Trending Sources

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so. Not bad.

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I just received this book in the mail last week, and so far, I love it!

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love cause marketing. …an incredibly successful way to build a philanthropic brand. I love Starbucks. I love Product (RED).

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps. A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America.

11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior

Nonprofit Marketing Blog

Trendwatching’s list of crucial consumer trends to watch in 2011 is out, and it’s well worth a read. A big theme: companies are keeping a close eye on consumers’ public moods and looking at kindness as the way to their hearts… Nonprofit marketing friends, take note! SOCIAL-LITES AND TWINSUMERS.

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

Because most companies have twin agendas when they support a cause: doing good and doing well. CSR can create a brand halo for a company.

#GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

Non Profit Marketing 360

Dell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. Medical research projects. Lobbying of any kind.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? What does social media marketing mean to you? - PR, and pharma.

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Atlanta has a lively interactive and traditional marketing community. What does social media marketing mean to you? - Seriously!