Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

Trending Sources

[Guest Post] Telling Your Story In the Grant Proposal Budget

Fundraising Coach

So naturally, when a reader asked about how to share his story in the budget section of his grant applications, I reached out to Diane! Serendipitously, it turns out she's giving a webinar on "How to Write a Bulletproof Grant Budget" in September! Budgets are not an afterthought.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

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When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

A better camera, so she can hand down her current one to program staff. Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend.

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Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. Secondly, tracking expenses versus projections during the course of your budget year is the only way to keep on track with your marketing budget; the equivalent of benchmarking for your marketing dollars. In addition, consider tracking how staff marketing time is focused by program, campaign or service as well.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization. Nonprofits should allocate a professional development budget to development staff.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

Why Your Nonprofit Needs to Get Political – Now

J Campbell Social Marketing

With today’s public roll out of Trumps’ budget proposal , the implications for our sector are important and very dire. We need to not only pay attention to this budget for our own knowledge, we also need to bring these issues to the attention of our supporters and our constituents.

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

We talked about how to stay private online, how to do it all on a tiny nonprofit shoestring budget, how to be efficient, how to convince your boss to do social media, what social media can and can’t do for your nonprofit, and the future of social media! That was so fun!

Jeepers creepers! Eliminate your fear about grant budgets!

Get Fully Funded

Unfortunately, the thought of creating a budget to go with the narrative or the application strikes fear in the hearts of the bravest Fundraisers. Here are some ideas to help you overcome the fear and be on your way to creating a successful budget. Now, let’s have a look at what a program budget for a grant really is. A program/project budget is more than just a list of expenditures. It’s a way of describing your program/project with numbers.

How to Create A Budget For A Grant Proposal and Also, How To Budget In Order To Afford Grant Writing

Seeking Grant Money Today

The Word "Gets" Is In "Budgets" Your New Program or Project Design Must Be Clear Before Applying for Grants How and Where Resources Exist To Keep One Step Ahead for Prudent, Conservative and Effective Budgeting and Planning In the Rebounding Economy. grant writing cost budgeting how toHow Do We Afford Grant Writing?

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

And receiving negative feedback on our work often comes too late in the planning and budgeting of projects to allow for much else than cosmetic changes. Concepts are the ‘big ideas’ for your campaign or program. Audience Research Campaigns and Programs Research Methods

Integrating channels to spark hot monthly giving programs

DonorDigital

No doubt, a robust monthly giving program provides many benefits. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. And for those that might ask, yes this monthly sustainer program is restricted income.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. EcoAd is not a certification program nor is the EcoAd logo a seal of approval from CBS/EcoMedia.

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [THIS WEEK]

Kivi's Nonprofit Communications Blog

Here are three compelling reasons—based on research findings to reassure your boss and board—to start helping your colleagues market your cause a.s.a.p.: 1) You’ll never have enough time, talent on hand, or budget to communicate the way you need to. Flickr: bobjagendorf.

#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

Non Profit Marketing 360

The Rand budget also privatizes the Transportation Security Agency (returning it to the status it was on September 11th, 2001 ? Paul, DeMint, and Lee propose FY2013 Budget.

When the axe man cometh, 6 ways to save your program with story

Nonprofit Marketing Blog

And I also posed the question, what does this tale tell us about saving our own programs from the budget axe? In previous years, we librarians ourselves had prepared pitches based on program descriptions and graphs presented in PowerPoint.

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. 2- What kind of budget was assigned to these efforts? Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?”

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The post #FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget appeared first on Nonprofit Marketing 360.

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Wednesday, August 12: Nonprofit Marketing on Next to No Budget. Running your nonprofit marketing program on empty? Here is our August webinar lineup. As always, webinars are $35 each or you can attend as many as you want in a 12-week period with the All-Access Pass for $97.

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us.

