Are you in love with your organization’s mission?


Can raising money be like building furniture? The post Are you in love with your organization’s mission? It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you did or didn’t get, and so many other things that can drive you nuts, it all boils down to one simple question: Are you in love with your mission? If you are not in love with your mission, you can’t expect your donors to love it.

Building Allies

A Small Change

One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. As a new employee you want to find your way in the organization= you don’t know the existing attitudes (positive or negative), and have little ingrained thinking about the organization.

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7 captivating ways to build trust so your fundraising efforts work better


Here are 7 ways to build trust so your fundraising efforts work better: 1. Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures). Communicate the impact your organization achieves but don’t use big stats (instead, tell stories about real people). The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. The organization will share their guest blog with a link on their website or social accounts adding SEO benefit.

Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I urge your organization to do the same, from the moment you first connect with folks who show interest as participants, supporters, clients, partners and/or volunteers and actively throughout the course of your relationship—BETWEEN your asks. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer.

Has your organization put you in a position to succeed?


That way, you’ll ensure that you are spending your time doing what you do best— building relationships, trust, and closing big gifts. The post Has your organization put you in a position to succeed?

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Every organization has different audiences requiring different priorities and needs. But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri.

How to Build Trust in Your #NPCOMM Competence

Kivi's Nonprofit Communications Blog

You can use their frameworks to build trust with your managers as well as your coworkers. This applies to both the mission of your organization and to your work as a communications professional. Do you recognize any of these scenarios?

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

So many organizations have ignored the chaos we’ve lived in during this extended election ramp up. This morning’s election news dug into the divide that’s fracturing the U.S.

Building Trust with ABCD

Wild Woman Fundraising

Do you want to build trust? If you are in a new position, you need to build trust, deliberately, with your coworkers. If you have new people reporting to you, you need to build trust with them. But it has taken years for the nonprofit to build up trust again.

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How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap?

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Make Spring Relationship Building Season

Ann Green

This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort.

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. Some organizations choose one person as a key spokesperson.

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Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


Then Oprah proclaimed, “The only way to change poverty is through education and one day, I would like to build a school in South Africa.”. After a brief pause, Nelson Mandella looked at Oprah and said, “You want to build a school?”

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.

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4 Reasons why you should build a narrative organization

Nonprofit Marketing Blog

The Stanford Social Innovation Review has done a nice job showing why the value of narrative in your organization extends well beyond telling stories in your nonprofit marketing materials.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.

5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

To be a better fundraiser and to unleash generosity you have to connect with people and build authentic relationships. Build your Generosity Network by taking action in these 5 areas: 1. Think about your donor-organization-fundraiser dynamic (donors are not walking checkbooks).

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

They use it to broadcast announcements, not to build relationships with donors and to showcase the results of their work through impact stories and testimonials. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

Tiny Clues Build Trust

The Agitator

Having made my first gift, have I received some signal or experience leading me to entrust your organization with another? Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

I appreciate that because I receive tons of emails and calls of the other kind—the kind that’s all about the organization or vendor, but clearly has not taken a minute to learn what’s covered here or about the Getting Attention community and what’s of value to you.

How to build trust in your organization

Nonprofit Marketing Blog

That’s how you build trust, and that’s how you strengthen a relationship I’m currently reading Trust-Based Selling , which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. Interestingly, many of author Charles Green’s reflections on trust apply to the world of nonprofit marketing. Specifically, trust is the combination of: 1. Credibility: How people perceive our words. Reliability: How people perceive our actions.

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Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years. Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? Are your fundraising appeals focused too much on your organization – rambling on about how great you are? and not On behalf of X organization.

Strong leaders build successful nonprofits

Get Fully Funded

Fully Funded organizations have strong leaders in place, both staff and Board. They carry the vision for the organization into the community and represent the organization well. A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . The Executive Director is a good leader who instills pride in their staff. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.

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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraising Marketing Nonprofits job descriptions nonprofit careers relationship building small nonprofits

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. 3 Ways To Build Authentic Donor Relationships.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Andy says: If you work for an organization, you should be able to answer the question, “Where did this organization come from?

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring. It’s a fantastic opportunity for your organization and for your own professional development. I’m so sorry!

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There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Any organization, nonprofit or for-profit has only three ways to increase the amount money they receive.

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BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

So what does this mean for your organization? Before developing any Millennial engagement strategy, you must create a foundation, a platform, within your organization for such involvement. So how do you position the Millennial platform—and by extension, your organization—for success?

Online Personalization Builds Loyalty

The Agitator

Different execution, but same underlying premise — bond your donors by allowing them to customize their online connection with your organization. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.

Why you need to focus on the most qualified donors


They don’t even care if a prospect gave to a similar organization. They build deeper relationships with fewer people. Focus. Because… the world is quickly becoming one that has fewer donors giving more.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. After I became a monthly donor, one organization invited me to arrange a tour.

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your fundraising appeals focused too much on your organization – rambling on about how great you are? Your organization may be great, but let your donors figure that out. Do your appeals make people feel good about donating to your organization?

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

There’s nothing more effective in building and strengthening relationships with donors, prospects and other supporters than showing their impact (via your org’s, of course). How does your organization engage your supporters in your daily work, successes and failures?

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Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. You''ll get the chance to introduce advisors to your organization and its strengths—helping with word-of-mouth introductions to donors who might be excited about what you are doing. Charities often forget that donors rarely give to a single organization or cause.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Build community. is much more about having personality, inspiring conversation, and building online community. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. How can you build community on Twitter if you won’t even participate with your followers?

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters


Here’s his list: It isn’t about your organization or its needs. Focus on building a solid board and staff. They reflect your organization’s future and destiny. In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams.