Build a mobile matrix. . Every organization has different audiences requiring different priorities and needs. But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. MORE
Here are 7 ways to build trust so your fundraising efforts work better: 1. Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures). Communicate the impact your organization achieves but don’t use big stats (instead, tell stories about real people). The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. MORE
This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. MORE
Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. After I became a monthly donor, one organization invited me to arrange a tour. MORE
Be aware that this strategy is likely to be a significant cultural shift (tearing down formal or unspoken silos with your organization), and that the transition in full may take some time. Benefit: Improved understanding of organization goals and priorities across the organization. MORE
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. . MORE
So many organizations have ignored the chaos we’ve lived in during this extended election ramp up. This morning’s election news dug into the divide that’s fracturing the U.S. MORE
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important. MORE
One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. As a new employee you want to find your way in the organization= you don’t know the existing attitudes (positive or negative), and have little ingrained thinking about the organization. MORE
Can raising money be like building furniture? The post Are you in love with your organization’s mission? It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you did or didn’t get, and so many other things that can drive you nuts, it all boils down to one simple question: Are you in love with your mission? If you are not in love with your mission, you can’t expect your donors to love it. MORE
Storytelling is a natural component of an anniversary campaign, but requires your organization to find those meaningful stories that may well have been lost (or never gathered, noted or heard) over the years. MORE
Do you want to build trust? If you are in a new position, you need to build trust, deliberately, with your coworkers. If you have new people reporting to you, you need to build trust with them. But it has taken years for the nonprofit to build up trust again. MORE
Having made my first gift, have I received some signal or experience leading me to entrust your organization with another? Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. MORE
One of the first things he and his staff established was a handy-dandy page on their ‘Learning Center’ about how nonprofit individuals and organizations can make the most out of LinkedIn. MORE
Your organization too can benefit hugely by pioneering an all-org message team. You’re the solo marketer in your organization, or that’s just part of your job, or you’re one of a team of five or ten. MORE
There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. At EveryAction, we live and work by the motto "Build the World You Want." No matter how much you give or to whom, the important thing is to support those organizations whose tireless work is striving for a world you want to live in. MORE
In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. The organization will share their guest blog with a link on their website or social accounts adding SEO benefit. MORE
We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO. MORE
We've entered a Catch-22 of sorts these days: Constituents need our organizations' programs, support and mission activities more than ever, but the nationwide belt-tightening is affecting our donors. Here are a few key ways to be transparent and build trust with your supporters (so they continue to support you!): How have they affected your organization? MORE
One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. MORE
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. 3 Ways To Build Authentic Donor Relationships. MORE
That way, you’ll ensure that you are spending your time doing what you do best— building relationships, trust, and closing big gifts. The post Has your organization put you in a position to succeed? MORE
So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody. MORE
But one thing that I think is really important with executive directors is executive directors that care too much about the organization are too willing to fall on the sword for things that aren’t their fault. I think that’s just building trust. That’s killing our organization. MORE
Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Ask your messengers to listen hard, as that’s the first step to being an effective messenger, and to share what they hear with the right colleagues throughout your organization. MORE
Here are a few useful tips I’ve found for building good proposals. Include statistics about your organization and the people you serve. Most significant six-figure asks include a proposal of some kind. Proposals can also take the tension out of a conversation by redirecting attention to a picture or statistic that connects with your conversation. You don’t have to have every question answered in your proposal, and it doesn’t always need to be four-color and on glossy paper. MORE
Here are my 7 tips for building an incredibly useful email swipe file. Do a little organizing of monthly gift appeals or thank you’s once in a while. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” MORE
How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? Question: Building Community Question: How Much Acquisition? MORE
It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization. You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. MORE
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have? MORE
To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. Some organizations choose one person as a key spokesperson. MORE
You can use their frameworks to build trust with your managers as well as your coworkers. This applies to both the mission of your organization and to your work as a communications professional. Do you recognize any of these scenarios? MORE
That kind of cross-pollination can work wonders for an organization that has a compelling idea and wants to share it in compelling ways. By so doing, their relationships with your organization will grow stronger, and they will be more likely to commit time and/or money when asked. MORE
Last night, I finished reading Shirley Sagawa's book on building magnetic nonprofits. Here is one paragraph that sung out to me as particularly perfect in two projects ChangeMatters is working on now (a major gifts, including storytelling, workshop and an arts organization turnaround). If you have done your job right, the gravitational pull of your organization—its people, purpose, plan, and proof —has convinced your audience that they want to help. MORE
Fully Funded organizations have strong leaders in place, both staff and Board. They carry the vision for the organization into the community and represent the organization well. A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . The Executive Director is a good leader who instills pride in their staff. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success. MORE
Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?” MORE
Every organization has a donor culture, most have several. Are you an organization that they can give money to? Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. It is important as you develop and grow your online community that you have an intentional culture. What are your online goals? MORE
Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card. MORE
Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. It’s sort of building up a front because there is a total lack of trust. Mazarine Treyz: Hey, everybody. Welcome. MORE
Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard. MORE
With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats. For many organizations, that's probably all they'll ever need. MORE
Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I urge your organization to do the same, from the moment you first connect with folks who show interest as participants, supporters, clients, partners and/or volunteers and actively throughout the course of your relationship—BETWEEN your asks. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. MORE
We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way. First up, we’re spotlighting four environmentally-focused organizations and how they’re using technology to achieve their goals. We’re proud to power organizations like Greenpeace USA with EveryAction’s easy-to-use forms , but what really excites us is when organizations go a step further, customizing them to meet their own needs. MORE
Wild Woman Fundraising
JANUARY 31, 2017
But one thing that I think is really important with executive directors is executive directors that care too much about the organization are too willing to fall on the sword for things that aren’t their fault. I think that’s just building trust. That’s killing our organization.
Wild Woman Fundraising
JANUARY 9, 2018
Do you want to build trust? If you are in a new position, you need to build trust, deliberately, with your coworkers. If you have new people reporting to you, you need to build trust with them. But it has taken years for the nonprofit to build up trust again.
Wild Woman Fundraising
JANUARY 26, 2017
Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. It’s sort of building up a front because there is a total lack of trust. Mazarine Treyz: Hey, everybody. Welcome.
Kivi's Nonprofit Communications Blog
MARCH 20, 2018
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. .
Kivi's Nonprofit Communications Blog
OCTOBER 26, 2017
To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. Some organizations choose one person as a key spokesperson.
iMarketSmart
DECEMBER 8, 2017
Can raising money be like building furniture? The post Are you in love with your organization’s mission? It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you did or didn’t get, and so many other things that can drive you nuts, it all boils down to one simple question: Are you in love with your mission? If you are not in love with your mission, you can’t expect your donors to love it.
A Small Change
NOVEMBER 3, 2010
One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. As a new employee you want to find your way in the organization= you don’t know the existing attitudes (positive or negative), and have little ingrained thinking about the organization.
Kivi's Nonprofit Communications Blog
JUNE 20, 2017
You can use their frameworks to build trust with your managers as well as your coworkers. This applies to both the mission of your organization and to your work as a communications professional. Do you recognize any of these scenarios?
Ann Green
OCTOBER 11, 2017
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. 3 Ways To Build Authentic Donor Relationships.
Getting Attention
AUGUST 6, 2013
Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I urge your organization to do the same, from the moment you first connect with folks who show interest as participants, supporters, clients, partners and/or volunteers and actively throughout the course of your relationship—BETWEEN your asks. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer.
The Agitator
APRIL 5, 2017
Having made my first gift, have I received some signal or experience leading me to entrust your organization with another? Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal.
Kivi's Nonprofit Communications Blog
AUGUST 20, 2015
Here are my 7 tips for building an incredibly useful email swipe file. Do a little organizing of monthly gift appeals or thank you’s once in a while. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?”
Fundraising Breakthroughs
OCTOBER 27, 2009
Last night, I finished reading Shirley Sagawa's book on building magnetic nonprofits. Here is one paragraph that sung out to me as particularly perfect in two projects ChangeMatters is working on now (a major gifts, including storytelling, workshop and an arts organization turnaround). If you have done your job right, the gravitational pull of your organization—its people, purpose, plan, and proof —has convinced your audience that they want to help.
Getting Attention
AUGUST 13, 2012
Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Ask your messengers to listen hard, as that’s the first step to being an effective messenger, and to share what they hear with the right colleagues throughout your organization.
iMarketSmart
JULY 24, 2017
Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?”
EveryAction
MARCH 19, 2018
We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way. First up, we’re spotlighting four environmentally-focused organizations and how they’re using technology to achieve their goals. We’re proud to power organizations like Greenpeace USA with EveryAction’s easy-to-use forms , but what really excites us is when organizations go a step further, customizing them to meet their own needs.
Non Profit Marketing 360
JULY 16, 2012
That kind of cross-pollination can work wonders for an organization that has a compelling idea and wants to share it in compelling ways. By so doing, their relationships with your organization will grow stronger, and they will be more likely to commit time and/or money when asked.
iMarketSmart
MARCH 4, 2014
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important.
A Small Change
JANUARY 5, 2011
How do you build referrals? Earlier this week I wrote about the building referrals. I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. What ideas do you have to build referrals or word-of-mouth marketing? Does your organization have any kind of program to encourage new donor participation? Question: Building Community Question: How Much Acquisition?
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. The organization will share their guest blog with a link on their website or social accounts adding SEO benefit.
iMarketSmart
OCTOBER 28, 2016
That way, you’ll ensure that you are spending your time doing what you do best— building relationships, trust, and closing big gifts. The post Has your organization put you in a position to succeed?
J Campbell Social Marketing
OCTOBER 29, 2015
So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.
Fundraising 123
AUGUST 7, 2013
We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO.
Getting Attention
JULY 10, 2012
Your organization too can benefit hugely by pioneering an all-org message team. You’re the solo marketer in your organization, or that’s just part of your job, or you’re one of a team of five or ten.
Ann Green
JULY 25, 2017
Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. After I became a monthly donor, one organization invited me to arrange a tour.
EveryAction
OCTOBER 11, 2017
With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats. For many organizations, that's probably all they'll ever need.
Getting Attention
JULY 24, 2012
Storytelling is a natural component of an anniversary campaign, but requires your organization to find those meaningful stories that may well have been lost (or never gathered, noted or heard) over the years.
Kivi's Nonprofit Communications Blog
MAY 14, 2012
Build a mobile matrix. . Every organization has different audiences requiring different priorities and needs. But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri.
Non Profit Marketing 360
JULY 22, 2011
One of the first things he and his staff established was a handy-dandy page on their ‘Learning Center’ about how nonprofit individuals and organizations can make the most out of LinkedIn.
Getting Attention
JULY 19, 2012
Be aware that this strategy is likely to be a significant cultural shift (tearing down formal or unspoken silos with your organization), and that the transition in full may take some time. Benefit: Improved understanding of organization goals and priorities across the organization.
Fundraising 123
NOVEMBER 20, 2007
It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization. You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients.
A Small Change
AUGUST 4, 2010
Here are a few useful tips I’ve found for building good proposals. Include statistics about your organization and the people you serve. Most significant six-figure asks include a proposal of some kind. Proposals can also take the tension out of a conversation by redirecting attention to a picture or statistic that connects with your conversation. You don’t have to have every question answered in your proposal, and it doesn’t always need to be four-color and on glossy paper.
J Campbell Social Marketing
MAY 26, 2014
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?
Fundraising 123
FEBRUARY 4, 2009
We've entered a Catch-22 of sorts these days: Constituents need our organizations' programs, support and mission activities more than ever, but the nationwide belt-tightening is affecting our donors. Here are a few key ways to be transparent and build trust with your supporters (so they continue to support you!): How have they affected your organization?
Kivi's Nonprofit Communications Blog
AUGUST 11, 2015
Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.
EveryAction
FEBRUARY 2, 2017
There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. At EveryAction, we live and work by the motto "Build the World You Want." No matter how much you give or to whom, the important thing is to support those organizations whose tireless work is striving for a world you want to live in.
A Small Change
AUGUST 26, 2009
Every organization has a donor culture, most have several. Are you an organization that they can give money to? Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. It is important as you develop and grow your online community that you have an intentional culture. What are your online goals?
Ann Green
APRIL 27, 2015
This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort.
Fundraising Report Card
JANUARY 30, 2018
Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card.
Get Fully Funded
SEPTEMBER 14, 2011
Fully Funded organizations have strong leaders in place, both staff and Board. They carry the vision for the organization into the community and represent the organization well. A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . The Executive Director is a good leader who instills pride in their staff. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.
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