iMarketSmart

FEBRUARY 26, 2018

Fail to build trust and you'll fail to get the gift. Build trust over time. If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially. If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously. So, today, ask yourself this: How am I building trust?

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Trust Build Political Relationship 109

Kivi's Nonprofit Communications Blog

AUGUST 26, 2020

Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns.

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Permission List Build Segmentation 187

Getting Attention

JULY 17, 2013

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships. Relationship Building Nonprofit Communications nonprofit marketing

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France Relationship Build Satisfaction 190

iMarketSmart

JUNE 5, 2017

The post Can raising money be like building furniture? Fundraising Philosophy/motivation best practices for fundraising building without nails or screws charity blog donor cultivation donor retention fundraising tips how to join two pieces of wood together joining wood without nails major donor fundraising philanthropy blog wooden furniture without nails woodworking without nails or screwsDid you know you can make furniture without screws, nails or fasteners?

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Raising Money Build Money Trade 100

Getting Attention

AUGUST 6, 2013

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. 2) Joining the Family—Joyous embrace once we took action : Registration triggered an even more enthusiastic and personal welcome, and a series of countdown-to-arrival emails building excitement and calming worries. This is just the same kind of relationship building you want to keep going between your asks!

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Case Study Build Case Studies 204

iMarketSmart

SEPTEMBER 16, 2016

Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | . Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

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Trust Build Stats Work 109

Kivi's Nonprofit Communications Blog

OCTOBER 24, 2018

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.

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Loyalty Build How To Indiana 136

J Campbell Social Marketing

OCTOBER 23, 2020

Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

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Program Build Spot Training 180

Kivi's Nonprofit Communications Blog

DECEMBER 12, 2019

The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon! Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in the next year.” ” Topping the list are. Social Media Writing Video Storytelling Management / Leadership Analytics Graphic Design.

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Build Nonprofit Communications Survey Analytics 123

Kivi's Nonprofit Communications Blog

MAY 2, 2019

Mashable: Pete Buttigieg’s new influencer handbook is an extremely online way to campaign Fast Company: Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding The post Build a Toolkit Like This for Your Supporters to Use appeared first on Kivi's Nonprofit Communications Blog. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones.

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Build Indiana Obama America 176

Ann Green

JUNE 19, 2017

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important. Your focus on building relationships continues when you thank your donors.

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Relationship Build Newsletter Raising Money 48

Getting Attention

NOVEMBER 8, 2016

Stories that build bridges of understanding between people and help us recognize our shared humanity … These extraordinary stories of compassion [are] a unique opportunity to cut through the most negative and dividing election in U.S. This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

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Case Study Relevance Case Studies 166

Getting Attention

DECEMBER 9, 2014

Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase.

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Case Study Relationship Case Studies 156

Getting Attention

AUGUST 13, 2012

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Invite your entire message team to a briefing and skill-building session: Invite your message team to join you for an in-person messenger training focused on training, practice and feedback.

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Team Build FAQ Training 137

Kivi's Nonprofit Communications Blog

NOVEMBER 14, 2019

These are specifically for building your email list. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. We’ll share some used to generate donations on the webinar and on the blog later in the month. Oxfam American – We Can Do This. For starters, I love the bright colors.

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List Websites Email Build 122

A Small Change

JANUARY 5, 2011

How do you build referrals? Earlier this week I wrote about the building referrals. What ideas do you have to build referrals or word-of-mouth marketing? Question: Building Community Question: How Much Acquisition? I mentioned that I have started a program where I host tours at the hospital as an entry point into the organization. Many nonprofits will hold story sharing events that they will use to bring in new prospects.

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Question Build Word of Mouth Acquisition 110

Ann Green

OCTOBER 11, 2017

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

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Relationship Build November Class 44

J Campbell Social Marketing

JUNE 1, 2016

In this episode , we discuss: Social media is about being your authentic self and building your community. **The Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It See more up at Jeannine’s blog , and listen to the podcast here: The post Authenticity and Building an Online Community [PODCAST] appeared first on JCSM.

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Podcast Communities Community Build 138

Getting Attention

JULY 24, 2012

Reward: By sharing the stories we receive, we are helping to connect and build the RWJF community. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

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Case Study Case Studies Build 168

J Campbell Social Marketing

OCTOBER 29, 2015

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. Always remember that your main goal with building a tribe—you want to foster a community around your cause. So, when it comes to building your tribe, you need to make sure you’re completely personal and honest. Guest blog by Candace Cody.

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Build How To Kenya Blasts 207

A Small Change

AUGUST 4, 2010

Here are a few useful tips I’ve found for building good proposals. Most significant six-figure asks include a proposal of some kind. Proposals can also take the tension out of a conversation by redirecting attention to a picture or statistic that connects with your conversation. You don’t have to have every question answered in your proposal, and it doesn’t always need to be four-color and on glossy paper.

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Proposal Build Tips Statistics 148

Kivi's Nonprofit Communications Blog

JUNE 22, 2016

How do you build them into your editorial calendar so you get the most out of them? I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website. I hope you’ll join us in Chicago!

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Build Chicago November June 133

Kivi's Nonprofit Communications Blog

AUGUST 29, 2018

Marketing Your Expertise: Build a G.R.E.A.T. The post Build a GREAT Media Relations Plan from Scratch appeared first on Kivi's Nonprofit Communications Blog. The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines.

