KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. Pizza Hut, another Yum company has raised more than $115 million for the World Food Programme.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

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Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

Cancer 119

Cause Marketing Matchmaking Freebie

Cause Related Marketing

One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

million boxes of animal crackers are being distributed in Pulitzer-branded outlets. Barnum’s will make a donation to the Urban Arts Partnership , reflecting the Pulitzer brand’s 2011 “Lily Loves the Arts&# theme.

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding. Plenty of brands have made this kind of transition. Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC.

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. So what does a company do when not everyone agrees with the cause it’s supporting? The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. Likewise, your employees wield enormous power when it comes to sharing the good that your company is doing.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

A local company matched every donation dollar for dollar up to $1,000.00. Whole Foods is a big company that could work with any national charity it wants. I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

AmpliVox , an Illinois company which makes and sells portable sound systems and lecterns, does a form of non-transactional cause marketing to benefit the fights against both breast cancer and prostate cancer. And, it gives the company and its employees an ongoing story to tell.

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

But it was his beyond successful blog for Barbaro the 2006 Kentucky Derby winner who was put to rest too soon. What makes your brand unique to your customers? When it comes to theatre and innovation the (Second Life) SL Shakespeare Company must win the Virtual Tony for innovation.