What’s your fundraising asking style?
OCTOBER 21, 2016
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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
>> 12 Questions that Lead to a Better Fundraising Story. >> LEAVE YOUR COMMENTS BELOW AND/OR SHARE THIS BLOG POST WITH YOUR PEERS! Everyone says the number one reason why people give is because they were asked.
How to use a blog to generate planned giving gifts.
SEPTEMBER 4, 2012
According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.
The 4 levels of donor commitment according to Mal Warwick
APRIL 19, 2017
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Is your organization really that special?
OCTOBER 19, 2015
Like this blog post? Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.
The 6 most read parts of any major gift solicitation letter
DECEMBER 21, 2016
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Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> LIKE THIS BLOG POST?
Top 10 reasons why donors like taking donor surveys
MARCH 20, 2017
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35 amazing ways to engage and involve your donors and supporters
SEPTEMBER 2, 2016
Blogs (make sure you have a spot for comments). LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donors
Are you hunting mice or antelopes? [Guest post from T.J. McGovern]
FEBRUARY 6, 2017
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Is your job really to raise money?
JUNE 17, 2016
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How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. LIKE THIS BLOG POST?
The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them
MARCH 22, 2017
Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.
6 reasons why some donors prefer to stay anonymous
JANUARY 15, 2016
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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter
NOVEMBER 28, 2016
In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.
Why the first gift really shouldn’t count
FEBRUARY 12, 2016
Recommendations from other fundraising blogs. >> 12 donor retention tips from nonprofit fundraising experts. >> 5 simple rules to increase donor loyalty. LIKE THIS BLOG POST? At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not?
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
A blog post sharing a story about the impact your cause is having on someone’s life. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.
Are you a show up and throw up fundraiser?
JUNE 13, 2016
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Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.
How many LinkedIn contacts do you have?
OCTOBER 3, 2016
SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW! Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn
8 simple ideas to involve your donors and build deeper connections
JANUARY 23, 2017
LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Dr. Russell James’ Greatest Hits: Free webinars and eBooks
MAY 16, 2016
Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.
How to discover planned gifts using interns because you can’t afford a telemarketing firm
MARCH 31, 2017
The last question is the most important one; ask “Many of our supporters have expressed interest in leaving a gift to _ in their will to benefit future generations. LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising charity blog donor cultivation fundraising strategy fundraising tips Planned Giving Marketing planned giving program planned giving strategic plan
The 7 biggest mistakes weak major gift officers make repeatedly
OCTOBER 31, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.
4 keys to fundraising success you might be overlooking
MARCH 18, 2016
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Stop shaming your supporters!
JUNE 1, 2016
LIKE THIS BLOG POST? So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I like to get together for breakfast, lunch, or dinner with my pals so we can blow off steam and share fresh ideas.
Why everyone talks about segmenting emails but hardly anyone ever does it
OCTOBER 5, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.
Here’s why you should remove the word "bequest" from your vocabulary
MARCH 27, 2017
The word bequest sucks when it comes to generating planned gift revenue. LIKE THIS BLOG POST? Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips
Here’s one great legacy giving promotion
DECEMBER 7, 2016
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A “wild woman” interviewed me
SEPTEMBER 30, 2016
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3 major donor myths broken by Andrew Olsen
FEBRUARY 27, 2017
On his blog , he debunks 3 major donor myths that pertain to marketing. Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blog
4 amazing quotes about how to treat your donors (from the Fortune 500)
SEPTEMBER 2, 2015
Recommendations From Blogs We Follow. >> Two fundraising models: Batman & Yoda — which do you follow? >> How NOT To Treat A Donor! >> Tips for Effective Stewardship of Individual Donors. DID YOU BENEFIT FROM THIS BLOG POST? Fundraising Lead Generation fundraising tips quotes
Our 5 most popular blog posts (according to our subscribers)
DECEMBER 23, 2015
Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). LIKE THIS BLOG POST? The post Our 5 most popular blog posts (according to our subscribers) appeared first on MarketSmart | . Fundraising Major Giving Planned Giving strategy best practices for planned giving Digital Marketing fundraising tips Lead Generation major gift fundraising nonprofit marketing Philanthropy Planned Giving Marketing
Are face-to-face meetings with donors overrated?
SEPTEMBER 14, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations
Do you have a ‘commendation mindset’?
JULY 13, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogsMark Twain once said, “I can live for two months on a good compliment.”
Why I don’t cry foul when I hear how much money sits in DAFs
MARCH 25, 2016
Fundraising Lead Generation charity charity blog post DAFs donor advised funds donor advised funds strategyAl Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing.
7 key questions for qualifying your major gift and planned gift prospects
MARCH 2, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?
What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?
APRIL 1, 2016
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Those that come forward will obviously care about the organization’s future— qualified leads. Ask the members how they think the nonprofit should prepare to help future generations.
If you don’t read this right now, you’ll miss out!
APRIL 12, 2017
Perceived scarcity generates demand because we are hardwired to be loss averse. LIKE THIS BLOG POST? Digital Marketing Fundraising Lead Generation strategy charity blog donor cultivation fear of missing out meaning fear of missing out psychology fomo fundraising tips major gift fundraising nonprofit marketing nonprofit marketing tips scarcity principle in marketing scarcity value theory Strategy urgency
AUGUST 3, 2016
Here’s just one of the charts from this report: Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> A chart from Third Sector’s Report.