Branding Your Nonprofit: An Investment in Your Tomorrows
DECEMBER 13, 2007
How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it. If your organization''s name doesn''t speak to who you are, and you don''t have big bucks to build your brand, confusion can result. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart.