that support a brand.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

They "talk" of course! Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. In preparation for the BlogWorldExpo panel I spoke on last week, Creating Customer Loyalty Through Social Media , I was curious to better understand the social customer's expectations of the new social media kid on the blog. Customers want to know they matter. I am a valued customer, not just a user.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). Try to choose something that’s a simple extension of your business. Don’t give your employees or your customers an excuse to say no.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers." Whether you are a nonprofit or a business, support their efforts. When visiting businesses, nonprofits should start with employee interests - and not their stale portfolio of fundraisers. Businesses can empower employees with technology and matching gifts.

The 5 Steps to Running a Successful Business aka Nonprofit

Marketing for Nonprofits

According to Kaufman, author of The Personal MBA , every business MUST do the following to be viable. Every successful business provides something - of value - services, products, ideas - to others. Every successful business TELLS people about the value they offer. Every successful business gets MONEY in exchange for the value they provide. Every successful business does what they say they will do to keep customers and donors happy!

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

Twitter tweets of course. That's exactly why I would never think of tweeting for business. From a business perspective that usually means customers/clients, prospects, colleagues, vendors, the media, analysts and shareholders. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. personal and/or business. If I were savvy (and of course I am!)

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Of course, we're most interested in talking about the future of retail as it relates to our favorite topic, corporate partnerships. Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis.

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Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

Unless you have an overwhelming preference for one nonprofit (and let's face it, this is how many businesses pick the nonprofit they want to support), you should consider the TYPE of partnership you want, a nonprofit (e.g. The customers ? My experience is that businesses have strong opinions on who should do the picking. I told her that was fine, but I encouraged her to at least consider what employees and customers thought of the selection. Of course you are!

Age of Conversation 3: Time To Get Busy!

Diva Marketing Blog

Subtitled, It’s time to get busy!, Toss of a pink boa to the awesome authors , and of course, Drew and Gavin. Of course it's told in story format (smile). . One day she (or perhaps it was a he) realized the business model she had carefully crafted was no longer valid. She found her customers and prospects were not waiting for her website to be updated, new ads to launch, sales calls returned, or direct mail pieces received in order to make purchase decisions.

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes.

Interview with Brian Solis Author of The End of Business As Usual - Part II

Diva Marketing Blog

He talks about our new responsiblities, opportunities and business values. Part I Interview with Brian Solis Author of End of Business As Usual ). Two questions Brian: One - do you feel that social networks in general have gone from a way to talk to directly to customers or have they become just another mass market communication channel ? The challenge is of course, that this is all so new, that we’re learning as we go. The objective of course is to instill empathy.

Let Your Clients (Customers, Consumers, Constituents) Tell Your Story

Kivi's Nonprofit Communications Blog

Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you. Did I mention that after his “product demo&# he asked for my business card?). Jubi Headley. I met Jubi Headley via my other website, Writing for Nonprofits.

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Embrace Your Inner Grinch and Steal Business from Other Causes

Selfish Giving

’s fancy word for advertising) to a business that had never bought advertising. Businesses that didn’t advertise simply didn’t appreciate the value of it, much less a niche branding product like underwriting on public television. But a business that was spending good money on print, radio and T.V. It’s much easier to convince a business to try a register program or cause product if it’s already working with a cause.

#TECH: Designing A Mobile App? Design For A Mobile Device!

Non Profit Marketing 360

Though Matzner wants to warn the code jockeys, his list provides an excellent strategic course for any organization or small business looking for a way to utilize the ever-expanding mobile market. But some are good food for thought in any plan to reach out to your network of volunteers, donors, and potential customers. Who needs an app for that? The nonprofit world is going mobile.

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#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia.

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a real boon to the nonprofit world. Because of California’s state budget crisis, De Anza has cut more than a thousand courses and 8 percent of its faculty since 2008.

#TECH: Look What We Did To Apple! Welcome Back To EPEAT.

Non Profit Marketing 360

Here are excerpts of his letter: We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. Of course, we’re complaining about our latest iPads, whereas people are risking their lives on social networks in Syria and Egypt. Apple bruised by PR cuts over EPEAT. No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really.

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#Communications: ATT’s Arguments for T-Mobile Buyout Look Ever More Disingenuous

Non Profit Marketing 360

AT&T’s proposal discussed opportunities to bring 3G and next-generation LTE network speeds to almost 90% of its (and hitherto T-Mobile’s) customers, and the creation of jobs required to meet that goal. 8): AT&T does not maintain in the ordinary course of business a nationwide list of all CMAs where its individual network is underutilized. Last Friday we surveyed the arguments presented by AT&T about its desire to purchase T-Mobile for $38 billion.

