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Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

For Kentucky Fried Chicken. I guess the ancients were correct: The gods sell all things at a fair price. For

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Availability, price, market share and provider knowledge of anti-malarial medicines in public and private sector outlets in six malaria-endemic countries Survey of the availability, market share and prices of ACT (the first-line malaria treatment) in six sub-Saharan African countries. Got ACTs? Why some do but most don't.

Paper 14

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: A passive cause marketing program that included $2 and $5 price points for shoppers. I know, I’m as disappointed as you are.).