How to Build an Online Community: 4 Ways to Get Started

J Campbell Social Marketing

Today’s article on how to build an online community is such an important topic for nonprofits as they navigate the challenges of fundraising both during and after the pandemic. Building a solid social network helps foster more interaction and community among your supporters near and far.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Smart Strategies to Build Corporate Partnerships – Moving Beyond Events

J Campbell Social Marketing

Join me and my friends at Thread Strategies for a free webinar on June 16: Smart Strategies to Build Corporate Partnerships! First, take confidence: the process of building corporate partnerships is actually no different than building relationships with individual major donors.

Are you building trust?


Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust?

Trust 109

How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

One of the most important things to remember about donor engagement is that your ultimate goal is to build affinity and appreciation for the work that you are doing. Here are some key types of supporters to focus on when building your ideal ambassador profile: Monthly or recurring donors.

CRM 277

Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships. Relationship Building Nonprofit Communications nonprofit marketing

France 181

The Skills Nonprofit Communicators Want to Build

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon!

Build 132

The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

Can raising money be like building furniture?


The post Can raising money be like building furniture? Fundraising Philosophy/motivation best practices for fundraising building without nails or screws charity blog donor cultivation donor retention fundraising tips how to join two pieces of wood together joining wood without nails major donor fundraising philanthropy blog wooden furniture without nails woodworking without nails or screwsDid you know you can make furniture without screws, nails or fasteners?

7 captivating ways to build trust so your fundraising efforts work better


Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

Trust 109

Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. This is just the same kind of relationship building you want to keep going between your asks!

Building Allies

A Small Change

One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. Related posts: Keep on Keeping On Building Community Online A Big Give Again Question: Building Community Building Your Event Menu.

Build 124

Online Community-Building for Nonprofit Members

Ann Green

How important is online community-building for your nonprofit members? However, your nonprofit member community can only build and grow if you provide them with the right engagement tools and offer them meaningful experiences. Don’t miss out on these community-building efforts.

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

These are specifically for building your email list. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. We’ll share some used to generate donations on the webinar and on the blog later in the month. Oxfam American – We Can Do This. For starters, I love the bright colors.

List 121

Build a Toolkit Like This for Your Supporters to Use

Kivi's Nonprofit Communications Blog

Mashable: Pete Buttigieg’s new influencer handbook is an extremely online way to campaign Fast Company: Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding The post Build a Toolkit Like This for Your Supporters to Use appeared first on Kivi's Nonprofit Communications Blog. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones.

Build 136

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]

Nonprofit Marketing Insights by GlobalOwls

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. A strong brand can help you raise money, increase awareness, and build a reputation. Brand Consistency helps build trust within an audience.

5 Ways to Build Meaningful Board Engagement

NonProfit Hub

If your board is operating on autopilot or hardly operating at all, try these methods for building meaningful nonprofit board engagement. We patronize businesses where they know our names or our favorite order and we gravitate toward friendships that build us up.

Build 46

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important. Your focus on building relationships continues when you thank your donors.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.”

List 147

Build Your Message Team: Part Three—Skill Building

Getting Attention

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Invite your entire message team to a briefing and skill-building session: Invite your message team to join you for an in-person messenger training focused on training, practice and feedback.

Team 143

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S. This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

5 Most Fun Group Activities For Team Building 

Nonprofit Marketing Insights by GlobalOwls

5 Most Fun Group Activities For Team Building . Are you looking to do some Team Building activities when you get back in the office? One of the most common ways to build team spirit would be board games after working hours.

10 Tips to Building Your Brand with Educational Videos

Nonprofit Marketing Insights by GlobalOwls

10 Tips to Building Your Brand with Educational Videos. It’s a perfect way to build customer trust and brand loyalty. However, it is easy to build trusting and long-term relationships with the audience using videos.

Question: Building Referrals?

A Small Change

How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. But you sometimes need some help adding their email addresses to your database. That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire.

List 140

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

How to Build Trust Online as a Nonprofit

NonProfit Hub

Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. But when it comes to building trust, it’s not about what’s really going on inside your organization. With over 1.5

Trust 51

Building an Editorial Calendar Based on Stories

Kivi's Nonprofit Communications Blog

How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website. I hope you’ll join us in Chicago!

Build 103

5 Building Blocks of Strong Nonprofit Brands

NonProfit Hub

Assembling a board of directors with some big names in the nonprofit sector is one of the simplest ways to build your brand. Without strong leadership, it’s hard to build community support or create change.

Brand 52

Build Donor Engagement Before You Start A Campaign 

NonProfit Hub

But waiting until a feasibility interview to engage with prospective donors may be missing a critical opportunity to build donor engagement. Here are some ways you can build donor engagement before you start a campaign. . A key part of our relationships with donors is building trust.

Build 51

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog. The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines.

Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It See more up at Jeannine’s blog , and listen to the podcast here: The post Authenticity and Building an Online Community [PODCAST] appeared first on JCSM.

Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. . Failure to connect all the dots is a major barrier to building a better culture of communications. The post Your Questions about Building a Culture That Supports Communications?

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands. I steal. And it’s great! Let me teach you how.

Build 162

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Always remember that your main goal with building a tribe—you want to foster a community around your cause. So, when it comes to building your tribe, you need to make sure you’re completely personal and honest. Guest blog by Candace Cody.

Build 207

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Tips on Building Good Proposals

A Small Change

Here are a few useful tips I’ve found for building good proposals. Most significant six-figure asks include a proposal of some kind. Proposals can also take the tension out of a conversation by redirecting attention to a picture or statistic that connects with your conversation. You don’t have to have every question answered in your proposal, and it doesn’t always need to be four-color and on glossy paper.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Using services like PRWeb or eReleases for paid distribution of your newsworthy material is a cost effective method of driving the right eyes to your content, while building quality links.

Build Your Message Team: Part One

Getting Attention

Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team. I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC ) as part of the ramp up to a big organizational anniversary.

Team 151

Strong leaders build successful nonprofits

Get Fully Funded

A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . Fully Funded organizations have strong leaders in place, both staff and Board. The Executive Director is a good leader who instills pride in their staff. They carry the vision for the organization into the community and represent the organization well. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.

Build 130

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now.

List 160

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Guest Post by Tonia Zampieri of Atlantic Business Technologies. I love nonprofits, well heart them actually.

Mobile 160