#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

Sybil Stershic, founder of Quality Service Marketing , is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. NPM360: You’ve chosen to specialize in internal marketing.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: You consider yourself an expert in “strategic engagement.”

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Blogger Relations, as other social media strategies, have grown in complexity. But is it a credible marketing strategy?

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. Sean Horrigan.

PR 168

3 Steps to Funding Nonprofit Marketing

Getting Attention

Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. The marketing consultant or firm hired is critically important.

July 159

Upcoming conferences and reasons to attend them…

Public Sector Marketing 2.0

I know of many marketing events (including some I had been invited to speak at), that had to be canceled this year for the first time due to low registration rates. Many organizations naturally think of marketing as the first organizational function to cut back on in terms of budget.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Although most marketers agree social media is not a fad there is still a debate on what is social media. I was curious to understand what and why marketers thought on this issue and thought it would be a great question for Diva Marketing's sometimes series: Just One Crowd Sourced Question.

Good Taglines Aren’t Enough

The Agitator

Then we received the following comments from fundraiser and blogger Chuck English ( Fundraising Marketing That Works ). “The video proclaims the tagline to be a “vital marketing tool” and that a “smart tagline is a powerful tool for connecting with your base.” The vital marketing tool is the strategic plan from which a tagline emanates. How did it relate to the target market? And as a savvy marketer, I suspect Nancy will not either.