Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Budget 156

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Unfortunately, their marketing budget for the following year was reduced by 50%. So, the powers-that-be cut the marketing budget for the next year (this year) by 50%. For instance, if you have a 3-year strategic plan, then you should have a 3-year budget.

Budget 130

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today.

Budget 261

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Once you review those goals with leadership, and get approval, then clearly and concretely connect the dots between your proposed budget and what you want to accomplish in a way that’s easily accessible. Nonprofit Marketing Budgets: Part One.

Budget 192

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Request the budget. Related posts: >> Why nonprofit budgets should be developed in alignment with strategies. >> The Secret: Why people make major gifts and bequests. The post 5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

In terms of thanking donors in consistently creative ways, you may be suffering from the nonprofit reality of stretched resources and a limited budget. Using social media and some free online tools, you can create your very own #DonorGratitude campaign, on a shoestring budget!

Budget 268

Show Me Your Budget

The Agitator

As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals. Others will be looking out the front windshield and focusing on their plans and goals for 2017.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Once you review those goals with leadership, and get approval, then clearly and concretely connect the dots between your proposed budget and what you want to accomplish in a way that’s easily accessible. Nonprofit Marketing Budgets: Part One.

Budget 142

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

The post How to Create Social Media Video on a Shoestring Budget – Tips & Tools appeared first on marketing for the modern nonprofit. Welcome to the first episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

Budget 172

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Tight Budgets and Schedules: How Nonprofits Can Use Pinterest

J Campbell Social Marketing

I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest.

Budget 274

Revisiting the University Budget Clowns

NonProfit Branding

The last post expressed this heresy: despite self-serving claims by university administrators, higher education budgets are driven by political constituencies, not by institutional priorities. This budget circus is an adverse environment for the radio station without a strong internal constituency.

Budget 130

Want a Bigger Budget for Your Planned Gift Marketing Efforts?

iMarketSmart

Here’s a strategy that will help you get a bigger budget for your planned gift marketing efforts. Try it and your budget will grow. The post Want a Bigger Budget for Your Planned Gift Marketing Efforts?

Budget 180

[Guest Post] Telling Your Story In the Grant Proposal Budget

Fundraising Coach

So naturally, when a reader asked about how to share his story in the budget section of his grant applications, I reached out to Diane! Serendipitously, it turns out she's giving a webinar on "How to Write a Bulletproof Grant Budget" in September! Budgets are not an afterthought.

Budget 114

When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in.

Is Your Marketing Budget Properly Aligned With the 80/20 Rule?

iMarketSmart

Here’s a quick and easy worksheet to help you see if your budget is appropriated properly with the 80/20 rule. The post Is Your Marketing Budget Properly Aligned With the 80/20 Rule?

Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. Secondly, tracking expenses versus projections during the course of your budget year is the only way to keep on track with your marketing budget; the equivalent of benchmarking for your marketing dollars. Assess quarterly, to make sure you’re expenses aren’t exceeding your budget, and again at year end. Budgeting

Budget 145

Where are you spending your marketing dollars?

iMarketSmart

If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

Budget 141

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Here are the reasons why planned gift marketing budgets are so small: 1- Tension. The post 6 Reasons Why Planned Gift Marketing Budgets Are So Small appeared first on MarketSmart.

What Conferences Should Nonprofit Marketers Budget for and Attend?

Kivi's Nonprofit Communications Blog

We are currently working on our FY13 budget, and I have been researching relevant professional development opportunities not to be missed. It just took place earlier this month, but start budgeting for April 11-13, 2013 in Minneapolis. I received this email today, and it’s question I get a lot. Dear Kivi, I am a new communications specialist working for an adult charter school.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

So I thought I’d give you 3 simple steps to do it on a shoestring budget. The post 3 simple steps to conduct predictive analytics on a shoestring budget appeared first on MarketSmart | .

How Does Your Planned Gift Marketing Budget Compare With This Chart?

iMarketSmart

Included in the form is a question that asks, “What is the size of your planned giving marketing budget?” How does your planned gift marketing budget compare? Notice that 31% of colleges or universities have planned giving marketing budgets that exceed $100,000 per year.

#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

Non Profit Marketing 360

The Rand budget also privatizes the Transportation Security Agency (returning it to the status it was on September 11th, 2001 ? Paul, DeMint, and Lee propose FY2013 Budget.

Budget 151

Budgeting and measuring online conversations

GenerationYGive

She noted that many people think of online efforts in terms of campaigns and budgets-a campaign ends once a budget for that campaign runs out. Special note: I am updating my blogroll with many of the cool blogs I learned about this week.

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [THIS WEEK]

Kivi's Nonprofit Communications Blog

Here are three compelling reasons—based on research findings to reassure your boss and board—to start helping your colleagues market your cause a.s.a.p.: 1) You’ll never have enough time, talent on hand, or budget to communicate the way you need to. Flickr: bobjagendorf.

