How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)
SEPTEMBER 5, 2012
The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].