Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. Marketing Team Nonprofit Communications Trends

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Extend Your Reach with a Staff Messenger Team

Getting Attention

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of staff messengers a.s.a.p.: 1) There’s never enough time, talent or budget to complete everything we need to do.

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Trending Sources

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires.

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Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ). It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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How Big Should Your Communications Team Be?

Kivi's Nonprofit Communications Blog

Here’s what we learned from the 2016 Nonprofit Communications Trends Report : Team size grows as budgets grow, surpassing one FTE somewhere between the $500,000 – $1 million mark and three FTE at the $5 – 10 million mark. Marketing Team Trends

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Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

Kivi's Nonprofit Communications Blog

Here’s the first on team staffing, budgets, and salaries. The engagement team at the Neighborhood Christian Legal Clinic is rocking the report cover and our first infographic. Here’s the Team Size Infographic on Flickr | Here’s the Team Size Infographic on Pinterest. The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics.

When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

Like coordinating the team’s postings to social media, because the org is only using free versions of software like Hootsuite, and should really upgrade to the paid product.

7 Steps to Passionate Volunteer Messengers

Getting Attention

And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. Take these seven steps to launch your team of passionate volunteer messengers. 3) Recruit your first team of messengers (Pilot).

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No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

It winnows those options down to the tight combination that is most likely to produce the best results — to the things you will do, backed up with adequate staffing and budgets. Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy leadership

Communications Is Everyone’s Job:Proof Point (Video)

Getting Attention

Then take the next steps to bring this strategy to life: 8 Steps to Building Your Team of Powerful Messengers. Strategy Nonprofit Communications nonprofit marketing nonprofit message team

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Stop the Communications-Program Tug of War

Getting Attention

Your program colleague share a memo outlining the components, timing, lists and budget for the campaign you’re planning to support a new program launch. 4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership.

5 Steps to Powerful Staff Messengers

Kivi's Nonprofit Communications Blog

How often have you banged your head against the wall because you just can’t squeeze any more from your existing team and budget? In time, you may want to ask those who excel at or adore serving as messengers to mentor new team members. Flickr: OpenUniversity.

How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness ).

Making the Case to the Team, Board, or Executive Director

Seeking Grant Money Today

Sometimes, you believe in implementing something new to the nonprofit: a fundraising campaign, a thank the donor event, a money saving method, a volunteer and community partners raising campaign, but someone on the team, or a board member or two, or maybe the executive director does not get it.

Build Your Message Team: Part One

Getting Attention

I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC ) as part of the ramp up to a big organizational anniversary. The Solution: A Confident, Well-Trained Message Team.

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

When we have the final data set, we’ll analyze how this changes based on organizational budget and staff size, as well as location. Marketing Team Nonprofit Communications Trends

Creative Brief Questions: What’s Included in Yours?

Kivi's Nonprofit Communications Blog

It’s also a wonderful collaboration tool that helps your team work out potential conflicts before you spend a lot of time on the project. What budget and additional resources will be made available? Marketing Team Nonprofit Communications Publication Management

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

Ask your boss how this mailing fits into the annual mailing budget. If there is no budget, then now is a good time to make one. And if you don’t have a budget, you’ll probably need to do all of these steps yourself or coordinate volunteers to help you.

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [THIS WEEK]

Kivi's Nonprofit Communications Blog

Here are three compelling reasons—based on research findings to reassure your boss and board—to start helping your colleagues market your cause a.s.a.p.: 1) You’ll never have enough time, talent on hand, or budget to communicate the way you need to. Flickr: bobjagendorf.

Our Free Resources on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all for marketing, communications and fundraising training.

The Perfect Employer for a Nonprofit Communications Director

Kivi's Nonprofit Communications Blog

Communications directors at nonprofits with budgets of $5-10 million are most likely to say they feel very capable in their jobs, that they are passionate about the work, and that they plan to stay in their current positions for 3 or more years. Is there such a thing as the perfect job?

