What’s your fundraising asking style?
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”
12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
>> 12 Questions that Lead to a Better Fundraising Story. >> Tweet this! Tweet this! What values are most important to you?
How to use a blog to generate planned giving gifts.
SEPTEMBER 4, 2012
And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
LIKE THIS BLOG POST? Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasKeep it simple.
Is your organization really that special?
OCTOBER 19, 2015
Like this blog post? Sorry. It isn’t. What makes your nonprofit different? Engagement! That’s what your answer should be.
Are you hunting mice or antelopes? [Guest post from T.J. McGovern]
FEBRUARY 6, 2017
LIKE THIS BLOG POST? The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG).
Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> LIKE THIS BLOG POST?
Is your job really to raise money?
JUNE 17, 2016
” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. Tweet this. Tweet this. Tweet this. Tweet this.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.
The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them
MARCH 22, 2017
Lead generation efforts. . Generating leads is almost a complete waste if you don’t have a plan to cultivate them.
7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter
NOVEMBER 28, 2016
They like to think about the meaning of their lives and how they can have a positive impact on future generations. LIKE THIS BLOG POST?
6 reasons why some donors prefer to stay anonymous
JANUARY 15, 2016
They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above). Related Posts. >>
35 amazing ways to engage and involve your donors and supporters
SEPTEMBER 2, 2016
Blogs (make sure you have a spot for comments). LIKE THIS BLOG POST? If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes. Invitations to join a board or committee. Games. Polls. Videos. Podcasts. Testimonials. Webinars.
How many LinkedIn contacts do you have?
OCTOBER 3, 2016
SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW! How can that be possible? Well, that’s a bad reason to evade an engagement opportunity!
8 simple ideas to involve your donors and build deeper connections
JANUARY 23, 2017
LIKE THIS BLOG POST? Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Conduct a Webinar.
Why the first gift really shouldn’t count
FEBRUARY 12, 2016
LIKE THIS BLOG POST? At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? Same for you.
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
A blog post sharing a story about the impact your cause is having on someone’s life. Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Podcasts. Quizzes. Simple games.
Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
Why not increase investment in generating referrals from major donors instead? This pattern isn’t only found in philanthropy. Bequests too?
The 7 biggest mistakes weak major gift officers make repeatedly
OCTOBER 31, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationCan you add to my list? Click to tweet!
3 major donor myths broken by Andrew Olsen
FEBRUARY 27, 2017
On his blog , he debunks 3 major donor myths that pertain to marketing. Andrew Olsen knows a thing or two about direct marketing. Click here.
Dr. Russell James’ Greatest Hits: Free webinars and eBooks
MAY 16, 2016
Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWords that Work: Webinar. Tweet this!
4 keys to fundraising success you might be overlooking
MARCH 18, 2016
LIKE THIS BLOG POST? Transparency – Openness builds trust. In 2009, Dominos Pizza’s stock price was $7.73. Tweet this! ” 4.
Are you a show up and throw up fundraiser?
JUNE 13, 2016
LIKE THIS BLOG POST? I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime.
Why everyone talks about segmenting emails but hardly anyone ever does it
OCTOBER 5, 2016
LIKE THIS BLOG POST? They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy. Sounds good.
Stop shaming your supporters!
JUNE 1, 2016
LIKE THIS BLOG POST? So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. ” he asked. “Wow!”
Here’s one great legacy giving promotion
DECEMBER 7, 2016
I love this legacy giving promotion. It’s actually a placeholder for your beer!
A “wild woman” interviewed me
SEPTEMBER 30, 2016
Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago.
4 amazing quotes about how to treat your donors (from the Fortune 500)
SEPTEMBER 2, 2015
DID YOU BENEFIT FROM THIS BLOG POST? Fundraising Lead Generation fundraising tips quotesIF THE ANSWER IS YES, PLEASE SHARE IT!
Are face-to-face meetings with donors overrated?
SEPTEMBER 14, 2016
LIKE THIS BLOG POST? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. I don’t think you necessarily have to meet with every donor assigned to you.
Another highly requested blog post on why people give
FEBRUARY 19, 2016
LIKE THIS BLOG POST? The post Another highly requested blog post on why people give appeared first on MarketSmart | . Immediate rewards.
Our 5 most popular blog posts (according to our subscribers)
DECEMBER 23, 2015
Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). LIKE THIS BLOG POST? The post Our 5 most popular blog posts (according to our subscribers) appeared first on MarketSmart | . Here are the top 5: 1. 4 Cute Cartoons About Planned Giving (Sort Of). No pressure.
Do you have a ‘commendation mindset’?
JULY 13, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogs
Why I don’t cry foul when I hear how much money sits in DAFs
MARCH 25, 2016
Fundraising Lead Generation charity charity blog post DAFs donor advised funds donor advised funds strategyAl Cantor is great.
AUGUST 3, 2016
A chart from Third Sector’s Report. America’s individuals, estates, foundations, and corporations gave $373.3 Or worse… Pokemon Go.
What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?
APRIL 1, 2016
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Those that come forward will obviously care about the organization’s future— qualified leads. Tweet this!
7 key questions for qualifying your major gift and planned gift prospects
MARCH 2, 2016
LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyBut are they qualified? In other words, should you really be meeting and spending your valuable time with them? Too often the answer is NO! Yes or no?
FEBRUARY 17, 2016
Recommendations from other fundraising blogs. >> How fear of failure strangles your fundraising. >> Can a Nonprofit Return a Donor’s Gift?
Consider using the word “consider” more often
OCTOBER 30, 2015
Like this blog post? Fundraising Lead Generation Planned Giving strategyConsider this. It is a very powerful influencer.
Where are your donors going if not to you?
MARCH 9, 2016
LIKE THIS BLOG POST? These days, many nonprofits are seeing their lists erode. However, giving as a whole is not declining in the U.S.
Fundraising vs. Facilitating
OCTOBER 21, 2015
Fundraising is focused on tactics that generate donations. Facilitation is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Recommendations from blogs we follow. >> Facilitation focuses on helping others achieve their goals through philanthropy.