6 major donor expectations you simply cannot ignore

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LIKE THIS BLOG POST? Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue.

The 6 most read parts of any major gift solicitation letter

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

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What’s your fundraising asking style?

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Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

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>> 12 Questions that Lead to a Better Fundraising Story. >> LEAVE YOUR COMMENTS BELOW AND/OR SHARE THIS BLOG POST WITH YOUR PEERS! Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

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LIKE THIS BLOG POST? Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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The 4 levels of donor commitment according to Mal Warwick

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LIKE THIS BLOG POST? Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing

3 major donor myths broken by Andrew Olsen

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On his blog , he debunks 3 major donor myths that pertain to marketing. Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blog

4 things pizza and major gift fundraising have in common

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A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). LIKE THIS BLOG POST?

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There Are Only Three Ways to Raise More Money

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Of course such a broad question can’t be addressed in a blog post, nor should it be. Increasing the “growth in giving” is an issue worthy of industry boards and committees, not blog posts or ad hoc analysis. Generating more money through retention 101. LIKE THIS BLOG POST?

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Could your volunteers solve most of your fundraising problems?

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Volunteerism is the gateway drug leading to major giving and legacy gifts. LIKE THIS BLOG POST? Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

The 5 p’s of engagement fundraising

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Involvement leads to commitment. LIKE THIS BLOG POST? Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Here’s what some said about the blog article I wrote back then : “Your assertions demonstrate that you clearly ARE from outside the fundraising world.” LIKE THIS BLOG POST?

If asking for donations makes you uncomfortable, read this now!

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LIKE THIS BLOG POST? Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

Why fundraisers should take some lessons from stockbrokers

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Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> LIKE THIS BLOG POST?

A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

What planned and major gifts officers can learn from Shark Tank

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LIKE THIS BLOG POST? I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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8 simple ideas to involve your donors and build deeper connections

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LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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35 amazing ways to engage and involve your donors and supporters

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Blogs (make sure you have a spot for comments). LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donors

How to prep for your next big ask

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Reccomendations from other nonprofit blogs. >> 7 tips on asking for donations — It’s intimidating, we get it. >> The do’s and don’ts of soliciting charitable donations. LIKE THIS BLOG POST? There’s a ton of information out there about how to ask for a donation.

Is your job really to raise money?

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Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

Top 10 reasons why donors like taking donor surveys

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LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donors

How fast do you respond to your major and planned gift donors’ needs?

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The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. LIKE THIS BLOG POST?

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4 keys to fundraising success you might be overlooking

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LIKE THIS BLOG POST? Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

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In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.

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Why the first gift really shouldn’t count

iMarketSmart

Recommendations from other fundraising blogs. >> 12 donor retention tips from nonprofit fundraising experts. >> 5 simple rules to increase donor loyalty. LIKE THIS BLOG POST? At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not?

There’s power in exclusivity but are you using it?

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LIKE THIS BLOG POST? Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

6 reasons why some donors prefer to stay anonymous

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

7 things about email subject lines that will help you save the world

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LIKE THIS BLOG POST? Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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16 Content Ideas Your Major and Planned Gift Donors Will Love

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A blog post sharing a story about the impact your cause is having on someone’s life. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. LIKE THIS BLOG POST? Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions

4 great reasons to hire a capital campaign consultant

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LIKE THIS BLOG POST? Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

Should your CRM include photos of each of your donors?

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LIKE THIS BLOG POST? Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation softwar

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How many LinkedIn contacts do you have?

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SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW! Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

The 7 biggest mistakes weak major gift officers make repeatedly

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

Do major gift and planned gift staff need “sales managers”?

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But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers? But we don’t sell anything! Actually, you do!

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Do you have a ‘commendation mindset’?

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogsMark Twain once said, “I can live for two months on a good compliment.”

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

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Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

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