Expert insights. Personalized for you.
When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a real boon to the nonprofit world. Because of California’s state budget crisis, De Anza has cut more than a thousand courses and 8 percent of its faculty since 2008. MORE
The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). Try to choose something that’s a simple extension of your business. Don’t give your employees or your customers an excuse to say no. MORE
Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you. Did I mention that after his “product demo&# he asked for my business card?). Jubi Headley. I met Jubi Headley via my other website, Writing for Nonprofits. MORE
He talks about our new responsiblities, opportunities and business values. Part I Interview with Brian Solis Author of End of Business As Usual ). Two questions Brian: One - do you feel that social networks in general have gone from a way to talk to directly to customers or have they become just another mass market communication channel ? The challenge is of course, that this is all so new, that we’re learning as we go. The objective of course is to instill empathy. MORE
In addition to serving as a source of contact information, business cards (especially when free ), can serve as a promotional tool for your fundraising events. The company and specific offer for free business cards we’re about to recommend is entirely legitimate. It is possible to receive 250 free business cards and just pay $3-4 in shipping and handling. Free Business Cards as a Promotional Tool for Fundraising Events. School Fundraising with Custom T Shirts. MORE
They "talk" of course! Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. In preparation for the BlogWorldExpo panel I spoke on last week, Creating Customer Loyalty Through Social Media , I was curious to better understand the social customer's expectations of the new social media kid on the blog. Customers want to know they matter. I am a valued customer, not just a user. MORE
5 You shall act like a business person, with a conscience. Cause marketing exists at the intersection of philanthropy, business and marketing. You have to be innovative, results driven and customer-focused like a business person, but giving, human and humane like a philanthropist. Once you have the credibility of a couple successful programs behind you, it will be easier to create partnerships with new businesses. MORE
Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Of course such a broad question can’t be addressed in a blog post, nor should it be. They could: Acquire new donors/customers. Retain existing donors/customers. Monetize their donors/customers. Acquire new donors/customers. Retain existing donors/customers. MORE
Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Until recently, in the non-profit ticketing business, pricing has hung closer to the breakfast cereal side of the scale – setting prices once a year, typically by tacking a couple of bucks onto last year’s prices. With so many variables swirling around what a customer considers the “right” price, how do you actually make the decision? MORE
Though Matzner wants to warn the code jockeys, his list provides an excellent strategic course for any organization or small business looking for a way to utilize the ever-expanding mobile market. But some are good food for thought in any plan to reach out to your network of volunteers, donors, and potential customers. Who needs an app for that? The nonprofit world is going mobile. MORE
Of course, we're most interested in talking about the future of retail as it relates to our favorite topic, corporate partnerships. Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis. MORE
One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. Of course we have been thrilled by the popularity of T-Stats in the Tessitura community. I mean, we knew that it could help organizations work smarter but had no idea that it would save the weekends of our customers in the process! T-Stats is a complete business intelligence solution for Tessitura. MORE
But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ? MORE
Here are the basics to pass on: 8 Simple Ways to Become a Better Business Writer , by Fast Company. If You Coach Them, Yes, from ICMI, the International Customer Management Institute Of course, we have some additional posts on Nonprofit Writing ourselves. Writing for nonprofits is different than writing for other kinds of organizations. MORE
They ought to take care when selecting where you can purchase custom term papers. All our clients each time they choose to purchase custom word paper could hand pick that writers they like to compose this essay from their opinion. If you prefer to obtain term paper on line, our business is exactly what you will need. Whenever you start looking for a small business that gives custom papers, the task might last. MORE
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia. MORE
Twitter tweets of course. That's exactly why I would never think of tweeting for business. From a business perspective that usually means customers/clients, prospects, colleagues, vendors, the media, analysts and shareholders. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. personal and/or business. If I were savvy (and of course I am!) MORE
’s fancy word for advertising) to a business that had never bought advertising. Businesses that didn’t advertise simply didn’t appreciate the value of it, much less a niche branding product like underwriting on public television. But a business that was spending good money on print, radio and T.V. It’s much easier to convince a business to try a register program or cause product if it’s already working with a cause. MORE
But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ? MORE
Unless you have an overwhelming preference for one nonprofit (and let's face it, this is how many businesses pick the nonprofit they want to support), you should consider the TYPE of partnership you want, a nonprofit (e.g. The customers ? My experience is that businesses have strong opinions on who should do the picking. I told her that was fine, but I encouraged her to at least consider what employees and customers thought of the selection. Of course you are! MORE
I think this year is going to mark a significant turning point for customer service, both online and offline. As the web shifts from “public social” to “private social” (also called the “dark social”) so to are companies trying to join in on the fun by creating customer service bots , complete with their own personas and increasingly freaky artificial intelligence. No of course not. MORE
H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program -- Business RadioX. Some media leans left, some media leans right, we lean business. MORE
