Why nonprofit budgets should be developed in alignment with strategies
AUGUST 5, 2016
Unfortunately, their marketing budget for the following year was reduced by 50%. So, the powers-that-be cut the marketing budget for the next year (this year) by 50%. According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. For instance, if you have a 3-year strategic plan, then you should have a 3-year budget.