Trending Sources

Increasing Member Retention for Associations

Non Profit Marketing 360

Once a member is a part of your organization, they touch customer service, communications, member services, events, etc. When a customer becomes a member of your association, they bring with them an expectation of value for your association. Sometimes this can be called “brand experience” or “customer service” but we are really talking about is the value each one of these services conveys to that member during their membership.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. The brand people make the plays and interact with their fans.

Get Your Email Read

Getting Attention

Instead, I’m rejuvenating, clearing space, and building energy for a productive fall and winter. Shape Your E-News around a Clear Brand, Message, and Call-to-Action. Here are a few best practices from Erik Leaver , a Customer Success Manager at Blackbaud and former Director of Digital Strategy at United to End Genocide: What segmentation strategy is right for you? I’m on vacation and NOT WORKING (unlike what’s become a bad pattern).

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Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. Jason Falls.

Nonprofit branding and the role of organizational culture

ImpactMax

I’ve watched the evolution of nonprofit branding since the topic first hit The Chronicle of Philanthropy years ago. I’m just one of many “thought-followers” on this topic, but I’m intrigued by the important role that organizational culture plays in nonprofit brands. flickr/onlinewoman.

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

Sybil Stershic, founder of Quality Service Marketing , is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. It’s the brand, not only in terms of what you do, but in how you do it.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

A new study by Sprout Social shows that brands across all industries need to be more efficient in their social customer service efforts. We don’t need customer service,” Pam Grow is here to tell you Yes, Donors Require Customer Service via the The Nonprofit Times.

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

Therefore, should the organization fall into a financial crisis, communications is the first to be cut. At the tactical level, messaging becomes much more relevant and targeted , as contact lists are segmented and communications are customized by channel.

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Make sure that when you are customizing your nonprofit’s online donation tools, you are doing so with the user in mind. Once donors have made a gift, don’t let them fall by the wayside. Guest post by Wauker Matthews.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Each fall since 2008 MNN has hosted an annual conference and expo. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

QR Codes: The Future of Fundraising?

Fundraising Coach

Earlier this fall, I was at the National Catholic Development Conference in Chicago. Matt, the person pictured on the right, told me that these could also be used in direct mail to send people to customized web pages. If you want, you can customize it.

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

Diva Marketing's goal is always to understand how to use social media to bring people together in ways that support your brand’s value and promise. That’s the handle for the Chrysler Brand and managed by our former social media agency, New Media Strategies (NMS). .

6 Steps to Maximize Online Giving

Fundraising 123

It should also be full of your branding and language. You should be able to customize your donation form to get the information you need for targeted follow-up. All too often we fall into the pit of the great work our programs did.

Being More Creative

Social Marketing and Social Change

When the opportunity to ‘show some creativity’ is offered, in my experience the results usually fall not far from the evidence tree. To get the most effective creative ideas and work, customer insights need to be the core of your creative brief.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

We also educated the public and our customers that our waffles are not Belgian waffles. Perhaps we can encourage brands to be less "hashtag happy.". Meghan Irwin/Waffle House : As it falls under Communications, we work as a team. The U.S.A.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

Everything was top-notch and the atmosphere reflected the upbeat , conversational and friendly Canadian brand that you have always been. Social is not a PR move but a customer care move. Most brands are still only “half engaging&# on social channels. My carry-on Samsonite is falling apart. Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ).

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Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? In celebration of the spirit of education and the back-to-school season, we are getting the band back together (Me, Jeannine O’Neil of JO Social Branding and Special Guest Speaker Heather Jackson of Constant Contact ).

How Do You Build B2B Relationships Using Social Media?

Diva Marketing Blog

Marketers are still learning how to talk to people without the benefit of their brand veils. . Too many times, in the digital world, people are so hot and heavy in the beginning, then it all trails off like Summer Camp -- you fall madly in love and promise to keep in touch forever and then time passes. Who would want to fall into a rotten safety net? Becky Carroll Customers Rock @bcarroll7. The miracle is this: the more we share the more we have. Leonard Nimoy.

3 Steps Toward a Better Nonprofit Website

Fundraising 123

The answer is good branding. Effective branding will enable your market to do three things: ATTAIN The goal of your organization must feel reachable. Even in a struggling economy companies like Target and Apple continue to put an emphasis on their visual brand. Source: ¹ Pew Internet & American Life Project, April 8-May 11, 2008 Tracking Survey WANT TO FALL IN LOVE WITH YOUR BRAND AND WEBSITE?

