Building Allies

A Small Change

One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. As a new employee you want to find your way in the organization= you don’t know the existing attitudes (positive or negative), and have little ingrained thinking about the organization.

Build 49

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. The organization will share their guest blog with a link on their website or social accounts adding SEO benefit.

Trending Sources

Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I urge your organization to do the same, from the moment you first connect with folks who show interest as participants, supporters, clients, partners and/or volunteers and actively throughout the course of your relationship—BETWEEN your asks. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Storytelling is a natural component of an anniversary campaign, but requires your organization to find those meaningful stories that may well have been lost (or never gathered, noted or heard) over the years.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

Here are my 7 tips for building an incredibly useful email swipe file. Do a little organizing of monthly gift appeals or thank you’s once in a while. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?”

Build 75

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Every organization has different audiences requiring different priorities and needs. But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

So many organizations have ignored the chaos we’ve lived in during this extended election ramp up. This morning’s election news dug into the divide that’s fracturing the U.S.

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. Some organizations choose one person as a key spokesperson.

News 21

Has your organization put you in a position to succeed?


That way, you’ll ensure that you are spending your time doing what you do best— building relationships, trust, and closing big gifts. The post Has your organization put you in a position to succeed?

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap?

Brand 66

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.

Media 36

4 Reasons why you should build a narrative organization

Nonprofit Marketing Blog

The Stanford Social Innovation Review has done a nice job showing why the value of narrative in your organization extends well beyond telling stories in your nonprofit marketing materials.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

They use it to broadcast announcements, not to build relationships with donors and to showcase the results of their work through impact stories and testimonials. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

To be a better fundraiser and to unleash generosity you have to connect with people and build authentic relationships. Build your Generosity Network by taking action in these 5 areas: 1. Think about your donor-organization-fundraiser dynamic (donors are not walking checkbooks).

Tiny Clues Build Trust

The Agitator

Having made my first gift, have I received some signal or experience leading me to entrust your organization with another? Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal.

Make Spring Relationship Building Season

Ann Green

This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort.

Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?”

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

I appreciate that because I receive tons of emails and calls of the other kind—the kind that’s all about the organization or vendor, but clearly has not taken a minute to learn what’s covered here or about the Getting Attention community and what’s of value to you.

Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years. Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship.

How to build trust in your organization

Nonprofit Marketing Blog

That’s how you build trust, and that’s how you strengthen a relationship I’m currently reading Trust-Based Selling , which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. Interestingly, many of author Charles Green’s reflections on trust apply to the world of nonprofit marketing. Specifically, trust is the combination of: 1. Credibility: How people perceive our words. Reliability: How people perceive our actions.

Green 14

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraising Marketing Nonprofits job descriptions nonprofit careers relationship building small nonprofits

Strong leaders build successful nonprofits

Get Fully Funded

Fully Funded organizations have strong leaders in place, both staff and Board. They carry the vision for the organization into the community and represent the organization well. A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . The Executive Director is a good leader who instills pride in their staff. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.

Build 22

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Andy says: If you work for an organization, you should be able to answer the question, “Where did this organization come from?

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring. It’s a fantastic opportunity for your organization and for your own professional development. I’m so sorry!

March 56

BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

So what does this mean for your organization? Before developing any Millennial engagement strategy, you must create a foundation, a platform, within your organization for such involvement. So how do you position the Millennial platform—and by extension, your organization—for success?

Online Personalization Builds Loyalty

The Agitator

Different execution, but same underlying premise — bond your donors by allowing them to customize their online connection with your organization. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. 3 Ways To Build Authentic Donor Relationships.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? Are your fundraising appeals focused too much on your organization – rambling on about how great you are? and not On behalf of X organization.

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

There’s nothing more effective in building and strengthening relationships with donors, prospects and other supporters than showing their impact (via your org’s, of course). How does your organization engage your supporters in your daily work, successes and failures?

There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Any organization, nonprofit or for-profit has only three ways to increase the amount money they receive.

Money 77

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. You''ll get the chance to introduce advisors to your organization and its strengths—helping with word-of-mouth introductions to donors who might be excited about what you are doing. Charities often forget that donors rarely give to a single organization or cause.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

But one thing that I think is really important with executive directors is executive directors that care too much about the organization are too willing to fall on the sword for things that aren’t their fault. I think that’s just building trust. That’s killing our organization.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Build community. is much more about having personality, inspiring conversation, and building online community. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. How can you build community on Twitter if you won’t even participate with your followers?

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar. Learn How to.

Goal 46

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. The main question they face: How to get enough quality/responsive names to build a donor base?

Building a fundraising board - advice from the ‘board whisperer’

Nonprofit Marketing Blog

Because I’ve been posting a lot about the state of the fundraising field - and the critical role of boards in bettering it - I wanted to invite you to a free Network for Good webinar, Building a Strong Board for Fundraising Success.

April 29

Use Compelling Models to Build Marketing Buy-In

Getting Attention

If you’ve shared the link via email, ask your colleagues to let you know if this is something they think could work for your organization. ” For those of you who struggle with building understanding, what’s the biggest barrier ?

Plan 21

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.