Live Your Nonprofit Brand (Case Study)

Getting Attention

brand)… Bittersweet news from the Upwell team. PLEASE READ Upwell’s closing email —In this heartfelt note, the Upwell team dazzles with its straightforward, warm and honest goodbye conversation. THIS is living your brand.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

I’ll be following up with the Netcentric folks to get their tips for name and branding changes (they’ve changed their logo, as you can see in top right), and learn more about their process of developing the new name. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing.

Trending Sources

Shortcut to Campaign Conversion

Getting Attention

Branding and Messages advocacy campaign Change.org nonprofit marketing nonprofit messages survey nonprofit tagline awards nonprofit tagline report nonprofit taglines

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. No proactive statement to take an active role in the conversation, no responses to the major news media, disappointed supporters or colleagues in the field. Take a look at Kivi’s post for an overview of the conversation on social media and Beth Kanter’s online bulletin board of responses to Komen Can Kiss My Mammogram , the online fundraising campaign set up a.s.a.p. Branding and Messages branding Planned Parenthood Susan G Komen

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How to Take a Modern Approach to Nonprofit Brand Awareness

Fundraising 123

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it''s time to adopt the modern approach to brand awareness! Charities and large brands invest in creation, but consumers are the ones who invest in spreading the word, which nonprofits in particular rely upon.

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Should You "Personal Brand" A Small Business?

Diva Marketing Blog

As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider. Or do you build the reputation based on your personal brand ?

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. is your personal brand attracting the right audience? Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14 from Diva Marketing (Blog).

Social Media Changes The Branding Game

Diva Marketing Blog

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Not only does she tell how to value your brand but provides a few definitions.

Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

I found it interesting that the Roxy guys were the only team wearing t-shirts that promoted their city not their brand. Roxy's fun branding reflects what I'd call -- retro with an edge. Continue the conversation with James and the Roxy Team!

The identity and promise of your nonprofit’s brand

Nonprofit Marketing Blog

In Brand Thinking and Other Noble Pursuits , branding and design maven Debbie Millman rounds up thoughts on brands, culture, and marketing from smart folks such as Malcolm Gladwell, Dan Pink, and Virginia Postrel. Two key qualities of brands appear throughout these conversations between Millman and friends. Your nonprofit’s brand is much more than your visual identity or carefully crafted slogans. What promise does your brand convey?

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

We revised our tone and content to be more direct, frank and engaging—like a one-to-one conversation: For example, we’re showing results of donor generosity (rather than talking about them) and sharing organizational changes in progress. .

Lose the Lipstick: Your Brand is More Than a Cosmetic

Marketing for Nonprofits

Branding. Branding causes undo confusion in the nonprofit sector. My experience is that when you start talking about branding people assume that you''ve wandered off into the wilderness of marketing, technology, and design. They assume the conversation is beyond them. "We

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

I look forward to many more conversations on the future of social marketing.] In thinking about the future, I can't help but look back at what the field has become since I first wrote about it in 1988 ( Social Marketing and Public Health Intervention , pdf).

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

When savvy brand managers saw their customers were congregating aroiund these virtual water coolers , ah ha moments began. They were not now in the messy world of public conversations. We're taking care of the "brand side" of managing social media conversations.

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Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. The conversations were still “real&#. It was still thought to be just another private conversation platform which housed content that was purely between the user and his/her “friends&# , which at the time were actual friends. Brands joined in.

Best Way to Get Timely Input: Review & Approval 2.0

Getting Attention

I had the pleasure of working with Jen to develop a brand, website strategy, and marketing plan for Advocates—a human services agency providing a breadth of programs and services throughout Massachusetts. Here’s the inventive process Jen designed to solicit prompt input on Advocates brand development: Staff Members’ Perspectives & Priorities a Must-Have for Relevant Branding. And, of course, the brand benefited from these productive conversations.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

It's not all about the brand. It's a world where to succeed we have to go beyond a one-off sale to creating opportunities for all involved (enterprise & customer) to create the brand experience.

Nonprofit Branding: Process Is Nice: Results Are Essential!

NonProfit Branding

We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption.

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What social branding does for your brand, community and cause

Nonprofit Marketing Blog

Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. I asked five successful women if they would share their opinions and use of personal "social media" branding. My personal brand reflects the same representations.

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Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

I recently completed an all-new message platform (tagline, positioning statement, talking points or key messages at organization and program level and elevator conversation) for the largest human services organization in Massachusetts. Branding and Messages

Surprise: Shortcut to Messages that Connect

Getting Attention

The AVP volunteer booth staffers I met siad their surprising message worked powerfully to generate questions and conversations. Messaging #relevancerules Audience Research branding messaging nonprofit marketing

The Winner of Diva Marketing MNS Sponsored Branding Tip Contest Is.

Diva Marketing Blog

The Challenge : Provide a tip on how to use social media to support branding ~ Social Media Changes the Branding Game post. . Chelsea’s Branding Tip : I really think using social media has a lot to do with telling the story of the brand and interacting with consumers or clients.

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11 Ways to Get to Breakthrough Nonprofit Messaging

Getting Attention

It was like a spa for my nonprofit marketing mind and I now have many new ideas to try, fresh ways of looking at what I thought I knew cold and many conversations I want to have. An amazing opportunity came my way recently!

Join the conversation in Twitter - get social with “social media”

Fundraising Coach

Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. I’m thrilled with the increase in Twitter usage I’m seeing!

Your New Nonprofit Elevator Pitch—More of a Catch

Getting Attention

2) Your conversational partner—or child, program participant, colleague or board member—isn’t focused on what you want. Branding and Messages Daniel Pink elevator pitch message development messaging nonprofit branding Nonprofit Communications nonprofit marketing To Sell Is Human“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches.

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4-Step Escape from Groundhog Day Marketing

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Come to the conversation with some concrete ideas for change, based on relevant models from peer organizations. Branding and Messages #groundhogday Audience Research connection message development messaging nonprofit communications jobs nonprofit marketingvia GIPHY. Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window.

Delight to Connect (Case Study: Relationship Building)

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your people have to be able to get what you’re doing, being different isn’t enough) in your own conversations. Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos Zappos is known for its operations smarts and customer-friendly orientation.

You Can Save the Corporations

Wild Woman Fundraising

YOU COULD BE SAVING THEIR BRAND. So here’s something from Fast Company to put in your next sponsorship letter: “A feel-good brand won’t gain much respect (or sales) from consumers these days if it’s owned by a not-so-feel-good corporate parent. The Brands that Survive will be the Brands That Make Life Better. Reframe the conversation. Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY.

Advice to Komen Leadership: 8 Steps to Recovery

Getting Attention

Here are my recommendations for Komen leadership right now, on mission and branding fronts: Look deep inside at your mission and come to a clear agreement on what that means in terms of action —funding, programs, political affiliation (if any) and partnerships, including cause marketing.

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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So last week they recorded a conversation about why they’ve been at each other so much, and tried to find some common ground. This morning’s election news dug into the divide that’s fracturing the U.S.

Where brands go wrong on Facebook - and what that means to us

Nonprofit Marketing Blog

AdAge had a column today about how big brands sometimes stumble on Facebook, and it has some useful lessons for nonprofits. Michael Scissons says that engagement on the Facebook walls of leading brands is down 22%. Lots of transactional, spammy filler and contests by the brands - which might work once but don’t build engagement over time. Have conversations on your page with your supporters - this isn’t advertising, its engagement.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

For example, we couldn’t filter out the less important elements tied to our history that weren’t critical to carry forward into the new brand (and in fact would have diminished it). GALEWill used those insights to draft the mission statement, brand architecture and other language.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. The brand people make the plays and interact with their fans.

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

But the fact remains – the Red Cross brand is tarnished and the allegations are juicy and make headlines. 4) Mobilize Brand Ambassadors on social media. photo credit: 96dpi via photopin cc.

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Build Ties at the Moment Of (Case Study)

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Harlam jumped on my interest at the moment of and kept the conversation going. Relationship Building camp harlam messaging nonprofit branding Nonprofit Communications storytelling Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her.

They Said What? -- How to Listen to Online Conversation

Getting Attention

Most organizations I know have centered their communications strategy around a brand (whether defined as such, or not), expressed through a graphic identity and a narrative one — positioning and key messages. Tags: Branding and Messages Nonprofit Communications Social Media What happens when control of your nonprofit’s message (frankly, always an illusion) passes from your organization, and the traditional media, to your audiences?

4 Steps to Stronger Relationships by Sharing a Laugh

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Tactics communications network humor joke message development messaging nonprofit branding Nonprofit CommunicationsHumor is tough to integrate effectively into marketing, especially nonprofit marketing.

Share Your Org’s Messaging Status & Wants

Getting Attention

Are your messages used consistently across audiences and channels (print/digital/conversation)? Branding and Messages nonprofit branding nonprofit marketing nonprofit messages Nonprofit Messaging SurveyI want to provide you with more of the tools, training and guidance you want to strengthen your organization’s messages, so you can connect more quickly and strongly with audiences to spur the actions you need. Please take 5 minutes to complete this survey.