Pop-Up Register Programs Support Boston Bombing Victims

Selfish Giving

Register programs are similar to pinups in one important way and different in two distinctive ways. First, they are similar in that they fall under the umbrella of point-of-sale (POS). “Would you like to donate a dollar to the One Fund Boston?”).

Cause Marketing & The Boston Common: An Open Letter to the City of Boston

Selfish Giving

Note: As promised, I took your comments from Cause Marketing Challenge: The Boston Common and offered our help to the City of Boston. Based on my outreach to my contacts at City Hall, they advised I send our suggestions to Toni Pollak, Boston Parks Commissioner.

How Businesses Can Help Oklahoma Tornado Victims (Hint: Learn from Boston)

Selfish Giving

But like everyone else I heard the sad news about the tornados in Oklahoma and the terrible loss of life and property. And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions.

Newsletter: How to Process Point-of-Sale Donations ; Rival Clubs Offer Charity Donations to Customers That Abandon SoulCycle ??? ; Five Nonprofit Chatbots That are Worth Talking To

Selfish Giving

Here's the question and my answer. However, these businesses don't know how to set this up and neither do we? Here's the key with point-of-sale fundraisers. Other questions on point-of-sale fundraisers? Marketing Your Cause. partner summit ), content marketing (e.g.

Boston Nonprofit: Rewards of Cause Marketing are Absolut

Selfish Giving

Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. That same day an ebay auction of the items will close and the proceeds given to CRC. (My

Boston Bruins Use Pinups to Score Again for Kids with HIV

Selfish Giving

The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. The B’s have been a great partner, as have iParty and Fuddruckers. This program was a great success last year, raising $45,000. You can read all about it here.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? Corporate Relations Manager, The Trustees of Reservations (Boston) **Have your cause-related job featured here for FREE.

Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent

Selfish Giving

Side by side is the front and back of the Bruins' pinup. Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs.

AMA Presentation: Cause Marketing During Challenging Times

Selfish Giving

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. If you’re a cause marketing skeptic you may want to check out my post on Defending Cause Marketing. Cause marketing and social media.

Store Manager Shares Key to Cause Marketing Success

Selfish Giving

We cover it at length in the Six Figure Cause Marketing program. A great team and asking every customer to support the cause is how this iParty store in Quincy, Massachusetts raised more money than any other ($2,800 to be exact). Did you get that?

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

Jobs 168

358 Million Reasons to Love Checkout Programs

Selfish Giving

Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. You can read the full report here , and it really is worth the read. Here’s what businesses and nonprofits need to know about checkout programs. 358 million.

Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Business Development Manager and. Marketing Campaigns Manager. 3) Communications Associate and Director of Development and Communications.

March 160

JAM’N 94.5 & Target Make Cause Marketing Wish Come True

Selfish Giving

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year.

Cause Marketing in the ‘Hood: Starbucks, Whole Foods

Selfish Giving

In my travels this past weekend, I came across two cause marketing programs at two stores my family frequents a lot. You load the card with dough and every time you spill the beans at Starbucks through the end of the year five cents goes to CI.

Friday Futures – Nonprofit Marketing Jobs – September 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Communications, Outreach and Events Manager , New Yorkers for Parks , (New York, NY). 6) Director of Marketing and Communications , Global Partnerships , (Seattle, WA).

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. What is Cause Marketing? Point of Sale.

Friday Futures – Nonprofit Marketing Jobs – September 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Art Director and Director of Customer Engagement , Invisible Children , (San Diego, CA). 7) Marketing Coordinator , U.S.

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. We’re getting a great response from you on the value of marketing-specific job postings. 10) Web and New Media Manager , Center for Community Change , (Washington, D.C.).

April 164

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. Location: Boston. Location: Boston.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. Everything I need to know about cause marketing on two napkins. What is Transactional Cause Marketing?

“Create-A-Sweater” Pinups Weave Bonds Between Kids, Seniors

Selfish Giving

Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife. We even got to meet one year when she and her husband visited Boston, joining the hosptial’s Boston Marathon team at its pre-race pasta party.

