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Nonprofits Storytelling Video boston Bottom Line Cradles to Crayons Video examples Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction. The event was very well put together, but what stood out to me most were the two videos played during the introductions. The first was from Bottom Line. MORE
“Would you like to donate a dollar to the One Fund Boston?”). Cause Practices #bostonstrong boston bombing cause marketing cvs pharmacy dunkin donuts register programs shaw''s supermarkets whole foods Register programs are similar to pinups in one important way and different in two distinctive ways. First, they are similar in that they fall under the umbrella of point-of-sale (POS). MORE
The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In Tags: Disney Johnson and Johnson Campbell's Labels for Education Berkshire Hathaway Google Boston College Center for Corporate Citizenship Microsoft Levi Strauss General Mills Kraft Foods MORE
I can’t believe it’s already been a month since the Boston Marathon bombing. In the days following the bombing, Boston Strong became the battle cry for a whole nation. Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing. One Fund Boston. Cause Practices boston marathon bombing boston strong cause marketing one fund boston MORE
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company. A close connection to innovation helps Boston Beer stay nimble in its own business. How much Boston Beer employees enjoy working with other entrepreneurs. MORE
Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. Boston Parks and Recreation supports the idea as does the neighborhood group that supports the Boston Common and nearby Public Gardens. “We have to find new ways to fund these projects,&# said Boston Parks Commissioner Tony Pollak. MORE
I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line. You can read about New Balance’s ambush of the marathon in the Boston Globe. Just picture this: 30, 40, 50 runners from the same charity, in the same apparel running the Boston Marathon course. MORE
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR. MORE
Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response Today on CauseTalk Radio , Megan and I talk to Craig Bida , executive vice president, Social Impact, Cone Communications , about his firm’s new study, 2013 Disaster Relief Trend Tracker. MORE
More: How to Help the Victims of the Boston Explosion … Keep reading. Causerants bad cause marketing boston marathon bombing Let review, shall we? Bad behavior: Good behavior: Got it? MORE
Communications and Office Coordinator , Theatre Offensive (Boston, MA). Communications Specialist , Content Curator-Legal Innovation Lab and Visual Content Manager , Northeastern University (Boston, MA). Director of Marketing and Communications , Crittenton Women’s Union (Boston, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. MORE
I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!… Cause Marketing News boston marathon bombing cause marketing pinterest Please check the board out and give generously! Also, please let me know if you seen any other events, products or services that are supporting the victims. MORE
The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. While this year hasn’t proven to be the dominating season last year was for the Boston Bruins , the team is still first in the hearts of all the kids, parents and staff involved with The SPARK Center. Tags: Cause Practices boston bruins cause marketing cause-related marketing fuddruckers iparty pinup programs pinups point-of-sale programs The Spark Center MORE
Thanks to everyone who came out to the Social Media Breakfast – Boston today. Cause Marketing & Social Media cause marketing mobile devices social change social media social media breakfast bostonIt was great seeing everyone and talking about the intersection of social change with social media and mobile devices. As promised, I’ve included my slides above and below are links to some posts you might find useful. What is Cause Marketing? MORE
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston ! Nonprofits Social Media Speaking digital tools handson tech boston Storytelling video-sharing REGISTER. Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. MORE
I had a front row seat to the Boston Marathon bombings and watched as businesses – with their customers and employees – contributed millions to the victims. Cause Practices boston bombing cause marketing disaster response fundraising Yesterday on the For Momentum blog I wrote a post on How Businesses Should Respond After a Tragedy. MORE
Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. I hope my accent wasn’t too thick (a problem sometimes even for a Boston crowd!). Tags: Cause Marketer's Journal Cause Practices AMA boston american marketing association cause marketing cause-related marketing hannaford supermarket new balance ocean state job lots pinups point-of-sale Product RED Starbucks MORE
There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. How did I keep track of what was going in Boston? The events in Boston (especially the day of the manhunt) sparked what was in my opinion the worlds largest real-time crowdsourcing effort during a criminal investigation. One for the trend details and the other for a tweet word cloud layered over a map of Boston. MORE
And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions. Cause Practices boston marathon bombing business giving cause marketing corporate giving oklahoma tornados I’m away this week speaking at the New Strategies Conference in Charleston, S.C. But like everyone else I heard the sad news about the tornados in Oklahoma and the terrible loss of life and property. I know businesses are going to want to help. MORE
Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. Cause Marketing In Action boston marathon cause marketing PUMA soles4soulsThis year footwear and apparel maker Puma is promoting a cause marketing promotion that benefits Soles4Souls , a nonprofit that provides shoes to poor people around the globe. MORE
The Greater Boston Food Bank uses relatable individual stories of people and families who fell on hard times but are getting back on their feet: In this culture of alleged “fake news” and “alternative facts”, it’s very hard to know what’s real and what’s propaganda. Baldrick's Foundation The Greater Boston Food Bank MORE
Note: As promised, I took your comments from Cause Marketing Challenge: The Boston Common and offered our help to the City of Boston. Based on my outreach to my contacts at City Hall, they advised I send our suggestions to Toni Pollak, Boston Parks Commissioner. I read recently that the City is considering opening the Boston Common to company sponsorships to pay for repairs and improvements. Fourth, what about a Boston Common affinity credit card? MORE
Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total. MORE
. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause MORE
Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. So proud of MS&L Boston staff RT @ bigguyd : Folks at @ mslworldwide & @ Digitas crush @ thedimockcenter toy drive [link]. MORE
It was just last spring that I was driving through downtown Boston the day of the parade for the world champion Boston Celtics. Yeah, we’ve had a good run in Boston. I remember thinking, “Wow, wouldn’t it be awesome if the Boston Bruins won the Stanley Cup and we had a black and gold parade down Boylston Street!&# The best part of their success is that the Bruins haven’t forgotten the people of Boston who love them so much. MORE
Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000. Virgin America begins flying out of Boston this month and to promote their arrival they cooked up a competition among nonprofits for a modest amount of loot, $25,000. MORE
It’s March 5th and you know what that means: it’s Boston Massacre Day! Cause Marketer's Journal american revolution boston massacre cause marketing freedom trailBack in 1770, British soldiers fired into a crowd of colonists, killing five. The propaganda following the “Bloody Massacre” was intense, and included a famous engraving by Paul Revere. Many believe that the massacre was an important tipping point in sparking the American Revolution. MORE
Here’s my interview on Fox 25 Boston : You can see all of the interviews on my Fundraising Coach speaker page at: [link]. (c) I recently had the opportunity to talk about fundraising on many news shows. It’s so much fun getting people excited about asking for money! c) Marc A. Pitman, FundraisingCoach.com. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. MORE
Immediately following the horror of the Boston Marathon bombing came bravery, selflessness, and assistance from first responders, medical professionals, and the general public. The One Fund Boston , started by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino , raised more than $7 million for the people ".most during the Boston Marathon, ".to Still, the outpouring of support for the Boston victims and their families demonstrates two things. MORE
The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons MORE
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! After filling our brains and notebooks, we will be networking and imbibing at a 501 Tech Club Boston reception at Meadhall! Events Nonprofits Social Media Boston events Debra Askanase James Burnett john haydon Ritu Sharma SM4NP Social Media for Nonprofits conference social media strategy speaking Stephanie St. MORE
Love (Stewardship) amirah boston marcapitman safe house sex traffickingHave you ever been thanked for a nonprofit donation over Google Chat? I just was. And it was so cool ! I just made a donation to an amazing nonprofit, Amirah. Full disclosure: I am on their board.]. A couple minutes later, Google Chat popped up with the message: You just donated to a great cause! Thank you… Cool. Simple. Real time. Remarkable, really. Don’t Blow this Off. MORE
This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial. Events Nonprofits Speaking Storytelling handson tech boston seminar storytelling tools This presentation involves many examples from the field and a lot of research. I hope that you find it helpful! MORE
On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. It wouldn’t surprise me to learn that Caterpiller… number 19 on the Boston College list… does a benefit golf tournament somewhere for a worthy charity or two. The number at the right is Boston College’s cumulative score. MORE
Sent to the Boston Globe this morning. Consumers buy New Balance shoes because they are well made, have an excellent reputation, are made for performance and comfort, and, if they buy them locally, perhaps because they are produced by a Boston-based company. Tags: Causerants boston globe globe magazine komen lace up for the cure new balance pink products sick of pink MORE
Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. American Express Jerry Welsh Fortune Magazine Marriott Wegman's Boston College Center for Corporate Citizenship CSR. Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? MORE
Tags: Cause Marketing & Social Media boston red sox cause marketing cause-related marketing foursquare MORE
