How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Trending Sources

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. like the Nonprofit Marketing Guide’s Top 10 Blog Posts of 2016.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Guest blog by Adam Weinger. If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Check out the ten essential social media posts your organization should be sending out to donors and volunteers.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! More daily hashtags can be found on the Buffer blog: [link]. Giving Tuesday is just one week away!

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5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?

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6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Here are 5 ways you can thank and acknowledge your donors using digital tools and social media. I love Animoto for editing and enhancing videos; put them in square format which works best on social media. . Donor attrition continues at a startling rate.

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. Issue: Derogatory remarks about employer posted on blog.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. Blogging.

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How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

7 Ways Social Media Makes Nonprofits Better

J Campbell Social Marketing

A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. VerticalReponse found that 61% of nonprofits are spending more time on social media, compared to a year ago.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes. Love the daily blogging?

3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express themselves. In today’s training, I detail the 3 main engagement crushing mistakes that I see nonprofits making with social media every single day.

Social media won’t solve your nonprofit’s problems

J Campbell Social Marketing

Without a robust contact list , you will have a hard time establishing a social media audience. That might be Facebook, that might be a blog, and that might be in a quarterly paper newsletter. Nonprofits Social Media Strategy fundraising mutichannel strategies

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. When writing blog posts, I am asked to always link it back to our organization so it is the focus.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

BLOGGING IS DEAD – the headline screamed. It was on a blog, of course. And just about every other thing you read about blogging being dead will be on someone’s blog. Yes, blogging has changed a lot since social media came along. Blogging

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7 Ways to Use Social Media for Social Good

Getting Attention

Kim usually blogs on annual reports (one of her specialties) or effective writing for nonprofits, but steps outside the norm today to cover this very compelling webinar on social media. When it comes to social media, strategy should trump tools.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Social Media Analytic s (e.g. Social Media Analytics.

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night.

Call for Submissions: Health Care Social Media Review #14

SocialButterfly

How can we use social media to better address health and digital literacy? 17, SocialButterfly will host the HealthCare Social Media Review —the peer reviewed blog carnival for everyone interested in health care social media.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. Here are 6 tips for executing a social media takeover of your own.

Social Media Means Everyone is a Spokesperson

Kivi's Nonprofit Communications Blog

Who can say what and how those messages and messengers will be perceived is still one of the biggest concerns I hear from nonprofits about social media, but I’m glad to see these numbers moving in the right direction. Love the daily blogging?

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

What I usually tend to do with this when choosing an audience for social media engagement initiatives, it to focus on the online creators and critics of the original target audience. corrective blogging, search optimization, employee empowerment ).

Lost in the Social Media Forest ~ Help!

Diva Marketing Blog

I'm lost in the social media forest and can't find my way. How do I make sense of it all when every day there seems to be a new social media channel? Day 2 of #BloggerGroove Challenge: 7 blog posts in 7 days. No wonder people get lost in the social media forest!

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Seven Ways Social Media Improves Accountability

Kivi's Nonprofit Communications Blog

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. Social media can help you improve your accountability in seven ways. Social media is about the here and now.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

And I love social media. But nonprofits don’t always “get” social media. Use Social Media for New Work. “Like most businesses, non-profits tend to look at social media as a money-first or money-only channel. Be Social!

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

1 good example of nonprofit social media

Get Fully Funded

Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Be very clear about what you want to achieve by using social media. Social media is about building relationships and the key to good ones is communication. We know that there’s a real person actually writing the blog posts or the tweets, so let us see who they are. Communications/Public Relations Marketing Social Media

Key Findings on Nonprofit Social Media, Email and Online Fundraising

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The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Social reach up, email response rates down. Read: How to Keep the Social Media Conversation Going.

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

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