Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ). It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager. In 37% of nonprofits, you’ll find separate marketing and fundraising teams with different managers, but with equal authority within the organization.

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Trending Sources

Extend Your Reach with a Staff Messenger Team

Getting Attention

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: I urge you to launch—ask, train, support, and thank— your team of passionate employee messengers.

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Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. Let’s join forces and build your team together! Register Now: Thursday, October 6 at 1pm EDT.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that.

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10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?

Build Your Message Team: Part 4—Grow Energy, Insights & Skills

Getting Attention

This is the last in a series of posts outlining the steps to building a team of effective messengers, following Part 1: Why & What, Part 2: Groundwork and Part 3: Skill Building. You should: Trumpet successes with specifics, in one-to-one and all-team communications.

People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Here are some examples of how all-org marketing teams work: The person who answers general calls directs callers on with warmth, interest and enthusiasm. Learn more about developing your all-org marketing team: 8 Ways to Build a Team of Effective Messengers.

Use Compelling Models to Build Marketing Buy-In

Getting Attention

3) If your observations and gut tell you that watchers are moved, provoked or startled by the video, re-open the marketing conversation to ask, “What steps do you think the Dalit Freedom Network team took to create this video, before they even touched a camera ?”

7 Steps to Passionate Volunteer Messengers

Getting Attention

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers. 3) Recruit your first team of messengers (Pilot).

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Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

They are also doing a special build in Atlanta with Heisman Trophy winners. Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

11 Weeks to Go: Launch Your #GivingTuesday Team!

Nonprofit Marketing Blog

First up: Building your #GivingTuesday Team. The most pivotal person on #GivingTuesday is the leader of your team – the Envoy of Enthusiasm. Who is that passionate, committed, ORGANIZED, individual who can quarterback your #GivingTuesday team? The Best December Ever.

BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

I’ve enjoyed teaming up with Kari Dunn Saratovsky and Derrick Feldmann at several events over the years, and I’ve always been impressed with their insights on Millennials. You must BUILD it – and here’s how: B e unified as an organization about working with the generation.

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). Identify a small group of folks most likely to succeed as your first team of messengers. You can mix and match these traits to compose a powerhouse team of fundraising ambassadors.

6 Ways to Train All-Org Messengers

Getting Attention

4) Build on your messengers’ personal passions. Build your team’s skill and confidence by sharing concrete examples of situations that are ripe for an ask. All-Org Marketing TeamFlickr: Chip Griffin.

Getting Other People to Meet Your Deadlines

Kivi's Nonprofit Communications Blog

Take a cue from reality TV and build in some friendly competition for those carrots and sticks. CALM Marketing Team Nonprofit Communications Publication Management

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Building content repurposing into your work flow is essential to both your marketing success and your productivity. CALM Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Productivity

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Build excitement for your takeover by promoting it across multiple networks, including email. Fast hands get the job done and Team Olek is working non-stop for the Ball. Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social Networking

4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

I worked in close partnership with my client (Advancement Director for Marketing and Communications) to identify two staff and leadership teams to bring into the branding process at the get go. We also recruited them as team trainers (via our train the trainers program).

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

These nonprofits are often funded primarily through large grants or contracts or other big and somewhat steady revenue sources, but they are trying to build up an individual giving program. One integrated team of several people? Leadership Marketing Team Nonprofit Communications

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

There’s nothing more effective in building and strengthening relationships with donors, prospects and other supporters than showing their impact (via your org’s, of course).

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Build Your Message Team: Part One

Getting Attention

I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC ) as part of the ramp up to a big organizational anniversary. The Solution: A Confident, Well-Trained Message Team.

Build Your Message Team: Part Three—Skill Building

Getting Attention

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Note: If your team is geographically dispersed, hold a video training session. Create a turnkey message toolkit for your team to refer to, including.

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list. Join Kivi and Me for this Free Webinar. Learn How to. Set the Big-Picture Marketing Goals that. Take You Where You Want to Go!

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

For example, in improvisational comedy, simple rules include not telling jokes, always making others look good, and building on what was just said with “Yes, and.” CALM Marketing Team Nonprofit Marketing Strategy Publication Management

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Build Your Message Team: Part Two—Groundwork

Getting Attention

Secure leadership buy in by sharing the value of your all-org message team. Position the message team as a program, not a one-off; a way of doing business, not a band-aid. Part Three will guide you through the specific skills and tools your team will need to be powerhouse messengers.

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are putting surface-to-air missiles on top of East Londoner’s buildings, without their permission! This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.

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You’ve Just Been Promoted to Chief of Staff

Kivi's Nonprofit Communications Blog

Something more like a Chief of Staff to your executive director or senior management team? Depending on your organizational structure, nonprofit marketers like us often serve as a central spoke between program staff, membership teams and the Executive Director. Leili Khalessi.

5 Steps to Powerful Staff Messengers

Kivi's Nonprofit Communications Blog

How often have you banged your head against the wall because you just can’t squeeze any more from your existing team and budget? You want to make it easy for them to discuss your org to build engagement and motivate action while building on each one’s individuality.

4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership (Case Study)

Getting Attention

In fact, the marketing-fundraising divide — whether these teams are joined in a single department or not — is one of the most common challenges nonprofits must tackle. The real issue that the Committee is facing, no matter which team leader heads the new department, is that your marketing and fundraising teams are not productive partners.

Communications Is Everyone’s Job:Proof Point (Video)

Getting Attention

Then take the next steps to bring this strategy to life: 8 Steps to Building Your Team of Powerful Messengers. Strategy Nonprofit Communications nonprofit marketing nonprofit message team

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Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. Your tennis team's ranking. .

Stop the Communications-Program Tug of War

Getting Attention

You know it’s likely to hurt, rather than help, build relationships with prospective supporters and participants. 4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership. Are you in a tug of war with program colleagues for control of your communications?

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

So the level of maturity and trust building is also – again, without throwing a tantrum, saying this is something that I’ve noticed, being here. I think that’s just building trust. But that’s a way of building trust.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development

Top 10 Things to Look For in New Board Members

Kivi's Nonprofit Communications Blog

If you want to learn more, this Thursday Gail will join us for a Pass Holder webinar called 7 Steps to Enlist and Build Your Dream Team Board. If you really want to enlist a Dream Team Board, look for folks with these qualities. Is she a good team player? Gail Perry.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

To prep for the talk, I reached out to a few women, who hold corporate jobs and are using social media to build and promote their personal brands. Personal branding also affords me the ability to build relationships and create new opportunities that exist outside of my full time work.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

The tension grew by the moment as my team struggled to serve both areas with the same resources. Our team goes beyond ringing the doorbell and handing over a meal to provide wellness evaluations and connections to related services. Relationship Building Audience Research Nonprofit Communications nonprofit communications jobs nonprofit marketing nonprofit marketing jobs

3 vital ways to build your nonprofit brand from a maestro of branding

Nonprofit Marketing Blog

and he now heads the team tending to PayPal’s brand. I want to share his wisdom here, because I believe building great brands is one of our sector’s greatest weaknesses. When it comes to building brands, it seems as if ours should be an easy job. You have to continuously think about how to build an enduring experience and lasting impact over time. I was very fortunate to hear the brand guru Allen Olivo speak at PayPal’s Insight event last week.

Creating a Culture Where Everyone is a Marketer

Kivi's Nonprofit Communications Blog

Of course, attending smaller staff meetings would be ideal to build a more personal relationship with staff, so if you have time to do that, do it. Guest Bloggers Marketing Team Nonprofit Communications Professional Development Your AdviceBeth Ann Spiegel.