Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?


Trending Sources

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

What: 3-D Nonprofit Reputation Engine Webinar. This is what my entire new book, 3-D Reputation Engine, is about. Three process tree diagrams for Linkedin, Twitter, and Blogging. Managing your online reputation. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here.

How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Search Marketing account, the best way to reach us is by accessing the Customer Support link in the upper right corner of your Yahoo!

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

usually the title of the blog post or of a website ? that is the first thing search engines scour for the keywords that make your site visible on those engines. It is a snippet of HTML code right at the top of a webpage’s content or a blog’s entry.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. It’s easy to use – simply type into the Facebook search box. It’s flexible; you can search people, pages, groups, places, check-ins, photos.

Tools 142

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. A direct link to a specific blog post or forum entry.

Who Is Reading Your Blog May Be A Delightful Surprise

Diva Marketing Blog

when you send your blog or community site into social cyber space it's never totally yours alone again. about social media and its role in the job search process. A presence on LinkedIn or a blog, that profiles your talents and passions, can supplment an interview.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

It refers to a blog that consists of an ongoing series of focused, but brief, posts that include various visual, aural, and textual media. 33 million blogs in 8 languages ? But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ).


#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. But we can’t discount the general awareness lifting benefits of good search position.


4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

This blog post was written to sum up some of the most recent changes to Pinterest in the last month, and how they will affect nonprofits. In a recent blog post, Pinterest explicitly encourages pinners everywhere to use the service much like a Delicious, a Pocket or an Instapaper.

Brand 104

Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

That means your name comes up with search engines and among the media and other influencers when these topics are discussed. These can be long-form blog posts for your own site or places like or op-eds submitted to media outlets.

Plan 70

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Also includes search engine optimization and paid search strategies (if not included in website manager below). . Website/Blog Manager: Would have expertise in the content management system (CMS) of the website/blog.

Team 83

Better Cause Marketing with SEO

Selfish Giving

If you’re doing cause marketing, you should be discussing and promoting your program online via a website or blog. Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results.

Top Fundraising Coach Blog Posts in 2010

Fundraising Coach

These were the highest traffic blog posts in 2010. series, this offers a basic start in search engine optimization (SEO). Many people recommend making controversial blog posts. Interestingly, Three of them weren’t DONE in 2010! And you’ve really liked, my new series of guest bloggers. 40% of the top ten were written by them. Thanks for helping make this a great year! #10 10 Fundraising letters that connect with your donors [written in 2008].

Top Tips for Marketing Your Blog

Marketing for Nonprofits

Here are some top tips for marketing your blog. The best way to promote your blog is to do good work. To get your blog noticed you must PARTICIPATE in your online community(ies) of interest by: following the conversations you care about reading other people's work linking, linking, and linking some more asking and answering questions tagging and acknowledging great content volunteering for on- and offline projects in your areas of interest 3.

How to Get the Most from Your Evergreen Content

Kivi's Nonprofit Communications Blog

Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. Post the evergreen content on your website, and add a timely sentence or two to the top when you distribute it via email or your blog.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

Your page is usually visible to everyone and is indexed by search engines like Google (meaning it shows up in Internet searches). Love the daily blogging?

10 Tips to Improve Your Nonprofit Website

Fundraising 123

It also helps if those words mirror the keywords and phrases people are likely to use searching for you or your issues. Build and test your search function. A search function and site map is a quick and easy way to help users get to their destination as quickly as possible. Connect to your blog. An organization''s blog is an effective way to share your latest news and online engagement. Think of your blog as your website''s little buddy.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising. Blogging. Blogging.

Tools 51

Top Nonprofits Outpace Top Companies in Social Media

Nonprofit Marketing Blog

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK,"

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. You could use Google keyword search or sites like to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. You're not trying to "trick" search engines.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. NPM360: What sort of topics are you covering in your blog? First off, we have to look at the objective of the blog.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog.

Reasons Your Organization Should Blog

A Small Change

Does your nonprofit use blogging to advance your mission? Here are a few advantages that blogging can bring to what you do. If you are looking to find and start a relationship with new donors, try communicating with a blog. Blogging allows you to share stories about your organization’s successes on a regular basis. Searching for stories for a regular blog provides you with regular content to use in other areas of your work. Search engines like blogs.

Should Your CEO have a blog?

Wild Woman Fundraising

Then he says, “Your CEO should have a blog.&#. I think it’s good for your nonprofit have “A&# blog, and maybe even the CEO could contribute sometimes. When you have top-down communication, it seems more like a company newsletter than a blog.

Should Your CEO have a blog?

Wild Woman Fundraising

Then he says, “Your CEO should have a blog.&#. I think it’s good for your nonprofit have “A&# blog, and maybe even the CEO could contribute sometimes. When you have top-down communication, it seems more like a company newsletter than a blog.

Mixed Links on a Beautiful Friday Afternoon

Kivi's Nonprofit Communications Blog

Or maybe you already have the perfect website, but want to boost your organization’s search engine rankings. Love the daily blogging? If not so much, switch to Kivi’s weekly email newsletter with blog highlights and then unsubscribe from the blog’s emails.

Link 39

Vote for the New SocialButterfly


Truth is: This year, I debated whether or not to keep blogging. <gasp!> > Blogging, to many, had become a business. Bloggers churned out posts to meet quotas and game search engines to increase rankings, chase money or achieve fame. Do you have 3 seconds?

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

Make it easy for potential supporters and search engines to find your nonprofit. Do you have a blog? Blog to the rescue! In addition to its traditional outreach and dialogue-encouraging uses, blogs serve a number of purposes: increase your search engine optimization, improve credibility and improve transparency, to name just a few. Can people find your website in search engines? Social networks are shiny and exciting.

8 Benefits of Having a Nonprofit Blog

Fundraising 123

Should all nonprofits have a blog? Can having a blog benefit your organization? Below are eight benefits of having a nonprofit blog. Blogs help provide quick, up to the minute news about your organization and cause. Blog posts, on the other hand, can be written in 15-30 minutes. Tip: If you're going to use your blog as a regular communication tool, please allow readers to subscribe by email as well as rss. Blogs can help you work faster.

Is your nonprofit website open for business?

Nonprofit Marketing Blog

They’re not just aggravating and confusing for your website visitors, broken links can also be a big red flag for search engines like Google. Having internal links that don’t work or that don’t point to real content can affect how your site shows up in search.

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

Toby Bloomberg’s Diva Marketing Blog , begun in 2004, is among the oldest sustained business blogs. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. Toby: Blog Talk Radio has been great.


Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Because they tend to: Make the social content consumed by others (write blogs, upload video, music or text). Have their content easily found by search engines and dominate overall web presence thus directly influencing the remaining internet user segments (collectors, joiners, spectators).

Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). If you are reading this blog, I'm sure this is not news to you. Who can live without Search? Search engine marketing really works.