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

And if everyone in your organization had a very big-picture, strategic, intuitive approach to completing projects and chafed against the structure of project plans, then you might frequently find yourself over budget and behind schedule. NOTICE THE WORKFLOW STYLE OF YOUR TEAM MEMBERS .

Growing major gifts-True Stories

Wild Woman Fundraising

And she works at the Cat Adoption Team in Sherwood, Oregon. MT: Awesome, so yeah, that’s where you are, and the cat adoption team is part of the, is it the Shelter Alliance, is that correct? HS: Sure, so as you said, Heather Svoboda and I work at the Cat Adoption Team in Sherwood.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The amount of work keeps growing, but what about the staff and budget you need to get it done? You’ll learn whether most communications teams are growing, shrinking, or holding steady.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point.

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5 Tips for Low-Budget Cause Marketing

Selfish Giving

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. What they all share is exactly the same question: what are some low-budget and easy ways I can get started with cause marketing?

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

The annual budget was nearly one billion dollars, with our $2.3 million marketing budget funding the work of three departments and 13 staff members. The tension grew by the moment as my team struggled to serve both areas with the same resources. Our team goes beyond ringing the doorbell and handing over a meal to provide wellness evaluations and connections to related services.

R-E-S-P-E-C-T Your Way to Donor Retention

Getting Attention

Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. Donor retention is an absolute priority (again) for 2014.

More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

We are excited to announce that he has officially joined our team of advisers along with Kerri Karvetski and Nancy Schwartz. With budgets shrinking in many newsrooms, reporters and editors are actually looking for opportunities to get free visuals to accompany their stories.

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Day in the Life of a Nonprofit Communicator – Kallie Rollenhagen

Kivi's Nonprofit Communications Blog

The first meeting starts at 7:30 am, discussing the launch of a new program with a cross-program team. to 10:00 a.m – Right after the 7:30 am meeting, I send around action items to the team and try to take care of my pieces, reviewing draft FAQs page and webinar PowerPoint, right away.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

When picking an option, remember to consider you and your team’s knowledge of web design, as well as your budget. Jeff has been working with his team for the last 12 years on building the optimal fundraising, CRM database, and marketing solution for nonprofits. Jeff Gordy.

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Do major and legacy gift fundraisers need ‘sales managers’?


The private sector has sales managers for their revenue generation teams. Planning and budgeting. So, although good ones surely pay for themselves, it would probably be a hard sell to get a budget for one. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Hiring and firing. Training and coaching. Analyzing and evaluating people and data. Setting goals for others. Leading and motivating.

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The Four Types of Productivity Styles

Kivi's Nonprofit Communications Blog

Contributions to the team: Analyzing data. The Planner is the team member who thrives on organized, sequential, planned, and detailed thinking. Contributions to the team: . They are the ultimate team player and excel at partnering with colleagues to get work done.

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Here’s some advice on what you can do now to ensure that you’re ready to respond: Create a crisis team. Your organization should have a designated crisis team that you can mobilize quickly if needed.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. This not only kickstarts the group discussion, it will shoot up a red flag if one of your team has an off-key vision of your organization.

Are you measuring the right performance metrics?


I’m so proud of my team, especially Zach Shefska and Arash Soheili. Related Posts: >> 3 simple steps to conduct predictive analytics on a shoestring budget. >>

Take Diana Nyad’s Marketing Advice

Getting Attention

Most of use can’t benchmark to the nth degree due to limited time and budget, but do whatever you can do. 4) “It looks like a solitary sport, but it’s a team,” said Nyad as she staggered on shore.—Nyad

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5 Ways to Stay Smart & Engaged

Getting Attention

For you, the equivalent may be sharing your perspective and knowledge with your team, colleagues and/or leadership. How do you keep learning, even when your professional development budget is zilch?

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Kivi's Nonprofit Communications Blog

Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. There are, in fact, many things you can do — on a budget — to get the job done. 20 Ways to Raise Awareness on a Budget.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

But, like most of us, the agency is limited in staff time and marketing budget. “It’s a great tool for our team because it cuts down on the amount of coordination needed.

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