Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Relationship Building Nonprofit Communications nonprofit marketin

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Coca-Cola, Fundraising and the DMA

The Agitator

By that I mean the dots between ‘concept’ and ‘practical or applied tactics’ that fundraisers can put to work immediately to raise more money and build stronger donor engagement. These actions – negative and positive – go far beyond appeals and frequency of mailings.For most fundraisers, conditioned only in behavioral analysis like RFM, the concept of donor attitude seems new and strange. I’ll get to Coca-Cola in a moment.