Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). MORE
Nonprofits Storytelling Video boston Bottom Line Cradles to Crayons Video examples Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction. MORE
“Would you like to donate a dollar to the One Fund Boston?”). Cause Practices #bostonstrong boston bombing cause marketing cvs pharmacy dunkin donuts register programs shaw''s supermarkets whole foods MORE
I can’t believe it’s already been a month since the Boston Marathon bombing. In the days following the bombing, Boston Strong became the battle cry for a whole nation. Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing. MORE
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company. MORE
Director of Marketing PT Achieve Mission (Boston area). Marketing Manager Animal Rescue League (Boston, MA). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY). MORE
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. MORE
Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. How would you execute a cause marketing campaign for the Boston Common? MORE
I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line. MORE
Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response MORE
September 10 - 13 Chicago, IL - September 14 -15 Boston, Ma [ Inbound 2017 ] - September 25 - 28 Chicago, IL - October 17 - 18 Milwaukee, WI - October 19 New York, NY - October 20 Do you need a an hour of consulting? Chicago, Milwaukee, NYC or Boston [September 25 -28]. MORE
More: How to Help the Victims of the Boston Explosion … Keep reading. Causerants bad cause marketing boston marathon bombing Let review, shall we? Bad behavior: Good behavior: Got it? MORE
I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!… MORE
The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. Tags: Cause Practices boston bruins cause marketing cause-related marketing fuddruckers iparty pinup programs pinups point-of-sale programs The Spark Center MORE
Digital Campaigns Organizer Corporate Accountability International (Boston, MA). Digital Communications Strategist & Press Secretary Conservation Law Foundation (Boston, MA). Please post YOUR nonprofit marketing job here. MORE
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston ! Nonprofits Social Media Speaking digital tools handson tech boston Storytelling video-sharing MORE
There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. How did I keep track of what was going in Boston? I was also tracking tweets within 25km of Boston and gave them a unique colour code. MORE
Boston, MA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC). Communications Manager Aspen Global Leadership Network (Washington, DC). Digital Graphic Designer Pancreatic Cancer Action Network (Manhattan Beach, CA). MORE
And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions. Cause Practices boston marathon bombing business giving cause marketing corporate giving oklahoma tornados MORE
Associate Project Editor Appalachian Mountain Club (Boston, MA). Communications Manager—PT Melville Charitable Trust (Boston, MA). Communications Manager Seeding Labs (Boston, MA). Digital Campaigns Organizer Corporate Accountability International (Boston, MA). MORE
Communications & Program Manager , High Meadows Institute (Boston, MA). Web Operations Specialist , The Massachusetts Society for the Prevention of Cruelty to Animals (Boston, MA). MORE
Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. Cause Marketing In Action boston marathon cause marketing PUMA soles4souls MORE
Manager, Communications and Development Prevent Blindness (Boston, MA). Senior Director for Marketing and Client Service Harvard University (Boston, MA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. MORE
The Greater Boston Food Bank uses relatable individual stories of people and families who fell on hard times but are getting back on their feet: In this culture of alleged “fake news” and “alternative facts”, it’s very hard to know what’s real and what’s propaganda. MORE
Business Development Lead , Minds on Design Lab (NYC, DC or Boston). Boston, MA). Web Associate , The Public Interest Network (Philadelphia or Boston). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Assistant , Charles Stewart Mott Foundation (Flint, MI). Communications Counselor , Full Court Press Communications (Oakland, CA). Communications Manager , Association for Frontotemporal Degeneration (Radnor, PA). MORE
Boston, MA). Director of Media Strategy , Graphic Designer/Web Developer & Search Marketing Specialist Media Cause (San Francisco CA, Boston MA or Dallas TX). Post YOUR open nonprofit marketing and communications positions here. Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR). MORE
Note: As promised, I took your comments from Cause Marketing Challenge: The Boston Common and offered our help to the City of Boston. Based on my outreach to my contacts at City Hall, they advised I send our suggestions to Toni Pollak, Boston Parks Commissioner. MORE
Communications Coordinator New England Foundation for the Arts (Boston, MA). Please post your open nonprofit marketing positions here. Change Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD). Chief Communications Director Nurse-Family Partnership (Denver, CO). Communications Coordinator Bright Focus Foundation. Clarksburg, MD). Communications Director Union Presbyterian Seminary (Richmond, VA). MORE
Community Engagement & Communications Manager America SCORES (Boston, MA). Boston, MA). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY). MORE
Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total. MORE
Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000. Virgin America begins flying out of Boston this month and to promote their arrival they cooked up a competition among nonprofits for a modest amount of loot, $25,000. MORE
