How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

Cost 46

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick.

Brand 77

Trending Sources

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. PP’s Stand with Planned Parenthood network took it from there to kick start a broad, outraged but hugely-productive response that swamped Facebook and Twitter. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Susan G.

Brand 76

NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityWe are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties.

Brand 39

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit?

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. Topics covered: Ways to identify and recruit Brand Ambassadors. Chris is passionate about creating new disruptive products that expand the world of giving.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

This is especially relevant if you are selling products, like Sevenly and Heifer International. The post 4 Brand New Pinterest Features Nonprofits Should Know About appeared first on J Campbell Social Marketing. Pinterest has been busy, busy, busy!

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. This proves a point about branding. A useful product with […]. Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITY

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs.

Cost 11

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY

PR 2

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

"Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution.

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

They’re equally powerful nonprofit branding tools. In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have?

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand. Six Benefits of Employee Personal Branding.

Pepsi and Lowe's Co-Brand to Support the Troops

Cause Related Marketing

The post on Thursday May 19, 2011 was about how cause marketing is a form of co-branding. Yesterday I got the Lowe’s circular at left that features co-branded cause marketing with PepsiCo benefiting the troops.

Brand 49

4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? In addition to consulting and teaching, she writes for Forbes and Harvard Business Review and has a new book on personal branding called Reinventing You. (I What you do for others, not what you say, is your real brand.

Brand 35

NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

My FSI had eight pages of Unilever coupons not counting the cover, along with at least that many more pages from non-Unilever products. But that’s the full extent of the co-branding. Implicit in the idea of co-branding is that both parties benefit.

Brand 34

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Otherwise, your vision will be butchered, and the production process will take forever! Production Priorities. If you use a quality mic (Sennheiser is a reliable brand), viewers won’t have a clue that you shot the video with your mobile phone. Read Part One.

View 79

The importance of timing during a brand experience

Public Sector Marketing 2.0

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience. While I fully realize and appreciate the role of advertising, it boggles my mind as to why any brand would want to advertise in this manner. At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand. Insight Marketing Rant air canada brand experience marketing rant timing video

Brand 22

3 vital ways to build your nonprofit brand from a maestro of branding

Nonprofit Marketing Blog

I was very fortunate to hear the brand guru Allen Olivo speak at PayPal’s Insight event last week. Allen has led brand marketing at Apple, Amazon and Yahoo!, and he now heads the team tending to PayPal’s brand. I want to share his wisdom here, because I believe building great brands is one of our sector’s greatest weaknesses. We tend to equate branding with logo and color palette. But a brand is not what you convey; it’s what people believe to be true about you.

Brand 17

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. So what do you do with the leftover inventory? The Tuesday Morning store in my neighborhood almost always has pink-ribboned kitchen implements from Kitchen Aid that once benefited Susan G. Komen for the Cure but are now selling at a fraction of the original retail price.

Brand 26

Nonprofit Branding: Don’t Damage Your Brand – #1

NonProfit Branding

Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

NONPROFIT BRANDING: From Betrayal A 7-Year Old Learns Branding Basics…

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange. Then we can decide whether we are creating products, designing services, learning new behaviors or adopting new ideas.

Brand 30

Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá! I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

Jobs 75

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar.

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar.

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. If a product fails to live up to its reputation, a consumer can ask for a refund or simply choose not to buy it again. How can you create a brand without spending a fortune? Packaging Packaging need not refer to a tangible product.

Brand 33

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.

Nonprofit Branding: This Is Where To Stick Your Logo

NonProfit Branding

How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty. This product may be your best option.

Nonprofit Branding Video: Take 3 discarded water bottles. Make a recycled shopping bag!

NonProfit Branding

Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

5 Simple Rules: Make Branding Products Work For Your Nonprofit

NonProfit Branding

The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring.