Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Although the initial frequency of visits was spurred by my mom—who urged me, as moms do, to do “something nice for someone else”—that soon changed. Giving, rather than taking, is what relationship building is all about. Relationship Building Nonprofit Communications nonprofit marketing

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Coca-Cola, Fundraising and the DMA

The Agitator

By that I mean the dots between ‘concept’ and ‘practical or applied tactics’ that fundraisers can put to work immediately to raise more money and build stronger donor engagement. These actions – negative and positive – go far beyond appeals and frequency of mailings.For most fundraisers, conditioned only in behavioral analysis like RFM, the concept of donor attitude seems new and strange. I’ll get to Coca-Cola in a moment.