The 6 most read parts of any major gift solicitation letter

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

What’s your fundraising asking style?

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Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

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>> 12 Questions that Lead to a Better Fundraising Story. >> LEAVE YOUR COMMENTS BELOW AND/OR SHARE THIS BLOG POST WITH YOUR PEERS! Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

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LIKE THIS BLOG POST? Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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3 major donor myths broken by Andrew Olsen

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On his blog , he debunks 3 major donor myths that pertain to marketing. Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blog

Is your organization really that special?

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Like this blog post? Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

If asking for donations makes you uncomfortable, read this now!

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LIKE THIS BLOG POST? Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

The 5 p’s of engagement fundraising

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Involvement leads to commitment. LIKE THIS BLOG POST? Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission.

The 4 levels of donor commitment according to Mal Warwick

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LIKE THIS BLOG POST? Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing

Another highly requested blog post on why people give

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LIKE THIS BLOG POST? The post Another highly requested blog post on why people give appeared first on MarketSmart | . You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and “make the ask”.

Why fundraisers should take some lessons from stockbrokers

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Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> LIKE THIS BLOG POST?

A harsh reality most fundraisers don’t want to face

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What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

What planned and major gifts officers can learn from Shark Tank

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LIKE THIS BLOG POST? I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

Top 10 reasons why donors like taking donor surveys

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LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donors

Should your CRM include photos of each of your donors?

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8 simple ideas to involve your donors and build deeper connections

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LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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35 amazing ways to engage and involve your donors and supporters

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Blogs (make sure you have a spot for comments). LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donors

4 great reasons to hire a capital campaign consultant

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LIKE THIS BLOG POST? Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

Is your job really to raise money?

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Fundraising metrics: you have to see them to believe them

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi

How fast do you respond to your major and planned gift donors’ needs?

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The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. LIKE THIS BLOG POST?

7 things about email subject lines that will help you save the world

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LIKE THIS BLOG POST? Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

6 reasons why some donors prefer to stay anonymous

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Why the first gift really shouldn’t count

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Recommendations from other fundraising blogs. >> 12 donor retention tips from nonprofit fundraising experts. >> 5 simple rules to increase donor loyalty. LIKE THIS BLOG POST? At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not?

Why failing to focus on major and planned gifts can be so dangerous

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Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.

16 Content Ideas Your Major and Planned Gift Donors Will Love

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A blog post sharing a story about the impact your cause is having on someone’s life. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

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Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

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LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

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In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.

How many LinkedIn contacts do you have?

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SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW! Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

The 7 biggest mistakes weak major gift officers make repeatedly

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

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Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.

Are you a show up and throw up fundraiser?

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

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Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

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4 keys to fundraising success you might be overlooking

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LIKE THIS BLOG POST? Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

Finally we’re releasing the HIPPO killer!!!

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Stop shaming your supporters!

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LIKE THIS BLOG POST? So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I like to get together for breakfast, lunch, or dinner with my pals so we can blow off steam and share fresh ideas.

4 amazing quotes about how to treat your donors (from the Fortune 500)

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Recommendations From Blogs We Follow. >> Two fundraising models: Batman & Yoda — which do you follow? >> How NOT To Treat A Donor! >> Tips for Effective Stewardship of Individual Donors. DID YOU BENEFIT FROM THIS BLOG POST? Fundraising Lead Generation fundraising tips quotes

Why everyone talks about segmenting emails but hardly anyone ever does it

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LIKE THIS BLOG POST? Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.

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Are face-to-face meetings with donors overrated?

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Our 5 most popular blog posts (according to our subscribers)

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Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). LIKE THIS BLOG POST? The post Our 5 most popular blog posts (according to our subscribers) appeared first on MarketSmart | . Fundraising Major Giving Planned Giving strategy best practices for planned giving Digital Marketing fundraising tips Lead Generation major gift fundraising nonprofit marketing Philanthropy Planned Giving Marketing