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#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Here is Jeff’s list, then we’ll look at a couple of the details: Turn existing customers into readers. But they are analysts and artists, not businesses or nonprofits. Our blog strives to cover about a dozen topics we believe relevant to the nonprofit and small-business communities we work with and work for. Of course, engaging guest bloggers like Don Akchin and Scott Caldarelli really helps that cause.

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#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

I have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). It seems like a natural fit and helps solidify the importance and validity of social business intelligence, something that I’ve been actively speaking about for the last 5 years. Social is not a PR move but a customer care move.

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#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant

Non Profit Marketing 360

In commercial marketing, your customer is your obsession. But in fundraising, which is just a type of marketing, the customer is almost ignored. I decided to write a book where I outlined all the mistakes they were making and how to fix them, of course. It will have perhaps the formatting of a letter, but even there organizations get that wrong and make it look like a business letter, not like a personal letter.

“T-Stats Saved My Weekend” and other True Stories

JCA Insights

One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. Of course we have been thrilled by the popularity of T-Stats in the Tessitura community. I mean, we knew that it could help organizations work smarter but had no idea that it would save the weekends of our customers in the process! T-Stats is a complete business intelligence solution for Tessitura.

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7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong

Twenti

It’s estimated small businesses without websites lose a collective £343 billion in revenue every year. Having a website could increase revenue per business by a whopping £174k per year, on average. . They’re too busy. Of course, this isn’t true.

5 Factors to Consider with Merchant Services Selection

A Small Change

Set-up: You’ll want to select a partner that provides an easy process, such as an online application form and a customer service representative that helps walk you through this process and prepare you by providing a summary of requirements needed to apply. Rates also vary for different types of businesses (non-profit vs. for profit) and for debit vs. credit card transactions.

How to Choose a Cause for Cause Marketing

Selfish Giving

Last week I was meeting with a friend and talking cause marketing, of course. Massage Envy customers, Arthritis sufferers and their supporters would benefit from the therapeutic touch of massage and the Arthritis Foundation would reap a donation. In short, if I was choosing a cause for my business I could think of better emotional hot buttons to galvanize shoppers. If I was advising a business on how to pick a cause for cause marketing, here’s what I would suggest.

How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

Here are the basics to pass on: 8 Simple Ways to Become a Better Business Writer , by Fast Company. If You Coach Them, Yes, from ICMI, the International Customer Management Institute Of course, we have some additional posts on Nonprofit Writing ourselves. Writing for nonprofits is different than writing for other kinds of organizations.

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3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

But of course, the big question remains – how does all this posting, gramming, TikToking actually translate into action? Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

10 Tips for Creating a Sustainable Startup

Twenti

If you are starting a business, it’s important you consider its impact – because your consumers will. Nowdays, you can’t just set up a business without considering the impact that your business is going to have. Your customers know this, and you should too.

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There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Of course such a broad question can’t be addressed in a blog post, nor should it be. They could: Acquire new donors/customers. Retain existing donors/customers. Monetize their donors/customers. Acquire new donors/customers. Retain existing donors/customers.

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Death to “we are experiencing higher than normal call volume”.

Public Sector Marketing 2.0

I think this year is going to mark a significant turning point for customer service, both online and offline. As the web shifts from “public social” to “private social” (also called the “dark social”) so to are companies trying to join in on the fun by creating customer service bots , complete with their own personas and increasingly freaky artificial intelligence. No of course not.

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10 Commandments of Cause Marketing

Selfish Giving

5 You shall act like a business person, with a conscience. Cause marketing exists at the intersection of philanthropy, business and marketing. You have to be innovative, results driven and customer-focused like a business person, but giving, human and humane like a philanthropist. Once you have the credibility of a couple successful programs behind you, it will be easier to create partnerships with new businesses.

The Key to Successful Buy Term Paper

SocialButterfly

They ought to take care when selecting where you can purchase custom term papers. All our clients each time they choose to purchase custom word paper could hand pick that writers they like to compose this essay from their opinion. If you prefer to obtain term paper on line, our business is exactly what you will need. Whenever you start looking for a small business that gives custom papers, the task might last.

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

When Facebook rolled out the Business Page in November 2007, the social network touted it as the perfect way to stay in touch with fans and supporters. Think of it: Setting up a Facebook Business Page completely free! Social Media for Social Good Academy 2.0 is opening soon!

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

I’m building an online training course for nonprofit social media managers just like you! See this great example from Hilton Hotels on Twitter: Use Businesses on Messenger for to interact directly with your Facebook Page fans. Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. I’m building an online training course for nonprofit social media managers just like you!