Have you been harassed by the ‘brand’ police?

iMarketSmart

Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations

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Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business.

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Nonprofit Branding: Don’t Damage Your Brand – #1

NonProfit Branding

Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

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Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.

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Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

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NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

Nonprofit Branding: It’s Your Brand. But You Can’t Control It!

NonProfit Branding

Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it.

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Nonprofit Branding: The Governor Sent Us Two Jerks

NonProfit Branding

Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university.

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NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages.

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Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook!

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Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR

NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice

NonProfit Branding

This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay.

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“Award Winning” Nonprofit Brands

The Agitator

Brands can create significant connections with consumers and donors. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the greater the bond.” Communications Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit branding Research premium

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

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Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick.

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Don’t Damage Your Brand (Part Two)

NonProfit Branding

Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.

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Belief Versus Fact: the Struggle Over Your Brand

NonProfit Branding

Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions.

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Nonprofit Branding: & the Good News is….

NonProfit Branding

Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […].

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Nonprofit Branding Video: Trapped in a Logo-Orgy in Harvard Square

NonProfit Branding

Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza.

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Summer Doldrums Threat #1: Branding

The Agitator

Board Meeting Swipe File Communications Innovation Nonprofit branding Nonprofit management premiumSooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks.

NONPROFIT BRANDING: Matte Mugs – the next BIG thing!

NonProfit Branding

EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two.

Brand 122

NONPROFIT BRANDING VIDEO: Why the Lord of Logos rules the nonprofit marketplace.

NonProfit Branding

A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice!

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Nonprofit Branding: The Blog is back! Now in video….

NonProfit Branding

Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.].

Brand 126

Nonprofit Branding: This Is Where To Stick Your Logo

NonProfit Branding

How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty.

Brand 130

Branding Success Beats the Odds

Non Profit Marketing 360

Good branding is hard. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Universities are a hard place to get definitive action of any kind.

Brand 130

Nonprofit Branding: We Screwed Up A Good Organization

NonProfit Branding

Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILITY Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.

Brand 151

NONPROFIT BRANDING: The Incredible Upgrade – EyeMax Mug

NonProfit Branding

Brand Management Buying Branding Products Using Branding Products branding products contributor incentives EyeMax Mugs fundraising premiums imprinted mugs logo mugs marketing products promotional products This is the upscale mug that reproduces photos and paintings with great fidelity and bright saturated colors. Thus mug enables yo to harness the marketing and fundraising power of a Limited Edition Collectors Series. We explain that technique in the next post.

Brand 100

Nonprofit Branding Video: Take 3 discarded water bottles. Make a recycled shopping bag!

NonProfit Branding

Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

Brand 130

NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY

Brand 126

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].

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Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags.

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags.

Live Your Nonprofit Brand (Case Study)

Getting Attention

brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs.

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Office Design with Brand in Mind

Mission Minded

Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than all those things combined. As Scott Bedbury suggests in his book A New Brand World, “Your brand is the […].

NONPROFIT BRANDING: More Bang for Your Marketing Buck – the Limited Edition Gambit

NonProfit Branding

Used as a Limited Edition Collectors Series, the upscale EyeMax Mug has a great history of enhancing nonprofit brands and gift renewals. This post will explain… Brand Management Brand Psychology Branding Product Impact Fundraising Uncategorized Using Branding Products brand management branding products contributor incentives EyeMax Mugs fundraising premiums how to brand imprinted mugs logo mugs nonprofit branding

Brand 100

To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

Help protect our clients’ brands. BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising brand management fundraising premiums how to brand logo mugs nonprofit branding Nonprofit marketing promotional products VisABILITY

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