Story Wars: Interview with Jonah Sachs, Part 1

Kivi's Nonprofit Communications Blog

We all know we build an identity around brands and products that we consume and align ourselves with. Actually, most marketers, whether they are for profit or nonprofit are actually not making, as you said, the corporate marketers tend to make the customer or consumer the hero of their story.

What is Cause Marketing?

Selfish Giving

For the nonprofit, the profit is money AND branding/visibility. Jude’s raised tens of millions this fall through Thanks & Giving. Cause marketing also offers causes valuable branding and visibility. 2 – Cause branding is different from cause marketing.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Inside that package they put a letter and a set of keys to a custom chopper being created by Orange County Chopper. Since Torque is funding the chopper, I suspect some of their branding will be included on it. (At

The Earth Is Flat

The Agitator

Venture farther than the known oceans and you would fall off the edge of the Earth into the mouths of dragons, the arms of sea monsters, and heavens only know what else. For example, while the number of Pizza Hut customers may level out or even decline, the actual number of pizza buyers is increasing because of the number of small, independent pizza shops and takeouts.

The little lie in marketing and how to avoid it

Donor Power Blog

So they tell the white lie to their customers, and nobody cares because nobody believes the lie. When something authentic and true comes along, that's where the customers will go. Want to know why most advertising is so ineffective?

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

The average American or Canadian consumer would be hard-pressed to directly buy a service that CSX provides; CSX’s customers are other businesses. We have another federal holiday for that called Veteran’s Day which, like Remembrance Day (aka ‘Poppy Day’) in the Commonwealth countries, falls on November 11. It’s not an ideal to pump up your B2B brand. Today is Memorial Day 2013 in the United States.

A Stop On The microMarketing Book Tour

Diva Marketing Blog

Detailed case studies are used to create a mosaic of how brands and customers are working together to build brand perception. your customers. . Telling Your Brand Stories in the Voice of the Consumer. Chapter 3/9-22: Jason Falls , Toby Bloomberg.

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Friday Fun: It's Raining Social Media Men!

Diva Marketing Blog

Diva Marketing's focus has gone from traditional branding/marketing to how social media supports the most important aspect of marketing: the customer experience. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade.

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

It's called IdeaXYZ or IdeaFireStorm or My(your brand) or ShareYourIdeas. But don't expect anything back other than the satisfaction you derive in a bit of ego boosting on a brand site with some people who might vote you up or vote you down. Are The Brands exploiting customers in the name of "engagement?" Or is this simply the way that Brands approach the interaction of social media. Most brands aren't doing it successfully."

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. A channel to market is the method of getting your product into the customer's (end user's) hand.

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

We specialize in custom (and frequently humorous) iPhone and Facebook applications. I began offering social media marketing social media marketing in Fall of 2008, with the launch of Clever Twist. Began in social media marketing Started using Social Media marketing in the Fall of 2006.

There Is No Social Media Kit

Fundraising 123

We ask about ROI because faith isn’t an accepted business practice, and we’d much rather cover our asses with a case study (TM Chris Brogan ) as a safety net in case we fall (”but it worked for them!”). So answer your own “It Depends” conundrum by trying these on for size: Research and Groundwork How are our customers using our existing online properties (website, email marketing, etc?) Is discussion about our brand positive, negative, or neutral?

Bring Back The Blog

Diva Marketing Blog

The gold ring of digital marketing is engaging with your customer. Jason Fall , blog: Social Media Explore, reminds us that "We wanna blog" is not a good enough reason to launch a blog. His post "Thought Leading" Your Way to Premium Brand Status describes the ".

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The Making of “Do More Than Cross Your Fingers”

Kivi's Nonprofit Communications Blog

To come up with the right message, the Red Cross hired the firm Catchword Branding which specializes in naming. During the game, you answer questions that help you build a kit that’s customized for your family, right down to including something fun for the kids to do while the power is out.

Social Media Three For One

Diva Marketing Blog

Toby : My philosophy is that marketing is the doorway to the customer and, from that perspective, social media plays an important role in reaching and keeping in contact with a brand’s community. However, I’ve seen companies such as Zappos, Comcast and Dell successfully use social media to support customer service so perhaps there are more “homes” where social media can reside than in marketing. How are your customers using the platforms?

8 Cause Marketing Survival Rules for a Zombie World

Selfish Giving

Don’t let your program fall prey to the zombies just because it wasn’t up to the challenge of going long. Cause marketing is a niche fundraising and marketing strategy that is best practiced by nonprofits that are eager to take their brand and fundraising in a new direction.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. to communicate with their customers and stakeholders it didn't take long to realize that to sustain and grow interest in our brands we had to provide unique content. s the customers." The better question may be, Who owns the mistakes and customer service miscues that may arise?