Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business. MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags. MORE
Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations MORE
Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction. MORE
A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer. MORE
Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […]. MORE
Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs. MORE
Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.]. MORE
brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a. MORE
Brands can create significant connections with consumers and donors. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the greater the bond.” Communications Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit branding Research premium MORE
If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero. MORE
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products. MORE
Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR MORE
Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions. MORE
Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY Marketing & Promotion. Not close pals. MORE
Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it. MORE
Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY MORE
Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than all those things combined. As Scott Bedbury suggests in his book A New Brand World, “Your brand is the […]. MORE
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook! MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags. MORE
How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty. MORE
World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY MORE
Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza. MORE
To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages. MORE
Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university. MORE
Good branding is hard. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Universities are a hard place to get definitive action of any kind. MORE
Brand Management Buying Branding Products Using Branding Products branding products contributor incentives EyeMax Mugs fundraising premiums imprinted mugs logo mugs marketing products promotional products This is the upscale mug that reproduces photos and paintings with great fidelity and bright saturated colors. Thus mug enables yo to harness the marketing and fundraising power of a Limited Edition Collectors Series. We explain that technique in the next post. MORE
Help protect our clients’ brands. BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising brand management fundraising premiums how to brand logo mugs nonprofit branding Nonprofit marketing promotional products VisABILITY MORE
A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice! MORE
Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. MORE
This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay. MORE
Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding. MORE
Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILITY Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems. MORE
Board Meeting Swipe File Communications Innovation Nonprofit branding Nonprofit management premiumSooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks. MORE
EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. MORE
So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.]. MORE
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. MORE
Used as a Limited Edition Collectors Series, the upscale EyeMax Mug has a great history of enhancing nonprofit brands and gift renewals. This post will explain… Brand Management Brand Psychology Branding Product Impact Fundraising Uncategorized Using Branding Products brand management branding products contributor incentives EyeMax Mugs fundraising premiums how to brand imprinted mugs logo mugs nonprofit branding MORE
Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY MORE
Brand Related Topics iMarketSmart
MARCH 14, 2018
Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction.
NonProfit Branding
SEPTEMBER 5, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations
NonProfit Branding
JANUARY 14, 2014
Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business.
NonProfit Branding
APRIL 15, 2014
Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY
NonProfit Branding
JULY 23, 2013
A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.
NonProfit Branding
SEPTEMBER 16, 2014
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.
NonProfit Branding
JUNE 27, 2013
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.
NonProfit Branding
APRIL 8, 2014
Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it.
NonProfit Branding
MARCH 6, 2014
Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university.
NonProfit Branding
DECEMBER 19, 2013
To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages.
NonProfit Branding
MARCH 18, 2014
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook!
Social Media Bird Brain
SEPTEMBER 26, 2012
Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR
NonProfit Branding
SEPTEMBER 17, 2013
This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay.
The Agitator
APRIL 24, 2017
Brands can create significant connections with consumers and donors. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the greater the bond.” Communications Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit branding Research premium
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.
Getting Attention
MARCH 25, 2015
Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.
Kivi's Nonprofit Communications Blog
OCTOBER 4, 2016
If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick.
NonProfit Branding
SEPTEMBER 16, 2014
Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.
NonProfit Branding
AUGUST 21, 2012
Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions.
NonProfit Branding
FEBRUARY 27, 2014
Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […].
NonProfit Branding
JULY 9, 2013
Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza.
The Agitator
JULY 19, 2017
Board Meeting Swipe File Communications Innovation Nonprofit branding Nonprofit management premiumSooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks.
NonProfit Branding
SEPTEMBER 19, 2013
EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two.
NonProfit Branding
JULY 2, 2013
A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice!
NonProfit Branding
JUNE 18, 2013
Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.].
NonProfit Branding
MARCH 11, 2014
How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty.
Non Profit Marketing 360
AUGUST 31, 2011
Good branding is hard. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Universities are a hard place to get definitive action of any kind.
NonProfit Branding
MARCH 4, 2014
Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILITY Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.
NonProfit Branding
SEPTEMBER 10, 2013
Brand Management Buying Branding Products Using Branding Products branding products contributor incentives EyeMax Mugs fundraising premiums imprinted mugs logo mugs marketing products promotional products This is the upscale mug that reproduces photos and paintings with great fidelity and bright saturated colors. Thus mug enables yo to harness the marketing and fundraising power of a Limited Edition Collectors Series. We explain that technique in the next post.
NonProfit Branding
JULY 11, 2013
Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY
NonProfit Branding
MARCH 20, 2012
Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY
NonProfit Branding
OCTOBER 22, 2012
So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags.
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. Last week we focused on a product category – recycled grocery bags.
Getting Attention
JANUARY 13, 2015
brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a.
NonProfit Branding
JANUARY 7, 2014
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.
NonProfit Branding
MAY 7, 2012
Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs.
Mission Minded
JULY 12, 2016
Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than all those things combined. As Scott Bedbury suggests in his book A New Brand World, “Your brand is the […].
NonProfit Branding
SEPTEMBER 12, 2013
Used as a Limited Edition Collectors Series, the upscale EyeMax Mug has a great history of enhancing nonprofit brands and gift renewals. This post will explain… Brand Management Brand Psychology Branding Product Impact Fundraising Uncategorized Using Branding Products brand management branding products contributor incentives EyeMax Mugs fundraising premiums how to brand imprinted mugs logo mugs nonprofit branding
NonProfit Branding
MAY 15, 2012
Help protect our clients’ brands. BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising brand management fundraising premiums how to brand logo mugs nonprofit branding Nonprofit marketing promotional products VisABILITY
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