Cause Marketing & Social Media boston bruins foundation cause marketing fuddruckers iparty pinups point-of-sale qr code quora spark centerSide by side is the front and back of the Bruins' pinup. The QR code is on the back. Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs. MORE
Taproot Foundation Accepting Applications for Capacity-Building Service Grants Deadline: December 1, 2007 The Taproot Foundation ( [link] ) engages highly skilled business professionals to deliver capacity-building services to nonprofit organizations in New York City, Boston, the San Francisco Bay Area, Chicago, and Seattle. From The Foundation Center. MORE
More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. MORE
In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Baby Boomers Generation Y The Millennial Consumer Millennials Predictions About the Future of Cause Marketing Cause Marketing Research cause marketing Boston Consulting Group BCG MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of. MORE
Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitterI have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs). MORE
Boston Related Topics Blue Sky Collaborative
DECEMBER 5, 2012
The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons
Selfish Giving
MAY 16, 2013
I can’t believe it’s already been a month since the Boston Marathon bombing. In the days following the bombing, Boston Strong became the battle cry for a whole nation. Here’s my perspective on the good, the bad and the ugly of Boston Strong cause marketing. One Fund Boston. Cause Practices boston marathon bombing boston strong cause marketing one fund boston
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Selfish Giving
APRIL 18, 2013
I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. This t-shirt created by students at Boston’s Emerson College has already raised $40,000!… Cause Marketing News boston marathon bombing cause marketing pinterest Please check the board out and give generously! Also, please let me know if you seen any other events, products or services that are supporting the victims.
Selfish Giving
SEPTEMBER 23, 2010
Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. Boston Parks and Recreation supports the idea as does the neighborhood group that supports the Boston Common and nearby Public Gardens. “We have to find new ways to fund these projects,&# said Boston Parks Commissioner Tony Pollak.
Selfish Giving
APRIL 30, 2013
“Would you like to donate a dollar to the One Fund Boston?”). Cause Practices #bostonstrong boston bombing cause marketing cvs pharmacy dunkin donuts register programs shaw''s supermarkets whole foods Register programs are similar to pinups in one important way and different in two distinctive ways. First, they are similar in that they fall under the umbrella of point-of-sale (POS).
Selfish Giving
JULY 26, 2016
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. On the show, Megan, Risa and I discuss: Risa Sherman, Boston Beer Company. A close connection to innovation helps Boston Beer stay nimble in its own business. How much Boston Beer employees enjoy working with other entrepreneurs.
Public Sector Marketing 2.0
APRIL 28, 2013
There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. How did I keep track of what was going in Boston? The events in Boston (especially the day of the manhunt) sparked what was in my opinion the worlds largest real-time crowdsourcing effort during a criminal investigation. One for the trend details and the other for a tweet word cloud layered over a map of Boston.
Selfish Giving
MAY 20, 2013
And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions. Cause Practices boston marathon bombing business giving cause marketing corporate giving oklahoma tornados I’m away this week speaking at the New Strategies Conference in Charleston, S.C. But like everyone else I heard the sad news about the tornados in Oklahoma and the terrible loss of life and property. I know businesses are going to want to help.
Selfish Giving
APRIL 6, 2010
I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line. You can read about New Balance’s ambush of the marathon in the Boston Globe. Just picture this: 30, 40, 50 runners from the same charity, in the same apparel running the Boston Marathon course.
Selfish Giving
SEPTEMBER 2, 2009
Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total.
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.
Fundraising Coach
AUGUST 27, 2010
Here’s my interview on Fox 25 Boston : You can see all of the interviews on my Fundraising Coach speaker page at: [link]. (c) I recently had the opportunity to talk about fundraising on many news shows. It’s so much fun getting people excited about asking for money! c) Marc A. Pitman, FundraisingCoach.com. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause.
Selfish Giving
MARCH 17, 2010
The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. While this year hasn’t proven to be the dominating season last year was for the Boston Bruins , the team is still first in the hearts of all the kids, parents and staff involved with The SPARK Center. Tags: Cause Practices boston bruins cause marketing cause-related marketing fuddruckers iparty pinup programs pinups point-of-sale programs The Spark Center
J Campbell Social Marketing
SEPTEMBER 22, 2015
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! After filling our brains and notebooks, we will be networking and imbibing at a 501 Tech Club Boston reception at Meadhall! Events Nonprofits Social Media Boston events Debra Askanase James Burnett john haydon Ritu Sharma SM4NP Social Media for Nonprofits conference social media strategy speaking Stephanie St.