How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is

Seeking Grant Money Today

When a nonprofit organization is either launching a brand new program or project; of if a new nonprofit organization, itself, is beginning it is extremely powerful to raise funds (including grant writing and other methods) in part by providing a proof of concept that clearly demonstrates the efficiency, viability, and strong potential of the new program or organization. For instance, let's say that you and I are launching a brand new mentoring program at a local community college.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

Top Three Takeaways from the Nonprofit Overhead Challenge

Nonprofit Consultant Blog

In other words, anything that isn''t directly mission-related programming. Nonprofits have to educate themselves, and their staffs, about what qualifies as program, and what gets lumped in with overhead. If you''re not already talking about overhead, you should be, and you will be soon.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Yes, this has to matter to you.

Communications Directors: Want Your Own Coaching Program?

Kivi's Nonprofit Communications Blog

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully.

I was wrong

Wild Woman Fundraising

I thought the vast majority of nonprofit budget money in the US came from individuals. It mostly comes from program income. Program service fees – the green slice. The left hand size, the organizations with budgets over five million, is just 6.6%

5 Tips for Low-Budget Cause Marketing

Selfish Giving

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. What they all share is exactly the same question: what are some low-budget and easy ways I can get started with cause marketing?

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

Over the next few months we will be looking over some specific case studies of nonprofits and a few small businesses and how they developed ever higher returns on investment in their social-media programs.

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Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Nonprofit Marketing with Next to No Budget. Also coming in March will be “ Getting Over the Fear of Fundraising - For You and Your Board &# on Wednesday, March 18 and “ Put Us in Your Will: How to Start a Basic Planned Giving Program &# on Monday, March 23.

Considering Or Beginning A Grant Writing Program? Here's Some Help.

Seeking Grant Money Today

Have on hand the nonprofit's current list of board members, your nonprofit's most recent financial audit, the most recent financials, all proposed programs' or projects' budgets, your nonprofit's most recent tax filing (probably a tax form 990), etc. operate programs or projects that truly address real current problems that have as yet been unsolved for the beneficiary population that your agency serves (per its mission)?

7 Steps to Passionate Volunteer Messengers

Getting Attention

And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. I’ll follow up with posts on each step, starting with the most productive pilot program I know: 1) Assess potential barriers to success. Internal support for program.

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The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

Imagine you are in charge of communications for a nonprofit that provides an early-childhood education program for at-risk children and the governor in your state is proposing a budget that would slash funding for early-childhood education. Photo by Jurg Vollmer.

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The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget

Fundraising 123

In these recessionary times, budget cuts are inevitable for most nonprofits. Your marketing and fundraising programs are sure to face cuts. Here's information on how to make those cuts wisely: What You'd be CRAZY to cut Places where you can find meaningful savings Places to cut What about innovation? -

Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

Fundraising 123

You can't hold it off forever, but you need to be smart about what programs you put aside and which ones you keep going. cultivation Programs This term refers to anything you're doing that's gaining net revenue. Basically, if you cut these programs, you're cutting revenue. It's been a tough year for a lot of us. And as much as we hate to say it, we as fundraising people probably face cuts.

The Word "Gets" Is In "Budgets"

Seeking Grant Money Today

Most often a budget is one component of a grant proposal. You may wonder, 'Who creates the grant proposal budget?' What information goes into a budget?' 'How How detailed does the grant proposal budget need to be?' Your grant proposal budget details the accounting (budgeted and actual income and expenses)for whatever you are requesting the grant for. If the project head or the agency's accountant already has a budget for the program - great, use it!

On Thanksgiving, here’s how to be grateful

Nonprofit Marketing Blog

Today, I want to share two effective videos - one with a budget and one done with next to no budget! The DIY video was filmed and edited by Jonah Best, a summer 2012 Summer Youth Employment Program intern.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Earmark some of your video budget for paid distribution; social is a pay-to-play world at this point.

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Work Your Small (Case Study: Meals on Wheels)

Getting Attention

The annual budget was nearly one billion dollars, with our $2.3 million marketing budget funding the work of three departments and 13 staff members. I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

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