Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

They use it to broadcast announcements, not to build relationships with donors and to showcase the results of their work through impact stories and testimonials. Using social media as a broadcast medium, much like a radio or newspaper ad, is misguided.

Why Not Raise More Money?

The Agitator

The other day, this headline caught my attention: What’s Holding Your Nonprofit Back From Raising More Money? Another Agitator reader, Anne Ibach at Oregon Public Broadcasting doubled her organization’s e-renewals by streamlining the response process. So why do many of us not raise more money? Not surprisingly, it turned out to be a consulting pitch from a firm called Social Velocity. Nothing wrong with that.

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How Fortressy Are We?

A. Fine Blog

I came across this wonderful quiz from Rich Harwood he developed for the Corporation for Public Broadcasting (a notorious fortress!) Of course, we have to raise money. Uncategorized Corporation for Public Broadcasting fortress Monitor Institute networks Rich Harwood working wikily

Free e-book: How to Raise a Lot More Money Now

Sea Change Strategies

Network for Good posted a free eBook called How to Raise a Lot More Money Now – 50 Great Ideas from 11 top Experts. Use Facebook and Twitter to broadcast your gratitude. Get bite-size advice and tips from leading experts in social media for social change. Authors include Sea Change’s own Mark Rovner and Alia McKee as well as other leading fundraising minds Jeff Brooks, Sarah Durham, Jocelyn Harmon, Kivi Leroux Miller, Nancy Schwartz, Chris Forbes, and Katya Andresen.

How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

Live-streaming means filming a video as it happens and broadcasting it via social media. Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Periscope, Instagram, YouTube, or Google Hangout. Broadcast Live from an Event.

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5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

The money will be go to the Refugee and Immigrant Center for Education and Legal Services (RAICES) — a large immigration legal services non-profit organization in Texas. They may not be raising millions, but they certainly can improve their efforts and bring in more money.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

to raise money on Facebook at this time. Getting people to raise money for you on Facebook is a little more challenging, but certainly worth the effort. Fundraise during a Facebook Live broadcast. #GivingTuesday is less than one month away!

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions more effectively, and raise more money to support their work.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

It is not ideal for: Raising money. Facebook should be used as part of the donor cultivation cycle , but it should not be relied upon to find new donors, form relationships with supporters and to broadcast your news and announcements to the greater community.

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. I had no idea it would include me being ON AIR for two hours being interviewed by one of our reporters and begging for money.

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How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

For example, my friend was raising money to celebrate her birthday. Here is my step-by-step guide to getting set up for success when using Facebook Live to raise money for your nonprofit. People can see how much money has been raised in real time, so be sure to keep up the excitement!

Is your nonprofit fundraising ask like Al Roker’s #Rokerthon?

Fundraising Coach

Legendary weatherman Al Roker is attempting to set a Guinness record for the longest weather broadcast with a 34-hour weather report. Al is using this stunt to, in part, help raise money for the USO. And he''ll raise money. You''ll raise more money.

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

to spend on a resource that will help you raise more money and do your job more efficiently, what is the solution? Determine the amount of money that you need to raise to “stay afloat” or increase your staff capacity in digital marketing. 2017 was a difficult year for many nonprofits.

Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

In our nonprofit world of doing good and producing the quality marketing and communications needed to help raise the money to sustain those good works – there are scary people ready to hatchet attack your mar/com and scare your donors away. Claire Meyerhoff.

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3 Reasons Why Your Nonprofit Needs Content Marketing

Fundraising 123

But when you''re just keeping them up to date with a newsletter or asking for money with an appeal , you''re not giving them anything, so your message can seem like an interruption. Instead of focusing on your supporters and their demographics as a "target" to be aimed for and an "audience" to broadcast at, think of your supporters as your partners. Nonprofit communication is changing-and not just because of social media.

How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123

For something to be a meme, it must be broadcast to a large audience. Whether your goal is to get people to vote or to raise more money for a food pantry, think about how pop culture and your message can align to create an effective meme.

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

And if you work for a nonprofit of some size, chances are your executive director or CEO has had her name and salary broadcasted under that headline. Peter Panepento.

Saving the world is worth how many rounds?


Now, this was happening during a broadcast of This American Life , and I found myself laughing so hard at host Ira Glass' fundraising tactics tears were rolling down my face driving down the highway. Let me say here, that I have tried to find a clip of this on the web, and just couldn't but here is the basic jist: Ira encouraged his regular listeners to turn in friends, family, co-workers who were regular NPR listeners but never gave any money to the station.

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Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

Make sure you have the ticket or registration link ready to go, and add it in the comments during and immediately after the live broadcast. To get the ball rolling a bit, budget some money to promote the Event to more people that may be interested.

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

His story – somewhat truncated – was broadcast on the popular ‘ This American Life ‘ public-radio program this past January, causing quite a stir. It has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true.

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

We model ourselves and our businesses nonprofits after other successful people and businesses nonprofits spending considerable money and energy discovering and replicating best practices, looking for that one recipe for success.

You CAN Change The People That Matter (Nonprofit Style)

Getting Attention

The always wonderful Seth Godin published the original of this post today, and I was so struck by his (always) right on the money take that I had to share it with you, adapted nonprofit style. The challenge of broadcast media was how to run ads that would be seen by everyone and acted on.

Stand Up and Speak Out – Nonprofits Are Getting Dissed

Getting Attention

Then Mike Zuckerberg, the founder of Facebook, bluntly stated (his modus operendi) that nonprofits don’t have the power to change the world because they “ have no resources ” and are “ constantly out trying to raise money instead of generating it and being self-sufficient.”.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages


It’s not about broadcasting one-way messages, then sitting back and waiting for results. It can save you money and time. Flickr/3fold.

Why Social Fundraising Works

Nonprofit Marketing Blog

This week’s Nonprofit 911 webinar is all about leveraging the social nature of giving to grow your donor base and raise more money for your cause. Traditional fundraising appeals are often one-sided, broadcast messages.

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Art, Movies, and Fundraising


On my drive home yesterday, I listened to a fascinating story on All Things Considered about how movie theaters around the country are branching out from the regular Hollywood and Indie fare and showing all kinds of things, like opera performances, Broadway shows, and even live broadcasts of marching band competitions. Would people like me pay that kind of money? (in

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The 2016 Best Nonprofit Conferences Calendar


and discover how to reach your audiences more directly through social and digital media, while still landing placements through the national press or your local newspapers and broadcast stations.

Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

Individual corporations broadcast the message through their communication channels, while a few restaurants agreed to support the campaign by donating a portion of their profits from a cocktail for five days. Sean King.

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Story Wars: Interview with Jonah Sachs, Part 1

Kivi's Nonprofit Communications Blog

We’re no longer in that situation where to be heard by the entire world, and by every audience member we possibly want to reach, we need to buy into the whole broadcast model and pay to get our message out there.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. He has created the Creating Donor Evangelists program and other tools to help you excel at raising money available at the Fundraising Coach Store. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.

The Reality Distortion Field: Focusing on the One

The Agitator

study here ) And we’re similar bad rendering money, but that’s a separate blog post with its own problems and solutions.

The Four Types of Productivity Styles

Kivi's Nonprofit Communications Blog

Agendas : Creates interactive agendas and broadcasts them to iPad users. Carson Tate. Next Thursday, February 11th at 1:00 p.m. Eastern (10:00 a.m.

What Ask String Works Best?

The Agitator

When your guess is below that, you may leave money on the table; ask more and the models show you will lower response rate. One study by Jen Shang and Rachel Croson used callers to a public broadcasting pledge drive.

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WANTED: VP of Video Game Fundraising

The Agitator

It runs thousands of channels at once, broadcasting live at every hour of the day. These followers not only participate in games, but they work to advance the interests and aims of their community –interests and aims like giving money to charities. Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future?

Advocacy Fundraising #2: Slacktivism Science

The Agitator

People who broadcast their pledges on social media were more likely to delete and not fulfill their pledge donations. I personally have seen advocacy campaigns with a soft ask made right after receiving the petition raise more money than a hard ask to a email full list.

What “Trust Agents” Means for Nonprofits

Kivi's Nonprofit Communications Blog

You can be the publisher and broadcaster now. Becoming a friend online means that person is now open to a conversation with you, but because you are being human (see above), asking for money is not what you want those early conversations to be about.

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5 Tips for Choosing Your Nonprofit URL

Fundraising 123

Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really.

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Nonprofits, "Once In A Lifetime" Low Power FM Radio Station Licenses Available To You - Reach Constituents Easily and Tell Stories Not Told In Traditional Media

Seeking Grant Money Today

To quote Wikipedia's article on the subject , in the United States,"Low Power FM, or LPFM is a form of FM Broadcasting that uses a low amount of energy to broadcast a signal that does not travel very far.

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Readying Your Cause to Matter More to People

A. Fine Blog

Stop using social media to just broadcast messages at people and start using them to ask real questions the answers to which are important to your efforts. Does it feel like you only communicate with them to ask for money? In discussing Matterness with people, I use the analogy of viewing the world through a backwards facing telescope. Inside looks huge, overwhelming really, while out there looks very small and irrelevant.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

That’s because when someone publishes or broadcasts a story about your cause marketing they are giving a kind of implied endorsement. And quite naturally Tubbs wants people to come to the event both to test its snowshoes and generate money for Komen. Leading up to its Feb.

Date Your Donors

A. Fine Blog

Questions like, “when is the right time to ask for money?” When you land the gift, say thank you, and then the next time they hear from you is one year later when it’s time to ask for more money.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

This is similar to the technology that is used to restore damaged data on computer disks and digital broadcasts. In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. So far as I know no one has yet done so.

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