Global Cause Marketing

Cause Related Marketing

Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States.

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Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. Global + local relevancy = consistency. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando.

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BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Emoji! These little symbols are exploding in number and placement in our digital lives.

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Benchmarking a worldwide NGO


WWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Landor Associates released its annual Global Corporate Reputation Index and highlighted the cause marketing work of Google and Ford. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Cause Marketing Stronger Potential Than Ever

The Agitator

Brandweek provides this good summary of the GoodPurpose Consumer Study , the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior. In addition, 63 percent of all respondents are looking to brands and companies to make it easier for them to make a difference, with Brazil having the highest expectations at 86 percent.

Tweet For Life

The Agitator

With notoriety of that sort (and some creative energy thrown on top of it), the phrase was almost globally transformed into a worldwide campaign to save a rare and endangered Brazilian bird. Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S.

What MBA Programs Don’t Teach You

A. Fine Blog

What a lot the curricula behind these job titles lack, of course, is emphasis on effective communication skills, innovation, and global awareness—these things are as critical as knowing how to manipulate numbers. This is true of markets in Europe and Asia, as well as emerging entities like India, China and Brazil. According to the 2010 Global Management Education Graduate Survey, 28 percent of current students study outside their country of citizenship.