NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY

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To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

Help protect our clients’ brands. BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising brand management fundraising premiums how to brand logo mugs nonprofit branding Nonprofit marketing promotional products VisABILITY

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized ACLU brand management brand protection branding conservatives First Ammendment how to brand Nonprofit marketing nonprofit stewardship public relationsI have argued for this point for years. It’s something of a jaw-dropper.

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CauseTalk Radio Ep49: Cause Platform Brings Brands, Purpose & Passion Together

Selfish Giving

On today’s episode of CauseTalk Radio , Megan and I talk to Erik Darby , Vice President at Kanjoya , the parent company of the Experience Project. In turn, the the Experience Project corrals and leverages these emotional connections around a brand, product and cause.

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NONPROFIT BRANDING: When Pennies Count, Dimes Rule. Then You’re In Trouble!

NonProfit Branding

In an effort to save a few hundred dollars on an order of logo-products, responsibility for budget sometimes trumps responsibility for brand integrity. Branding Products Fundraising Marketing, Branding & Management Uncategorized brand protection branding products contributor incentives fundraising premiums Nonprofit marketing promotional products public radio

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Looking For The Most Powerful New Nonprofit Branding Tool?

NonProfit Branding

Now we feature EyeMax – the next generation of logo-mug for nonprofit branding, nonprofit marketing and nonprofit fundraising. (We’re Since 1985, nonprofits around the country raised nearly $200 million using Logo-Mugs from VisABILITY. This earlier post identified logo-mugs as great fundraising premiums & even better nonprofit marketing tools.

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NONPROFIT BRANDING: Future Topics; Challenges From Readers; Holiday Hiatus

NonProfit Branding

Those that succeed will surely embrace basic techniques and abandon soft practices that always evolve during good times… ” So begins a blog post … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising“We have entered an era of national austerity. Wise nonprofit managers will adapt; inexperienced ones will falter!

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

Then we introduce NEW branding products and contributor incentives for Fall Fundraising! [… In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. Here we share a peek at that frenzy.

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Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs.

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Nonprofit Branding Video: Ira Glass (This American Life) let me be a perfect fool – in public

NonProfit Branding

True story of a great public radio branding product — MY version. Brand Management Brand Psychology Branding Product Impact Using Branding Products Amuket Mug branding products contributor incentives fundraising premiums imprinted mugs Ira Glass logo mugs nonprofit branding Nonprofit marketing promotional products This American Life VisABILITY Ira Glass is clever & wily. I am a verbose idiot. My pompous comment set the trap.

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CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing

Selfish Giving

Noland shares which brands are using Pinterest well and who’s missing the Pinterest boat. Subscribe to Cause Talk Radio in iTunes ! CauseTalk Radio Podcast cause marketing causetalk radio nonprofit marketing pinterest

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Some Public Radio Stations – Including A Few VisABILITY Clients – Engage In Inappropriate Name-Calling

NonProfit Branding

Uncategorized brand management branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional productsSeveral posts on this blog explore pride of association and how it can be enhanced and harnessed. Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. FUNDAMENTAL PREMISE: Premiums are not gratuities!

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Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio. Show Description: Facebook will roll out Timeline for brands at the end of the month. CauseTalk Radio

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5 Simple Rules: Make Branding Products Work For Your Nonprofit

NonProfit Branding

The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring.

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. CauseTalk Radio Podcast cause marketing phil mccarty st. [Audio clip: view full post to listen].

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[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. Meanwhile, radio silence from Komen. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Susan G. Komen for the Cure (Komen) has done it again.

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The #1 Fundraising Premium and Nonprofit Branding Tool.

NonProfit Branding

Brand-conscious organizations – for-profit and nonprofit alike – know logo-mugs are persuasive … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public RadioCoffee mugs supplied by VisABILITY have helped clients raise nearly $200 Million. This post explains why. Then it spotlights the EyeMax Mug - an exciting upgrade we think will produce the next $200 Million.

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Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

FUNDRAISING: Practice & Philosophy PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management branding Desmond Tutu. Dalai Lama how to brand Nobel Prize nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship Peace Jam PeaceJam public relations

NONPROFIT BRANDING: Fall Fundraising in PubRadio: Shifting Gears for a Hot Tip

NonProfit Branding

But then Roger Gomoll at PRI sent along an interesting summary of a great John Sutton idea… which was tested and … Continue reading → BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively Public Radio Only UncategorizedFor this week’s blog post I had planned to write more about the importance of a graphic standards policy.

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Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio. Show Description: Facebook will roll out Timeline for brands at the end of the month. CauseTalk Radio Podcast

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CauseTalk Radio Ep58: Causes.com Gives Businesses an Online Spotlight

Selfish Giving

On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. On the business front, Causes helps brands engage with individuals to take action online. CauseTalk Radio Podcast cause marketing causes.com

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CauseTalk Radio Ep20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

Selfish Giving

Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better. CauseTalk Radio Podcast #pinittogiveit cause marketing elizabeth arden look good feel better pinterest

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CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mark Dority , Director of Marketing for KULA Causes , on how his company helps customers support great causes by simply frequenting their favorite brands. CauseTalk Radio Podcast cause marketing kula causes loyalty programs

Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection Car Talk how to brand mass media Nonprofit marketing public relations Tom & Ray VisABILITYTom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts.

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NONPROFIT BRANDING: Her Name Was Mary (Another Major Gift Anecdote)

NonProfit Branding

Major Giving became the most enjoyable … Continue reading → CONTEXT: Tricks, Tips & Taboos PUBLIC RADIO: Marketing & Fundraising UncategorizedHow a Major Gift Un-Solicitation Produced $250,000! The recent post about major gift programs (It’s Time to Pick High-Hanging Fruit!) confessed my own period of professional fear and self-deception. Fortunately, I got over myself.

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CauseTalk Radio Ep39: Cone’s Craig Bida Sees Future of Cause Marketiing in 2013 Crystal Ball

Selfish Giving

In today’s episode of CauseTalk Radio , Megan and I talk to Craig Bida , Executive Vice President of Cause Branding at Cone , on lessons learned in 2012, and how cause marketers should adjust their course in 2013.

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Nonprofit Rule #1 is: Don’t Steal! Rule #2 is a Bit More Complicated….

NonProfit Branding

Your brand is a vital but fragile asset. If you work for a nonprofit, you share the fundamental responsibility to protect and enhance that brand. PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection how to brand mass media nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relations VisABILITY

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CauseTalk Radio Ep14: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes. Cause Practices CauseTalk Radio Podcast cause marketing[Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs.

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Cause Talk Radio Ep34: Beyond ‘Breakthrough Nonprofit Branding’ with Jocelyne Daw

Selfish Giving

Jocelyne is a Calgary-based consultant, author of Cause Marketing for Nonprofits and co-author of Breakthrough Nonprofit Branding , which she wrote with three other stellar cause professionals: Carol Cone , Kristian Darigan Merenda and Ann Erhard. CauseTalk Radio Podcast canada cause marekting jocelyne dawToday, Megan and I get a Canadian perspective on nonprofit and for-profit partnerships from cause pioneer Jocelyne Daw. .

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CauseTalk Radio Ep06: Raise Money, Awareness with 3 Nonprofit Contests

Selfish Giving

Then we take a look at Toyota’s 100 Cars for Good campaign (deadline March 26th) and what Toyota does to make this campaign appealing for nonprofits and how it boosts their brand at the same time. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes. CauseTalk Radio Podcast cause marketing causetalk radio contests

Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

Your supporters love Limited Edition Branding Items. Brand Psychology Branding Product Impact Uncategorized branding products Carl Kassel contributor incentives Don''t Tell Me fundraising premiums mass media Nonprofit marketing promotional products public radio Wait Wait So do pubradio station managers. Most of them. So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation.

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CauseTalk Radio Ep15: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes. CauseTalk Radio Podcast cause marketing[Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs.

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CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. CauseTalk Radio Podcast cause marketing csr harry''s jeff raider social entrepreneurship warby parker Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year.

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CauseTalk Radio Ep03: Online Cause Marketing, The Lorax, More on Pinterest

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures. Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach.

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Sneak Preview As Promised (not for distribution)

NonProfit Branding

Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [.].

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Fun Stuff Marketing, Branding & Management mass media public radio public relations VisABILITYOur Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track.

CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference?

Selfish Giving

In today’s episode , we chat with Craig Bida , Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications , to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

CauseTalk Radio Ep27: Livestrong Insider Shares Strong Lessons for Nonprofits

Selfish Giving

We discuss how a corporate partner moves from a minor donor to a major partner, and how nonprofits can create a celebrity brand – even if they don’t have their very own Lance Armstrong. CauseTalk Radio Podcast cause marketing lance armstrong livestrong yellow wristbandToday, Megan and I talk with Rachel Armbruster , a nonprofit strategist.

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CauseTalk Radio Ep40: Project 7?s Tyler Merrick Talks About the Business of Running a Cause Business

Selfish Giving

We’re seeing more cause-branded products flood the market each year. In 2011, I wrote critically about cause products, and focused my ire on one brand in particular: Project 7. On this episode of Cause Talk Radio , Megan and I talk to Project 7′s Tyler Merrick about how this plucky cause entrepreneur has scratched and clawed his way onto the shelves of some of America’s best stores: WalMart, Target and 7-Eleven. .

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums.

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