Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it. If your organization''s name doesn''t speak to who you are, and you don''t have big bucks to build your brand, confusion can result. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart.

Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

Camelbak did a cause marketing campaign with last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser.

Trending Sources

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

In December, Kmart CMO Kelly Cook was at St. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

Cancer 119

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

Since 2010, Network for Good has published the Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009. 2) The brand Scotties Tissues also put out ads with an environmental flavor, too.

Women + Social Media = ?

Diva Marketing Blog

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Share 1 idea on how a company/brand can use social media to connect with women. . Contest ends midnight Friday December 16, 2011.

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean, the Maine retailer and catalog company, is using a six-word statement as a tagline for its cause marketing effort called 'Million Moment Mission.' Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation.

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

Have you ever wondered what pressures they’re under, and how you could ever hope to pierce the veil of “company priorities for sponsorship”? Well, did you know that your mini-media juggernaut is NOT the main reason that companies give you sponsorship? Perhaps they are a very profitable company, but they want to highlight how GREEN they are. ” Are there any key messages about your company that you want to urgently communicate?

The Best Cause Marketing of 2010

Cause Related Marketing

In the summer of 2010 the Mars’ brand Snickers candy bars donated the cost of 2.5 When you navigated over to and recorded a laugh for 20 seconds, the company would make a $1 donation to the National Park Foundation, up to $50,000.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

It’s amazing what Mark Hovarth has done with brands to help the homeless. A great example of a promotion that flies in the face of convention is the 3rd Annual Hanes Virtual Sock Drive , which will distribute up to 250,000 socks from now until December 12.

Food Bank Bags $15k with Cause Marketing, Social Media

Selfish Giving

They have their own logo and didn’t change their name after the 2008 brand makeover to the parent organization. We can learn a lot from what these two organizations did in December. And in doing so, people will never forget him or his company.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

#GivingTuesday is December 3rd. GivingTuesday is a prime opportunity for nonprofits and companies (and individuals) to collaborate for the greater good. To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. You have invested in a brand, program portfolio, supporter base, and other resources that will help make the partnership a success.

Last Chance: Save $200 and Unleash Your Messaging Power

Getting Attention

And, when you register by midnight tomorrow — December 31 — you’ll save $200! You can when you register by December 31. Kay Stevens, Executive Director, Wisconsin Youth Company. Save $200 when you register by midnight tomorrow, December 31. Branding and MessagesI wanted to reach out to you a.s.a.p.

Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

This means that payment processors will almost always accommodate credit card usage with the top four brands — Visa, Mastercard, Discover, and American Express — in highest demand.

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. In short, despite what most people think, the real money in corporate philanthropy is not in the company checkbook. I love Starbucks.

The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

gives us an amazing opportunity to create a collaborative environment where marketers and customers can together create the brand experience. Stories are a powerful element that can create emotional connections, that in turn, help a target market relate to the brand/product.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

When I was in the process of what is my company morphing into, I was able to go back to them and just say, “You guys have been around for a long time with me. It’s December, the time of the event. So we need to learn how to be leaders of our own career, of our own brand.

Band 64

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Then, as marketing grew more sophisticated, and the number of products grew, companies used branding to help differentiate between themselves and competitors, even if there was no significant difference. originally appeared on Wild Woman Fundraising on December 11, 2012.

Get ready for year-end giving by improving your website donation pages


Identifying what specifically works best with your audience requires direct testing on your own donation pages—and the fall season is an ideal time to experiment, as findings can be deployed immediately for the peak giving weeks between Thanksgiving and December 31st. Michael Stein is a Senior Account Executive at Donordigital , the online fundraising, marketing, and advertising company.

Fish Where The Fish Are

The Agitator

Wow, great”, you say, “ if only I were a teenager or a company marketing to teenagers that would be a relevant statistic.”. The first Agitator Mobile Webinar will be held on Thursday December 2 nd at 2pm eastern. Guess what happens 110 billion times a month in the US? No, not that – not even close. One-hundred and ten billion text messages are sent per month. Not so fast. Consider this, 9 out of 10 Americans use a cellphone. There are 2 billion cellphones in service in the world.

Cause Marketing Your Bowl Game

Cause Related Marketing

In the United States the college football season basically ends the first week in December. Bell Helicopter is a brand of Textron, a defense contractor and aircraft manufacturer. Last year, the first for Kraft’s sponsorship of the bowl, the company donated 21 million meals.

Libraries, what are they for? A Story & 5 Fundraising Ideas for Libraries

Wild Woman Fundraising

The day after that we’re a contracted out to a company that puts advertising in your books, has low, low rates on Red Box(C) rentals, and who’s under absolutely no compulsion to protect your checkout history from police searches (also, you now get advertising in your email based on that history as a Value Added Service!) Even museums, to bow and scrape to the master of Austerity, have begun to put branding on their exhibits, as if they were a sort of cultural NASCAR.

3 Pinup Programs that Have Raised Nonprofits Millions

Selfish Giving

On average, we raised several hundred thousand dollars in just a few weeks in December. and Hodges Management Company, which owns the local KFCs, Taco Bells and DQ Grill & Chills.

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. 2 sentences about your company. - I began offering social media marketing this year, after opening the restaurant in December 2008.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". He has developed and implemented programs for numerous major global and domestic pharmaceutical companies, nonprofits, medical associations and government organizations.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

I mean, if Facebook is valued at $5 billion in its Initial Public Auction , then surely it’s a tried-and-true company that still has room to grow. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. Right? Before you jump over to your E*Trade account, you might ask yourself “What has Facebook (or Twitter, for that matter) done for me?”

If you had $1,000 to spend on marketing, what should you do?

Wild Woman Fundraising

There were people from Facebook that were giving presentations in front of Fortune 500 companies in 2011 saying, you shouldn’t have a Facebook strategy. You can’t just assume that when the time comes in December, to write a check for the charity of your choice, someone will be thinking of you.

Atlanta Women In Social Media Marketing_1

Diva Marketing Blog

All social media tactics provide our brand with a means for different aspects of our brand personality to shine through. 2 sentences about your company - Grayson Daughters is the founder of WaySouth Media, Inc. 2 sentences about your company - The Oliver/Sorano Group, Inc.

Staying off the fundraising naughty list

Nonprofit Marketing Blog

We have a great new e-mail partner at Network for Good called Emma, and that company’s experts have agreed to share 10 big e-mail no-nos, based on their time in the trenches with electronic communications. So before you hit SEND on that all-important, last-minute e-mail in December, remember to AVOID these sins: 1. You know your latest e-mail campaign is the December newsletter. But it’s up to you to tell your constituents just why December is so darn special.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. 2009 I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community.