Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.

Trending Sources

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand. Six Benefits of Employee Personal Branding.

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The 11 in KFC eleven is a salute to the 11 herbs and spices in their original recipe chicken. We wanted to create a broad and balanced menu that could maybe get more frequency.”

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Inside each of these facilities are hundreds of square feet of advertising for non-competing brands. Some charities have done this kind of co-sponsored cause marketing with certain media properties.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

and the sugar surge has just begun. settle back and enjoy a holiday story of a time long ago. No high pressuring and forcing the customer to take something he doesn't want. The plan sounds idiotic and impossible.consequently, we'll make more pro fit than ever before.".

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool you use, fundraising and otherwise, you only get out of it what you put into it. Don’t forget about traditional marketing avenues. #6.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire "feel good" song.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. The Cadets drum and bugle corps, the flagship program of YEA!, Sean King.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. They have fundamentally changed the way people interact around the globe, and have democratized the Internet.

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. pre social networks, who you were was confined by space and time. If you stumbled and fell only the people in the room saw. Your Personal Brand.

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Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. I also created a board for cause marketing promotions I liked.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. Everything I need to know about cause marketing on two napkins. What is Transactional Cause Marketing?

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. and conserved 7.4

You Can Save the Corporations

Wild Woman Fundraising

YOU COULD BE SAVING THEIR BRAND. Grocery Co-ops and credit unions are showing record growth. People are doing their homework and not buying Kashi cereal, for example, because it’s made by Kellogg. organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. That means, well, to start, they should sponsor you every year, but also, why not think about a cause marketing partnership? And so does Joe Waters!

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

Competencies for Social Marketing

Social Marketing and Social Change

The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. PSI and Rare, international NGOs, have established their own training programs to educate staff in social marketing concepts and methods. .

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. Then we went down the rabbit hole on treasury issues, requisite disclosure in multiple countries, currency exchanges, and all kinds of legal headaches. Cause-Related Marketing does a world of good.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Have you ever stopped and asked yourself, “Would my donors have more attention and money to give to my cause if they weren’t constantly buying new products and being distracted by new advertisements?&#. Hurry, closing down sale!”

Why cause marketing is booming - and 3 ways to keep it effective

Nonprofit Marketing Blog

Cause marketing grew again in 2012. Why are more and more companies embracing good causes? Because it works to drive sales - and do good in the process. And they punish those that are not. Put it on price tags, marketing materials, everywhere.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. And they are the ones who will be left behind.

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Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Please post your open nonprofit marketing positions here. Communications Manager , Grace Place for Children and Families (Naples, FL). Social Media Manager , Not For Sale (San Francisco, CA). Nonprofit Marketing Jobs—July 22, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news. Communications Manager , Central Asia Institute (Bozeman, MT).

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The campaign started on January 1, 2012 and wraps on December 31, 2012.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

New research released this week finds that women are more price sensitive than men on almost every product and service category. Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. But well-designed cause marketing can help companies preserve pricing power.

IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project

Cause Related Marketing

to the Wounded Warrior Project for each case of certain private label food brands sold. Only instead of private label foods it was for cases of IGA private label water and the donation amount was $0.10 IGA is a huge buying and distribution cooperative for 5,000 member stores in 40 countries. The Wounded Warrior Project is a nonprofit charity that raises money and awareness for the nation’s injured service members. Cause-Related Marketing does a world of good.

Simplicity Marketing

The Agitator

The mantra on advertising’s Madison Avenue these days is ‘simple’ This NY Times article headlines the point: Paring Down Marketing Messages to a Few Simple Basics. Columnist Stuart Elliott says marketers are reacting to three trends: “how busy life today seems, the growing complexity of technology and the increasingly complicated economic picture. ” ‘Honest’, ‘clear’ and ‘easy’ also fit into this equation.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. He brings people together, virtually and physically to affect change and achieve higher knowledge.". Diva Marketing/Toby: Let’s start this off with “Why this book?”

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The First Country Band of Cause Marketing?

Cause Related Marketing

U2 gets my vote as the best cause marketers in rock and roll based on their efforts on behalf of [RED] and Bono’s own cause-marketed clothing line called ‘Edun.’. But which country act earns honors as the best country music cause marketers?

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. The Brand Called You , can and should be managed as diligently as if you were a rock star. Do your tweets selflessly bring value or are they thinly veiled sales pitches?

Cause Marketing House Brands

Cause Related Marketing

In the declining economy, people in the UK, the US and elsewhere are buying more ‘house brands.’Of When the economy dips, sales of cheaper house brands and generics. Tags: House Brands Campbell's Labels for Education Transactional Cause Marketing

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. The consumer contributes nothing and gets something in exchange. And with good reason.