Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.)

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Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101. It has stood me in good stead over the decades.

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Are Your Brand Values Inclusive?

Mission Minded

The post Are Your Brand Values Inclusive? Blog Nonprofit BrandingWith our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. appeared first on Mission Minded.

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Have you been harassed by the ‘brand’ police?

iMarketSmart

Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction.

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Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

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Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

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Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR

Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

A wristwatch with your logo can be a handsome branding item. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.

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NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY Marketing & Promotion. Not close pals. Distant cousins, though. Usually on speaking terms. Not much more to their relationship. Understand the difference. That knowledge will turbocharge your nonprofit career.

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NONPROFIT BRANDING: From Betrayal A 7-Year Old Learns Branding Basics…

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero.

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Nonprofit Branding: It’s Your Brand. But You Can’t Control It!

NonProfit Branding

Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it.

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In Uncertain Times, Lean into your Brand

Mission Minded

The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit BrandingIt’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of.

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NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages.

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Belief Versus Fact: the Struggle Over Your Brand

NonProfit Branding

Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions.

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NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice

NonProfit Branding

This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay.

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Live Your Nonprofit Brand (Case Study)

Getting Attention

brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a. I opened this email tentatively this morning, a little afraid of what I’d be getting.

Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential

Mission Minded

When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated. The post Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential appeared first on Mission Minded.

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NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent?

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NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY

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Don’t Damage Your Brand (Part Two)

NonProfit Branding

Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.

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[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Part 2: Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow.

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Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook! The crappy sound quality of portable devices can be easily boosted with tiny portable speakers. Meet the Boombox in a Thimble!

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Nonprofit Branding: The Blog is back! Now in video….

NonProfit Branding

Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.].

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NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. Brand Management Branding Product Impact Using Branding Products brand management branding products how to brand Nonprofit marketing promotional products VisABILITY

Nonprofit Branding: & the Good News is….

NonProfit Branding

Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […].

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It’s Time to Double Down on These Branding Best Practices

Mission Minded

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded.

NONPROFIT BRANDING: Matte Mugs – the next BIG thing!

NonProfit Branding

EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two.

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Nonprofit Branding: The Governor Sent Us Two Jerks

NonProfit Branding

Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university. Their misguided loyalties provide a lesson for EVERY nonprofit board and the senior administration of every nonprofit of any size. Sure, it’s essential to have inclusive governance and administrative structures.

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NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].

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Web Accessibility Through the Lens of Your Brand

Mission Minded

Why web accessibility and ADA compliance matter, and how you can view them through the lens of your brand. The post Web Accessibility Through the Lens of Your Brand appeared first on Mission Minded.

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Brand new digital body language filters

iMarketSmart

The post Brand new digital body language filters appeared first on MarketSmart. Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others.

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Behind the Brand: California Symphony

Mission Minded

Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded. Nonprofit Web

Does Your Board Have to Approve Your Brand?

Mission Minded

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Messagingappeared first on Mission Minded.

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The Tragedy of Stewardship: How Leaders Betray Brands

NonProfit Branding

It’s based on tracking recent branding scandals. CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection Chick-fil-A crisis communications how to brand Komen managing news nonprofit management Nonprofit marketing nonprofit stewardship Penn State Planned Parenthood public relations SanduskyI think powerful predators may hide at the top of an organization’s food-chain. Perhaps your own.

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NONPROFIT BRANDING VIDEO: Why the Lord of Logos rules the nonprofit marketplace.

NonProfit Branding

A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. Brand Management Brand Psychology Branding Product Impact brand management branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products

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If Brands Were People, Would You Want to Spend Time With Yours?

Mission Minded

Nonprofit brands, like people, are only interesting if they talk about something besides themselves. The post If Brands Were People, Would You Want to Spend Time With Yours? Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

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NONPROFIT BRANDING: More Bang for Your Marketing Buck – the Limited Edition Gambit

NonProfit Branding

Used as a Limited Edition Collectors Series, the upscale EyeMax Mug has a great history of enhancing nonprofit brands and gift renewals. This post will explain… Brand Management Brand Psychology Branding Product Impact Fundraising Uncategorized Using Branding Products brand management branding products contributor incentives EyeMax Mugs fundraising premiums how to brand imprinted mugs logo mugs nonprofit branding

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The 6 Most Important Steps in Nonprofit Branding

Mission Minded

Great branding takes time—a commodity that you’ve likely got in short supply. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded. Blog Nonprofit BrandingNonprofit leaders are constantly pressed for time, staff.

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NONPROFIT BRANDING: The Incredible Upgrade – EyeMax Mug

NonProfit Branding

Brand Management Buying Branding Products Using Branding Products branding products contributor incentives EyeMax Mugs fundraising premiums imprinted mugs logo mugs marketing products promotional products This is the upscale mug that reproduces photos and paintings with great fidelity and bright saturated colors. Thus mug enables yo to harness the marketing and fundraising power of a Limited Edition Collectors Series. We explain that technique in the next post.

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NONPROFIT BRANDING: Why the Lord of Logos rules the Nonprofit Marketplace!

NonProfit Branding

Branding Products Fun Stuff Fundraising Marketing, Branding & Management Uncategorized brand management branding branding products contributor incentives fundraising premiums imprinted mugs logo mugs marketing products promotional products VisABILITY The Lord of Logos – Powerful, but Benign We all develop affinity for specific foods, products, activities, causes, teams, beliefs and more.

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