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Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business. MORE
Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations MORE
When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. The post Strengthen Your Brand, Strengthen Your Members appeared first on Mission Minded. MORE
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Messaging MORE
Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction. MORE
Great branding takes time—a commodity that you’ve likely got in short supply. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded. Blog Nonprofit BrandingNonprofit leaders are constantly pressed for time, staff. MORE
The post My brand new storytelling system course is OPEN FOR ENROLLMENT! What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. 2) We will be doing the work together each week, and I’ll review your homework myself! MORE
A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer. MORE
Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […]. MORE
brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a. MORE
Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.]. MORE
If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero. MORE
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products. MORE
Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR MORE
Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions. MORE
The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit BrandingIt’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. MORE
Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY Marketing & Promotion. Not close pals. MORE
Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it. MORE
Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY MORE
Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded. MORE
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook! MORE
How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty. MORE
World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY MORE
Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza. MORE
To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages. MORE
Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university. MORE
Good branding is hard. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Universities are a hard place to get definitive action of any kind. MORE
Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Part 2: Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow. MORE
The post Brand new digital body language filters appeared first on MarketSmart. Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. MORE
A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice! MORE
Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY MORE
Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding. MORE
This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay. MORE
We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? Blog Nonprofit Branding Nonprofit Messaging MORE
Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILITY Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems. MORE
Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you! MORE
EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. MORE
So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.]. MORE
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. MORE
The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded. Blog Independent Schools Nonprofit BrandingYou may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. MORE
Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY MORE
Brand Related Topics NonProfit Branding
SEPTEMBER 5, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations
NonProfit Branding
JANUARY 14, 2014
Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business.
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iMarketSmart
MARCH 14, 2018
Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction.
Mission Minded
MARCH 16, 2020
The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit BrandingIt’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of.
Getting Attention
MARCH 25, 2015
Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.
Kivi's Nonprofit Communications Blog
APRIL 15, 2020
Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!
NonProfit Branding
JULY 23, 2013
A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.
NonProfit Branding
APRIL 15, 2014
Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY
Getting Attention
JANUARY 13, 2015
brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a.
NonProfit Branding
SEPTEMBER 16, 2014
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.
Social Media Bird Brain
SEPTEMBER 26, 2012
Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR
NonProfit Branding
MARCH 20, 2014
World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY
NonProfit Branding
AUGUST 8, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero.
NonProfit Branding
APRIL 8, 2014
Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it.
NonProfit Branding
MARCH 18, 2014
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook!
iMarketSmart
SEPTEMBER 5, 2019
The post Brand new digital body language filters appeared first on MarketSmart. Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online.
NonProfit Branding
JUNE 27, 2013
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.
NonProfit Branding
MARCH 6, 2014
Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university.
Mission Minded
OCTOBER 23, 2019
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Messaging
Mission Minded
APRIL 18, 2019
Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded.
NonProfit Branding
DECEMBER 19, 2013
To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages.
NonProfit Branding
AUGUST 21, 2012
Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions.
NonProfit Branding
SEPTEMBER 17, 2013
This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay.
Mission Minded
FEBRUARY 24, 2020
Great branding takes time—a commodity that you’ve likely got in short supply. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded. Blog Nonprofit BrandingNonprofit leaders are constantly pressed for time, staff.
NonProfit Branding
JULY 2, 2013
A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Rejoice!
Mission Minded
SEPTEMBER 20, 2019
We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? Blog Nonprofit Branding Nonprofit Messaging
J Campbell Social Marketing
MAY 19, 2020
The post My brand new storytelling system course is OPEN FOR ENROLLMENT! What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. 2) We will be doing the work together each week, and I’ll review your homework myself!
NonProfit Branding
MARCH 20, 2012
Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY
NonProfit Branding
SEPTEMBER 16, 2014
Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.
Getting Attention
FEBRUARY 2, 2012
Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Part 2: Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow.
NonProfit Branding
MARCH 11, 2014
How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty.
NonProfit Branding
JUNE 18, 2013
Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.].
NonProfit Branding
MARCH 4, 2014
Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILITY Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.
NonProfit Branding
FEBRUARY 27, 2014
Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […].
NonProfit Branding
SEPTEMBER 19, 2013
EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two.
Mission Minded
MAY 17, 2019
The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded. Blog Independent Schools Nonprofit BrandingYou may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting.
NonProfit Branding
OCTOBER 22, 2012
So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].
Non Profit Marketing 360
AUGUST 31, 2011
Good branding is hard. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Universities are a hard place to get definitive action of any kind.
NonProfit Branding
JULY 9, 2013
Brand Psychology Branding Product Impact branding branding products how to brand marketing products Nonprofit marketing promotional products Late for lunch meeting. Couldn’t get to the Car Talk Plaza.
Mission Minded
AUGUST 29, 2018
When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. The post Strengthen Your Brand, Strengthen Your Members appeared first on Mission Minded.
Kivi's Nonprofit Communications Blog
OCTOBER 4, 2016
If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick.
NonProfit Branding
JULY 11, 2013
Branding Product Impact Buying Branding Products Using Branding Products brand management branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY
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