5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

Trending Sources

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage.

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

This week, you are hearing from four guest bloggers about nonprofit events. Social media is an important piece of the event marketing puzzle. This is a rule that I live by regarding social media marketing, whether it is when I’m marketing an event or not.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat. Most of the images were previously shared on some other form of social media. .

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

I’m thrilled to welcome Holly Ross, our newest guest blogger. “Social media is not a megaphone, it’s a conversation.&# Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement.

Join the Social Media for Global Health Working Group


Want to meet others with a heart for using social media for global health and development? Rebecca Shore, today’s guest blogger, knows just where to look and how to get started. Forming the Social Media for Global Health Working Group .

9 Reasons To Quit Social Media

The Agitator

The other day during our presentation to the Bridge Conference, Roger chided me for writing as much as I do about social media. Today I’m writing about social media again, but maybe Roger will forgive me for this one. I’m just passing along 9 Reasons to Quit Social Media Now … reasons suggested by Erik Sass, who reports on MediaPost’s social media blog! communications social networking

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County. Over reliance on numbers—particularly when it comes to measuring the impact of social media—is getting pretty annoying.

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Women + Social Media = ?

Diva Marketing Blog

Social Media. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . women are on social networks an average of 5.5

Social Media Tips From Around The Web

Diva Marketing Blog

Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. to a few talented social media/marketing bloggers who will shed some light on the Snapchat, Facebook, Instagram and of course blogs. .

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Want to Preview The Wild Woman’s Guide to Social Media?

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. After I finished my book, I began writing this book, The Wild Woman’s Guide to Social Media. Book Marketing social media Web 2.0

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Why social media can be addictive

Nonprofit Marketing Blog

I was recently invited to become one of LinkedIn’s inaugural bloggers as part of its new thought leader platform. I’ve always said social media speaks to three fundamental human urges: 1.

A 5-step quide to social media strategy for nonprofits


Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. Using social media, nonprofits can: gain insights about audiences and issues. flickr/luc legay.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Are you attempting to get some media coverage for your nonprofit? I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta.

Social Media News Roundup

Non Profit Marketing 360

In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Blogger Mitch Joel makes a case for why you should be present on Google+ now. For your reference collection: 10 must-have social media primers. Nonprofit Amy Sample Ward Facebook FrogLoop Google Google Analytics Mitch Joel Social Media TwitterFacebook made significant changes last month.

Social media: It’s the people, not the tools

Nonprofit Marketing Blog

When it comes to social media, don’t get caught up in the tools less you end up with something like the silliness captured in this cartoon.

The rule of thirds for social media, marketing and management

Nonprofit Marketing Blog

Last night, I was reading an interesting article discussing the social media rule of thirds. According to Amy Guth : One third of the time on social media, post about you and/or your brand - sharing your own blog posts, posting updates about you and your organization, etc.

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Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Ochman recently reminded me, social media has been around, and included in varying degrees (!), Although most marketers agree social media is not a fad there is still a debate on what is social media. Is social media a strategy or is social media a tactic?

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?". Olson is also active in multiple social channels.

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Be A Writefully Happy Blogger

Social Media Bird Brain

Active voice Arts Expresso google mission Moby Dick Passive voice sentence small nonprofits social communication social media Writers Resources English: Illustration of the final chase of Moby-Dick. Photo credit: Wikipedia) Last post was about titles for your blog posts or email subjects. Now let''s talk about what goes in those posts and emails - not the content, but how you write about it.

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

So next time someone thinks you’re supposed to cheerlead, sit down and shut up and take one for the team as a social media manager or community manager, show them this infographic instead. Are you tweeting for your cause or company? Are you posting on facebook for your cause?

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

I think this type of fundraising, the technology available for it, is yet to scratch the surface of what it can be, especially with the expansions of mobile technology and social media as well. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

Thriving in the social media gift economy

Nonprofit Marketing Blog

That’s because I would be applying market norms to a social norms situation. See yesterday’s post for a definition of what are market vs. social norms.). ” That’s a way that anthropologists describe cultures or situations governed by social norms. Or, as Harvard Business Review blogger Mark Bonchek explains in this post , a gift economy is: 1. About social currency (which is based in relationship), not financial currency.

Social Media 101 for Nonprofit Consultants

Nonprofit Consultant Blog

Yesterday I had the opportunity to present an introductory workshop on social media to a few of my colleagues in the Fund Builders Alliance. We covered some of the basics of what social media is and is not, got into the how-tos and whys of facebook, twitter, linkedin, and blogging, and briefly went over the variety of other services available (pinterest, storify, g+,). online community workshops Nonprofit social media facebook twitter handsnet communications

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. Most of the other books on social media are just about the conversation.

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Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Increased connectivity and immediate access to information make most of us trust brands and organizations less, but we trust our social networks MORE. Alltop.com is a good place to look for popular bloggers, and using search.Twitter.com is guaranteed to find you worthy connections.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

A lot of what we do revolves around social media and reaching out to people (especially true for nonprofits), so having the right tools is key. You can use it to find and add information like social profiles or email addresses to your donor lists. Billy Attar.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Nonprofit Marketing Blog

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools and a Social Media Press Room.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

On the retail side, we developed a content marketing strategy using consumer generated content that greatly reduced our dependence on paid media. Today, Mark is known for his work in transmedia storytelling, social media, cause marketing and content marketing.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Plan social media promotions ( bonus tip: use tools such as Tweetdeck or Buffer to manage and schedule social media posts ). Recap the event’s success over social media and newsletters. Fundraising Guest BloggersKerri Moore.

Five Reasons Why Facebook Marketing Seems So Impossible

Getting Attention

Guest blogger John Haydon advises nonprofits on new media marketing strategy. You’d think that social media would have changed the mass-productive push mentality that’s been so pervasive since the Industrial Revolution.

50+ Ideas on What You Can Blog About

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Here’s a free preview from my new book, The Wild Woman’s Guide to Social Media. Book Marketing social media Web 2.0

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

These days, one of the easiest ways to reach a donor with a story is through social media. When it comes to social media, visual marketing is a primary driver for connecting with audiences. Jim Lynch.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

In corporate organizations, communications and marketing departments can be large with many people dedicated to a specific focus such as public relations, social media, email communications, etc. Guest BloggersCynamon Frierson.

How Do You Build B2B Relationships Using Social Media?

Diva Marketing Blog

Especially in social media marketing, or as some people refer to this brave new digital word as, new media. Traditional" social platforms such as blogs, podcasts and video are two nano seconds old. I reached into my social networks for answers. Toss of a pink boa to the everyone who is keeping the spirit of social media alive. How Do You Build B2B Relationships Using Social Media? How do you take the fear factor out of social media?