Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause. The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit?

Trending Sources

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

For example, Pinterest users who click on “Halloween” or search for “Halloween” may come across a “promoted pin” from a costume company. This is especially relevant if you are selling products, like Sevenly and Heifer International. Pinterest has been busy, busy, busy!

Brand 101

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. I think some of the principles of so-called sustainable brands can work for nonprofits, too. Rather, this: Your brand should start and end with the essence of how you bring joy to the world.

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Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

Some of the chapters I really enjoyed included: Chapter 4: Cause-Related Marketing: Making Contributions to Causes Based on Product Sales and Consumer Actions. Together, the two books combine principles with purpose to give companies and causes the tools they need to build a better world.

4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? In addition to consulting and teaching, she writes for Forbes and Harvard Business Review and has a new book on personal branding called Reinventing You. (I What you do for others, not what you say, is your real brand.

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Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá! I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

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Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange. Then we can decide whether we are creating products, designing services, learning new behaviors or adopting new ideas.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. My FSI had eight pages of Unilever coupons not counting the cover, along with at least that many more pages from non-Unilever products.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. If a product fails to live up to its reputation, a consumer can ask for a refund or simply choose not to buy it again. How can you create a brand without spending a fortune? Packaging Packaging need not refer to a tangible product.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire "feel good" song.

Ironically, Products Imprinted With Your Logo Can Also Hurt Your Brand

NonProfit Branding

This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Forty-seven percent of the total raised went to the name-brand children’s charities; Children’s Miracle Network Hospitals, Easter Seals, March of Dimes, St. The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. Two surveys out this week uncover new insights about the push and pull of cause marketing.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. I asked five successful women if they would share their opinions and use of personal "social media" branding. My personal brand reflects the same representations.

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NONPROFIT BRANDING VIDEO: Logo Pens – a Waste of Money for Nonprofits

NonProfit Branding

Even though logo-pens are the number one selling logo-imprinted branding product, I believe they are useless for nonprofits. The company president, Janice Gavan, disagrees with me. Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Versatile action star and Broadway song-and-dance man Hugh Jackman has started a new ‘all-benefits company’ that he explicitly says was inspired by Newman’s Own. Making yourself into a caricature allows you to distance yourself a little from the brand, remain ageless.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

Harrys.com isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. Of course, Procter and Gamble has tens of millions to spend on branding and advertising its razor products. No wonder Dollar Shave Company goes blue with its branding and advertising. A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach.

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When Brand Awareness is For the Bird

Marketing for Nonprofits

Then you may have a problem with brand awareness, a concept which refers to "the extent to which the public are aware of a product, company or brand." Unless you have a thoughtful plan in place for reaching a particular audience , brand awareness is for the birds.

Do you have trouble presenting for your cause?

Wild Woman Fundraising

This guest post is generously written by Susan Taylor of Imagine Productions. Susan Taylor is the co-founder of Imagine Productions, a digital communication company in Portland, Oregon. Are you entirely comfortable when presenting…. Do you want to be a better presenter?

Guest Post: Do you have a presentation coming up?

Wild Woman Fundraising

Today I’m proud to present Susan Taylor of Imagine Productions. After all you are representing your company, your brand or yourself and don’t need to have even one person in that audience tell others that you weren’t prepared or seemed ill at ease.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

New research released this week finds that women are more price sensitive than men on almost every product and service category. Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. But well-designed cause marketing can help companies preserve pricing power.

How to Communicate through Distraction

Getting Attention

That’s why, as a connection specialist, I’m so charged up by Addicted to Distraction , a personal account by productivity and performance expert Tony Schwartz, founder and CEO of The Energy Project. “ Branding and Messages messaging Nonprofit Communications nonprofit marketing relevance rule

Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. The Brand Called You , can and should be managed as diligently as if you were a rock star. Remember your personal brand will evolve over time. My personal brand reflects the same representations. .

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

Since we can’t FORCE magazines or health companies to pay them hefty premiums to promote their products, and we can’t tear down the beauty myth in a day, what could they do? This seems about right.

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(Re)Defining Cause Marketing

Selfish Giving

This year, I’m much more open to including most activities between a company and a cause. This is when a company pays a fee to use a nonprofit’s brand on its product. This is when a company leverages its workforce for social good.

Alert-Nonprofit Brands at Risk! BP Funds Environmental Orgs

Getting Attention

This is brand gone bust big-time; far bigger even than the Komen-KFC cause marketing debacle since it’s all-organization and long-term rather than a single campaign. Yes to pragmatic consultation as a productive partnership.

CauseTalk Radio Ep49: Cause Platform Brings Brands, Purpose & Passion Together

Selfish Giving

On today’s episode of CauseTalk Radio , Megan and I talk to Erik Darby , Vice President at Kanjoya , the parent company of the Experience Project. In turn, the the Experience Project corrals and leverages these emotional connections around a brand, product and cause.

Product Red’s Bono Learns the Hard Way: Don’t Put the Cause Before the Horse

Selfish Giving

It’s the clothes, it’s the product. It’s a fashion company. Take Groupon , which will hit a billion dollar in sales faster than any other company in history.

Respecting Your Cause Marketing Partner

Cause Related Marketing

From Freschetta, the bake-at-home pizza brand found in your grocer’s freezer case, comes a pink ribbon cause marketing campaign that seems slightly ashamed of its esteemed non-profit partner. Schwan Food Company could hardly find a more established and venerable partner for Freschetta.

CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference?

Selfish Giving

In today’s episode , we chat with Craig Bida , Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications , to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. Craig’s background in consumer products at P&G frames the conversation and we take a deep dive into the evolution of this field of doing well by doing good.

When You’ve Blown It!

The Agitator

Fortunately, they pre-announced the change to their customers (Maker’s Mark has an extraordinary customer relationship/communications program), because that’s the kind of company they are. Here’s their apology … Dear Friends, Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. Same production process.

Viva Cause Marketing!

Cause Related Marketing

I’m brand X and if you buy this magical product, you will help the…”, “This product is the work of the X community in Chiapas.”, “Today is the international day of. To polish a brand identity? But it works and it helps both brands.

New Deal of the Day Company Distinguishes Itself With Cause Marketing

Cause Related Marketing

That’s what I did and said when I saw Cause Rocket, a Silicon Valley startup that has a deal-of-the-day business model like Groupon or Living Social or Google Offers, only without the margin-killing discounting or the brand-destroying offers of its better-established competitors. And those 100 charities are much better at working with big companies than small ones, where Groupon and LivingSocial and, presumably, Cause Rocket will live.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. People prefer to connect with people on social media, much more than brands and logos. Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ).

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Three tips for dealing with corporate partners

Nonprofit Marketing Blog

I cited some interesting new research on how consumers feel about the products of companies that support charity. To summarize: 1) A company that does good is perceived to have better products. 3) A socially responsible company trumps socially responsible product. 1) Companies benefit from working with nonprofits. Remember, you give companies a brand halo.

Cause Marketing as a Means of Employee Engagement

Cause Related Marketing

Cause marketing is often directed at employees and other internally stakeholders.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums.