The Skills Nonprofit Communicators Want to Build

Kivi's Nonprofit Communications Blog

Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in the next year.” Nonprofit Training Professional Development

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

And of course, nonprofits and charities should be encouraging that kind of assistance from its followers, so be sure to develop materials and information that will grasp people’s attention. Difficult to say that social networks have already grown to be mature means of communication.

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Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Develop personas for those people — and where are the best channels to reach them. Build relationships — Rather than blanketing reporters and editors with press releases and announcements, find some time to just talk to them — whether through an occasional call or over coffee.

#Development: LinkedIn For Good Builds Bonds Among Nonprofit Members

Non Profit Marketing 360

Part One considers how LinkedIn For Good started, and how people can still influence its development. The social-networking site LinkedIn is treated as perhaps the most professional of all such sites/services.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Develop innovative ideas to retain your donors, learning from both testing and research. Develop and implement practical changes to your current approach.

Can raising money be like building furniture?


I even know plenty of fundraisers that have developed loving relationships with donors over the years. In turn, the donor appreciates the program or giving opportunity that was developed especially to suit her needs. The post Can raising money be like building furniture?

How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

If your web development/design consultant is doing any of these things, they are hurting your organization’s ability to communicate effectively, which is the whole point of having a website. If you are a web developer who does these things, please stop working for nonprofit clients.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

Build Your Message Team: Part Three—Skill Building

Getting Attention

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Begin with a review of the message platform —emphasizing each element’s use and value, and when and how you developed it.

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Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I quickly developed a sense of connection to and comfort in the camp’s personality and values. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries.

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

Marketing Your Expertise: Build a G.R.E.A.T. During this four-week Nonprofit Marketing Guide Accelerator Coaching Program , you’ll develop a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. What does it cost?

How to Build Trust in Your #NPCOMM Competence

Kivi's Nonprofit Communications Blog

You can use their frameworks to build trust with your managers as well as your coworkers. Take these steps to build trust in your competence: Take control of your own professional development. CALM Leadership Professional DevelopmentDo you recognize any of these scenarios?

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Building Allies

A Small Change

One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. What are you doing to continue to develop ally relationships in your organization?

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Delight to Connect (Case Study: Relationship Building)

Getting Attention

Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

Here are some of the key questions I ask when I work with nonprofits and foundations to develop rapid response protocols: Who are your designated spokespeople? It will also help you develop draft pitches ahead of time that you can customize and deploy on the fly.

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Build Your Message Team: Part One

Getting Attention

Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team.

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Build Your Message Team: Part Two—Groundwork

Getting Attention

If you’ve done it right, you’ve sourced the insights of your colleagues and leadership in developing these messages and nurtured their understanding of, and buy-in to, the process along the way. Start here with Part One.

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EveryAction Development: Make Your Fundraising Tools Work For You


With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. What is EveryAction Development? EveryAction Development is what nonprofits have wanted but didn’t think was possible.

8 posts that will help you develop a solid planned gift marketing strategy


Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. And, finally, check out three posts about ways to build awareness here , here , and here. Here’s a sort of “Greatest Hits” list.

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Development Work Like Pastoring

A Small Change

This is the essence of pastoral work, talking with someone about building life direction and leaving a legacy. I’m not sure he would share my theory that development work is like pastoring, but he had a story that I think still illustrates my point. I’m not making a claim that pastors are like development officers, only that there are some similarities in the way we work with people. We have a unique opportunity to partner with people in areas of their passion.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . To avoid being overwhelmed pick the audiences that you need to engage with most and work on developing a mobile strategy for them. Tonia Zampieri.

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#INTERVIEW: Christina Attard, Philanthropic Advisor, Blogger, and Development Director

Non Profit Marketing 360

As a philanthropic adviser, she helps both nonprofits with their development programming and individuals planning tax-smart donations. She has been a Gift Planning Officer at two Canadian universities and is currently the Development Director for a Christian diocese in Regina, Saskatchewan.