Next? Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications and Marketing Coordinator Collier Youth Associates (Morganville, NJ). Digital Strategist and Producer PS Digital (Vienna, VA).

Jobs 186

Cause Marketing Resolutions

Selfish Giving

Yesterday was the first day everyone from the team was back in the office from the holidays so it was a good time to catch up about our cause marketing resolutions for 2009. I’m unsure how much I’ve told you about my team in the past but it’s comprised of a wonderful group of marketing, sales and event professionals who plan and execute multiple cause marketing programs each year. . Move beyond point of sale.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

Just about every day I read about a nonprofit either looking for a cause marketer, or searching for someone to do cause marketing along with events, sponsorship, operations, human resources, major gifts. First, few people have cause marketing experience. They’re in Boston.

Friday Futures – Nonprofit Marketing Jobs – April 15, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 1) Ad Sales Representative , The Nonprofit Quarterly , (Boston, MA). 2) Communications and Marketing Director , The Center for Media Justice , (Oakland, CA).

April 142

Celebrate the Fourth with Cause Marketing that Supports Troops

Selfish Giving

I’m celebrating the day with these three cause marketing promotions that support our troops – a great cause to support on the day we celebrate freedom. I asked you to send me your examples of Indendence Day cause marketing and you responded! Happy Fourth of July!

Causeon: Groupon for Cause Marketing

Selfish Giving

They offer us great deals with savings from 50% to 90% and if enough people sign-up for the deal everyone wins. When Causeon launches in Portland this week the local chapters of Komen, YMCA and Girls, Inc. and others will be in line to receive checks. We all love Groupon , right?

Change It Up? Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Nonprofit organizations, grantmakers, agencies and other vendors serving nonprofits and B Corps. Associate Director Campaign for a Commercial-Free Childhood (Boston, MA). Assistant Director, Marketing & Communications Arnold P. Associate Director, Communications and PR Concern Worldwide (New York, NY). Communications Assistant National Meteorological Society (Boston, MA).

Jobs 137

The Art of Cause Marketing

Cause Related Marketing

Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine. The prints start at $125 and range up to $445.

Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Assistant Director Kilts Center for Marketing: University of Chicago Booth School for Business (Chicago, IL).

Jobs 178

Newsletter: Cause Marketing & The Law ?? ; How Long Do Partnership Pros Stay on the Job? ; Snapchat Teams Up with Wendy’s to Support Adoption ???

Selfish Giving

Just about every week I get a legal question about cause marketing. Karen is a lawyer who specializes in cause marketing and corporate partnership law. Karen and I want to answer your legal questions! Ten Commandments of Cause Marketing Law. Marketing Your Cause 1.

Law 56

Hospital Corporate Development Summit

Selfish Giving

I had a great time and it was fun to meet you all. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. and conserved 7.4

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&# Since 2007 this point-of-sale campaign has raised a whopping $8.4 Any nonprofit do cause marketing, if you have a partner.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. The consumer contributes nothing and gets something in exchange. And with good reason.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I call it good old-fashioned marketing. My friends at Boston’s Hubspot have a better name for it: Inbound Marketing. They define the practice as any marketing tactic that relies on earning people’s attention as opposed to buying it with advertising.

Cause Marketing for Dummies is Here!

Selfish Giving

Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series.

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger.

Phantom Gourmet Cooks-Up Cause Marketing Success

Selfish Giving

I’m not much of a foodie, but I love to listen to the three Andelman brothers of Phantom Gourmet banter on their weekly radio show here in Boston. My friend and colleague Joanna MacDonald is an even bigger fan and shares my wife’s love for their weekly food and dining show on TV38. The show is really a riot and, of course, they review some great places to eat in Greater Boston.

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in. The employee engagement side of cause marketing is mostly new to me.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Pinups sold for five bucks and the program raised $29,000.

Pizza Chain Uses Co-Marketing to Raise Funds for Causes

Selfish Giving

For 33 years Papa Gino’s and its sister company D’angelo have been raising money a buck at a time for Easter Seals and The Genesis Fund. I’m a big fan of co-marketing with cause marketing. Co-marketing brings your message to a new audience.

Pizza 86