Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

I guess hindsight is 20/20 but I feel like we (especially me) should have recognized that you simply can’t build a relationship without trust and value. Our cold-calling wasn’t working! Here’s how it works. Build trust. Then let me know how it works!

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7 captivating ways to build trust so your fundraising efforts work better

iMarketSmart

Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

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Trending Sources

Can raising money be like building furniture?

iMarketSmart

For the donor, the fundraiser works hard to craft the perfect fit— with precision. The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners?

Building Allies

A Small Change

One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. Who does your team work with regularly that you might want to take a special effort to get to know? How did you build up your relationships internally and externally? Building allies is happening all the time.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Brian Honigman.

Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

So it was sort of a big deal, at least in my own head, when I started talking to Jay Love , the CEO of Bloomerang , about working together. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. Jay’s work with Tom led him to me. Much of what we talk about at Nonprofit Marketing Guide requires software to do well.

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How to Build Trust in Your #NPCOMM Competence

Kivi's Nonprofit Communications Blog

Your boss is a perfectionist which makes him nitpicky and hypercritical of your work because he believes it reflects poorly on him if it is not just so. Even though your boss knows you can do the work, she still thinks she can do it better, therefore she won’t delegate it to you.

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Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . To avoid being overwhelmed pick the audiences that you need to engage with most and work on developing a mobile strategy for them. Tonia Zampieri.

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Does Ask, Ask, and Ask Again Really Work?

iMarketSmart

I don’t believe that major gift fundraising works to get results the same way pounding a hammer against a nail does to get it into a piece of wood. But the people who invest the time to get to know me, build a relationship with me and match what their organization does with how I want to find meaning in my life… they get my money every time.” The post Does Ask, Ask, and Ask Again Really Work?

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He used this example throughout his engaging presentation as a way to build an immediate rapport with his audience, but also to illustrate some of the things that BSB does to create stark raving mad fans. What are you working on? With Jillian Vorce at #AOC2014.

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

Yesenia founded Smart Cause Digital where she builds and grows smart websites. During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. People want to work with those who provide the best results.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S.

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. Work through what happens if a key decision maker is unavailable.

Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

iMarketSmart

Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?” That’s how it works.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Today, let’s look at three more, this time related to work processes, or how to do things better. They can create deadlines, rhythms, and sequences to the work. Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

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Ep179: How Arby's Maverick Spirit is Building a PurposeFULL Business

Selfish Giving

How's Arby's is working with its nonprofit partners to maximize social impact through innovation. Arby's plans to work with Dipjar on a pilot program for year-round "passive fundraising."

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2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. so I want the book to demonstrate how nonprofits can make the concept work for them. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

To help you build up the best strategy for your nonprofit, check out these top 7 practices for year-round fundraising: Tell stories. A favorite year-end tactic, storytelling brings your nonprofit’s work to life. Numbers can quantify your nonprofit’s work in objective ways.

Put Shakespeare’s Storytelling Skills to Work for Your Nonprofit

Getting Attention

Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications. Guest blogger Kim St. John-Stevenson is the communications officer at the St.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

3) Leveraged the Campaign to Build Their Email List, and Supporter Loyalty. So even as Oxfam America advances the cause immediately by building awareness and engagement, it’s enriching its community so it can engage them even more broadly and deeply the next time.

Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Tom’s post Donor Relationships? Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years.

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraisers need to be more strategic and more thoughtful in their work.

How to Work With a Social Media Consultant

J Campbell Social Marketing

This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively. Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect.

How to build trust

Wild Woman Fundraising

Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. Instead of doing her work, she was prying into this other person’s emails, going back for years. I tried to engender that when I was working.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Working with Bosses and Volunteers

Get Fully Funded

How to Work With Bosses and Volunteers to Raise More Money. I spoke to them about working with bosses and volunteers in fundraising, especially when you don’t like your boss or volunteer. I remember working as a Development Director and not liking my boss much.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

The mission of the Fundraising Career Conference is to help fundraising people build their careers. This goal of this fundraising career conference is to educate fundraisers in how to research and pick good job opportunities and make a more functional work environment.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. More so, here’s the take-away for us: Have a self-awareness of the good and the bad impact Facebook may have on you, to your community and in your work.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. More so, here’s the take-away for us: Have a self-awareness of the good and the bad impact Facebook may have on you, to your community and in your work.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. Communication is critical to building a relationship. A well-done newsletter will not only inform and education your reader, but help build that precious relationship. You know that saying “If it ain’t broke, don’t fix it”?

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. Communication is critical to building a relationship. A well-done newsletter will not only inform and education your reader, but help build that precious relationship. You know that saying “If it ain’t broke, don’t fix it”?

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you can participate right from your desk. I’m so sorry!

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6 Now-or-Never Summer Reboots

Getting Attention

1) Seek a different point of view: Gillian Ream Gainsley , who works in Communications and Development at the Ypsilanti District Library (MI), takes a unique approach: “My Summer Camp plan is to go to overnight camp.

Online Personalization Builds Loyalty

The Agitator

Check out the description by Bluefrog’s Mark Phillips of how Animal Protector works and the strategy behind it. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.