Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company.

To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

Certain experts claim that “ 90 percent of all purchasing decisions are not made consciously ” – that brands that play on our emotions always win our attention and our money. Baldrick's Foundation The Greater Boston Food Bank

Trending Sources

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider.

Social Media Changes The Branding Game

Diva Marketing Blog

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Not only does she tell how to value your brand but provides a few definitions.

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here.

22 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications and Brand Manager National Dance Institute (New York, NY). Online Communications Associate (Part-Time) PHI (Boston, MA). Senior Director, Marketing and Communications Citi Performing Arts Center (Boston, MA). Post YOUR open nonprofit marketing and communications positions here. Affiliate Marketing & Communications Coordinator American Civil Liberties Union (New York, NY). Communications Officer The Brookings Institution (Washington, D.C.).

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Digital Organizer Corporate Accountability International (Boston, MA). Communication and Marketing Specialist UUCA […] Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Digital Organizer , Corporate Accountability International (Boston, MA). Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Communications Associate for Digital Media , Advancement Project (Washington, DC). Communications/Marketing Associate , ACLU (New York, NY). Communications Manager , The Museum of the African Diaspora.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Everything was top-notch and the atmosphere reflected the upbeat , conversational and friendly Canadian brand that you have always been. Most brands are still only “half engaging&# on social channels. Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitter

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Great Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Director of Communications & Marketing Associate Education Pioneers (Flexible/Boston). Flexible) Associate Editor Spertus Institute for Jewish Learning and Leadership (Chicago, IL) Communications Coordinator National Coalition Against […] Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Post YOUR open nonprofit marketing and communications positions here.

To-Die-For Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Publications Manager Corporate Accountability International (Boston, MA). Communications Director Central Synagogue (New York, NY) Communications Director Make It Work Campaign Communications Manager Rockwood Leadership Institute (Oakland, CA) Communications […] Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Post YOUR open nonprofit marketing and communications positions here.

Choosing the Right Nonprofit Logo [Infographic]

J Campbell Social Marketing

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here.

Starting Over #3: Do You Really Know Your Donors?

The Agitator

The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” One answer is certain: Breaking Out of the Status Quo Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Starting Over premium

Your New Nonprofit Marketing Job: Take it Forward Tuesday!

Getting Attention

Communications Specialist , DentaQuest Foundation (Boston, MA). Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Assistant Designer – Education Publications & Communications , Hospital for Special Surgery (New York, NY). Content Specialist , National Trust for Historic Preservation (Washington, DC).

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Peter, her father, works in construction in Boston, and is conservative. Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorps

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate.

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

We really feel like we make a difference by improving the land and beautifying the urban wilds,” said Matt Lynde, a Boston Cares project leader who works with EarthWorks Projects to spruce up and landscape wildlife sanctuaries in Boston. Branding and Messages message development messaging nonprofit branding Nonprofit Communications nonprofit marketing testimonialsYou tell me you’re always seeking more effective ways to build interest and action.

Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Vice President of Communications and Community Relations , Big Brothers Big Sisters of Massachusetts Bay (Boston, MA). Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Administrative Assistant, The Land Conservancy of San Luis Obispo County (San Luis Obispo, CA). Communications Officer , The Raikes Foundation (Seattle, WA).

New Balance’s Boston Marathon Ambush Lacks Cause

Selfish Giving

I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. They’re doing everything that will connect their brand with the world’s greatest race–except pay the sponsorship fee.

14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Communications Manager , Community Servings (Boston, MA). Digital Organizer , Corporate Accountability International (Boston, MA). Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY).

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Communications & Program Manager , High Meadows Institute (Boston, MA). Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Web Operations Specialist , The Massachusetts Society for the Prevention of Cruelty to Animals (Boston, MA).

Great Nonprofit Marketing Jobs: Take It Forward Tuesday

Getting Attention

Communications Manager , Trinity Church Foundation (Boston, MA). Please post your open nonprofit marketing positions here. Assistant Manager of Digital Engagement , Rubin Museum of Art (New York, NY). Associate Director of Communications , World of Children Award (Dublin, CA). Communications Coordinator , Urban Libraries Council. Washington, DC). Design Associate , Public Interest GRFX (Philadelphia, PA). Development/Communications Officer , Countryside Association (Palatine, IL).

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Graphic Design & Communications Associate , Keshet (Boston, MA). Please post your open nonprofit marketing positions here. Chief Marketing Officer , National Aquarium (Baltimore, MD). Communications Associate , The Anti-Violence Project. New York, NY). Communications Coordinator , Blue Shield of California Foundation (Chico, CA). Communications Coordinator , Colorado Water Trust (Denver, CO). Communications Manager , Grand Canyon Trust (Flagstaff, AZ).

The Future of Visual Social and What It Means for Nonprofits

J Campbell Social Marketing

On Wednesday, I’ll be moderating a panel of distinguished visual marketing experts at the Social Tools Summit in Boston. How can small brands use 360 video and other video experiences? What are the roadblocks that small brands encounter in getting interesting visual content?

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Fundraising Coach Marc Pitman on Fox 25 Boston

Fundraising Coach

Here’s my interview on Fox 25 Boston : You can see all of the interviews on my Fundraising Coach speaker page at: [link]. (c) Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. I recently had the opportunity to talk about fundraising on many news shows. It’s so much fun getting people excited about asking for money!

Your New Nonprofit Marketing Job—Go Get It

Getting Attention

Development & Communications Manager , MENTOR (Boston, MA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities. Communications & Advertising Strategist , PETA (Washington DC).

Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Vice President Marketing, Communications and Community Relations , Big Brothers Big Sisters of Massachusetts Bay (Boston, MA). Jobs and Hiring branding fundraising message development Nonprofit Communications nonprofit marketing jobs Please post your open nonprofit marketing positions here. Campaign Writer , All Out (Virtual). Communications Advisor , Links Media (Rockville, MD). Communications Assistant , David and Lucile Packard Foundation (Los Altos, CA).

Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares.

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

The key, I say, is BRANDBRANDBRAND. Powerful nonprofit brands are like magnets. And locally here in Boston I don’t have to look any further than The Jimmy Fund and Children’s Hospital. How is your cause building its brand?

Cone Study: Cause Marketing is Wicked Popular

Selfish Giving

That’s what Boston-based Cone has concluded in its most recent study: 2013 Cone Communications Social Impact Study. 89% is likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

Kristian is also one of the four talented women, including my cause marketing “mom” Carol Cone and Jocelyne Daw , who co-authored my favorite book on cause marketing: Breakthrough Nonprofit Branding. Once again, New York is second to Boston.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! AFP / Boston, MA / Price varies. EverTrue / Boston, MA / $300. HubSpot / Boston, MA / Less than $1,000.

New Year, New Nonprofit Marketing Job

Getting Attention

Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA). Please post your nonprofit marketing jobs here. Associate Director of Communications Hammer Museum. Los Angeles, CA). Communications Coordinator Community Memorial Foundation (Hinsdale, IL). Communications Manager Humboldt Area Foundation (Humboldt County, CA).

The Role of Emotion in Cause Marketing

Selfish Giving

Komen for the Cure [breast cancer], Salvation Army [kettle bells for the poor and disaster relief], children’s hospitals [sick children], and locally here in Boston, The Jimmy Fund [kids with cancer]). But most nonprofits have poor name and brand recognition.

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Like many small business owners, nonprofits and yes, larger brands, publishers struggle with how to critically and strategically enter the 21 st century digital and social content world. We looked at social through the lens of the brand, journalists and advertisers.

Why Matchy-Matchy Donor Communication Is Always in Style

Fundraising 123

Credit: Courtesy of the Boston Public. Keep your colors and branding consistent across every single web site, social media outlet, and print document you share with others. If a supporter donates on your website, does she see the same call to action when she visits your Facebook page?

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands. Operation Homefront : Over the last five years, Smithfield’s Eckrich® brand has donated $2.5

Forum 19

Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

It makes total sense when you find out that he's the owner of the Boston based food truck Roxy Gourmet Grilled Cheese. . Guess they liked the Boston focus and brothers from Boston who grilled cheese sandwiches and were in a rock band. .

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

4) Director, Brand Marketing , Common Sense Media , (San Francisco, CA). 5) Information and Marketing Coordinator , Health Care For All, (Boston, MA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings.

Luxury Brands Show Nonprofits How to Strut Their Stuff on Foursquare

Selfish Giving

Luxury brands like Louis Vuitton , Jimmy Choo and Oscar de la Renta understand the power of location-based services like Foursquare and can show nonprofits how to maximize geo-location and add some bling to their marketing.