Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. PR is powerful.

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Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Kivi's Nonprofit Communications Blog

Now I have a quality guest blogger who shares my organization’s philosophy and values. Creative Ideas Guest Bloggers Nonprofit CommunicationsPam Jacobsen. I think a lot of my readers will relate to today’s guest post. Pam Jacobsen shares some of the fun aspects of her multi-task job. Guest Post by Pam Jacobsen, Fort Bend Christian Academy. Can you tell by the title how I’m feeling today? It’s 5:10 p.m. on a Friday and I am the only soul in the building.

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Most PR Bad. This PR Good.

Marketing for Nonprofits

Of course, I have spent a lot of time working in the PR business, so I know how awful being pitched can be. If you want bloggers to sell your stuff don't send us traditional releases for print media. Pitching bloggers is different from pitching traditional journalists. Read this.

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New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. I’ve created a couple of new partnerships recently to help nonprofit communicators.

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Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

Seems that PR people think that I am a media outlet. However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social."

2 easy ways to get free PR in 2012

Fundraising Coach

” Every day, three times a day , HARO sounds out an email with dozens of information requests from journalists, TV show producers, radio shows, bloggers, book authors and others. Each email has a PR tip from Bill or Steve. Free PR can help your nonprofit get in front of more.

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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. Don’t limit yourself to just the top bloggers in your space.

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

Kivi's Nonprofit Communications Blog

and today’s guest blogger and post are no exception. Rivera of Hook PR Group. Rivera is owner of Hook PR Group, a content marketing consultancy in Delaware that develops strategic and educational content for nonprofits in English and Spanish. Patricia V. Rivera.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Delegate PR tasks to your event committee. Fundraising Guest BloggersKerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. You might actually be better served having your story told by a blogger who writes about your cause or your video shared on YouTube. Peter Panepento.

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

JournChat | Mondays @ 7pm CT (pr and journalism). muckedup | Tuesdays @ 8pm ET (pr and journalism). Guest Bloggers Nonprofit Communications nptech Social Networking Image Credit: p/6K8pMh.

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

And it’s about to get worse for peeved PR officials. After all, electronic data is only going to make it easier for reporters and bloggers to dig into your financial information. Guest Bloggers Media RelationsPeter Panepento.

Singapore Social Media Workshop for PR and Online Media: September 2011

Nonprofit Marketing Blog

You can also download the Social Media PR Singapore brochure from Scribd. learn how to build a social media newsroom for social media press releases (using free tools) instead of sending out PDFs to journalists and bloggers. TUN 2nd Annual Online PR & Media Relations_2011. On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. Guest Bloggers Media Relations VideoPeter Panepento.

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

This week, you are hearing from four guest bloggers about nonprofit events. Fundraising Guest Bloggers Nonprofit Communications eventsCeci Dadisman. Guest Post by Ceci Dadisman, Palm Beach Opera. Social media is an important piece of the event marketing puzzle.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Thank You to Our Contributors to This Four-Part Series: Ceci Dadisman, Director of Marketing & PR. Creative Ideas Graphic Design Guest Bloggers Nonprofit Communications nptech TrendsThis is the fourth and final post in a series by Julia Reich on infographics for nonprofits.

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

One way is to sign up for an online service in which reporters and bloggers to solicit sources for their stories. It also includes a searchable online database of active queries, which makes it easy for time-strapped PR professionals to find queries that line up with their areas of expertise.

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Some Must-Read Blog Posts After the Tragedy at Sandy Hook Elementary

Kivi's Nonprofit Communications Blog

Some of my fellow bloggers are providing solid advice for nonprofit communicators in the wake of the devastating news from Connecticut. Ragan’s PR Daily says events like this are why pre-scheduling content is a bad idea : it makes you look like a callous fool or worse.

Mixed Links on Nonprofit Marketing and Communications

Kivi's Nonprofit Communications Blog

Check out Bloggers Take on Nonprofit Jobs for different perspectives from those just starting out to industry experts. Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on press releases.

