BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

There was The Emoji Movie , countless examples of people trying to imitate emoji, and earlier this year, ESPN Brazil, in partnership with Samsung, turned its SportsCenter hosts into emoji. Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”.

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Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

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Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

By contrast, consumers in emerging economies like India, China and Brazil “report feeling the most guilty about their environmental impact and yet have the least confidence that their individual actions can help the environment,” notes MediaPost. For marketers in places like India, China and Brazil, talking about simple ways people can make a difference for their country may be a better message.

Day in the Life of a Nonprofit Communicator – Angel Mills

Kivi's Nonprofit Communications Blog

She has a bachelor’s degree in journalism from Howard University, a master of education degree from the University of Pennsylvania, and recently spent a year studying Portuguese in Brazil on a Boren Fellowship. . Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

How Small Businesses Can Leverage Instagram’s Hidden Likes

NonProfit Hub

The company first tested the update in Brazil, Canada, Ireland, and Italy. Instagram has stopped showing likes. Some might already know about this. Let’s take a little sneak peek into the background of the story.

Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. The title of this post is a clause I never expected to put together. An enterprising entrepreneur named Renata M. Empowered By You panties are seamless thong-style panties available at a handful of online and bricks and mortar outlets. Sales of the panties benefit the Seven Bar Foundation, whose mission is to support female microenterprise.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Benchmarking a worldwide NGO

DonorDigital

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. WWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

The Future of Social: Gen Z

NonProfit Hub

She quickly became a national figure with regular appearances on talk shows to discuss the problems with public education in Brazil, despite threats from teachers, administrators and even fellow students. Beth Kanter is a guest contributor for Nonprofit Hub. She is the author of Beth’s Blog: How Nonprofits Can Use Social Media , one of the longest running and most popular blogs for nonprofits.

Cause Marketing Stronger Potential Than Ever

The Agitator

In addition, 63 percent of all respondents are looking to brands and companies to make it easier for them to make a difference, with Brazil having the highest expectations at 86 percent. Brandweek provides this good summary of the GoodPurpose Consumer Study , the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior.

Exciting Time To Be A Fundraiser

The Agitator

There is a shift in wealth taking place in the world toward developing nations and the BRIC (Brazil, Russia, India and China) countries, and that means nonprofits need to rethink how they raise money and “go where the donors are.” I had already posted yesterday’s piece on the importance of thinking bigger and better when I received Marc Chardon’s view of the “Key Non Profit Sector Trends in 2013.”. Marc is the CEO of Blackbaud. His views are important.

Tweet For Life

The Agitator

Carlos Eduardo dos Santos Galvao Bueno is the play-by-play announcer who calls the World Cup matches on Brazil’s largest TV network, Rede Globo. Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S. and U.K. World Cup teams seemingly cheated out of goals…a three-day-long tennis match at the very proper strawberries-and-cream Wimbledon. Enough! So, on this Monday morning it’s time to kick it up a notch.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Mary called the last contest life changing for the winner who yes, is still working at McDonalds in Brazil but is pursuing music education and perhaps a possible career change one day. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando. When friends asked if I enjoyed the weather in sunny FL after spending the previous weekend in single digit temps in NYC, I realized I had spent a total of 30-minutes out doors. Which must mean that it was a pretty good event!

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What MBA Programs Don’t Teach You

A. Fine Blog

This is true of markets in Europe and Asia, as well as emerging entities like India, China and Brazil. This is a guest post written by Katherine Manning on a topic I’ve been thinking and writing about for a while; the inability and unwillingness of graduate schools to prepare students to lead in a networked world.

Webinar: Converting Prospects to Multichannel Gold

Care2

In addition to working a variety of jobs ranging from picking organic peas to writing a book on using military networks, Justin has a passion for international development and indigenous rights from studies in Brazil and South Africa where he helped start a human rights nonprofit for Pygmies in Congo. Not sure how much your online supporters are worth? Thinking there may be a better way to maximize their value? Frustrated at internal barriers to multichannel integration?

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

It highlights results from a survey of 10,000 consumers in 10 countries (United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan). Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study. This survey includes 10 of the 11 largest countries in the world by GDP, representing just over half of the world’s population.

The shift to BYOD

Public Sector Marketing 2.0

“75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets are already using their own devices at work” – Logicalis, 2013. BYOD: Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications – Wikipedia, 2103.

EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

There were some complications with this, we didnt have enough ethnic avatars, so the Brazilian one was a blonde girl, as we knew there were also blonde girls in Brazil. They freaked out about the blonde girl, (apparently there are problems with spoilt rich girls in Brazil and our avatar looked exactly like one of them), the news interviewer thought it was hardly a suited ambassador for an anti-poverty campaign.

EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

There were some complications with this, we didnt have enough ethnic avatars, so the Brazilian one was a blonde girl, as we knew there were also blonde girls in Brazil. They freaked out about the blonde girl, (apparently there are problems with spoilt rich girls in Brazil and our avatar looked exactly like one of them), the news interviewer thought it was hardly a suited ambassador for an anti-poverty campaign.