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Media Relations Build September Plan 135

Getting Attention

JULY 10, 2012

Their comfort in delivering your organization’s message platform builds momentum and sparks connections. Next week’s Part Two will take you through the groundwork to building your message team. I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC ) as part of the ramp up to a big organizational anniversary.

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Team Build Training Outreach 149

EveryAction

OCTOBER 11, 2017

With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats.

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Build Stats Analytics Display 100

Fundraising Report Card

JANUARY 8, 2018

The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. Culture

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Program Build Cards Fundraising Plan 60

iMarketSmart

MARCH 4, 2014

Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness. Although it’s often overlooked, I think that building awareness for planned gifts is very important. Plus the cost to build awareness among seniors on Social media is ridiculously low while the returns can be tremendously high (average gift in the U.S The post About Building Awareness for Planned Gifts appeared first on MarketSmart.

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Build Plan Blasts Spam 116

A Small Change

AUGUST 26, 2009

Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. Every organization has a donor culture, most have several. It is important as you develop and grow your online community that you have an intentional culture. What are your online goals?

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Communities Community Build Online 119

Get Fully Funded

SEPTEMBER 14, 2011

A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . Fully Funded organizations have strong leaders in place, both staff and Board. The Executive Director is a good leader who instills pride in their staff. They carry the vision for the organization into the community and represent the organization well. The Board is a well-functioning group of community leaders who are passionate about the cause and committed to its success.

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Build Communities Community Video 124

Kivi's Nonprofit Communications Blog

DECEMBER 31, 2014

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. But you sometimes need some help adding their email addresses to your database. That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire.

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List Build Campaign Email 167

Getting Attention

JULY 19, 2012

Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours. The following groundwork sets the stage for sure success: 1. Ensure your message platform is clear and relevant.

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Team Build Band Differentiation 147

Kivi's Nonprofit Communications Blog

MARCH 20, 2018

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. . Failure to connect all the dots is a major barrier to building a better culture of communications. The post Your Questions about Building a Culture That Supports Communications?

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Build Question Communications Barriers 132

Kivi's Nonprofit Communications Blog

AUGUST 20, 2015

Here are my 7 tips for building an incredibly useful email swipe file. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” ” Your answers went from cleaning to riding in the car to making something with your hands. I steal. And it’s great! Let me teach you how.

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Build Tips Email Holiday 203

Kivi's Nonprofit Communications Blog

APRIL 24, 2012

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. I’m writing a new book this year called ”Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.”

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List Build Content Survey 148

Fundraising 123

NOVEMBER 20, 2007

You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. So you may be wondering, well how do I go about building a large email database? Email 101 101: Getting Started Building Your ListWhen you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other.

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List Build Email Raffle 115

Ann Green

APRIL 27, 2015

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign. Don’t miss out on opportunities to build relationships with your event attendees. Keep building relationships. Never miss an opportunity to build relationships with your donors.

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Spring Relationship Build Letter 66

J Campbell Social Marketing

MAY 26, 2014

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have? Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! How do you build loyalty among your online community? . photo credit: Pawstruck.com via photopin cc.

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Loyalty Communities Community Build 209

Kivi's Nonprofit Communications Blog

OCTOBER 26, 2017

The post Build a Rapid Response Media Protocol at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds.

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Build Media News Release 145

A Small Change

MAY 19, 2010

My boss knows her food and has provided me a number of tips that have helped me as I’ve developed menus for my events. Here is a checklist I go through when ordering food. This has helped keep the food at our events diverse and relevant to a large group of people. Have both vegetarian and non-vegetarian dishes. Chicken is a great option, but make sure every dish is not chicken. Don’t let all your vegetarian options be only cheese options.

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Build Rules Grassroots Relevance 103

Fundraising 123

AUGUST 7, 2013

We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO. Because of organizations like the Taproot Foundation and Catchafire , it’s much easier to find skilled volunteers who are willing to provide their talents at no charge to a nonprofit like yours.

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Build Online SEO Design 112

Fundraising Coach

SEPTEMBER 10, 2019

Focus on relationship-building in addition to soliciting donations. By automating some of your fundraising processes and data management, you can both gain new insights on your donor base and re- allocate the saved time toward other important functions, such as relationship-building! Focus on relationship-building in addition to soliciting donations. Fundraising isn’t an act of blunt-force solicitation but rather of building lifelong relationships with donors.

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Build Campaign Holiday P2P 61

Kivi's Nonprofit Communications Blog

MARCH 13, 2012

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Using services like PRWeb or eReleases for paid distribution of your newsworthy material is a cost effective method of driving the right eyes to your content, while building quality links.

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Link Building Strategy Build Search Engine 193

Getting Attention

APRIL 5, 2013

Here are two absolutely irresistible (and free) ways to build your storytelling and video skills. 1) Vote for the best in nonprofit video with the DoGooder Nonprofit Video Awards. Today’s your last chance to vote for the best in class here, so grab it. Take 20 minutes to review these finalists and you’ll learn what works and what doesn’t, plus get some great ideas for telling your organization’s stories, via video and other channels.

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Storytelling Build April Google 162