KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes
Cause Related Marketing
JULY 31, 2013
KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. Pizza Hut, another Yum company has raised more than $115 million for the World Food Programme.