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KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Hodges Management Company did their best to ensure that apathy and indifference wouldn’t be part of this program. Great thinking, Maggie!

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

For Kentucky Fried Chicken. I learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. a pound. billion.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand.

Cancer 119

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

million boxes of animal crackers are being distributed in Pulitzer-branded outlets. The great people I follow on Twitter send me the rest.

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. So what does a company do when not everyone agrees with the cause it’s supporting? The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

A local company matched every donation dollar for dollar up to $1,000.00. I know, I’m as disappointed as you are.). Location: Atlanta, GA.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

And, it gives the company and its employees an ongoing story to tell. Most cause marketing faces the consumer. You can imagine why.

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

But it was his beyond successful blog for Barbaro the 2006 Kentucky Derby winner who was put to rest too soon. Or sometimes just plain silly.