Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Aunt Frances’ moved to a nursing home on Long Island several years ago and I haven’t seen her in person since.

Can raising money be like building furniture?


The person making the furniture and the person buying the furniture fit together like peas and carrots, peanut butter and jelly, or a hand in a glove. The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners?

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Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm. Whether or not you think your organization embodies a certain kind of personality now, what would you like it to be?

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

Yesenia founded Smart Cause Digital where she builds and grows smart websites. During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. So glad to welcome guest blogger Yesenia Sotelo!

7 Ways to Show Your Nonprofit’s Personality

Kivi's Nonprofit Communications Blog

A few weeks ago, I asked you to describe your nonprofit’s personality in three words and I got some interesting responses. Several of you emailed me privately to say that you really didn’t think your nonprofit had much of a personality at all.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

We’re eager to hear about both personal and professional experiences and have reached out for stories (via the Tell Us Your Story Campaign) publicly through the Foundation’s Facebook page, Twitter handle and website plus via our alumni and grantee networks, and email subscriber lists.

A simple personal leadership tool for executive directors and fundraisers

Fundraising Coach

I included them because they helped me build relationships with donors and prospects. This tool helped me in my personal leadership. Or have you found something that helps your own personal leadership of your position?

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

Here are my 7 tips for building an incredibly useful email swipe file. I’ve spent a lot of time training subscriptions to stay out of my inbox, which should be reserved for personal email.

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10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Kick starts a more personal relationship. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

8 simple ideas to involve your donors and build deeper connections


Involvement is one of the best ways to build seriously deep connections. Here are eight of them: Be transparent and give them access with a personal tour. Write them a personal letter. Reach out personally on social media. The post 8 simple ideas to involve your donors and build deeper connections appeared first on MarketSmart | . Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned.

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Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

On Wednesday, I suggested a few ways that nonprofits can show their personalities , following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive you. Use the first and second person (I and You) in your writing, ask a lot of questions, and smile (even in writing).

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

Some organizations choose one person as a key spokesperson. The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical.

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Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Do you build your reputation around the identify of The Business ? Or do you build the reputation based on your personal brand ? You can go personal branding route or not.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire "feel good" song.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? There are tips and ideas and a worksheet I developed that will you define who to follow/friend and the extent of person information you want to share on specific social networks. . .

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

All those little pieces build what is in vogue to call. Your Personal Brand. What I was curious to explore was what women who work in a corporate world think of personal branding and how they use it to build their reputations inside of their job and outside as well. .

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Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

personal branding (red). The term personal branding (red) has been dominating this search space, likely because it is often used in the marketing / communications world speaking circuits. Once in a while I like to analyze various search trends taking place in my industry.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Be Personal and Genuine. Guest blog by Candace Cody.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. The first step toward building authority is to create a website — a place you can call home. If you aim to develop a personal brand, it's important to have a domain name that uses your name (i.e., Inject some personality.

5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

To be a better fundraiser and to unleash generosity you have to connect with people and build authentic relationships. Build your Generosity Network by taking action in these 5 areas: 1. Your personal attitude toward money and giving can impact your ask and how you relate to donors.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. your employer helped you develop your personal brand to the benefit of both you and them? Answer: You have an Employee Personal Branding Strategy.

Tiny Clues Build Trust

The Agitator

Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Nothing is more essential to donor commitment and retention than trust.

Make Spring Relationship Building Season

Ann Green

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

My personal goal is to include 100 different nonprofits, so I’d love to hear your story! First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?”

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Members of the OA community were invited—via email, the Facebook page, the website and other channels to: Present a personalized IWD award , and/or; Send an IWD ecard. See how beautifully these actions emphasize the core meaning of International Women’s Day, at the most personal level.

Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The Understanding who you want, who your ideal person is key and then serving up information they enjoy.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

As digital continues to integrate into how business is conducted, your personal online "bread crumb trail" takes on a more important role of how people perceive you. Remember your personal brand will evolve over time. My personal brand reflects the same representations. .

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

But what about the personal side? Small business owners understand the merging of business and personal all too well. What do you do if a person you barely spoke to an offline Chamber event wants to be your Facebook friend?

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He used this example throughout his engaging presentation as a way to build an immediate rapport with his audience, but also to illustrate some of the things that BSB does to create stark raving mad fans. as your prize giveaway – that won’t help you build up a targeted community of fans.

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Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. The goal should be to build a long-term partnership as a part of her larger financial picture, rather than pitching for that one-time contribution. Each donor''s personal and tax situation is unique.

Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

Did you know that nonprofits with a branded donation page – a page that shows off the organization’s personality and makes giving tangible for donors – can see up to 5 times more in donation dollars than a nonprofit with a generic donate page?

Use Compelling Models to Build Marketing Buy-In

Getting Attention

” For those of you who struggle with building understanding, what’s the biggest barrier ? Have marketing naysayers among your colleagues or leadership? Take these quick steps to open their hearts, eyes and minds.

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Five Ways to Cultivate Your Donors—Personally

Fundraising 123

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor: Call them! It needs to be more like a personal e-mail "letter" you would send a family member or group of family members updating them on your life. This system ends the suffering about fundraising and builds passionate and committed lifelong donors.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. Keep them interested and keep building relationships with them!

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

Getting personal in your communications is key to relationship building with prospects and supporters. There are so many opportunities to get personal, and I’ll be sharing my recommendation with you in coming weeks. Personal Is a Two-Way Street. Typically, we think of getting personal as a one-way street. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance

Nonprofit fundraising for the one person shop

Fundraising Coach

A few months ago, my colleague Pamela Grow released a new book specifically for nonprofits with a “one person” fundraising shop. This isn’t just theory for her, she actually has been successful as a one person shop. Be personable, be genuine.

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. personal and/or business.

How to build trust

Wild Woman Fundraising

Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. Instead of doing her work, she was prying into this other person’s emails, going back for years. That’s the type of person we can train.”.