Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

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Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Unfortunately, their marketing budget for the following year was reduced by 50%. Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser’s control.

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5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Now she’s at the Cystic Fibrosis Foundation — A wonderful organization! Celebrate her life and your organization’s newfound revenue that will support your mission for years to come. Request the budget. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Once you review those goals with leadership, and get approval, then clearly and concretely connect the dots between your proposed budget and what you want to accomplish in a way that’s easily accessible. Nonprofit Marketing Budgets: Part One.

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Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Once you review those goals with leadership, and get approval, then clearly and concretely connect the dots between your proposed budget and what you want to accomplish in a way that’s easily accessible. Nonprofit Marketing Budgets: Part One.

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Is Your Marketing Budget Properly Aligned With the 80/20 Rule?

iMarketSmart

Is your organization spending the bulk of its time and money focused on finding new major donors, retaining them, and inspiring planned gifts? Here’s a quick and easy worksheet to help you see if your budget is appropriated properly with the 80/20 rule.

Who is more important… your donors or the beneficiaries of their gifts?

iMarketSmart

Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. It looks like this: Nonprofit organization = Help donors get what they want (50%) + Help beneficiaries get what they need (50%).

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#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us.

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Organizations often do not understand planned giving (let alone planned giving marketing) so why would they invest in something they don’t understand?

[Guest Post] Telling Your Story In the Grant Proposal Budget

Fundraising Coach

Diane is an accomplished grant professional who's been providing provided grant counsel to nonprofit organizations of all sizes for over a decade. So naturally, when a reader asked about how to share his story in the budget section of his grant applications, I reached out to Diane!

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us.

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3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

But, most organizations can’t afford sophisticated predictive analytical modeling. . So I thought I’d give you 3 simple steps to do it on a shoestring budget. Identify the top 20% of your donors (they probably provide about 80% of your organization’s revenue).

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [THIS WEEK]

Kivi's Nonprofit Communications Blog

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Whether you’re the one person in your organization focused on communications, it’s just part of your job, or you’re part of a larger team, I’m talking to you!

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Budgeting and measuring online conversations

GenerationYGive

Key takeaways from Maggie's talk was to outline steps any organization should take before deciding what, if any, social media tools and platforms it should invest in/spend time building a presence on.

When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

But she’s also wondering if there are online tools she should be thinking about, especially as she considers how to implement a better editorial calendaring system throughout the organization.

Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. Secondly, tracking expenses versus projections during the course of your budget year is the only way to keep on track with your marketing budget; the equivalent of benchmarking for your marketing dollars. Assess quarterly, to make sure you’re expenses aren’t exceeding your budget, and again at year end. Budgeting

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How Does Your Planned Gift Marketing Budget Compare With This Chart?

iMarketSmart

Included in the form is a question that asks, “What is the size of your planned giving marketing budget?” How does your planned gift marketing budget compare? Notice that 31% of colleges or universities have planned giving marketing budgets that exceed $100,000 per year.

5 Tips for Low-Budget Cause Marketing

Selfish Giving

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. What they all share is exactly the same question: what are some low-budget and easy ways I can get started with cause marketing?

#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages

Non Profit Marketing 360

Let’s take a look at those features and how they can be a real boon to your organization. When your charity posts an update in the ‘Sharing’ window, you can set a budget for promoting that post.

What Conferences Should Nonprofit Marketers Budget for and Attend?

Kivi's Nonprofit Communications Blog

I’m so excited to be telling the story of an organization doing great work: transforming individuals, families and communities. We are currently working on our FY13 budget, and I have been researching relevant professional development opportunities not to be missed. Yes, it focuses primarily on online marketing and fundraising, but the networking alone is priceless and it’s a great mix of organizations of all sizes.

Smart Ways to Make a Small Marketing Budget Go Far

Kivi's Nonprofit Communications Blog

Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “ Smart Ways to Make a Small Marketing Budget Go Far. &# It’s part of my Virtual Book Tour. At Noon Eastern today (9:00 a.m.

How You Can Print and Mail Without Breaking Your Budget

Ann Green

In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail. Increase your printing and mailing budget.

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

You better, if you really want supporters to love your organization and your good cause. What role do fonts, colors, words, images and other branding elements play in giving your organization a personality? Wednesday, August 12: Nonprofit Marketing on Next to No Budget.

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#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

Joanne Fritz is the guide to About.com ’s “ Nonprofit Charitable Organizations ” site. But then they have to translate that into something they can manage with their own budgets, with their local supporters.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

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Does Your Organization Dedicate Enough Resources to Communications?

Mission Minded

In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Learn why it's important for your organization to give communications its due. Nonprofit Branding Nonprofit Fundraising Nonprofit Messaging Nonprofit communications Uncategorized allocation branding budget communications communications budget costs marketing nonprofit nonprofit budget nonprofit communications planning

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Has your organization seen any growth in volunteers or donors thanks to the outreach on social media? though we have pointed out some of the ways your organization can avoid such occasional pitfalls.

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3 Steps to Funding Nonprofit Marketing

Getting Attention

Regardless of the type of organization, answers fall into one of these four categories: To recruit potential recipients of direct services. During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations. Budgeting budget grants Julie Brown Nonprofit Communications nonprofit marketing

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Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

Fundraising 123

Unfortunately these organizations may be hosting events that produce a lot of money but are losing money overall. You lose money in order to gain donors, and cutting it actually means that your organization's bottom line looks better as you do it. However, donor acquisition is your organization's food; if you do not acquire new donors now your organization will suffer in the long-term. It's been a tough year for a lot of us.

About Budgeting and Affording Grant Writing

Seeking Grant Money Today

Planning Your Organization's Grant Writing Expense and How Do We Afford Grant Writing. Not sure how your nonprofit will afford a grant writer? how to

Ep257: How Organizations Can Measure the Success of Social Impact Programs

Selfish Giving

What are the simplest tips you have for people when it comes to measurement, even on a reduced budget? Photo via Cecilia Snyder on Flickr.

Choose your budget-cut battles wisely

Donor Power Blog

Here's my column in this month's FundRaising Success magazine, Choose your budget-cut battles wisely. Don't be one of those organizations that scrapes by and survives the recession, only to go under a year or two afterward because it made destructive cuts to its acquisition lifeline Teaser: cuts to donor acquisition are why this recession is going to go on hurting many nonprofits for several years after the economy has recovered and giving is back on a growth path.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

In one sense, one’s posts and posts of one’s friends (including organizations) created a proto-timeline. Moreover, you will need to consider ways to differentiate your organization in an ‘open graph’ that will quickly grow ever more crowded.

#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

Have you defined your organization’s niche? The advantages of focusing on a so-called ‘niche platform’ are many, and perhaps the most important is that your audience is there precisely to look for the information and appeals that your organization is sending.

Why Your Nonprofit Needs to Get Political – Now

J Campbell Social Marketing

With today’s public roll out of Trumps’ budget proposal , the implications for our sector are important and very dire. We need to not only pay attention to this budget for our own knowledge, we also need to bring these issues to the attention of our supporters and our constituents.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

By typing the name of your charity, for example, you’ll get notice each time it is mentioned in a news story or added as a link on another site – handy metrics to get a sense of what folks are saying about your organization.

#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Non Profit Marketing 360

When telling your organization’s story (be it through video or on your Facebook timeline or at a fundraising meeting), you will perforce leave things out. Today is the day. Probably.

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

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Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.