How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.

Are you building trust?

iMarketSmart

Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust?

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How to build trust

Wild Woman Fundraising

Marc, you are also a Franklin Covey certified coach and that you are interested in the subject of trust and how to build trust at organizations. It’s sort of building up a front because there is a total lack of trust. Mazarine Treyz: Hey, everybody. Welcome.

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Building Trust with ABCD

Wild Woman Fundraising

Do you want to build trust? If you are in a new position, you need to build trust, deliberately, with your coworkers. If you have new people reporting to you, you need to build trust with them. But it has taken years for the nonprofit to build up trust again.

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Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Relationship Building Nonprofit Communications nonprofit marketin

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Can raising money be like building furniture?

iMarketSmart

The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints.

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog.

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work.

7 captivating ways to build trust so your fundraising efforts work better

iMarketSmart

Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

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Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. .

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How to build a better board – Interview with Kishshana Palmer

Wild Woman Fundraising

Do you want to learn how to build a board with a shared mindset? MT: So at the Nonprofit Leadership Summit, Kishshana, you’re going to be talking about how to build a better board and how to find new board members. MT: Do you want to elaborate on building a better board?

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Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. This is just the same kind of relationship building you want to keep going between your asks!

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S.

Building Allies

A Small Change

One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. Related posts: Keep on Keeping On Building Community Online A Big Give Again Question: Building Community Building Your Event Menu.

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Building an Editorial Calendar Based on Stories

Kivi's Nonprofit Communications Blog

How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!).

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Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical.

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7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands.

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Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters.

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Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ).

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Build Your Message Team: Part Three—Skill Building

Getting Attention

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills.

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Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Brian Honigman.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.

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How to Build Trust in Your #NPCOMM Competence

Kivi's Nonprofit Communications Blog

You can use their frameworks to build trust with your managers as well as your coworkers. Take these steps to build trust in your competence: Take control of your own professional development. Do you recognize any of these scenarios?

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Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season.

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Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase.

Build Your Message Team: Part One

Getting Attention

Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team.

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How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies.

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Build Your Message Team: Part Two—Groundwork

Getting Attention

Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked.

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About Building Awareness for Planned Gifts

iMarketSmart

Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important.

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Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.”

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Make Spring Relationship Building Season

Ann Green

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

Interested in seeing how EveryAction can help your organization build a better world? There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

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10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?

Tiny Clues Build Trust

The Agitator

Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal.

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Build Beautiful Charts & Graphs with Data Visualization on EveryAction

EveryAction

With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats.

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Building Traditions into Your Communications Calendar

Kivi's Nonprofit Communications Blog

One way to do that is to build some traditions in your communications schedule. What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At

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Use Compelling Models to Build Marketing Buy-In

Getting Attention

” For those of you who struggle with building understanding, what’s the biggest barrier ? Have marketing naysayers among your colleagues or leadership? Take these quick steps to open their hearts, eyes and minds.

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Question: Building Referrals?

A Small Change

How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.