Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

By contrast, consumers in emerging economies like India, China and Brazil “report feeling the most guilty about their environmental impact and yet have the least confidence that their individual actions can help the environment,” notes MediaPost.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Trending Sources

The shift to BYOD

Public Sector Marketing 2.0

“75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets are already using their own devices at work” – Logicalis, 2013.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

You Can Save the Corporations

Wild Woman Fundraising

The survey , conducted by Weber Shandwick and KRC Research, spans four countries (China, Brazil, U.S., Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. Consumers are much more savvy these days. They don’t want to give their money to big corporate conglomerates that hurt the earth. They want to give their money to businesses that make a difference.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

Qatar 20

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

It highlights results from a survey of 10,000 consumers in 10 countries (United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan). Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study.

Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. The title of this post is a clause I never expected to put together. An enterprising entrepreneur named Renata M.

Benchmarking a worldwide NGO

DonorDigital

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia.

Cause Marketing Stronger Potential Than Ever

The Agitator

In addition, 63 percent of all respondents are looking to brands and companies to make it easier for them to make a difference, with Brazil having the highest expectations at 86 percent. Brandweek provides this good summary of the GoodPurpose Consumer Study , the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior.

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe.

What MBA Programs Don’t Teach You

A. Fine Blog

This is true of markets in Europe and Asia, as well as emerging entities like India, China and Brazil. This is a guest post written by Katherine Manning on a topic I’ve been thinking and writing about for a while; the inability and unwillingness of graduate schools to prepare students to lead in a networked world.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico.

Tweet For Life

The Agitator

Carlos Eduardo dos Santos Galvao Bueno is the play-by-play announcer who calls the World Cup matches on Brazil’s largest TV network, Rede Globo. Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S. and U.K.

Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Mary called the last contest life changing for the winner who yes, is still working at McDonalds in Brazil but is pursuing music education and perhaps a possible career change one day. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando.