Build Ties at the Moment Of (Case Study)

Getting Attention

Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not). Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. Harlam jumped on my interest at the moment of and kept the conversation going.

Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Last week, when I called to wish her happy birthday, the conversation was as warm and lively as ever. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships.

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5 Ways to Stay Smart & Engaged

Getting Attention

She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. Let’s schedule some learning—via conversations, reading, participating—into every day, even if for just five minutes. And I’m glad I did. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking. Some were thrilled to be starting again (that’s Charlotte, who’s among the few who lust for all-year-round school), others were longing for the pool or camp; but all have this incredible opportunity to be exposed to new content, to digest it in the context of what they know now, and to come out the other side with a way of looking at the world.

Brandraising: One Organization, Many Channels

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Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," (Jossey-Bass, 2010) this session -- a lively discussion between marketing expert and publisher at GettingAttention.org Nancy Schwartz and author Sarah Durham -- will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.

Newsletter: This Shark Nonprofit’s Partners are Off the Hook ; How You Can Legally Hijack the 2020 Olympics ; The Best Creative Talent is Kept Under Lock & Key

Selfish Giving

Build an audience. Some lucky nonprofits don't even have to build an audience from scratch. To drive conversions later in the funnel focus on email, website (e.g. Business Development Manager, Discovery Education (Charlotte, NC) 3. Engage with that audience. Monetize that audience. They can just tap into an existing one that's growing around them. That's the case with the Atlantic White Shark Conservancy (AWSC) on Cape Cod, Massachusetts.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

Use Twitter to direct to an expanded conversation. Reach out to indivduals you know who would be interested in specific conversations. if you position this as a way to build your learnings it's easier to take a risk or two. . Charlotte Allen, SFASU . In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months.