INDUSTRY INSIGHTS YOUR PEERS ARE READING
Build a mobile matrix. . Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. MORE
Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts. MORE
Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign. MORE
Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. MORE
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. . MORE
Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S. MORE
These are specifically for building your email list. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. MORE
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important. MORE
One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. Related posts: Keep on Keeping On Building Community Online A Big Give Again Question: Building Community Building Your Event Menu. MORE
One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way. MORE
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.” MORE
So there you have it – just 3 easy things you can do to build up buzz and excitement before Giving Tuesday! . The post 3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving appeared first on marketing for the modern nonprofit. MORE
Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . MORE
Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust? MORE
Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team. MORE
In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Brian Honigman. MORE
We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO. MORE
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ). MORE
Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase. MORE
One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. MORE
In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It MORE
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday. MORE
Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran. MORE
So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody. MORE
Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. MORE
She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Relationship Building Nonprofit Communications nonprofit marketin MORE
Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands. MORE
How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects. MORE
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have? MORE
The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical. MORE
You can use their frameworks to build trust with your managers as well as your coworkers. Take these steps to build trust in your competence: Take control of your own professional development. Do you recognize any of these scenarios? MORE
How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money? MORE
If you need more emails, then we have a great resource to help you build your email list. Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. MORE
Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it. MORE
Mashable: Pete Buttigieg’s new influencer handbook is an extremely online way to campaign Fast Company: Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding The post Build a Toolkit Like This for Your Supporters to Use appeared first on Kivi's Nonprofit Communications Blog. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. MORE
Focus on relationship-building in addition to soliciting donations. By automating some of your fundraising processes and data management, you can both gain new insights on your donor base and re- allocate the saved time toward other important functions, such as relationship-building! MORE
Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. MORE
How to use data to build authentic relationships with prospects. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. Today's guest post is from Neon One's Tim Sarrantonio. MORE
The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. MORE
Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. MORE
One way to do that is to build some traditions in your communications schedule. What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At MORE
Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog. MORE
How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). MORE
Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. This is just the same kind of relationship building you want to keep going between your asks! MORE
Build Related Topics Kivi's Nonprofit Communications Blog
NOVEMBER 14, 2019
These are specifically for building your email list. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2018
Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.
Getting Attention
JULY 17, 2013
She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Relationship Building Nonprofit Communications nonprofit marketin
iMarketSmart
FEBRUARY 26, 2018
Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust?
iMarketSmart
JUNE 5, 2017
The post Can raising money be like building furniture? Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints.
Kivi's Nonprofit Communications Blog
MAY 2, 2019
Mashable: Pete Buttigieg’s new influencer handbook is an extremely online way to campaign Fast Company: Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding The post Build a Toolkit Like This for Your Supporters to Use appeared first on Kivi's Nonprofit Communications Blog. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones.
Kivi's Nonprofit Communications Blog
AUGUST 29, 2018
Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog.
Getting Attention
AUGUST 6, 2013
Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. This is just the same kind of relationship building you want to keep going between your asks!
Kivi's Nonprofit Communications Blog
MARCH 20, 2018
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. .
Kivi's Nonprofit Communications Blog
JUNE 22, 2016
How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!).
A Small Change
NOVEMBER 3, 2010
One of the key items that the book talks about is building allies. Your immediate work team is a great group in which to build relationships. They already know good people to connect with and build solid relationships. How did you build up your relationships internally and externally? Building allies is happening all the time. Related posts: Keep on Keeping On Building Community Online A Big Give Again Question: Building Community Building Your Event Menu.
Ann Green
JUNE 19, 2017
One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2014
Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters.
Kivi's Nonprofit Communications Blog
OCTOBER 26, 2017
The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical.
Kivi's Nonprofit Communications Blog
JANUARY 31, 2017
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ).
Kivi's Nonprofit Communications Blog
AUGUST 20, 2015
Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands.
Getting Attention
NOVEMBER 8, 2016
Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S.
Getting Attention
AUGUST 13, 2012
Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills.
Kivi's Nonprofit Communications Blog
APRIL 5, 2017
Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Brian Honigman.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
If you need more emails, then we have a great resource to help you build your email list. Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season.
J Campbell Social Marketing
JUNE 1, 2016
In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It
Kivi's Nonprofit Communications Blog
JUNE 20, 2017
You can use their frameworks to build trust with your managers as well as your coworkers. Take these steps to build trust in your competence: Take control of your own professional development. Do you recognize any of these scenarios?
Fundraising Coach
JUNE 28, 2019
How to use data to build authentic relationships with prospects. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. Today's guest post is from Neon One's Tim Sarrantonio.
Kivi's Nonprofit Communications Blog
MAY 14, 2012
Build a mobile matrix. . Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies.
J Campbell Social Marketing
OCTOBER 29, 2015
So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Guest blog by Candace Cody.
Getting Attention
JULY 24, 2012
Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .
Kivi's Nonprofit Communications Blog
APRIL 24, 2012
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.”
Getting Attention
DECEMBER 9, 2014
Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase.
iMarketSmart
FEBRUARY 25, 2019
How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money?
Getting Attention
JULY 10, 2012
Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team.
iMarketSmart
MARCH 4, 2014
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important.
Fundraising Coach
SEPTEMBER 10, 2019
Focus on relationship-building in addition to soliciting donations. By automating some of your fundraising processes and data management, you can both gain new insights on your donor base and re- allocate the saved time toward other important functions, such as relationship-building!
Getting Attention
JULY 19, 2012
Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked.
Ann Green
OCTOBER 11, 2017
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.
Kivi's Nonprofit Communications Blog
MARCH 6, 2012
One way to do that is to build some traditions in your communications schedule. What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At
Ann Green
APRIL 30, 2019
One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way.
J Campbell Social Marketing
MAY 26, 2014
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?
A Small Change
JANUARY 5, 2011
How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.
J Campbell Social Marketing
NOVEMBER 16, 2018
So there you have it – just 3 easy things you can do to build up buzz and excitement before Giving Tuesday! . The post 3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving appeared first on marketing for the modern nonprofit.
Fundraising 123
AUGUST 7, 2013
We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO.
Ann Green
APRIL 27, 2015
Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign.
Getting Attention
APRIL 5, 2013
Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it.
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