How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

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How to Use Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve

Trending Sources

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

While we haven’t figured out all the details, I can say that promoted pins will be: —Tasteful. For example, Pinterest users who click on “Halloween” or search for “Halloween” may come across a “promoted pin” from a costume company. Pinterest has been busy, busy, busy!

You’ve Just Been Promoted to Chief of Staff

Kivi's Nonprofit Communications Blog

Continually driving your mission, brand and culture. Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire "feel good" song.

Nonprofit Branding Video: Ira Glass (This American Life) let me be a perfect fool – in public

NonProfit Branding

True story of a great public radio branding product — MY version. Brand Management Brand Psychology Branding Product Impact Using Branding Products Amuket Mug branding products contributor incentives fundraising premiums imprinted mugs Ira Glass logo mugs nonprofit branding Nonprofit marketing promotional products This American Life VisABILITY Ira Glass is clever & wily. I am a verbose idiot. My pompous comment set the trap.

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Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.

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8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. I asked five successful women if they would share their opinions and use of personal "social media" branding. My personal brand reflects the same representations.

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

Ep217: Skincare Brand Donates When You Show Some Skin Online

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. It’s amazing what Mark Hovarth has done with brands to help the homeless.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

This proves a point about branding. Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITY Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more!

Pepsi and Lowe's Co-Brand to Support the Troops

Cause Related Marketing

The post on Thursday May 19, 2011 was about how cause marketing is a form of co-branding. Yesterday I got the Lowe’s circular at left that features co-branded cause marketing with PepsiCo benefiting the troops.

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6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# The Baskin-Robbins promotion drives traffic to stores where local firefighters can collect donations and visit with the community. What you can learn: This is fun, whimsical cause marketing promotion.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs.

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4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? In addition to consulting and teaching, she writes for Forbes and Harvard Business Review and has a new book on personal branding called Reinventing You. (I What you do for others, not what you say, is your real brand.

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. The Brand Called You , can and should be managed as diligently as if you were a rock star. Remember your personal brand will evolve over time. My personal brand reflects the same representations. .

Four ways to think about branding

Nonprofit Marketing Blog

Holly Ross at NTEN recently alerted me to an interesting piece on nonprofit branding in the Stanford Social Innovation Review (SSIR). I agree with the philosophy of branding reflected in the article - that it resides in your organization’s actions and your audience’s hearts and minds. The SSIR piece breaks down nonprofit brand into four dimensions: brand integrity, brand democracy, brand ethics, and brand affinity.

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The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

reusable versus single-use products; inherently protective products versus those that facilitate behavior change; those that promote the adoption of healthful new behaviors and the cessation of risky behaviors) and across a wide range of baseline usage rates (median baseline usage rate of 9.7 "Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone."

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

But that’s the full extent of the co-branding. Where’s an ancillary promotion benefiting the BGCA? Cause marketing is co-branding, just as much as those Coke cups on the judges’ desks on American Idol is co-branding. Coke keeps its brand in front of a young audience.

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What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. A press report said that the promotion generated £60,000 for the charity. In a case like this where there’s a celebrity component, here’s a thought; hold back some of the promotion for later. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so.

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When Brand Guidelines Trump Donor-centricity You Have a Recipe For Disaster

iMarketSmart

” That’s what the brand police told me to do. I sent them information to support my claim that our audience won’t be able to read the promotion. The post When Brand Guidelines Trump Donor-centricity You Have a Recipe For Disaster appeared first on MarketSmart.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place. Given that, Tempur-Pedic risks cheapening its brand if it charges too little for the bear.

Does Your Organization Have an Honest Brand?

Mission Minded

It’s time for the nonprofit sector to recognize that branding is not just about what you say and how you look. What you do is equally as important as what you say when it comes to communicating your brand to the world. Being mindful of your brand and promoting its values in your communications, fundraising [.]. Nonprofit Branding Nonprofit communications Nonprofit Messaging

NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

What he meant was that it no longer about the 'power' of marketing strategies and tactics, but the power of the marketplace - consumers and communities who now dominate and dictate to brands.

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Nonprofit Branding: Don’t Damage Your Brand – #1

NonProfit Branding

Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

NONPROFIT BRANDING: From Betrayal A 7-Year Old Learns Branding Basics…

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero.

NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook!

Don’t Damage Your Brand (Part Two)

NonProfit Branding

Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.

NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

Printers, graphic designers and promotional products vendors have their own languages. To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. It will help you deal with promotional [.]. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products

Nonprofit Branding: This Is Where To Stick Your Logo

NonProfit Branding

How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty.

NONPROFIT BRANDING VIDEO: Why the Lord of Logos rules the nonprofit marketplace.

NonProfit Branding

A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice!

IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project

Cause Related Marketing

to the Wounded Warrior Project for each case of certain private label food brands sold. Here’s why: in recessions private label brands do very well. But once the hard times are over, consumers return to the name brands. In the declining economy, people in the UK, the US and elsewhere are buying more private label brands. When the economy dips, sales of cheaper house brands and generics take off. The store brand has respectable quality and is cheaper per ounce.

Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

Your supporters love Limited Edition Branding Items. Brand Psychology Branding Product Impact Uncategorized branding products Carl Kassel contributor incentives Don''t Tell Me fundraising premiums mass media Nonprofit marketing promotional products public radio Wait Wait So do pubradio station managers. Most of them. So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation.

Nonprofit Branding Video: Take 3 discarded water bottles. Make a recycled shopping bag!

NonProfit Branding

Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

Nonprofit Branding Video: Trapped in a Logo-Orgy in Harvard Square

NonProfit Branding

Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza.