Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns.

How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

One of the most important things to remember about donor engagement is that your ultimate goal is to build affinity and appreciation for the work that you are doing. Here are some key types of supporters to focus on when building your ideal ambassador profile: Monthly or recurring donors.

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The Skills Nonprofit Communicators Want to Build

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon!

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.

Are you building trust?


Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust?

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Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships. Relationship Building Nonprofit Communications nonprofit marketing

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Can raising money be like building furniture?


The post Can raising money be like building furniture? Fundraising Philosophy/motivation best practices for fundraising building without nails or screws charity blog donor cultivation donor retention fundraising tips how to join two pieces of wood together joining wood without nails major donor fundraising philanthropy blog wooden furniture without nails woodworking without nails or screwsDid you know you can make furniture without screws, nails or fasteners?

7 captivating ways to build trust so your fundraising efforts work better


Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

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Build a Toolkit Like This for Your Supporters to Use

Kivi's Nonprofit Communications Blog

Mashable: Pete Buttigieg’s new influencer handbook is an extremely online way to campaign Fast Company: Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding The post Build a Toolkit Like This for Your Supporters to Use appeared first on Kivi's Nonprofit Communications Blog. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones.

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Online Community-Building for Nonprofit Members

Ann Green

How important is online community-building for your nonprofit members? However, your nonprofit member community can only build and grow if you provide them with the right engagement tools and offer them meaningful experiences. Don’t miss out on these community-building efforts.

Building Allies

A Small Change

One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. Related posts: Keep on Keeping On Building Community Online A Big Give Again Question: Building Community Building Your Event Menu.

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The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

These are specifically for building your email list. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. We’ll share some used to generate donations on the webinar and on the blog later in the month. Oxfam American – We Can Do This. For starters, I love the bright colors.

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Building an Editorial Calendar Based on Stories

Kivi's Nonprofit Communications Blog

How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website. I hope you’ll join us in Chicago!

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Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog. The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines.

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important. Your focus on building relationships continues when you thank your donors.

Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. But you sometimes need some help adding their email addresses to your database. That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire.

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S. This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.”

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7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands. I steal. And it’s great! Let me teach you how.

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Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. . Failure to connect all the dots is a major barrier to building a better culture of communications. The post Your Questions about Building a Culture That Supports Communications?

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase.

Build Your Message Team: Part Three—Skill Building

Getting Attention

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Invite your entire message team to a briefing and skill-building session: Invite your message team to join you for an in-person messenger training focused on training, practice and feedback.

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Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Using services like PRWeb or eReleases for paid distribution of your newsworthy material is a cost effective method of driving the right eyes to your content, while building quality links.

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now.

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Question: Building Referrals?

A Small Change

How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It See more up at Jeannine’s blog , and listen to the podcast here: The post Authenticity and Building an Online Community [PODCAST] appeared first on JCSM.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran. With mobile donations becoming one of the most popular ways for donors to give, your nonprofit has to take a slightly different approach if you want to engage your mobile donors effectively.

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Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Guest Post by Tonia Zampieri of Atlantic Business Technologies. I love nonprofits, well heart them actually.

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Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Always remember that your main goal with building a tribe—you want to foster a community around your cause. So, when it comes to building your tribe, you need to make sure you’re completely personal and honest. Guest blog by Candace Cody.

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Tips on Building Good Proposals

A Small Change

Here are a few useful tips I’ve found for building good proposals. Most significant six-figure asks include a proposal of some kind. Proposals can also take the tension out of a conversation by redirecting attention to a picture or statistic that connects with your conversation. You don’t have to have every question answered in your proposal, and it doesn’t always need to be four-color and on glossy paper.

Build Your Message Team: Part One

Getting Attention

Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team. I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC ) as part of the ramp up to a big organizational anniversary.

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How to Build Trust in Your #NPCOMM Competence

Kivi's Nonprofit Communications Blog

You can use their frameworks to build trust with your managers as well as your coworkers. Take these steps to build trust in your competence: Take control of your own professional development. Do you recognize any of these scenarios? Your boss is a perfectionist which makes him nitpicky and hypercritical of your work because he believes it reflects poorly on him if it is not just so.

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Build Beautiful Charts & Graphs with Data Visualization on EveryAction


With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats.

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About Building Awareness for Planned Gifts


Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important. Plus the cost to build awareness among seniors on Social media is ridiculously low while the returns can be tremendously high (average gift in the U.S The post About Building Awareness for Planned Gifts appeared first on MarketSmart.

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Build Your Message Team: Part Two—Groundwork

Getting Attention

Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours. The following groundwork sets the stage for sure success: 1. Ensure your message platform is clear and relevant.

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Building a Fundraising Program Takes Time

Fundraising Report Card

The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. Culture

Building Community Online

A Small Change

Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. Every organization has a donor culture, most have several. It is important as you develop and grow your online community that you have an intentional culture. What are your online goals?

Strong leaders build successful nonprofits

Get Fully Funded

A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . Fully Funded organizations have strong leaders in place, both staff and Board. The Executive Director is a good leader who instills pride in their staff. They carry the vision for the organization into the community and represent the organization well. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.

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Building Your Nonprofit Email List

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You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. So you may be wondering, well how do I go about building a large email database? Email 101 101: Getting Started Building Your ListWhen you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other.

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