Immediately following the horror of the Boston Marathon bombing came bravery, selflessness, and assistance from first responders, medical professionals, and the general public. The One Fund Boston , started by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino , raised more than $7 million for the people ".most during the Boston Marathon, ".to Still, the outpouring of support for the Boston victims and their families demonstrates two things. MORE
The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons MORE
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! After filling our brains and notebooks, we will be networking and imbibing at a 501 Tech Club Boston reception at Meadhall! MORE
Love (Stewardship) amirah boston marcapitman safe house sex traffickingHave you ever been thanked for a nonprofit donation over Google Chat? I just was. And it was so cool ! I just made a donation to an amazing nonprofit, Amirah. Full disclosure: I am on their board.]. MORE
On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. It wouldn’t surprise me to learn that Caterpiller… number 19 on the Boston College list… does a benefit golf tournament somewhere for a worthy charity or two. The number at the right is Boston College’s cumulative score. MORE
This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial. MORE
Cause Marketing & Social Media boston bruins foundation cause marketing fuddruckers iparty pinups point-of-sale qr code quora spark centerSide by side is the front and back of the Bruins' pinup. The QR code is on the back. MORE
More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For MORE
Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitterI have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
He didn’t know where any resources were, despite living near Provincetown and Boston his whole life. Boston Glass: A drop-in center from the Justice Resource Institute to help GLBTQ people 13-25 hang out, get tested for HIV, and learn about healthy relationships. MORE
November 14th, 2012 Workshop: Advanced Content Marketing for Your Business, Asian Pacific American Chamber of Commerce (APACC) Portland, OR, 5:30pm Register here. November 15th, Moving on up in your nonprofit career Learn more. November 19th, How to Find new Donors for your Nonprofit NOW! Learn more. MORE
Boston Related Topics Public Sector Marketing 2.0
APRIL 28, 2013
There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. How did I keep track of what was going in Boston? I was also tracking tweets within 25km of Boston and gave them a unique colour code.
Selfish Giving
MAY 16, 2013
I can’t believe it’s already been a month since the Boston Marathon bombing. In the days following the bombing, Boston Strong became the battle cry for a whole nation. Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing.
Selfish Giving
APRIL 18, 2013
I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!…
Selfish Giving
JULY 26, 2016
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company.
Wild Woman Fundraising
MARCH 9, 2011
He didn’t know where any resources were, despite living near Provincetown and Boston his whole life. Boston Glass: A drop-in center from the Justice Resource Institute to help GLBTQ people 13-25 hang out, get tested for HIV, and learn about healthy relationships.
J Campbell Social Marketing
OCTOBER 1, 2013
Nonprofits Storytelling Video boston Bottom Line Cradles to Crayons Video examples Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction.
J Campbell Social Marketing
SEPTEMBER 22, 2015
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! After filling our brains and notebooks, we will be networking and imbibing at a 501 Tech Club Boston reception at Meadhall!
Wild Woman Fundraising
NOVEMBER 6, 2012
November 14th, 2012 Workshop: Advanced Content Marketing for Your Business, Asian Pacific American Chamber of Commerce (APACC) Portland, OR, 5:30pm Register here. November 15th, Moving on up in your nonprofit career Learn more. November 19th, How to Find new Donors for your Nonprofit NOW! Learn more.
Seeking Grant Money Today
APRIL 21, 2013
Immediately following the horror of the Boston Marathon bombing came bravery, selflessness, and assistance from first responders, medical professionals, and the general public. The One Fund Boston , started by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino , raised more than $7 million for the people ".most during the Boston Marathon, ".to Still, the outpouring of support for the Boston victims and their families demonstrates two things.
J Campbell Social Marketing
SEPTEMBER 10, 2013
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston ! Nonprofits Social Media Speaking digital tools handson tech boston Storytelling video-sharing
Public Sector Marketing 2.0
APRIL 11, 2011
Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitterI have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs).
Cause Related Marketing
NOVEMBER 1, 2011
On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. It wouldn’t surprise me to learn that Caterpiller… number 19 on the Boston College list… does a benefit golf tournament somewhere for a worthy charity or two. The number at the right is Boston College’s cumulative score.
Blue Sky Collaborative
DECEMBER 5, 2012
The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons
Selfish Giving
APRIL 18, 2011
Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. Cause Marketing In Action boston marathon cause marketing PUMA soles4souls
Selfish Giving
MAY 5, 2011
Cause Marketing & Social Media boston bruins foundation cause marketing fuddruckers iparty pinups point-of-sale qr code quora spark centerSide by side is the front and back of the Bruins' pinup. The QR code is on the back.
Cause Related Marketing
OCTOBER 18, 2011
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate.
