How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

How to Better Engage Your Followers on Social Media

J Campbell Social Marketing

Guest blog by Kiersten Bush. What prompts followers of your company to share content that you post on social media? And that leads to engaged social media followers, which is the true goal of all those platforms anyway.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Guest blog by Candace Cody. You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Here are 5 ways you can thank and acknowledge your donors using digital tools and social media. I love Animoto for editing and enhancing videos; put them in square format which works best on social media. . Donor attrition continues at a startling rate.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. like the Nonprofit Marketing Guide’s Top 10 Blog Posts of 2016.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Social NetworkingMaggie Siemer.

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5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Guest blog by Adam Weinger. If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Check out the ten essential social media posts your organization should be sending out to donors and volunteers.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. Issue: Derogatory remarks about employer posted on blog.

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively.

How to Use the Social Media Superheroes of Nonprofit Event Marketing

J Campbell Social Marketing

If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn and Twitter.

Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

7 Ways Social Media Makes Nonprofits Better

J Campbell Social Marketing

A version of this post originally appeared on the GiftWorks Guest Blog. NOTE: This week I cautioned nonprofits not to put all their eggs in the social media basket. VerticalReponse found that 61% of nonprofits are spending more time on social media, compared to a year ago.

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video.

Social Media Slacktivism or Something Bigger?

J Campbell Social Marketing

Seth Godin wrote a defense of this kind of so-called “slacktivism” on his blog , and I (as usual) completely agree with him. Read more at and Seth Godin''s blog ]. The post Social Media Slacktivism or Something Bigger?

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

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Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. When writing blog posts, I am asked to always link it back to our organization so it is the focus.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?

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Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media. Love the daily blogging?

10 Nonprofit Social Media Resolutions for 2014 (part 1)

J Campbell Social Marketing

With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are my top 10 nonprofit social media resolutions for 2014: 1) Eliminate silos. If you don’t have one already, form a Social Media Committee.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

BLOGGING IS DEAD – the headline screamed. It was on a blog, of course. And just about every other thing you read about blogging being dead will be on someone’s blog. Yes, blogging has changed a lot since social media came along. Blogging

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Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes. Love the daily blogging?

How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now?

12 Marketing Blogs Nonprofit Communicators Should Read

Kivi's Nonprofit Communications Blog

Here’s a list of 12 communications and marketing blogs we recommend. Note, this is not our fundraising blogs list , so before any of our friends who focus primarily on fundraising get upset that we missed them, that’s a separate list. Getting Attention Blog .

Call for Submissions: Healthcare Social Media Review #21


How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. Blogging.

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