Increasing Member Retention for Associations
Non Profit Marketing 360
APRIL 5, 2012
Once a member is a part of your organization, they touch customer service, communications, member services, events, etc. When a customer becomes a member of your association, they bring with them an expectation of value for your association. Sometimes this can be called “brand experience” or “customer service” but we are really talking about is the value each one of these services conveys to that member during their membership.