H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program -- Business RadioX. Some media leans left, some media leans right, we lean business. MORE
In commercial marketing, your customer is your obsession. But in fundraising, which is just a type of marketing, the customer is almost ignored. I decided to write a book where I outlined all the mistakes they were making and how to fix them, of course. It will have perhaps the formatting of a letter, but even there organizations get that wrong and make it look like a business letter, not like a personal letter. MORE
When Facebook rolled out the Business Page in November 2007, the social network touted it as the perfect way to stay in touch with fans and supporters. Think of it: Setting up a Facebook Business Page completely free! Social Media for Social Good Academy 2.0 is opening soon! MORE
Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. MORE
Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers." Whether you are a nonprofit or a business, support their efforts. When visiting businesses, nonprofits should start with employee interests - and not their stale portfolio of fundraisers. Businesses can empower employees with technology and matching gifts. MORE
Set-up: You’ll want to select a partner that provides an easy process, such as an online application form and a customer service representative that helps walk you through this process and prepare you by providing a summary of requirements needed to apply. Rates also vary for different types of businesses (non-profit vs. for profit) and for debit vs. credit card transactions. MORE
Granted, I only spoke with a handful of people, but it seemed most were pinning for fun or using Pinterest in a very limited way for business e.g. one board among many personal boards. My big take aways: Pinterest, as a business tool, is still in the beginning stages of adoption. Even more than the idea of pinning for business, is the concept of putting a focus on pinning for business by creating and maintaining a variety of boards that support a brand. MORE
A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. What is Google My Business (GMB)? MORE
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia. MORE
Subtitled, It’s time to get busy!, Toss of a pink boa to the awesome authors , and of course, Drew and Gavin. Of course it's told in story format (smile). . One day she (or perhaps it was a he) realized the business model she had carefully crafted was no longer valid. She found her customers and prospects were not waiting for her website to be updated, new ads to launch, sales calls returned, or direct mail pieces received in order to make purchase decisions. MORE
But of course, the big question remains – how does all this posting, gramming, TikToking actually translate into action? Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. MORE
5 Reasons You Should Use Social Media to Grow Your Small Business. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? If customers trust you, they’ll buy from you. Customer Portal. MORE
Here are excerpts of his letter: We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. Of course, we’re complaining about our latest iPads, whereas people are risking their lives on social networks in Syria and Egypt. Apple bruised by PR cuts over EPEAT. No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really. MORE
I’m building an online training course for nonprofit social media managers just like you! See this great example from Hilton Hotels on Twitter: Use Businesses on Messenger for to interact directly with your Facebook Page fans. Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. I’m building an online training course for nonprofit social media managers just like you! MORE
It’s estimated small businesses without websites lose a collective £343 billion in revenue every year. Having a website could increase revenue per business by a whopping £174k per year, on average. . They’re too busy. Of course, this isn’t true. MORE
AT&T’s proposal discussed opportunities to bring 3G and next-generation LTE network speeds to almost 90% of its (and hitherto T-Mobile’s) customers, and the creation of jobs required to meet that goal. 8): AT&T does not maintain in the ordinary course of business a nationwide list of all CMAs where its individual network is underutilized. Last Friday we surveyed the arguments presented by AT&T about its desire to purchase T-Mobile for $38 billion. MORE
Here is Jeff’s list, then we’ll look at a couple of the details: Turn existing customers into readers. But they are analysts and artists, not businesses or nonprofits. Our blog strives to cover about a dozen topics we believe relevant to the nonprofit and small-business communities we work with and work for. Of course, engaging guest bloggers like Don Akchin and Scott Caldarelli really helps that cause. MORE
Last week I was meeting with a friend and talking cause marketing, of course. Massage Envy customers, Arthritis sufferers and their supporters would benefit from the therapeutic touch of massage and the Arthritis Foundation would reap a donation. In short, if I was choosing a cause for my business I could think of better emotional hot buttons to galvanize shoppers. If I was advising a business on how to pick a cause for cause marketing, here’s what I would suggest. MORE
The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger. The business community, within which companies are bought/merged/broken up on a fairly regular basis, is starting to show some worry as well. MORE
According to Kaufman, author of The Personal MBA , every business MUST do the following to be viable. Every successful business provides something - of value - services, products, ideas - to others. Every successful business TELLS people about the value they offer. Every successful business gets MONEY in exchange for the value they provide. Every successful business does what they say they will do to keep customers and donors happy! MORE
I have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). It seems like a natural fit and helps solidify the importance and validity of social business intelligence, something that I’ve been actively speaking about for the last 5 years. Social is not a PR move but a customer care move. MORE
If you are starting a business, it’s important you consider its impact – because your consumers will. Nowdays, you can’t just set up a business without considering the impact that your business is going to have. Your customers know this, and you should too. MORE
Non Profit Marketing 360
AUGUST 26, 2011
The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger. The business community, within which companies are bought/merged/broken up on a fairly regular basis, is starting to show some worry as well.