Budget 135

How You Can Print and Mail Without Breaking Your Budget

Ann Green

Increase your printing and mailing budget. Can you budget more for printing and mailing? If you can’t increase your current budget, find additional sources of unrestricted funding to cover these costs. It’s possible to print and mail without breaking your budget.

Smart Ways to Make a Small Marketing Budget Go Far

Kivi's Nonprofit Communications Blog

Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “ Smart Ways to Make a Small Marketing Budget Go Far. &# It’s part of my Virtual Book Tour. At Noon Eastern today (9:00 a.m.

5 Tips for Low-Budget Cause Marketing

Selfish Giving

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. What they all share is exactly the same question: what are some low-budget and easy ways I can get started with cause marketing?

Jeepers creepers! Eliminate your fear about grant budgets!

Get Fully Funded

Unfortunately, the thought of creating a budget to go with the narrative or the application strikes fear in the hearts of the bravest Fundraisers. Here are some ideas to help you overcome the fear and be on your way to creating a successful budget. Now, let’s have a look at what a program budget for a grant really is. A program/project budget is more than just a list of expenditures. If the funder has a specific budget form or format, use it.

Budget 111

Who is more important… your donors or the beneficiaries of their gifts?

iMarketSmart

Related posts: >> Is your marketing budget properly aligned with the 80/20 rule? >> Why nonprofit budgets should be developed in alignment with strategies. Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors.

Budget 141

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Wednesday, August 12: Nonprofit Marketing on Next to No Budget. I’m teaching this one and it’s perfect for those of you new to nonprofit marketing and communications or struggling with how to get anything done on a your measly budget. Here is our August webinar lineup.

August 154

How to Create A Budget For A Grant Proposal and Also, How To Budget In Order To Afford Grant Writing

Seeking Grant Money Today

The Word "Gets" Is In "Budgets" Your New Program or Project Design Must Be Clear Before Applying for Grants How and Where Resources Exist To Keep One Step Ahead for Prudent, Conservative and Effective Budgeting and Planning In the Rebounding Economy. grant writing cost budgeting how toHow Do We Afford Grant Writing?

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The 2012-2013 fiscal year is already on many organizations’ calendars, and certainly the final sprint to the holiday donation-giving season is upon us.

Budget 141

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to. The post #FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget appeared first on Nonprofit Marketing 360.

Double Budget

Mission Paradox Blog

During my early days I would keep two budgets for artistic events.    If a designer was cutting me a break and working for 1/3 of their normal rate I would note that in my double budget.   Having the other budget on hand is a constant reminder of the need to generate more resources.  It's important to remember what things actually cost, even if you're not paying some (or all) of those costs.

GM Nixes Facebook Ads Budget, Nonprofits Should Follow Suit

Blue Sky Collaborative

From an article on MSNBC: "In mid-May, just ahead of Facebook’s IPO, GM’s marketing executives said they would pull $10 million in advertising from the social network after judging the efforts had “little impact” in reaching consumers.GM, the third largest. Free Resources for Nonprofits Fundraising Tips Online Fundraising Social Media and Nonprofits

Budget 118

Budget Values

Mission Paradox Blog

Your budget - what you do (and don't) spend money on - is a reflection of what you value. If you value writers pay for their work and some infrastructure to support them, even at the expense of other things. If you value dancers, then try to pay them even if other production elements have to suffer. Everything doesn't have to be funded equally.    You can spend more (or less) on certain things than your colleagues. It's all about showing the world what you believe.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Once you understand the options, allocate a testing budget and design some proper, robust tests to assess the real potential of paid social activity to directly support your fundraising programme. The writing has been on the wall for a couple of years now.

Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Nonprofit Marketing with Next to No Budget. I’ve opened registration for some brand-new webinars in March, with two more still to come. Best Practices in Nonprofit Marketing.

3 Steps to Funding Nonprofit Marketing

Getting Attention

A sustainability plan for marketing efforts after the grant period, such as a board commitment to add marketing/advertising to the organizational budget. Budgeting budget grants Julie Brown Nonprofit Communications nonprofit marketing Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

July 219

For University-Based Pubradio Stations: COPING WITH CLOWNS – A Peek Behind The Higher Education Budget Curtain.

NonProfit Branding

A jarring career moment taught me a lesson – one that applies to most university-based public radio stations, especially in today’s bleak economy. (It It can also apply to local chapters of some national nonprofits.) CONTEXT: Senior college and university administrators … Continue reading → CONTEXT: Tricks, Tips & Taboos Public Radio Only Uncategorized

Budget 109

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

The difference between you having a QS of 10 and a QS of 1 can mean that you’re saving as much as 30% on your annual budget – or paying up to 600% over the odds for every click.

About Budgeting and Affording Grant Writing

Seeking Grant Money Today

Not sure how your nonprofit will afford a grant writer? Planning Your Organization's Grant Writing Expense and How Do We Afford Grant Writing. how to