5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

Social Media News Roundup

Non Profit Marketing 360

In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Blogger Mitch Joel makes a case for why you should be present on Google+ now. For your reference collection: 10 must-have social media primers. Nonprofit Amy Sample Ward Facebook FrogLoop Google Google Analytics Mitch Joel Social Media TwitterFacebook made significant changes last month.

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat. Most of the images were previously shared on some other form of social media. .

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy?

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike blogs at Public Sector Marketing 2.0 , speaks frequently on social media and serves public sector and non-profit clients internationally. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Are you attempting to get some media coverage for your nonprofit? I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta.

Be A Writefully Happy Blogger

Social Media Bird Brain

Active voice Arts Expresso google mission Moby Dick Passive voice sentence small nonprofits social communication social media Writers Resources English: Illustration of the final chase of Moby-Dick. Photo credit: Wikipedia) Last post was about titles for your blog posts or email subjects. Now let''s talk about what goes in those posts and emails - not the content, but how you write about it.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. NPM360: How did you get into digital media? NPM360: How is social media like community organizing? Social media is just a tool.

Social Media Tips From Around The Web

Diva Marketing Blog

Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. to a few talented social media/marketing bloggers who will shed some light on the Snapchat, Facebook, Instagram and of course blogs. .

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

This week, you are hearing from four guest bloggers about nonprofit events. Social media is an important piece of the event marketing puzzle. This is a rule that I live by regarding social media marketing, whether it is when I’m marketing an event or not.

Is Anyone Listening to Social Media Anymore?

SocialButterfly

Many are discovering the joys of social media, and as more people are pushing out their materials, whether opportunists or conversationalists, I feel like there is more and more pushing happening, than actual listening , are better yet, engaging.

The Story of Max, The Social Media Dog

Diva Marketing Blog

In social media we talk a lot about “ humanizing” content through personal experiences. Some bloggers include their exciting travel experiences while others have a nack of inviting us into their day-to-day life. Max became sort of a social media mascot with a bit of a fan club.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

I think this type of fundraising, the technology available for it, is yet to scratch the surface of what it can be, especially with the expansions of mobile technology and social media as well. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.

Women + Social Media = ?

Diva Marketing Blog

Social Media. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . women are on social networks an average of 5.5

Want to Preview The Wild Woman’s Guide to Social Media?

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. After I finished my book, I began writing this book, The Wild Woman’s Guide to Social Media. Book Marketing social media Web 2.0

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#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. MKC: How did you get into digital media? MKC: How is social media like community organizing? Social media is just a tool.

Dress Code Required: Slippers & PJs – How to Leverage Social Media Supporters for Your Next Event

Kivi's Nonprofit Communications Blog

This week, four guest bloggers are teaching us a thing or two about event marketing. Social media can be the connection point to push your next event into the virtual space that brings in more donations and awareness for your cause. Including your social media base is low cost.

2009 Pulse of the Social Media Industry - Blogger Relations

Diva Marketing Blog

She told me she was a social media consultant and began to explain what social media was all about. It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers.

7 Ways to Use Social Media for Social Good

Getting Attention

I’m pleased to welcome back guest blogger Kimberlee Roth. Kim usually blogs on annual reports (one of her specialties) or effective writing for nonprofits, but steps outside the norm today to cover this very compelling webinar on social media.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

The difference is, when I started, there were maybe three other bloggers in the fundraising space, and way fewer readers. Now I think there are over 100 fundraising-focused bloggers that I know about.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

I’m thrilled to welcome Holly Ross, our newest guest blogger. “Social media is not a megaphone, it’s a conversation.&# Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement.

How can you measure your return on Social Media?

Wild Woman Fundraising

Olivier Blanchard Basics Of Social Media Roi. If you’re a social media manager, are you using any of these metrics right now? if you’re a development professional, can you make a case for devoting more of your time to social media? Blog this on Blogger. social media development professional using social media nonprofit social media ROI social media manager web 2.0

7 Things Which Make a Blogger Unique

Get Fully Funded

Seven Things Which Make a Blogger Unique. But still in this article I’m going to cover some of the important factors which according to me play a major role in making a blogger unique. Unique Viewpoint - No matter what you are writing about, you will not be the only blogger who is covering that topic. Relation with other bloggers – How many contacts do you have in your niche? These were the seven things which I think help a blogger to be unique.

A 5-step quide to social media strategy for nonprofits

ImpactMax

Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. Using social media, nonprofits can: gain insights about audiences and issues. flickr/luc legay.

Top nonprofit bloggers to follow on Twitter

Get Fully Funded

VolunteerSpot named it’s top 29 nonprofit bloggers to follow on Twitter this week and guess who made the list? Tags: Internet Resources social media blogging Twitter You’ll find me in the #8 spot! Woohoo! I’m so flattered that folks find my blog ramblings helpful and worthwhile. Check out the whole list at [link]. And if you’re not following me on Twitter, you can find me at www.Twitter.com/SandyRees.

The Empty Package–Nonprofits, Social Media, and Content Strategy

ImpactMax

I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. But I see a slew of other nonprofit social sites that remind me of empty packages. They’ve jumped onto the social media bandwagon without much of a plan.

5 Key Social Media Takeaways – National Conference on Volunteering and Service (#NCVS)

Getting Attention

I want to welcome guest blogger Colleen Farrell. Today, Colleen shares some social media insights for volunteer communications… I’ve been immersed in social media for several years, but like everyone else, have much to learn.

The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County. Over reliance on numbers—particularly when it comes to measuring the impact of social media—is getting pretty annoying.

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Show your boss these social media statistics

Wild Woman Fundraising

This is certainly a case for your cause to be using social media. Blog this on Blogger. social media facebook fundraising online online fundraising second life SMS statistics text messages I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting. Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise.

Public Safety Canada making strides in social media

Public Sector Marketing 2.0

I’m excited about this because Public Safety Canada has been one of my long-standing clients (social media training, social media strategy development and social marketing) for well over 3 years. Ok I’ll admit it.

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Getting Started with Social Media

Fundraising Coach

Frank recently came out with a report on nonprofits and social media. He definitely “gets&# social media and nonprofits! By Frank Barry , manager of professional services at Blackbaud and blogger at NetWits Think Tank. Pursuing objectives using social media.

Social Media Hybrid Marketing

Diva Marketing Blog

The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing.