A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

6 major donor expectations you simply cannot ignore

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The 6 most read parts of any major gift solicitation letter

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

Letter 173

Groupthink sucks (here’s how to avoid it)

iMarketSmart

Unfortunately, today too many nonprofits, nonprofit conferences, nonprofit blogs , and nonprofit webinars act only as echo chambers forcing staff to bow to peer pressure. LIKE THIS BLOG POST? Remember Candid Camera?

What’s your fundraising asking style?

iMarketSmart

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Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. LIKE THIS BLOG POST? Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions

Survey 158

Should your CRM include photos of each of your donors?

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CRM 180

There’s power in exclusivity but are you using it?

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LIKE THIS BLOG POST? Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

Another highly requested blog post on why people give

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LIKE THIS BLOG POST? The post Another highly requested blog post on why people give appeared first on MarketSmart | . You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and “make the ask”.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Here’s what some said about the blog article I wrote back then : “Your assertions demonstrate that you clearly ARE from outside the fundraising world.” LIKE THIS BLOG POST?

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blog

Are you a show up and throw up fundraiser?

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Could your volunteers solve most of your fundraising problems?

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. LIKE THIS BLOG POST? Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

The 4 levels of donor commitment according to Mal Warwick

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Donors 164

The 5 p’s of engagement fundraising

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Involvement leads to commitment. LIKE THIS BLOG POST? Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission.

Imagine this.

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Have you been reading this blog for a while now but somehow missed the fact that we can help you succeed? LIKE THIS BLOG POST? Imagine this.

4 things pizza and major gift fundraising have in common

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A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). LIKE THIS BLOG POST?

Pizza 164

Is your organization really that special?

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Here’s one great legacy giving promotion

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Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. LIKE THIS BLOG POST? Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips

Words 163

How to use a blog to generate planned gifts.

iMarketSmart

According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.

How to use a blog to generate planned giving gifts.

iMarketSmart

According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.

There Are Only Three Ways to Raise More Money

iMarketSmart

Of course such a broad question can’t be addressed in a blog post, nor should it be. Increasing the “growth in giving” is an issue worthy of industry boards and committees, not blog posts or ad hoc analysis. Generating more money through retention 101. LIKE THIS BLOG POST?

Money 158

Count legacy gift dollars, not promises

iMarketSmart

LIKE THIS BLOG POST? The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether you win the game. Counting Legacy Society members is counting points.

Funnel 163

Our 5 most popular blog posts (according to our subscribers)

iMarketSmart

Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). LIKE THIS BLOG POST? The post Our 5 most popular blog posts (according to our subscribers) appeared first on MarketSmart | . Fundraising Major Giving Planned Giving strategy best practices for planned giving Digital Marketing fundraising tips Lead Generation major gift fundraising nonprofit marketing Philanthropy Planned Giving Marketing

A “wild woman” interviewed me

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There’s power in exclusivity but are you using it?

iMarketSmart

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19 reasons why nonprofit donor surveys are awesome

iMarketSmart

They help you generate highly qualified leads for major gifts and planned gifts. They help you uncover demographics such as whether or not each donor has children or is highly educated (since those two demographics have been proven to lead to much bigger gifts).

Survey 164

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

LIKE THIS BLOG POST? Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

What planned and major gifts officers can learn from Shark Tank

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LIKE THIS BLOG POST? I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

Plan 153

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

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LIKE THIS BLOG POST? Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J.

Fundraising metrics: you have to see them to believe them

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

With the end of year among us, today’s blog post will focus on helping you recapture soon-to-be lapsed donors. One blog says, “focus on designing the best email template”, whereas another preaches the need to boost your social media presence after #GivingTuesday. LIKE THIS BLOG POST?

Finally, you can learn what words work to raise money!

iMarketSmart

LIKE THIS BLOG POST? Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). In it, he presented evidence that many of the words we use in the sector are actually off-putting to our supporters.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

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LIKE THIS BLOG POST? Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

Focus!

iMarketSmart

Here’s just one of the charts from this report: Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> A chart from Third Sector’s Report.

Stats 151

Is your job really to raise money?

iMarketSmart

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Why everyone talks about segmenting emails but hardly anyone ever does it

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Finally we’re releasing the HIPPO killer!!!

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