Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. As I see it, Komen has undermined its own brand by partnering with KFC to market one of the unhealthiest foods there is — fried chicken in a pink bucket.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Trending Sources

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. Taco Bell, the third major Yum brand, has an all-purpose cause campaign for teen development.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

Cancer 119

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). A strong brand is your most important asset in cause marketing.

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For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. If you want to succeed in cause marketing, build your cause brand and companies will follow. There’s social media, and social networking and then there’s social gaming.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Here’s why: It’s very clear to me that the pink ribbon brand is much bigger because no one entity owns it than it would be if one entity did. OK, so the pink ribbon brand is bigger because it’s open source, but what’s the payoff for me or for the population in general?

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Rebranding exercise: closing the gap between values and behavior The specific socialization to exercise that individuals have had through the media, health care, and society has branded exercise as a vehicle that promotes "weight loss," "health benefits," and "disease prevention." It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

Even after Komen’s misstep in 2010 with Kentucky Fried Chicken and Buckets for the Cure , the program still raised $4 million and had little ill effect on the nonprofit’s brand.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

million boxes of animal crackers are being distributed in Pulitzer-branded outlets. Barnum’s will make a donation to the Urban Arts Partnership , reflecting the Pulitzer brand’s 2011 “Lily Loves the Arts&# theme.

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding. Plenty of brands have made this kind of transition. Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC.

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. Negative comments can be discouraging, but brands can’t let that deter them from continuing to engage. In the past, some brands have opted to censor or shut down their Facebook walls when negative comments have surfaced.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: This programs was the brainchild of Chris Mann , the former associate manager, brand marketing at New Balance (who’s now a hotshot account director at Cone ) who wanted to further educate NB customers and store employees about his company’s support for Komen for the Cure.

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Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

With its evocative name and donkey mascot, Big Ass Fans is now also an active merchandiser of its brand. Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter).

Part II: The Demographic Time Bomb

GenerationYGive

This blog comes to you from Blue Grass airport in Lexington Kentucky, where I am waiting for the next four hours for co-workers who missed our connection in Charlotte due to "mechanical" problems and there is literally NOTHING else to do at this airport.

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

But it was his beyond successful blog for Barbaro the 2006 Kentucky Derby winner who was put to rest too soon. What makes your brand unique to your customers? Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade.