Boston Strong Cause Marketing: The Good, The Bad & The Ugly

Selfish Giving

I can’t believe it’s already been a month since the Boston Marathon bombing. In the days following the bombing, Boston Strong became the battle cry for a whole nation. Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing.

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Pinterest Roundup: Support Victims of the Boston Marathon Bombing

Selfish Giving

I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!…

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Santa Speedo Run Boston, MA 2013

Blue Sky Collaborative

The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons

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Cause Marketing Challenge: The Boston Common

Selfish Giving

Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. How would you execute a cause marketing campaign for the Boston Common?

Pop-Up Register Programs Support Boston Bombing Victims

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“Would you like to donate a dollar to the One Fund Boston?”). Cause Practices #bostonstrong boston bombing cause marketing cvs pharmacy dunkin donuts register programs shaw''s supermarkets whole foods

Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

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Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company.

A reflection on the reporting of “breaking news” during the Boston Manhunt

Public Sector Marketing 2.0

There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. How did I keep track of what was going in Boston? I was also tracking tweets within 25km of Boston and gave them a unique colour code.

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How Businesses Can Help Oklahoma Tornado Victims (Hint: Learn from Boston)

Selfish Giving

And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions. Cause Practices boston marathon bombing business giving cause marketing corporate giving oklahoma tornados

New Balance’s Boston Marathon Ambush Lacks Cause

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I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line.

Boston Nonprofit: Rewards of Cause Marketing are Absolut

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Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total.

Boston Bruins Use Pinups to Score Again for Kids with HIV

Selfish Giving

The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. Tags: Cause Practices boston bruins cause marketing cause-related marketing fuddruckers iparty pinup programs pinups point-of-sale programs The Spark Center

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

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The One Fund Boston Raised More Than $7 Million In 24 Hours

Seeking Grant Money Today

Immediately following the horror of the Boston Marathon bombing came bravery, selflessness, and assistance from first responders, medical professionals, and the general public. The One Fund Boston , started by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino , raised more than $7 million for the people ".most during the Boston Marathon, ".to Still, the outpouring of support for the Boston victims and their families demonstrates two things.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! After filling our brains and notebooks, we will be networking and imbibing at a 501 Tech Club Boston reception at Meadhall!

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

He didn’t know where any resources were, despite living near Provincetown and Boston his whole life. Boston Glass: A drop-in center from the Justice Resource Institute to help GLBTQ people 13-25 hang out, get tested for HIV, and learn about healthy relationships.

How Boston’s Top Nonprofits Got Their Butts Kicked & What We Can Learn From Rabbi Chaim

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Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000. Virgin America begins flying out of Boston this month and to promote their arrival they cooked up a competition among nonprofits for a modest amount of loot, $25,000.

Fundraising Coach Marc Pitman on Fox 25 Boston

Fundraising Coach

Here’s my interview on Fox 25 Boston : You can see all of the interviews on my Fundraising Coach speaker page at: [link]. (c) I recently had the opportunity to talk about fundraising on many news shows. It’s so much fun getting people excited about asking for money! c) Marc A. Pitman, FundraisingCoach.com. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause.

How does your nonprofit use storytelling?

J Campbell Social Marketing

This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial.

How NOT to Act After a Tragedy

Selfish Giving

More: How to Help the Victims of the Boston Explosion … Keep reading. Causerants bad cause marketing boston marathon bombing Let review, shall we? Bad behavior: Good behavior: Got it?

Nonprofit Storytelling in A Digital World

J Campbell Social Marketing

I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston ! Nonprofits Social Media Speaking digital tools handson tech boston Storytelling video-sharing

To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

The Greater Boston Food Bank uses relatable individual stories of people and families who fell on hard times but are getting back on their feet: In this culture of alleged “fake news” and “alternative facts”, it’s very hard to know what’s real and what’s propaganda.

2 examples of great nonprofit video storytelling

J Campbell Social Marketing

Nonprofits Storytelling Video boston Bottom Line Cradles to Crayons Video examples Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction.

Capacity Building Services Granted for NY, Boston, San Francisco, Chicago, and Seattle Organizations or Service Areas

Seeking Grant Money Today

Taproot Foundation Accepting Applications for Capacity-Building Service Grants Deadline: December 1, 2007 The Taproot Foundation ( [link] ) engages highly skilled business professionals to deliver capacity-building services to nonprofit organizations in New York City, Boston, the San Francisco Bay Area, Chicago, and Seattle. From The Foundation Center.

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

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Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response

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Raising Money After Disaster, Tragedy: Two Resources

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I had a front row seat to the Boston Marathon bombings and watched as businesses – with their customers and employees – contributed millions to the victims. Cause Practices boston bombing cause marketing disaster response fundraising

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitterI have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs).

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Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. It wouldn’t surprise me to learn that Caterpiller… number 19 on the Boston College list… does a benefit golf tournament somewhere for a worthy charity or two. The number at the right is Boston College’s cumulative score.

Equinox Fitness Hosts Spinathon For BMC Cancer Care!

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. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause

Cause Marketing and Millennials

Cause Related Marketing

In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For

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Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing.

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

November 14th, 2012 Workshop: Advanced Content Marketing for Your Business, Asian Pacific American Chamber of Commerce (APACC) Portland, OR, 5:30pm Register here. November 15th, Moving on up in your nonprofit career Learn more. November 19th, How to Find new Donors for your Nonprofit NOW! Learn more.

Cause Marketing is Perfect for a Bloody Massacre

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It’s March 5th and you know what that means: it’s Boston Massacre Day! Cause Marketer's Journal american revolution boston massacre cause marketing freedom trailBack in 1770, British soldiers fired into a crowd of colonists, killing five.

Want a Reputation as a Good Corporate Citizen? Do Some Cause Marketing

Cause Related Marketing

The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In

PUMA Runs Wicked Fah with Marathon Cause Marketing

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Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. Cause Marketing In Action boston marathon cause marketing PUMA soles4souls

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. Cause Marketing & Social Media cause marketing mobile devices social change social media social media breakfast boston

Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent

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Cause Marketing & Social Media boston bruins foundation cause marketing fuddruckers iparty pinups point-of-sale qr code quora spark centerSide by side is the front and back of the Bruins' pinup. The QR code is on the back.

JAM’N 94.5 & Target Make Cause Marketing Wish Come True

Selfish Giving

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year.

How Nonprofit Groups Can Benefit From Foursquare

Selfish Giving

Tags: Cause Marketing & Social Media boston red sox cause marketing cause-related marketing foursquare

A Google Chat thank you for a donation?

Fundraising Coach

Love (Stewardship) amirah boston marcapitman safe house sex traffickingHave you ever been thanked for a nonprofit donation over Google Chat? I just was. And it was so cool ! I just made a donation to an amazing nonprofit, Amirah. Full disclosure: I am on their board.].

AMA Presentation: Cause Marketing During Challenging Times

Selfish Giving

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. I hope my accent wasn’t too thick (a problem sometimes even for a Boston crowd!). Tags: Cause Marketer's Journal Cause Practices AMA boston american marketing association cause marketing cause-related marketing hannaford supermarket new balance ocean state job lots pinups point-of-sale Product RED Starbucks

Hospital Corporate Development Summit

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Tags: Hospital Cause Marketing cause marketing halloween town boston hospcorpdev hospital corporate development iparty ocean state job lot