Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken. I guess the ancients were correct: The gods sell all things at a fair price.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

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Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Availability, price, market share and provider knowledge of anti-malarial medicines in public and private sector outlets in six malaria-endemic countries Survey of the availability, market share and prices of ACT (the first-line malaria treatment) in six sub-Saharan African countries. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities. million boxes of animal crackers are being distributed in Pulitzer-branded outlets.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: This programs was the brainchild of Chris Mann , the former associate manager, brand marketing at New Balance (who’s now a hotshot account director at Cone ) who wanted to further educate NB customers and store employees about his company’s support for Komen for the Cure.

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