Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.)

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Why Your Nonprofit Needs Both Branding And Marketing Strategies

J Campbell Social Marketing

In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. However, branding and marketing are not actually the same–and yes, your nonprofit should be doing both! . Branding vs. Marketing: What are the differences? .

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Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101. It has stood me in good stead over the decades.

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Graduation Is a Brand Signal

Mission Minded

If you hold graduation ceremonies, your organization has a huge opportunity to reinforce your brand. The post Graduation Is a Brand Signal appeared first on Mission Minded. Blog Independent Schools Nonprofit Branding

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Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. The principles outlined here are relevant whether you’re shaping a first-time (intentional) brand for your organization, or you’re rebranding.

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Have you been harassed by the ‘brand’ police?

iMarketSmart

Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. Too often they think ‘brand’ is a verb. A brand is what your organization IS at its core. Your brand runs like veins and arteries, through every part of your organization’s essence. A brand is not branding. But a brand is not branding and it's important to recognize the distinction.

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Nonprofit Branding: Don’t Damage Your Brand – #1

NonProfit Branding

Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Branding Products brand management brand protection branding branding products how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY

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In Uncertain Times, Lean into your Brand

Mission Minded

The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit BrandingIt’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of.

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Free Guide: School Websites that Get Brand Right

Mission Minded

Easy ways to incorporate your brand into your school’s website to make a quick and lasting impression with your target audiences. The post Free Guide: School Websites that Get Brand Right appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

How a Brand Guide Can Transform Your Nonprofit

NonProfit Hub

Whether you’ve invested the time and energy into creating a brand guide , you have a brand. Your brand is the front door of your organization! Brand guidelines help you make sure what your audience is experiencing is consistent, authentic, and true to your mission.

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Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

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Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

A wristwatch with your logo can be a handsome branding item. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.

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Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIR

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]

Nonprofit Marketing Insights by GlobalOwls

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. Having a strong brand is not just a great idea for commercial organizations. Nonprofits, NGOs, Social Enterprise also need to create and manage a strong brand. Branding is all about your public image.

NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY Marketing & Promotion. Not close pals. Distant cousins, though. Usually on speaking terms. Not much more to their relationship. Understand the difference. That knowledge will turbocharge your nonprofit career.

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Celebrate Black History Month Using Brand Values

Mission Minded

Leaning on your brand will not only help you identify what to communicate, but how to communicate about it in a way that is authentic to you. The post Celebrate Black History Month Using Brand Values appeared first on Mission Minded.

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NONPROFIT BRANDING: From Betrayal A 7-Year Old Learns Branding Basics…

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY True story. You’ll see it was a really tough lesson for a kid. I’m 74 years old now. And still pissed at my former hero.

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Nonprofit Branding: It’s Your Brand. But You Can’t Control It!

NonProfit Branding

Your brand lives out there in the collective mind of the public. Alarming fact: there are more ways to damage the brand than there are to enhance it. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it.

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Brand Was at the Center of the Presidential Inaugural

Mission Minded

If you’re a nonprofit professional, President Biden just provided a master class in how to successfully launch a brand. The post Brand Was at the Center of the Presidential Inaugural appeared first on Mission Minded. Blog Nonprofit Branding Storytelling

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Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!

NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products Printers, graphic designers and promotional products vendors have their own languages.

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Belief Versus Fact: the Struggle Over Your Brand

NonProfit Branding

Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. So, ask yourself: 1) how does the public make up its collective mind? 2) how does my nonprofit influence that process? Great questions.

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Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

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Workshop: Branding & Messaging for Today’s Realities

Mission Minded

Join us on March 24 at 11am PT for our workshop "How to Strengthen Your Brand for the Realities of Today.". The post Workshop: Branding & Messaging for Today’s Realities appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging

March 48

NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice

NonProfit Branding

This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20 years ago. Brand Management Brand Psychology Branding Product Impact Uncategorized brand management brand protection branding products Car Talk nonprofit branding nonprofit management Nonprofit marketing promotional products Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay.

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Live Your Nonprofit Brand (Case Study)

Getting Attention

brand)… Bittersweet news from the Upwell team. THIS is living your brand. Branding and Messages authenticity nonprofit branding Nonprofit Communications Tide Report Upwell How one organizations shows, rather than tells, its unique value and impact (a.k.a. I opened this email tentatively this morning, a little afraid of what I’d be getting.

5 Building Blocks of Strong Nonprofit Brands

NonProfit Hub

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ?

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How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. Marketing, Branding & Management brand management brand protection communications mistakes how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent?

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NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY

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[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Part 2: Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow.

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Don’t Damage Your Brand (Part Two)

NonProfit Branding

Or maybe you just have the sense or experience to understand two principles: (1) Logo-imprinted branding products are a BIG Deal in nonprofit marketing. Marketing, Branding & Management Uncategorized brand management brand protection branding products fundraising premiums marketing products promotional products VisABILITY You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series.

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Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook! The crappy sound quality of portable devices can be easily boosted with tiny portable speakers. Meet the Boombox in a Thimble!

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Nonprofit Branding: The Blog is back! Now in video….

NonProfit Branding

Uncategorized brand management brand protection branding how to brand nonprofit branding Nonprofit marketing nonprofit video promotional products video Why did we put our blog in hibernation for the last few months? What are we doing now? What’s in it for you and your colleagues? Are there prizes for the kids? Answers below… The big news! Now we’re doing Video Blogs. First video post ton Thursday, June 20! Some topics are easier and more [.].

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NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. Brand Management Branding Product Impact Using Branding Products brand management branding products how to brand Nonprofit marketing promotional products VisABILITY

Nonprofit Branding: & the Good News is….

NonProfit Branding

Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […].

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NONPROFIT BRANDING: Matte Mugs – the next BIG thing!

NonProfit Branding

EyeMax Mugs emerged as the ceramic mug with the greatest branding power. Branding Product Impact Buying Branding Products Uncategorized Using Branding Products branding products imprinted mugs logo mugs nonprofit branding promotional products But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte Mugs will become as important as the mighty EyeMax in a year or two.

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The 6 Most Important Steps in Nonprofit Branding

Mission Minded

Great branding takes time—a commodity that you’ve likely got in short supply. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded. Blog Nonprofit BrandingNonprofit leaders are constantly pressed for time, staff.

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Nonprofit Branding: The Governor Sent Us Two Jerks

NonProfit Branding

Snark Tank brand management how to brand nonprofit board nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship VisABILITY These two well meaning trustees helped screw up the governance and the administration of a large university. Their misguided loyalties provide a lesson for EVERY nonprofit board and the senior administration of every nonprofit of any size. Sure, it’s essential to have inclusive governance and administrative structures.

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How to Screen Funding Partnerships for Brand Risk

Mission Minded

The post How to Screen Funding Partnerships for Brand Risk appeared first on Mission Minded. Blog Nonprofit BrandingIs your nonprofit willing to accept donations no matter where they come from? What are the tradeoffs?

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NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].

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[Examples] Most beautiful Nonprofit Brand Books/Style Guides

Nonprofit Marketing Insights by GlobalOwls

[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help.