Trending Sources

Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. Now What?

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Live Your Nonprofit Brand (Case Study)

Getting Attention

brand)… Bittersweet news from the Upwell team. THIS is living your brand. Take Upwell’s tagline, The Ocean is our client.

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding

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How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick. Kristina. The Team. It’s fun.

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Susan G. Komen for the Cure (Komen) has done it again.

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Do Your Organization’s Values and Brand Intersect?

Mission Minded

Does your brand reflect your values? Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […].

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. How to structure and operate a board effectively.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

The post 4 Brand New Pinterest Features Nonprofits Should Know About appeared first on J Campbell Social Marketing. Where Facebook has over 1.15

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NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

NONPROFIT BRANDING: Staying Afloat Is Job One

NonProfit Branding

Only if your organization is solvent and … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications nonprofit management Nonprofit marketing nonprofit morale nonprofit stewardshipMission is the reason your nonprofit exists.

How We Screwed Up Our Own Brand & Lived To Whine About It

NonProfit Branding

They expect common sense “How To” advice about nonprofit branding. CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection communications mistakes how to brand Nonprofit marketing nonprofit stewardship public relations VisABILITY

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Volvo vs. VW: Brand at the Core

Mission Minded

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as an organization. A great […].

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Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized ACLU brand management brand protection branding conservatives First Ammendment how to brand Nonprofit marketing nonprofit stewardship public relationsI have argued for this point for years.

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Sandusky. Child Abuse. Penn State: Nonprofit Branding Lessons From a Toxic Soup

NonProfit Branding

The Sandusky/Penn State tragedy is probably the best recent example of malfeasance in nonprofit branding. In 2009 Penn State got in another branding scrape that was reported in this blog. In one, an incredibly lax approach to protecting the brand allowed a distasteful incident to become an [.]. Forget about Komen.

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NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

Over the years … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management nonprofit board nonprofit management Nonprofit marketing nonprofit morale public relations“What dragons?” ” you ask. The dragon is a form of pressure.

[Update] Komen Crumbles: Busted Nonprofit Brand (Part 3)

Getting Attention

Branding and MessagesRead the main story here. Update, 8pm Feb. 2, 2012. NYC Mayor Michael Bloomberg donated $250,000. Update, 4pm, Feb.

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How to Maintain Your Brand in a Video Conference Call

Mission Minded

The post How to Maintain Your Brand in a Video Conference Call appeared first on Mission Minded.

NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityWe are exploring nonprofit management during a period of economic trauma.

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Brand tips - and a chance for a free brand makeover

Nonprofit Marketing Blog

When I teach my class in marketing, I often get asked the difference between marketing and branding. Branding tells you how you did. Branding is something that lives in your audience’s minds. So a brand makeover starts with your actions. Make your brand stories about people and impact, not organizational beliefs. (In

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The good and bad of brand storytelling

Nonprofit Marketing Blog

Yesterday, I talked about brand reinvention. Today I want to talk about brand storytelling. Bad brand storytelling is: 1.

Fall In Love with Your New Brand

Mission Minded

It’s like that with a new brand strategy, too. Blog Nonprofit Branding Nonprofit Design branding Fall in Love nonprofit marketingIt’s been said that the best romances start as friendships: You know each other, you know the way the other thinks, know which way he or she takes his coffee, and then—bam!—one You have […].

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Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. It operates in a competitive environment.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Blog Nonprofit Branding Nonprofit Messaging Many nonprofits have named programs that are better known than the organization that runs them.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

You make it easy for them to recognize you by providing the same “brand experience” across the board. You wouldn’t be reading this otherwise.

13 Reasons Your Nonprofit Might Need To Update Its Brand

Mission Minded

Some recognize that an unclear brand is at the center of their issues, and others haven’t given the idea of brand much thought at all. Regardless of the communications challenges at your organization, having a stronger brand is […]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging

The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. The power of a brand is inversely proportional to its scope. Does your brand truly reflect who you are and what you do? First is the law of the word.

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Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Tags: Branding and Messages cause marketing branding corporate KFC Komen nonprofit branding sponsorship

Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget.

NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand.

NonProfit Branding

We described how Herbert Hoover’s brand went into the toilet. Even … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands UncategorizedLast week’s post set the stage.

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively

Are You a Favorite Nonprofit, or a Love Brand?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now. Content Marketing Nonprofit Communications favorite nonprofit

Nonprofit Branding Video: Ira Glass (This American Life) let me be a perfect fool – in public

NonProfit Branding

True story of a great public radio branding product — MY version. Ira Glass is clever & wily. I am a verbose idiot. My pompous comment set the trap. Ira and his staff sprung the trap. One camera is a little out of focus – that doesn’t hide my embarrassment.)

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Why Should Funders Know About Your Brand?

Mission Minded

Who needs to be educated about your brand? Blog Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Your stakeholders? Of course. Your board members? Definitely. But what about your funders? It may seem tricky, but it’s really a no-brainer. This orgainzation had […].

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Or do you build the reputation based on your personal brand ? You can go personal branding route or not. We called it "The Business."

When ‘Branding’ Rears Its Ugly Head

The Agitator

Nothing, and I mean nothing, is a more certain pathway to organizational suicide than an ill-thought-out expedition to the Land of Re-branding. branding charities communications nonprofit management nonprofits premium Or your logo. Or your tagline. Or your graphics and copy style. Heaven help you. You might as well just shoot.

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Has Your Brand Been Hijacked?

Mission Minded

One thing we know at Mission Minded is that you can’t let others define your brand for you. Nonprofit Branding Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling affordable care act brand democrat halo health care hijack message obamacare republican

Ep196: Sarah Durham on How Branding + Fundraising = Brandraising

Selfish Giving

On the show, Megan, Sarah and I discuss: Speaking of brands: Where did Big Duck come from? Why branding is important for nonprofits.

Social Media Changes The Branding Game

Diva Marketing Blog

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? revenue. That's it.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

is your personal brand attracting the right audience? South Wired is the longest on-going social media/digital marketing conference in Atlanta.