Developing a Plan to Approach Companies

Fundraising Coach

In most cases, it will benefit you to build a relationship with the CEO. At least you only have one person to research and one major relationship to develop. You can develop a worksheet or use the one in my book to help you determine the information you need to know: Who is the decision maker How accessible is this person? The post Developing a Plan to Approach Companies appeared first on

About Building Awareness for Planned Gifts


Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important.

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Vote to Build Your Message Skills:Nonprofit Tagline Awards

Getting Attention

These organizations have done a fantastic job in putting carefully-selected words to work, to build their brands and programs. Taglines message development messaging Nonprofit Communications nonprofit marketing nonprofit tagline awards taggies12 tagline awards

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How You Can Build Relationships With More Hi-Value Supporters at Lower Costs


How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money?

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Build Your Message Team: Part 4—Grow Energy, Insights & Skills

Getting Attention

This is the last in a series of posts outlining the steps to building a team of effective messengers, following Part 1: Why & What, Part 2: Groundwork and Part 3: Skill Building. Part 3: Skill Building.

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Greetings from Down Under: Building Marketing Skills of Aussie Nonprofits

Getting Attention

There’s nothing as satisfying as guiding nonprofit communicators and fundraisers like you to build their skills and their confidence. Professional Development Connecting Up Australia Getting Attention nonprofit marketing training speaking training

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. The foundation for any strategy is training and building the knowledge of the staff.

Building a Fundraising Program Takes Time

Fundraising Report Card

Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Culture

5 Tips for Developing Cause Marketing Partnerships

Selfish Giving

The other day he sent me his bullet points for 5 Tips for Developing Cause Marketing Partnerships. Build It and They Will Come! Scott Pansky of Allison + Partners is one of the most knowledge guys I know on cause marketing. Not long ago I said he should write a book.

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. Every organization has a donor culture, most have several. What are your online goals?

#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones

Non Profit Marketing 360

The micro effort has inspired the national organization to build its phone/text base to 3.8 Is your organization developing pin-point strategies to reach your target audiences? The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits.

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Building Your Event Menu

A Small Change

My boss knows her food and has provided me a number of tips that have helped me as I’ve developed menus for my events. Here is a checklist I go through when ordering food. This has helped keep the food at our events diverse and relevant to a large group of people. Have both vegetarian and non-vegetarian dishes. Chicken is a great option, but make sure every dish is not chicken. Don’t let all your vegetarian options be only cheese options.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

Version two contains more tools for donor and cash-flow management, and those tools came from the ongoing collaboration that the team strives to build with the organizations that use the platform. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0.

What Nonprofits Need to Know from Facebook’s F8 Developer Conference

J Campbell Social Marketing

Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? It’s not enough to just build powerful tools – we have to make sure they are used for good.”. ” Facebook knows that when social media tools are used to build relationships that there are positive effects, such as feeling more connected and less lonely. I’ve got you covered.

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

Over the years, I’ve often been asked by nonprofit communicators like you to offer training on message development, and I just wasn’t able to provide it beyond occasional speaking engagements and workshops. I’m so sorry!

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#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

If you build it, will they come? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. The creation of such content requires some investment. Staff – at least some staff hours – have to be dedicated to research and writing.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. So they start building protective walls around themselves. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Planning and Evaluation fundraising kivi leroux miller marketing goals marketing planning Nonprofit Communications nonprofit marketing goals planning professional development Total Focus Marketing Plan Workshop trainingJoin Kivi and Me for this Free Webinar. Learn How to.

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#TECH: Once Developed By Apple, Now Abandoned By Apple: EPEAT Standards

Non Profit Marketing 360

But others believe Apple wants to have flexibility to build products that are smaller, lighter, and physically unified in ways that are not EPEAT compatible at the moment, though the technology will probably make them compatible later. Has Apple lost its environmental cred?