Can raising money be like building furniture?

iMarketSmart

For the donor, the fundraiser works hard to craft the perfect fit— with precision. The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners?

7 captivating ways to build trust so your fundraising efforts work better

iMarketSmart

Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

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Trending Sources

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Brian Honigman.

Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. It worked! This is just the same kind of relationship building you want to keep going between your asks!

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care. RWJF has a multi-faceted anniversary campaign in place including sharing stories of those who have been touched by its work in some way.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . To avoid being overwhelmed pick the audiences that you need to engage with most and work on developing a mobile strategy for them. Tonia Zampieri.

How MarketSmart Works With Partners

iMarketSmart

People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. As they engage online with a nonprofit’s mission and its content, they build a relationship with it. Do you work for a CRM or other software company?

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He used this example throughout his engaging presentation as a way to build an immediate rapport with his audience, but also to illustrate some of the things that BSB does to create stark raving mad fans. What are you working on? With Jillian Vorce at #AOC2014.

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Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

Yesenia founded Smart Cause Digital where she builds and grows smart websites. During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. People want to work with those who provide the best results.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Today, let’s look at three more, this time related to work processes, or how to do things better. They can create deadlines, rhythms, and sequences to the work. Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M.

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How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

To help you build up the best strategy for your nonprofit, check out these top 7 practices for year-round fundraising: Tell stories. A favorite year-end tactic, storytelling brings your nonprofit’s work to life. Numbers can quantify your nonprofit’s work in objective ways.

2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraisers need to be more strategic and more thoughtful in their work.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. so I want the book to demonstrate how nonprofits can make the concept work for them. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

You’re coming into contact with Millennials in every facet of your work and life. You must BUILD it – and here’s how: B e unified as an organization about working with the generation. You must find those who want to work with you to make meaningful change.

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Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Tom’s post Donor Relationships? Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years.

Put Shakespeare’s Storytelling Skills to Work for Your Nonprofit

Getting Attention

Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications. Guest blogger Kim St. John-Stevenson is the communications officer at the St.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

3) Leveraged the Campaign to Build Their Email List, and Supporter Loyalty. So even as Oxfam America advances the cause immediately by building awareness and engagement, it’s enriching its community so it can engage them even more broadly and deeply the next time.

How to build trust

Wild Woman Fundraising

Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. Instead of doing her work, she was prying into this other person’s emails, going back for years. I tried to engender that when I was working.

Ep179: How Arby's Maverick Spirit is Building a PurposeFULL Business

Selfish Giving

How's Arby's is working with its nonprofit partners to maximize social impact through innovation. Arby's plans to work with Dipjar on a pilot program for year-round "passive fundraising."

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Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

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How to Work With a Social Media Consultant

J Campbell Social Marketing

This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively. Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect.

Working with Bosses and Volunteers

Get Fully Funded

How to Work With Bosses and Volunteers to Raise More Money. I spoke to them about working with bosses and volunteers in fundraising, especially when you don’t like your boss or volunteer. I remember working as a Development Director and not liking my boss much.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

The mission of the Fundraising Career Conference is to help fundraising people build their careers. This goal of this fundraising career conference is to educate fundraisers in how to research and pick good job opportunities and make a more functional work environment.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. Communication is critical to building a relationship. A well-done newsletter will not only inform and education your reader, but help build that precious relationship. You know that saying “If it ain’t broke, don’t fix it”?

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. Communication is critical to building a relationship. A well-done newsletter will not only inform and education your reader, but help build that precious relationship. You know that saying “If it ain’t broke, don’t fix it”?

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. More so, here’s the take-away for us: Have a self-awareness of the good and the bad impact Facebook may have on you, to your community and in your work.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. More so, here’s the take-away for us: Have a self-awareness of the good and the bad impact Facebook may have on you, to your community and in your work.

6 Now-or-Never Summer Reboots

Getting Attention

1) Seek a different point of view: Gillian Ream Gainsley , who works in Communications and Development at the Ypsilanti District Library (MI), takes a unique approach: “My Summer Camp plan is to go to overnight camp.

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you can participate right from your desk. I’m so sorry!

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Online Personalization Builds Loyalty

The Agitator

Check out the description by Bluefrog’s Mark Phillips of how Animal Protector works and the strategy behind it. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

There’s nothing more effective in building and strengthening relationships with donors, prospects and other supporters than showing their impact (via your org’s, of course). How does your organization engage your supporters in your daily work, successes and failures?

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Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan.

Foundations Using Social Media for Movement Building

A. Fine Blog

The topic for this month’s Social Good Podcast is on the ways that foundation’s are using social media to support movement building. Movement building is a fundamental part of the social change universe.

Use Compelling Models to Build Marketing Buy-In

Getting Attention

If you’ve shared the link via email, ask your colleagues to let you know if this is something they think could work for your organization. Pick up the phone and call to discuss—you have to do the work here. What’s worked for you in spurring the marketing “I get it?”

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Join Kivi and Me for this Free Webinar. Learn How to. Set the Big-Picture Marketing Goals that. Take You Where You Want to Go!

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