Twenti
SEPTEMBER 21, 2020
A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. What is Google My Business (GMB)?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Twenti
SEPTEMBER 21, 2020
5 Reasons You Should Use Social Media to Grow Your Small Business. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? If customers trust you, they’ll buy from you. Customer Portal.
JCA Insights
JULY 26, 2011
Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Until recently, in the non-profit ticketing business, pricing has hung closer to the breakfast cereal side of the scale – setting prices once a year, typically by tacking a couple of bucks onto last year’s prices. With so many variables swirling around what a customer considers the “right” price, how do you actually make the decision?
Non Profit Marketing 360
FEBRUARY 7, 2012
But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ?
Fundraiser Ideas
MARCH 8, 2010
In addition to serving as a source of contact information, business cards (especially when free ), can serve as a promotional tool for your fundraising events. The company and specific offer for free business cards we’re about to recommend is entirely legitimate. It is possible to receive 250 free business cards and just pay $3-4 in shipping and handling. Free Business Cards as a Promotional Tool for Fundraising Events. School Fundraising with Custom T Shirts.
Diva Marketing Blog
JANUARY 31, 2017
H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program -- Business RadioX. Some media leans left, some media leans right, we lean business.
Non Profit Marketing 360
FEBRUARY 10, 2012
But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Of course, you might find its layout readily accessible. What distinguishes SproutSocial is that it is geared with the nonprofit/charity/small business in mind ?
Diva Marketing Blog
MAY 23, 2012
Granted, I only spoke with a handful of people, but it seemed most were pinning for fun or using Pinterest in a very limited way for business e.g. one board among many personal boards. My big take aways: Pinterest, as a business tool, is still in the beginning stages of adoption. Even more than the idea of pinning for business, is the concept of putting a focus on pinning for business by creating and maintaining a variety of boards that support a brand.
Diva Marketing Blog
OCTOBER 21, 2010
They "talk" of course! Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. In preparation for the BlogWorldExpo panel I spoke on last week, Creating Customer Loyalty Through Social Media , I was curious to better understand the social customer's expectations of the new social media kid on the blog. Customers want to know they matter. I am a valued customer, not just a user.
Selfish Giving
FEBRUARY 2, 2011
The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). Try to choose something that’s a simple extension of your business. Don’t give your employees or your customers an excuse to say no.
Selfish Giving
DECEMBER 2, 2017
Of course, a top question was how to squeeze more money from the company checkbook. That's peanuts compared to how much you can raise from employees and customers." Whether you are a nonprofit or a business, support their efforts. When visiting businesses, nonprofits should start with employee interests - and not their stale portfolio of fundraisers. Businesses can empower employees with technology and matching gifts.
Marketing for Nonprofits
SEPTEMBER 5, 2012
According to Kaufman, author of The Personal MBA , every business MUST do the following to be viable. Every successful business provides something - of value - services, products, ideas - to others. Every successful business TELLS people about the value they offer. Every successful business gets MONEY in exchange for the value they provide. Every successful business does what they say they will do to keep customers and donors happy!
Diva Marketing Blog
JANUARY 11, 2011
Twitter tweets of course. That's exactly why I would never think of tweeting for business. From a business perspective that usually means customers/clients, prospects, colleagues, vendors, the media, analysts and shareholders. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. personal and/or business. If I were savvy (and of course I am!)
