#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Search Marketing account, the best way to reach us is by accessing the Customer Support link in the upper right corner of your Yahoo!

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

It refers to a blog that consists of an ongoing series of focused, but brief, posts that include various visual, aural, and textual media. 33 million blogs in 8 languages ? But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ).

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

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Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

What: 3-D Nonprofit Reputation Engine Webinar. This is what my entire new book, 3-D Reputation Engine, is about. Three process tree diagrams for Linkedin, Twitter, and Blogging. Managing your online reputation. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. But we can’t discount the general awareness lifting benefits of good search position.

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Better Cause Marketing with SEO

Selfish Giving

If you’re doing cause marketing, you should be discussing and promoting your program online via a website or blog. Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results.

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How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. million people blog on blogging sites. To improve SEO – search engine results. ?To

Top Tips for Marketing Your Blog

Marketing for Nonprofits

Here are some top tips for marketing your blog. The best way to promote your blog is to do good work. To get your blog noticed you must PARTICIPATE in your online community(ies) of interest by: following the conversations you care about reading other people's work linking, linking, and linking some more asking and answering questions tagging and acknowledging great content volunteering for on- and offline projects in your areas of interest 3.

Blogs vs. Facebook for Nonprofits


Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK,"

Reasons Your Organization Should Blog

A Small Change

Does your nonprofit use blogging to advance your mission? Here are a few advantages that blogging can bring to what you do. If you are looking to find and start a relationship with new donors, try communicating with a blog. Blogging allows you to share stories about your organization’s successes on a regular basis. Searching for stories for a regular blog provides you with regular content to use in other areas of your work. Search engines like blogs.

Should Your CEO have a blog?

Wild Woman Fundraising

Then he says, “Your CEO should have a blog.&#. I think it’s good for your nonprofit have “A&# blog, and maybe even the CEO could contribute sometimes. When you have top-down communication, it seems more like a company newsletter than a blog.

Should Your CEO have a blog?

Wild Woman Fundraising

Then he says, “Your CEO should have a blog.&#. I think it’s good for your nonprofit have “A&# blog, and maybe even the CEO could contribute sometimes. When you have top-down communication, it seems more like a company newsletter than a blog.

8 Benefits of Having a Nonprofit Blog

Fundraising 123

Should all nonprofits have a blog? Can having a blog benefit your organization? Below are eight benefits of having a nonprofit blog. Blogs help provide quick, up to the minute news about your organization and cause. Blog posts, on the other hand, can be written in 15-30 minutes. Tip: If you're going to use your blog as a regular communication tool, please allow readers to subscribe by email as well as rss. Blogs can help you work faster.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

Toby Bloomberg’s Diva Marketing Blog , begun in 2004, is among the oldest sustained business blogs. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. Toby: Blog Talk Radio has been great.

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Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). If you are reading this blog, I'm sure this is not news to you. Who can live without Search? Search engine marketing really works.

Blogging 101

Marketing for Nonprofits

I led the one on (you guessed it) blogging. It's always helpful to introduce newbies (old or young) to the world of blogging, because it reminds me of how new the technology is to many folks. If you are new to blogging, here's what you need to know. Debbie Weil's book, The Corporate Blogging Book , is also a GREAT primer! Blogs are just another form of a website. Blogs are VERY easy to launch and update. You don't need to know HTML to blog.

What Blogging Can Do For You

Marketing for Nonprofits

I love blogging. I also love the fact that blogging has helped me to land my last two jobs and build my professional profile. People find me through Search. There are lots of reasons to blog, one is to help ensure that people can find you when they're looking for you online.

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Are You Blogging?

Nonprofit Consultant Blog

Does your organization's web site include a blog? By adding a blog to your web site you can tell your potential supporters what you are up to, brag about success stories, explain the need that your group fills, and how the reader can become a part of that solution through volunteering or donating. You don't have time to write a blog. An easy, low-cost way to do that is maintain a blog. Why blog when you already have a web site? That's where a blog comes in.

Who Is Reading Your Blog May Be A Delightful Surprise

Diva Marketing Blog

when you send your blog or community site into social cyber space it's never totally yours alone again. about social media and its role in the job search process. A presence on LinkedIn or a blog, that profiles your talents and passions, can supplment an interview.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. A direct link to a specific blog post or forum entry.

Why Build a Website When you Can Build a Blog?

Marketing for Nonprofits

Why not consider a blog? Here are my 5 reasons to consider launching a blog instead of a website. 1) Blogs are cheap. 2) Blogs are super easy to maintain. Anyone in your organization can make updates, you don't need technical knowledge to maintain a blog. 3) Search engines like blogs. Every time you publish a new post on your blog, you are creating a new web page, this will increase your ranking in the search engines.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I really need some Mixed Links… Allison Gauss at Classy Blog tells you how to Give Your Nonprofit a Social Media Makeover. Worried about your search engine rankings? It’s been a loooooong week!

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Top Fundraising Coach Blog Posts in 2010

Fundraising Coach

These were the highest traffic blog posts in 2010. series, this offers a basic start in search engine optimization (SEO). Many people recommend making controversial blog posts. Interestingly, Three of them weren’t DONE in 2010! And you’ve really liked, my new series of guest bloggers. 40% of the top ten were written by them. Thanks for helping make this a great year! #10 10 Fundraising letters that connect with your donors [written in 2008].

Evergreen Content – Why You Need It and Where It Goes

Kivi's Nonprofit Communications Blog

Your Core Content — for Both Visitors and Search Engines. ” That leads naturally into creating content for search engines too, since many searches are based on people looking for answers. Love the daily blogging?

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. It’s easy to use – simply type into the Facebook search box. It’s flexible; you can search people, pages, groups, places, check-ins, photos.

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Less Is More! – Uncommon Advice from a Nonprofit Social Media Enthusiast

Getting Attention

Post X times a week on your blog and X times a day on Facebook. Tags: Blogging for Nonprofits Social Media blog communications network content donors forum Nonprofit Communications respect

Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

When visiting Benetech's web site, I was delighted to discover that the homepage features a link to the latest post in Fruchterman's blog, Beneblog. Beneblog is an example of what I have called a business-lunch blog. nonprofits, nota bene : A business-lunch blog is a practical strategy for many social sector organizations. Every blog takes time, but it needn't take an extraordinary amount (the archives show that Fruchterman publishes as little as three times a month).

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike blogs at Public Sector Marketing 2.0 , speaks frequently on social media and serves public sector and non-profit clients internationally. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. You're not trying to "trick" search engines.

Free social media tools for your nonprofit-from Social by Social

Wild Woman Fundraising

How to create a blog strategy. 10 Search Engine Optimization tips. How to use blogging to improve your search engine position. 10 Search Engine Marketing Tips. Blog this on Blogger.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. NPM360: What sort of topics are you covering in your blog? First off, we have to look at the objective of the blog.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Should you blog? Blogging for Nonprofits: Tips, Traps, and Tales (Thursday, February 12). While it isn’t right for everyone, I confess to being a huge advocate of nonprofit blogging. If you are ready to explore blogging for your organization, join me for this webinar.

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10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

Make it easy for potential supporters and search engines to find your nonprofit. Do you have a blog? Blog to the rescue! In addition to its traditional outreach and dialogue-encouraging uses, blogs serve a number of purposes: increase your search engine optimization, improve credibility and improve transparency, to name just a few. Can people find your website in search engines? Social networks are shiny and exciting.

Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Take a look at a few articles about how to drive traffic to your site using Search Engine Optimization (SEO): Google's Search Engine Optimization Starter Guide Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach.

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