Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. PR is powerful.

Plan 64

Put the 'R' Back in PR

Marketing for Nonprofits

"I like her because she smiles at me and means it." - Anonymous Calling all PR pros! I got a great email the other day from a PR pro at Convio , a software provider to nonprofits. I know you know this but bloggers are different from journalists.

PR 13

Trending Sources

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

JournChat | Mondays @ 7pm CT (pr and journalism). muckedup | Tuesdays @ 8pm ET (pr and journalism). Guest Bloggers Nonprofit Communications nptech Social Networking Image Credit: p/6K8pMh.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Delegate PR tasks to your event committee. Fundraising Guest BloggersKerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina.

Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

And it’s about to get worse for peeved PR officials. After all, electronic data is only going to make it easier for reporters and bloggers to dig into your financial information. Guest Bloggers Media RelationsPeter Panepento.

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

Kivi's Nonprofit Communications Blog

and today’s guest blogger and post are no exception. Rivera of Hook PR Group. Rivera is owner of Hook PR Group, a content marketing consultancy in Delaware that develops strategic and educational content for nonprofits in English and Spanish. Patricia V. Rivera.

2 easy ways to get free PR in 2012

Fundraising Coach

” Every day, three times a day , HARO sounds out an email with dozens of information requests from journalists, TV show producers, radio shows, bloggers, book authors and others. Each email has a PR tip from Bill or Steve. Free PR can help your nonprofit get in front of more.

PR 4

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

This week, you are hearing from four guest bloggers about nonprofit events. Fundraising Guest Bloggers Nonprofit Communications eventsCeci Dadisman. Guest Post by Ceci Dadisman, Palm Beach Opera. Social media is an important piece of the event marketing puzzle.

Tips 88

Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Kivi's Nonprofit Communications Blog

Now I have a quality guest blogger who shares my organization’s philosophy and values. Creative Ideas Guest Bloggers Nonprofit CommunicationsPam Jacobsen. I think a lot of my readers will relate to today’s guest post. Pam Jacobsen shares some of the fun aspects of her multi-task job. Guest Post by Pam Jacobsen, Fort Bend Christian Academy. Can you tell by the title how I’m feeling today? It’s 5:10 p.m. on a Friday and I am the only soul in the building.

PR 6

Most PR Bad. This PR Good.

Marketing for Nonprofits

Of course, I have spent a lot of time working in the PR business, so I know how awful being pitched can be. If you want bloggers to sell your stuff don't send us traditional releases for print media. Pitching bloggers is different from pitching traditional journalists. Read this.

PR 0

New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. I’ve created a couple of new partnerships recently to help nonprofit communicators.

PR 2

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

Seems that PR people think that I am a media outlet. However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social."

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Thank You to Our Contributors to This Four-Part Series: Ceci Dadisman, Director of Marketing & PR. Creative Ideas Graphic Design Guest Bloggers Nonprofit Communications nptech TrendsThis is the fourth and final post in a series by Julia Reich on infographics for nonprofits.

Blogger Outreach. Tread Lightly.

Marketing for Nonprofits

Blogger outreach isn't a bad idea. In fact, it may make a lot of sense for you to incorporate it into your PR strategy. And blogs are more personal than MSM (mainstream media) so unless you're pitching the Huffington Post you must approach blogger outreach in a personal way.

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

One way is to sign up for an online service in which reporters and bloggers to solicit sources for their stories. It also includes a searchable online database of active queries, which makes it easy for time-strapped PR professionals to find queries that line up with their areas of expertise.

Mixed Links on Nonprofit Marketing and Communications

Kivi's Nonprofit Communications Blog

Check out Bloggers Take on Nonprofit Jobs for different perspectives from those just starting out to industry experts. Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on press releases.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Volunteer Recognition Matters, A Lot — Thank You Very Much

Getting Attention

We’re thrilled to welcome back guest blogger Colleen Farrell, Senior Director, Marketing and Communications at New York Cares. Don’t forget to tell local media about your award winners–recognition is fantastic material for PR.

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. Don’t limit yourself to just the top bloggers in your space.

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Antionette Kerr.

Media 43

Diva Marketing Turns 7!

Diva Marketing Blog

2 Jupiter Research , the influence of a community of marketing bloggers changed the way this company worked with blogger, the methodology information it released to the public and developed guidelines for how its PR agency would interact with bloggers.

Community First, Monetize Later

The Agitator

That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! He poses and suggests answers to a series of questions (I’ve re-ordered a bit to suit my own logic) … How will social media fit into your organization’s overall PR and marketing strategy?

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). PinChat with Christine Bennett, Manager PR for Elizabeth Arden. .

Some Must-Read Blog Posts After the Tragedy at Sandy Hook Elementary

Kivi's Nonprofit Communications Blog

Some of my fellow bloggers are providing solid advice for nonprofit communicators in the wake of the devastating news from Connecticut. Ragan’s PR Daily says events like this are why pre-scheduling content is a bad idea : it makes you look like a callous fool or worse.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Many bloggers consider the invitation to comment on their blog an invitation to have coffee with them, and they act accordingly. The key here at attaining a consistent voice between the messenger (Tweeter, blogger, etc) and the client is communication.

Who Is Reading Your Blog May Be A Delightful Surprise

Diva Marketing Blog

By the way, Amanda could give some PR pros a lesson or two in how to approach bloggers. The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again.

May 18

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

One : An agency employee (Chrysler's Marketing Department contacted with a PR firm to be their voice on Twitter) was fired for an inappropriate tweet that ran on Chrysler’s @ChryslerAutos Twitter account. Toby/Diva Marketing : The world knows now that ChryslerAutos was authored by a PR agency.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

Tweet articles or blog posts by your favorite newspapers, bloggers, or other nonprofits (yes. and enjoys working the sites and/or find a marketing/pr intern from your local university that needs to do a senior project! Newsweek said it best: "Suddenly, all the world is a-Twitter." " Simple and powerful, Twitter is a must for nonprofit organizations.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

not unlike pr or marketing or customer care or (fill in the blank). I would suggest that the "tools" of social media e.g. social networks, blogs, podcasts, blogger relations, etc. In real life, strategy is actually very straightforward.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

I was also writing the Professional PR blog for After the fact, I came to appreciate the community of bloggers that I was part of just by blogging. I saw it more of an extension of PR than marketing. We came, we saw, we kicked its ass. Ghostbusters.

Media 27

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Among dozens of ideas and links to resources, it includes good tips on "pitching" bloggers and podcasters with story ideas. PR 2.0.

#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11

Non Profit Marketing 360

We see organizations getting into the social-media element and treating it like a PR and communications tool. Guest blogger Don Akchin writes frequently about marketing and philanthropy at

June 11

New Resource: Nonprofit Marketing Zone

Kivi's Nonprofit Communications Blog

I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the site work) to organize the best content from blogs, news sources and other web sites all around nonprofit marketing and fundraising.

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger.

Wyclef Jean’s mistress is true recipient of Haiti donations

Wild Woman Fundraising

This charity is truly being run as a PR arm and money laundering scheme for Wyclef Jean’s music career. Blog this on Blogger. According to Gawker , Wyclef Jean is running a bogus charity where he directly funnels his money from donors to his mistress.

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance. She writes about nonprofit and public sector topics, Master of Public Administration online degree programs, analytics, metrics and other tools.

The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

The current industry-standard best practices for doing this would include: Amplification of traffic via blogs, Twitter and online PR. Online coverage leads to more traffic to your site than more traditional PR.

Social Media Spins Into Specialization

Diva Marketing Blog

Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0 Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well.

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

Those little businesses and tiny nonprofits couldn’t afford a web presence, because at that point it was still pretty expensive, but I came across something called a blog and it was free from Blogger. Social Media is not a one-shot deal like an ad or a PR release.

Budgeting and measuring online conversations


But, she reminded the audience, that PR professionals have been measuring the impact of "relationships" for decades, long before the social web. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.