Selfish Giving
JULY 29, 2020
Of course, we're most interested in talking about the future of retail as it relates to our favorite topic, corporate partnerships. Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis.
Selfish Giving
FEBRUARY 26, 2020
Unless you have an overwhelming preference for one nonprofit (and let's face it, this is how many businesses pick the nonprofit they want to support), you should consider the TYPE of partnership you want, a nonprofit (e.g. The customers ? My experience is that businesses have strong opinions on who should do the picking. I told her that was fine, but I encouraged her to at least consider what employees and customers thought of the selection. Of course you are!
Diva Marketing Blog
MAY 14, 2010
Subtitled, It’s time to get busy!, Toss of a pink boa to the awesome authors , and of course, Drew and Gavin. Of course it's told in story format (smile). . One day she (or perhaps it was a he) realized the business model she had carefully crafted was no longer valid. She found her customers and prospects were not waiting for her website to be updated, new ads to launch, sales calls returned, or direct mail pieces received in order to make purchase decisions.
Selfish Giving
FEBRUARY 14, 2017
Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes.
Diva Marketing Blog
NOVEMBER 16, 2011
He talks about our new responsiblities, opportunities and business values. Part I Interview with Brian Solis Author of End of Business As Usual ). Two questions Brian: One - do you feel that social networks in general have gone from a way to talk to directly to customers or have they become just another mass market communication channel ? The challenge is of course, that this is all so new, that we’re learning as we go. The objective of course is to instill empathy.
Kivi's Nonprofit Communications Blog
AUGUST 30, 2011
Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you. Did I mention that after his “product demo&# he asked for my business card?). Jubi Headley. I met Jubi Headley via my other website, Writing for Nonprofits.
Selfish Giving
DECEMBER 13, 2010
’s fancy word for advertising) to a business that had never bought advertising. Businesses that didn’t advertise simply didn’t appreciate the value of it, much less a niche branding product like underwriting on public television. But a business that was spending good money on print, radio and T.V. It’s much easier to convince a business to try a register program or cause product if it’s already working with a cause.
Non Profit Marketing 360
APRIL 27, 2012
Though Matzner wants to warn the code jockeys, his list provides an excellent strategic course for any organization or small business looking for a way to utilize the ever-expanding mobile market. But some are good food for thought in any plan to reach out to your network of volunteers, donors, and potential customers. Who needs an app for that? The nonprofit world is going mobile.
Non Profit Marketing 360
JULY 13, 2011
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia.
Non Profit Marketing 360
MAY 1, 2012
When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a real boon to the nonprofit world. Because of California’s state budget crisis, De Anza has cut more than a thousand courses and 8 percent of its faculty since 2008.
Non Profit Marketing 360
JULY 13, 2012
Here are excerpts of his letter: We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. Of course, we’re complaining about our latest iPads, whereas people are risking their lives on social networks in Syria and Egypt. Apple bruised by PR cuts over EPEAT. No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really.
Non Profit Marketing 360
AUGUST 24, 2011
AT&T’s proposal discussed opportunities to bring 3G and next-generation LTE network speeds to almost 90% of its (and hitherto T-Mobile’s) customers, and the creation of jobs required to meet that goal. 8): AT&T does not maintain in the ordinary course of business a nationwide list of all CMAs where its individual network is underutilized. Last Friday we surveyed the arguments presented by AT&T about its desire to purchase T-Mobile for $38 billion.
Non Profit Marketing 360
JANUARY 23, 2012
Here is Jeff’s list, then we’ll look at a couple of the details: Turn existing customers into readers. But they are analysts and artists, not businesses or nonprofits. Our blog strives to cover about a dozen topics we believe relevant to the nonprofit and small-business communities we work with and work for. Of course, engaging guest bloggers like Don Akchin and Scott Caldarelli really helps that cause.
Non Profit Marketing 360
JULY 13, 2011
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. In short, explain to me as a SHAREHOLDER IN YOUR COMPANY AS WELL AS A CUSTOMER why my stock is going to start dropping because you got greedy! Image via Wikipedia.
Public Sector Marketing 2.0
APRIL 11, 2011
I have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). It seems like a natural fit and helps solidify the importance and validity of social business intelligence, something that I’ve been actively speaking about for the last 5 years. Social is not a PR move but a customer care move.
