Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.

Trending Sources

Why Your Nonprofit Needs an Enemy

Mission Minded

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. We choose Nike over Reebok or Coke […]. Blog Nonprofit Branding StorytellingThe author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another.

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Gamifying Cause Marketing

Cause Related Marketing

Big brands like Coke and General Mills have built games into their cause marketing strategies. Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Gold's Gym Will Ferrell Plus 3 Network Ron Burgandy University of Phoenix Gamifying Cause Marketing General Mills Zynga Cheesecake Factory Gamification Coke Nike Feeding America

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. People prefer to connect with people on social media, much more than brands and logos. Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ).

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Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer.

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LIVESTRONG Cause Marketing

Cause Related Marketing

If you're anything like me then you've watched the growth and development of Lance Armstrong's LIVESTRONG brand with a mixture of awe and envy.It Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories.

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Fill In The Blanks

The Agitator

Sure, strong brands — in the conduct of branding campaigns — can engage more deeply by putting the consumer’s imagination to work, effectively inviting the consumer to pour themselves into a pre-defined glass. So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. branding communications copywriting direct marketing Don't Miss these Posts fundraising

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

The key, I say, is BRANDBRANDBRAND. Powerful nonprofit brands are like magnets. Unfortunately, and probably like you, I’ve witnessed this from afar because my nonprofit’s brand doesn’t have a particularly strong pull.

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands. Operation Homefront : Over the last five years, Smithfield’s Eckrich® brand has donated $2.5

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3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

Herein lies one of the biggest challenges for nonprofits that are branded around a personality. The Foundation needs to call on all the support and brand equity they’ve established over the years and get their fans active online.

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3 lessons from cause-conscious companies

Nonprofit Marketing Blog

It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. I think some of the principles of so-called sustainable brands can work for nonprofits, too. Rather, this: Your brand should start and end with the essence of how you bring joy to the world. BBMG has a new guide out for cause-conscious companies.

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Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). A strong brand is your most important asset in cause marketing.

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Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

The Best Cause Marketing of 2010

Cause Related Marketing

One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. In the summer of 2010 the Mars’ brand Snickers candy bars donated the cost of 2.5

Advice On Boosting Email Response

The Agitator

Yes, I’d like to see brand consistency, and I’d like to see websites optimized for different formats. My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.

Why Your Nonprofit Needs an Enemy

Mission Minded

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. We choose Nike over Reebok or Coke […]. Blog Nonprofit Branding StorytellingThe author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another.

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

Our perception of brands and issues is formed by those social interactions. . Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to.

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A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. The Apple-Nike tie-up. There are three varieties of value-chain co-branding: Product-Service.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. But the interface is lovely (I am partial to red and white, though Path is rather slavish to the Pinterest branding), and you can even tie your Path into your Facebook and Twitter accounts.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

The Details: In addition to selling many pink ribbon products in their stores from names such as Nike, Reebok and Under Armour, Dick’s will kick-off the giving with a $250,000 donation to the National Breast Cancer Foundation.

What is Cause Marketing?

Selfish Giving

For the nonprofit, the profit is money AND branding/visibility. Cause marketing also offers causes valuable branding and visibility. 2 – Cause branding is different from cause marketing. But let me say: Cause branding, like corporate social responsibility is a strategy.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

They recruited Neil to help run the company, drawing on his management experience with brands like Nike, PepsiCo, VF Brands, Conoco-Phillips and World Vision. What branding or marketing lessons from Neil’s Fortune 500 experience have you applied to your social cause?

Social Media: What Priority For Fundraising?

The Agitator

Kate Kaye, a bit of a skeptic, writing in ClickZ asserts: "While attaching causes to brands could help translate tweets and Facebook friends into donations or other tangible ROI, most nonprofits and advocacy groups are far from figuring out how to quantify their social media presence or connect it to real-life activism." The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook.

Grants for Innovation in Teaching 1 st - 12 th Graders

Seeking Grant Money Today

The program is presented by the Jordan Brand, a division of Nike, Inc. From The Foundation Center. Jordan Fundamentals Grant Programs Offers Funding for Public School Teachers Deadline: March 30, 2008 The Jordan Fundamentals Grant Program awards $1 million annually to teachers across the United States who motivate and inspire students toward achieving excellence. Applicants must be public school teachers or paraprofessionals working with students in grades one through twelve.

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

We will provide branded products of superior quality and value that improve the lives of the world's consumers, now and generations to come. Virtually all the organic sales growth we’ve delivered in the past nine years has come from new brands and new or improved product innovation.