Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause. The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for.

Trending Sources

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

For example, Pinterest users who click on “Halloween” or search for “Halloween” may come across a “promoted pin” from a costume company. The post 4 Brand New Pinterest Features Nonprofits Should Know About appeared first on J Campbell Social Marketing.

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How We Screwed Up Our Own Brand & Lived To Whine About It

NonProfit Branding

They expect common sense “How To” advice about nonprofit branding. We would build a small company together. CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection communications mistakes how to brand Nonprofit marketing nonprofit stewardship public relations VisABILITYA couple thousand folks read this blog.

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3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. I think some of the principles of so-called sustainable brands can work for nonprofits, too. Rather, this: Your brand should start and end with the essence of how you bring joy to the world.

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Should You "Personal Brand" A Small Business?

Diva Marketing Blog

My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. I've always thought that starting a company was something you did after you had years of experience. Or do you build the reputation based on your personal brand ?

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand.

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!

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6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

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4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? In addition to consulting and teaching, she writes for Forbes and Harvard Business Review and has a new book on personal branding called Reinventing You. (I What you do for others, not what you say, is your real brand.

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Ep217: Skincare Brand Donates When You Show Some Skin Online

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser.

You Can Save the Corporations

Wild Woman Fundraising

You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. The Brands that Survive will be the Brands That Make Life Better.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

And to suggest, as some have done at this conference, that we should not engage with private companies and thus ignore a large portion of the marketing system, let me suggest that one cannot change the world without changing business.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. Pizza Hut, another Yum company has raised more than $115 million for the World Food Programme. Taco Bell, the third major Yum brand, has an all-purpose cause campaign for teen development.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. But that’s the full extent of the co-branding. Implicit in the idea of co-branding is that both parties benefit.

Ep235: This Beauty Brand is Empowering Girls with Every Brow Wax

Selfish Giving

The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world. On the show, Megan, Annie and I discuss: Annie Ford Danielson, Brand DNA.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it. If your organization''s name doesn''t speak to who you are, and you don''t have big bucks to build your brand, confusion can result. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire "feel good" song.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. I asked five successful women if they would share their opinions and use of personal "social media" branding. My personal brand reflects the same representations.

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Brands Declare Dependence on Patriotic Cause Marketing

Selfish Giving

This is the first time I’ve seen a company offer customers the option to donate their rebate to a cause, and then make a donation for every redeemed rebate (although I have this when consumers redeemed coupons).… I’ve been on the hunt for Fourth of July cause marketing.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Forty-seven percent of the total raised went to the name-brand children’s charities; Children’s Miracle Network Hospitals, Easter Seals, March of Dimes, St. The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. Two surveys out this week uncover new insights about the push and pull of cause marketing.

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Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Versatile action star and Broadway song-and-dance man Hugh Jackman has started a new ‘all-benefits company’ that he explicitly says was inspired by Newman’s Own. Making yourself into a caricature allows you to distance yourself a little from the brand, remain ageless.

When Brand Awareness is For the Bird

Marketing for Nonprofits

Then you may have a problem with brand awareness, a concept which refers to "the extent to which the public are aware of a product, company or brand." Unless you have a thoughtful plan in place for reaching a particular audience , brand awareness is for the birds.

NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. So, how come the company’s PR and marketing departments blew off my requests. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. Of course, Procter and Gamble has tens of millions to spend on branding and advertising its razor products. No wonder Dollar Shave Company goes blue with its branding and advertising. A new e-tail website called launched last week with a BOGO cause marketing approach.

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What social branding does for your brand, community and cause

Nonprofit Marketing Blog

Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business.

Does Your Reputation Matter?

The Agitator

So I thought I’d share this latest report on corporate reputation — US Consumer Reptrack Report — presenting the 2015 ‘Top 100′ rankings of US consumer-facing companies as measured by the Reputation Institute.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. But well-designed cause marketing can help companies preserve pricing power. Other auto companies including Ford, Chevy, and Volvo also do cause marketing, but none of them report Subaru-like levels of efficacy.

When the Going Gets Tough, the Tough Lean Into Their Values

Mission Minded

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. Blog Nonprofit Branding Nonprofit Communications branding communications nonprofit values

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CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

Phil’s company: Good Scout Group. [Audio clip: view full post to listen]. In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St.

Great Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Media Coordinator Douglas Gould & Company (New York, NY). Flexible) Associate Editor Spertus Institute for Jewish Learning and Leadership (Chicago, IL) Communications Coordinator National Coalition Against […] Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Post YOUR open nonprofit marketing and communications positions here. Experienced folks, don’t give up.

How to Communicate through Distraction

Getting Attention

I was spending too many hours online, checking the traffic numbers for my company’s website, shopping for more colorful socks on Gilt, and even guiltily clicking through pictures with irresistible headlines such as ‘Awkward Child Stars Who Grew Up to Be Attractive.’

Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. The Brand Called You , can and should be managed as diligently as if you were a rock star. Remember your personal brand will evolve over time. My personal brand reflects the same representations. .

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

But first, this update: Janice and I are starting a new company to service public broadcasting. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. It’s a big task. No lack of commitment here: [.].

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. The brand people make the plays and interact with their fans.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Since Torque is funding the chopper, I suspect some of their branding will be included on it. (At

NONPROFIT BRANDING VIDEO: Logo Pens – a Waste of Money for Nonprofits

NonProfit Branding

Even though logo-pens are the number one selling logo-imprinted branding product, I believe they are useless for nonprofits. The company president, Janice Gavan, disagrees with me. Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products

#DESIGN: How To Follow The Branding Guidelines Of Twitter

Non Profit Marketing 360

Not for that poor Twitter bird : perhaps no other icon in modern business is both better known and abused well beyond the company’s style guide. when you clicked the box to agree to the Terms of Service for your account, you agreed to follow the branding guidelines. And no.