Non Profit Marketing 360
DECEMBER 22, 2011
In commercial marketing, your customer is your obsession. But in fundraising, which is just a type of marketing, the customer is almost ignored. I decided to write a book where I outlined all the mistakes they were making and how to fix them, of course. It will have perhaps the formatting of a letter, but even there organizations get that wrong and make it look like a business letter, not like a personal letter.
JCA Insights
JUNE 16, 2011
One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. Of course we have been thrilled by the popularity of T-Stats in the Tessitura community. I mean, we knew that it could help organizations work smarter but had no idea that it would save the weekends of our customers in the process! T-Stats is a complete business intelligence solution for Tessitura.
Twenti
SEPTEMBER 21, 2020
It’s estimated small businesses without websites lose a collective £343 billion in revenue every year. Having a website could increase revenue per business by a whopping £174k per year, on average. . They’re too busy. Of course, this isn’t true.
A Small Change
JULY 1, 2014
Set-up: You’ll want to select a partner that provides an easy process, such as an online application form and a customer service representative that helps walk you through this process and prepare you by providing a summary of requirements needed to apply. Rates also vary for different types of businesses (non-profit vs. for profit) and for debit vs. credit card transactions.
Selfish Giving
OCTOBER 11, 2011
Last week I was meeting with a friend and talking cause marketing, of course. Massage Envy customers, Arthritis sufferers and their supporters would benefit from the therapeutic touch of massage and the Arthritis Foundation would reap a donation. In short, if I was choosing a cause for my business I could think of better emotional hot buttons to galvanize shoppers. If I was advising a business on how to pick a cause for cause marketing, here’s what I would suggest.
Kivi's Nonprofit Communications Blog
APRIL 23, 2019
Here are the basics to pass on: 8 Simple Ways to Become a Better Business Writer , by Fast Company. If You Coach Them, Yes, from ICMI, the International Customer Management Institute Of course, we have some additional posts on Nonprofit Writing ourselves. Writing for nonprofits is different than writing for other kinds of organizations.
J Campbell Social Marketing
JANUARY 11, 2021
But of course, the big question remains – how does all this posting, gramming, TikToking actually translate into action? Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.
Twenti
SEPTEMBER 21, 2020
If you are starting a business, it’s important you consider its impact – because your consumers will. Nowdays, you can’t just set up a business without considering the impact that your business is going to have. Your customers know this, and you should too.
iMarketSmart
OCTOBER 4, 2017
Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Of course such a broad question can’t be addressed in a blog post, nor should it be. They could: Acquire new donors/customers. Retain existing donors/customers. Monetize their donors/customers. Acquire new donors/customers. Retain existing donors/customers.
Public Sector Marketing 2.0
OCTOBER 6, 2016
I think this year is going to mark a significant turning point for customer service, both online and offline. As the web shifts from “public social” to “private social” (also called the “dark social”) so to are companies trying to join in on the fun by creating customer service bots , complete with their own personas and increasingly freaky artificial intelligence. No of course not.
Selfish Giving
APRIL 26, 2010
5 You shall act like a business person, with a conscience. Cause marketing exists at the intersection of philanthropy, business and marketing. You have to be innovative, results driven and customer-focused like a business person, but giving, human and humane like a philanthropist. Once you have the credibility of a couple successful programs behind you, it will be easier to create partnerships with new businesses.
SocialButterfly
MAY 21, 2018
They ought to take care when selecting where you can purchase custom term papers. All our clients each time they choose to purchase custom word paper could hand pick that writers they like to compose this essay from their opinion. If you prefer to obtain term paper on line, our business is exactly what you will need. Whenever you start looking for a small business that gives custom papers, the task might last.
J Campbell Social Marketing
AUGUST 3, 2020
When Facebook rolled out the Business Page in November 2007, the social network touted it as the perfect way to stay in touch with fans and supporters. Think of it: Setting up a Facebook Business Page completely free! Social Media for Social Good Academy 2.0 is opening soon!
J Campbell Social Marketing
JANUARY 22, 2020
I’m building an online training course for nonprofit social media managers just like you! See this great example from Hilton Hotels on Twitter: Use Businesses on Messenger for to interact directly with your Facebook Page fans. Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. I’m building an online training course for nonprofit social media managers just like you!
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