Selfish Giving
SEPTEMBER 29, 2010
Note: As promised, I took your comments from Cause Marketing Challenge: The Boston Common and offered our help to the City of Boston. Based on my outreach to my contacts at City Hall, they advised I send our suggestions to Toni Pollak, Boston Parks Commissioner.
Selfish Giving
SEPTEMBER 23, 2010
Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. How would you execute a cause marketing campaign for the Boston Common?
Selfish Giving
FEBRUARY 7, 2009
Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000. Virgin America begins flying out of Boston this month and to promote their arrival they cooked up a competition among nonprofits for a modest amount of loot, $25,000.
J Campbell Social Marketing
OCTOBER 17, 2013
This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial.
Fundraising Coach
DECEMBER 12, 2011
Love (Stewardship) amirah boston marcapitman safe house sex traffickingHave you ever been thanked for a nonprofit donation over Google Chat? I just was. And it was so cool ! I just made a donation to an amazing nonprofit, Amirah. Full disclosure: I am on their board.].
Getting Attention
APRIL 28, 2015
Business Development Lead , Minds on Design Lab (NYC, DC or Boston). Boston, MA). Web Associate , The Public Interest Network (Philadelphia or Boston). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Assistant , Charles Stewart Mott Foundation (Flint, MI). Communications Counselor , Full Court Press Communications (Oakland, CA). Communications Manager , Association for Frontotemporal Degeneration (Radnor, PA).
Selfish Giving
APRIL 6, 2010
I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line.
Selfish Giving
APRIL 16, 2013
More: How to Help the Victims of the Boston Explosion … Keep reading. Causerants bad cause marketing boston marathon bombing Let review, shall we? Bad behavior: Good behavior: Got it?
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
Getting Attention
JANUARY 12, 2015
Community Engagement & Communications Manager America SCORES (Boston, MA). Boston, MA). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY).
Getting Attention
JUNE 2, 2014
Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD).
Selfish Giving
SEPTEMBER 19, 2013
Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response
Getting Attention
MARCH 9, 2015
Associate Project Editor Appalachian Mountain Club (Boston, MA). Communications Manager—PT Melville Charitable Trust (Boston, MA). Communications Manager Seeding Labs (Boston, MA). Digital Campaigns Organizer Corporate Accountability International (Boston, MA).
Cause Related Marketing
JANUARY 31, 2012
More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For
Selfish Giving
MARCH 17, 2010
The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. Tags: Cause Practices boston bruins cause marketing cause-related marketing fuddruckers iparty pinup programs pinups point-of-sale programs The Spark Center
Getting Attention
FEBRUARY 9, 2015
Director of Marketing PT Achieve Mission (Boston area). Marketing Manager Animal Rescue League (Boston, MA). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY).
Getting Attention
MAY 11, 2015
Boston, MA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC). Communications Manager Aspen Global Leadership Network (Washington, DC). Digital Graphic Designer Pancreatic Cancer Action Network (Manhattan Beach, CA).
Selfish Giving
AUGUST 15, 2017
September 10 - 13 Chicago, IL - September 14 -15 Boston, Ma [ Inbound 2017 ] - September 25 - 28 Chicago, IL - October 17 - 18 Milwaukee, WI - October 19 New York, NY - October 20 Do you need a an hour of consulting? Chicago, Milwaukee, NYC or Boston [September 25 -28].
Getting Attention
MARCH 23, 2015
Manager, Communications and Development Prevent Blindness (Boston, MA). Senior Director for Marketing and Client Service Harvard University (Boston, MA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.
Getting Attention
DECEMBER 15, 2014
Communications Coordinator New England Foundation for the Arts (Boston, MA). Please post your open nonprofit marketing positions here. Change Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD). Chief Communications Director Nurse-Family Partnership (Denver, CO). Communications Coordinator Bright Focus Foundation. Clarksburg, MD). Communications Director Union Presbyterian Seminary (Richmond, VA).
Getting Attention
OCTOBER 13, 2014
Boston, MA). Director of Media Strategy , Graphic Designer/Web Developer & Search Marketing Specialist Media Cause (San Francisco CA, Boston MA or Dallas TX). Post YOUR open nonprofit marketing and communications positions here. Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR).
Getting Attention
JANUARY 20, 2015
Digital Campaigns Organizer Corporate Accountability International (Boston, MA). Digital Communications Strategist & Press Secretary Conservation Law Foundation (Boston, MA). Please post YOUR nonprofit marketing job here.
Getting Attention
FEBRUARY 10, 2014
Communications & Program Manager , High Meadows Institute (Boston, MA). Web Operations Specialist , The Massachusetts Society for the Prevention of Cruelty to Animals (Boston, MA).
Selfish Giving
SEPTEMBER 2, 2009
Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total.
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