What to Do With Leftover Cause-Branded Merchandise
Cause Related Marketing
MAY 17, 2012
Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. But I’m a cause marketer not a merchandiser.