Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave.

France 248

Build Ties at the Moment Of (Case Study)

Getting Attention

Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not). Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I know Charlotte is going to watch these over and over again throughout the year.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. Transparency builds trust.

France 272

4 Simple Steps to Fundraising Success!

Get Fully Funded

Last Thursday, I had the honor of presenting at the AFP North Carolina Conference on Philanthropy in Charlotte. My session was called “4 Simple Steps to Building Donor Relationships and Fully Funding Your Mission Using Donor-Based Fundraising.&#. Build relationships.

4 Simple Steps to Fundraising Success!

Get Fully Funded

Last Thursday, I had the honor of presenting at the AFP North Carolina Conference on Philanthropy in Charlotte. My session was called “4 Simple Steps to Building Donor Relationships and Fully Funding Your Mission Using Donor-Based Fundraising.&#. Build relationships.

6 Now-or-Never Summer Reboots

Getting Attention

Our daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. I have to cut down on work hours to build my breaks, but it’s worth it since my productivity shoots up when I do get down to business.

Summer 208

Brandraising: One Organization, Many Channels

Fundraising 123

Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," (Jossey-Bass, 2010) this session -- a lively discussion between marketing expert and publisher at GettingAttention.org Nancy Schwartz and author Sarah Durham -- will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.

Rage Donations: Give Before You Explode!

The Agitator

Without question the most prominent example of rage giving last week was the Facebook “Reunite an immigrant parent with their child” campaign launched by a California couple–Charlotte and Dave Willner, early Facebook employees.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization. if you position this as a way to build your learnings it's easier to take a risk or two. .

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Customers want to engage with people who want to build trusted relationships. Real time brand building, loyalty extending and responding time enhancer. These people are using social media to build long-term, trusted relationships with the people behind the brands.