Seeking Grant Money Today
APRIL 21, 2013
Immediately following the horror of the Boston Marathon bombing came bravery, selflessness, and assistance from first responders, medical professionals, and the general public. The One Fund Boston , started by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino , raised more than $7 million for the people ".most during the Boston Marathon, ".to Still, the outpouring of support for the Boston victims and their families demonstrates two things.
Selfish Giving
FEBRUARY 7, 2009
Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000. Virgin America begins flying out of Boston this month and to promote their arrival they cooked up a competition among nonprofits for a modest amount of loot, $25,000.
J Campbell Social Marketing
OCTOBER 17, 2013
This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. Here are the slides: Nonprofit Storytelling in A Digital World – HandsOn Tech Boston from Julia Campbell @JuliaCSocial. Events Nonprofits Speaking Storytelling handson tech boston seminar storytelling tools This presentation involves many examples from the field and a lot of research. I hope that you find it helpful!
J Campbell Social Marketing
SEPTEMBER 10, 2013
I’m happy to announce that I will be teaching a free two hour seminar with HandsOn Tech Boston ! Nonprofits Social Media Speaking digital tools handson tech boston Storytelling video-sharing REGISTER. Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
J Campbell Social Marketing
MAY 8, 2017
The Greater Boston Food Bank uses relatable individual stories of people and families who fell on hard times but are getting back on their feet: In this culture of alleged “fake news” and “alternative facts”, it’s very hard to know what’s real and what’s propaganda. Baldrick's Foundation The Greater Boston Food Bank
J Campbell Social Marketing
OCTOBER 1, 2013
Nonprofits Storytelling Video boston Bottom Line Cradles to Crayons Video examples Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction. The event was very well put together, but what stood out to me most were the two videos played during the introductions. The first was from Bottom Line.
Selfish Giving
APRIL 16, 2013
More: How to Help the Victims of the Boston Explosion … Keep reading. Causerants bad cause marketing boston marathon bombing Let review, shall we? Bad behavior: Good behavior: Got it?
Cause Related Marketing
NOVEMBER 1, 2011
On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. It wouldn’t surprise me to learn that Caterpiller… number 19 on the Boston College list… does a benefit golf tournament somewhere for a worthy charity or two. The number at the right is Boston College’s cumulative score.
Seeking Grant Money Today
NOVEMBER 5, 2007
Taproot Foundation Accepting Applications for Capacity-Building Service Grants Deadline: December 1, 2007 The Taproot Foundation ( [link] ) engages highly skilled business professionals to deliver capacity-building services to nonprofit organizations in New York City, Boston, the San Francisco Bay Area, Chicago, and Seattle. From The Foundation Center.
Cause Related Marketing
AUGUST 6, 2012
In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Baby Boomers Generation Y The Millennial Consumer Millennials Predictions About the Future of Cause Marketing Cause Marketing Research cause marketing Boston Consulting Group BCG
Cause Related Marketing
OCTOBER 18, 2011
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR.
Public Sector Marketing 2.0
APRIL 11, 2011
Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ). Debrief Insight boston business intelligence conference Event insights klout opencalais radian6 socail2011 social media monitoring twitterI have a ton of takeaways, however to get them all you may want to take a look at either my tweet stream from last week or search through the entire #social2011 hashtag stream (well over 10,000 tweets went out over the course of 48hrs).
Cause Related Marketing
JANUARY 30, 2012
Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. American Express Jerry Welsh Fortune Magazine Marriott Wegman's Boston College Center for Corporate Citizenship CSR. Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing?
Cause Related Marketing
JANUARY 31, 2012
More than either the Fortune list or the list from Boston College Center for Corporate Citizenship, Outside’s list is made up of very small companies. Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business.
Selfish Giving
SEPTEMBER 19, 2013
Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant? CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response Today on CauseTalk Radio , Megan and I talk to Craig Bida , executive vice president, Social Impact, Cone Communications , about his firm’s new study, 2013 Disaster Relief Trend Tracker.
Selfish Giving
SEPTEMBER 5, 2013
I had a front row seat to the Boston Marathon bombings and watched as businesses – with their customers and employees – contributed millions to the victims. Cause Practices boston bombing cause marketing disaster response fundraising Yesterday on the For Momentum blog I wrote a post on How Businesses Should Respond After a Tragedy.
Cause Related Marketing
NOVEMBER 11, 2008
The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In Tags: Disney Johnson and Johnson Campbell's Labels for Education Berkshire Hathaway Google Boston College Center for Corporate Citizenship Microsoft Levi Strauss General Mills Kraft Foods
Fundraising Coach
DECEMBER 12, 2011
Love (Stewardship) amirah boston marcapitman safe house sex traffickingHave you ever been thanked for a nonprofit donation over Google Chat? I just was. And it was so cool ! I just made a donation to an amazing nonprofit, Amirah. Full disclosure: I am on their board.]. A couple minutes later, Google Chat popped up with the message: You just donated to a great cause! Thank you… Cool. Simple. Real time. Remarkable, really. Don’t Blow this Off.
Selfish Giving
FEBRUARY 26, 2009
. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause
Selfish Giving
MARCH 5, 2013
It’s March 5th and you know what that means: it’s Boston Massacre Day! Cause Marketer's Journal american revolution boston massacre cause marketing freedom trailBack in 1770, British soldiers fired into a crowd of colonists, killing five. The propaganda following the “Bloody Massacre” was intense, and included a famous engraving by Paul Revere. Many believe that the massacre was an important tipping point in sparking the American Revolution.
Selfish Giving
APRIL 18, 2011
Andrea Rosen puts in a few miles at PUMA's Boston store and raises a few bucks and shoes for needy people around the world. Marathon day in Boston always inspires fun and interesting promotions. Cause Marketing In Action boston marathon cause marketing PUMA soles4soulsThis year footwear and apparel maker Puma is promoting a cause marketing promotion that benefits Soles4Souls , a nonprofit that provides shoes to poor people around the globe.
Selfish Giving
DECEMBER 16, 2010
Thanks to everyone who came out to the Social Media Breakfast – Boston today. Cause Marketing & Social Media cause marketing mobile devices social change social media social media breakfast bostonIt was great seeing everyone and talking about the intersection of social change with social media and mobile devices. As promised, I’ve included my slides above and below are links to some posts you might find useful. What is Cause Marketing?
Selfish Giving
MAY 5, 2011
Cause Marketing & Social Media boston bruins foundation cause marketing fuddruckers iparty pinups point-of-sale qr code quora spark centerSide by side is the front and back of the Bruins' pinup. The QR code is on the back. Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs.
Selfish Giving
FEBRUARY 24, 2010
Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. I hope my accent wasn’t too thick (a problem sometimes even for a Boston crowd!). Tags: Cause Marketer's Journal Cause Practices AMA boston american marketing association cause marketing cause-related marketing hannaford supermarket new balance ocean state job lots pinups point-of-sale Product RED Starbucks
Selfish Giving
DECEMBER 17, 2009
Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. So proud of MS&L Boston staff RT @ bigguyd : Folks at @ mslworldwide & @ Digitas crush @ thedimockcenter toy drive [link].
Selfish Giving
APRIL 5, 2010
Tags: Cause Marketing & Social Media boston red sox cause marketing cause-related marketing foursquare
Selfish Giving
OCTOBER 5, 2009
Sent to the Boston Globe this morning. Consumers buy New Balance shoes because they are well made, have an excellent reputation, are made for performance and comfort, and, if they buy them locally, perhaps because they are produced by a Boston-based company. Tags: Causerants boston globe globe magazine komen lace up for the cure new balance pink products sick of pink
Selfish Giving
JANUARY 28, 2009
It was just last spring that I was driving through downtown Boston the day of the parade for the world champion Boston Celtics. Yeah, we’ve had a good run in Boston. I remember thinking, “Wow, wouldn’t it be awesome if the Boston Bruins won the Stanley Cup and we had a black and gold parade down Boylston Street!&# The best part of their success is that the Bruins haven’t forgotten the people of Boston who love them so much.
Getting Attention
JANUARY 4, 2013
Communications and Office Coordinator , Theatre Offensive (Boston, MA). Communications Specialist , Content Curator-Legal Innovation Lab and Visual Content Manager , Northeastern University (Boston, MA). Director of Marketing and Communications , Crittenton Women’s Union (Boston, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.
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