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free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Among dozens of ideas and links to resources, it includes good tips on "pitching" bloggers and podcasters with story ideas. PR 2.0.

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Antionette Kerr.

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New Resource: Nonprofit Marketing Zone

Kivi's Nonprofit Communications Blog

I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the site work) to organize the best content from blogs, news sources and other web sites all around nonprofit marketing and fundraising.

Wyclef Jean’s mistress is true recipient of Haiti donations

Wild Woman Fundraising

This charity is truly being run as a PR arm and money laundering scheme for Wyclef Jean’s music career. Blog this on Blogger. According to Gawker , Wyclef Jean is running a bogus charity where he directly funnels his money from donors to his mistress.

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Diva Marketing Turns 7!

Diva Marketing Blog

2 Jupiter Research , the influence of a community of marketing bloggers changed the way this company worked with blogger, the methodology information it released to the public and developed guidelines for how its PR agency would interact with bloggers.

The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

The current industry-standard best practices for doing this would include: Amplification of traffic via blogs, Twitter and online PR. Online coverage leads to more traffic to your site than more traditional PR.

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3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance. She writes about nonprofit and public sector topics, Master of Public Administration online degree programs, analytics, metrics and other tools.

Community First, Monetize Later

The Agitator

That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! He poses and suggests answers to a series of questions (I’ve re-ordered a bit to suit my own logic) … How will social media fit into your organization’s overall PR and marketing strategy?

Volunteer Recognition Matters, A Lot — Thank You Very Much

Getting Attention

We’re thrilled to welcome back guest blogger Colleen Farrell, Senior Director, Marketing and Communications at New York Cares. Don’t forget to tell local media about your award winners–recognition is fantastic material for PR.

Social Media Spins Into Specialization

Diva Marketing Blog

Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0 Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well.

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

Those little businesses and tiny nonprofits couldn’t afford a web presence, because at that point it was still pretty expensive, but I came across something called a blog and it was free from Blogger. Social Media is not a one-shot deal like an ad or a PR release.

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Budgeting and measuring online conversations


But, she reminded the audience, that PR professionals have been measuring the impact of "relationships" for decades, long before the social web. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.

fake newspaper: a fun, fast way to honor nonprofit volunteers, donors, staff

Studio 501c

I discovered's newspaper snippet generator via popular blogger Steve Rubel , who always has interesting and instructive posts on marketing and PR.

#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks

Non Profit Marketing 360

Guest blogger Don Akchin writes frequently about marketing and philanthropy at Amy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop.

Friday Fun: It's Raining Social Media Men!

Diva Marketing Blog

Paul Chaney , Dana VanDen Heuvel , Bill Flitter , Tris Hussey and Shel Israel were my very first blogger divo pals back in the day when conversational marketing was not even a buzz word. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade.

Getting your nonprofit story picked up by the press

Wild Woman Fundraising

Their PR and Marketing team is inundating the newspaper with stories that bring drama and address people’s pain. Blog this on Blogger. Nieman Lab did a six month experiment trying to get nonprofit news in with the Associated Press. It didn’t work. At all. What went wrong? Apparently no one knew that this information was on the AP reader.

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). PinChat with Christine Bennett, Manager PR for Elizabeth Arden. .

Did you choose Red Cross, Yele, or Doctors Without Borders?

Wild Woman Fundraising

Their top executives make half a million per year, and their CEO was fired in a PR effort after 9/11/2001 for people’s outrage about this. Blog this on Blogger. So which charity/platform did you choose when you gave to Haiti?

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#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11

Non Profit Marketing 360

We see organizations getting into the social-media element and treating it like a PR and communications tool. Guest blogger Don Akchin writes frequently about marketing and philanthropy at

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The Empty Package–Nonprofits, Social Media, and Content Strategy


Even with clever text and good photos, those updates read like a PR newswire. The nonprofit blogger John Haydon has started a Facebook page that does only one thing—answers people’s questions about Facebook. flickr/minxlj.