Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. But I’m a cause marketer not a merchandiser.

Trending Sources

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking.

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love cause marketing. A recent Nonprofit Times article titled Product (RED)’s Impact is Shrouded in Vague Answers frowns on (RED) partners like Gap and Starbucks that don’t report sales related to (RED). Three things, I tell them: brand, brand, brand.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps. Avon has addressed the challenge by launching Mark , which targets 18-30 year olds with bright, fun, less expensive products than Avon’s mainstream line and sold by youthful reps using a heavy dose of social media. Cause-Related Marketing does a world of good. Facebook Social Media Ashley Greene Avon cause marketing

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history. "It Big retailers are in full retreat as consumers are finding better selection and deals online.

11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior

Nonprofit Marketing Blog

Trendwatching’s list of crucial consumer trends to watch in 2011 is out, and it’s well worth a read. A big theme: companies are keeping a close eye on consumers’ public moods and looking at kindness as the way to their hearts… Nonprofit marketing friends, take note! In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same.

#GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

Non Profit Marketing 360

Dell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. That’s the recipe for success in today’s global market. The foundation’s reach is worldwide , and it’s focus is on education, scholarship, and the environment.

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

Because most companies have twin agendas when they support a cause: doing good and doing well. The longest-standing partnerships are those that not only provide value to the nonprofit but also to the company’s philanthropic AND business agendas. It might inspire brand loyalty.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships.

Oct 1

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Atlanta has a lively interactive and traditional marketing community. Where are the women in Atlanta who use social media as a marketing tool? I'm doing what any social media marketer would do reaching out to my network on blogs, Twitter, Facebook, LinkedIn and offline too.