3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

J Campbell Social Marketing

Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly. But I don’t have the time keep up with the blog!”. So what is the cure for an ailing nonprofit blog? Content curation!

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

That repurposed content, or rerun because it was a television show, actually had a great response when it aired the second time. With Invisible People, I have over 450 blog posts. Over the years I kind of got in the habit of only posting new content. Repurposing content can help.

Trending Sources

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

BLOGGING IS DEAD – the headline screamed. It was on a blog, of course. And just about every other thing you read about blogging being dead will be on someone’s blog. Yes, blogging has changed a lot since social media came along. Controlling your content.

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An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Perhaps it was the flurry of adorable back to school photos that inspired me to write a review of how the Girl Scouts of the USA and the Boy Scouts of America handle repurposing content for the third installment of the #NpComm Showdown. The same blog post at www.girlscouts.org.

My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.

How to Create Enough Good Content (Case Study)

Getting Attention

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

Need Some Blog Post or Newsletter Article Ideas?

Kivi's Nonprofit Communications Blog

Blogging Content Curation Content Marketing Copywriting Creative Ideas E-Newsletters Ideas for Nonprofit Writers Nonprofit Communications Writing for the Web We''ve Moved! Update your Reader Now.

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. They also discuss how they leave room for ideas from their community and are encouraging more community-generated content. Managing Five Blog Posts a Week.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. It’s been almost three months since the blog posts appeared automatically on our Facebook page. This creates a few interesting questions: What’s been the impact on traffic to the blog?

How to Bring Great Content Home Every Time

Getting Attention

But… Are you investing the time and resource to polish that compelling content before you distribute it? Based on the content I see from many nonprofit organizations, the answer is “sometimes.” Content becomes less effective with each error made.

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

I first published these six categories of nonprofit blogs way back in 2008. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do. But I also think that it’s helpful to have one primary direction in mind and to categorize nonprofit blogs based on what your organization hopes to achieve by blogging and how you want your nonprofit to be perceived by your blog’s readers. The News Blog. Blogging

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals.

How to Get the Most from Your Evergreen Content

Kivi's Nonprofit Communications Blog

Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

Nonprofits have always had many content buckets that needed to be filled regularly, from print newsletters and other direct mail to reports for boards and funders. No one produces completely original content all the time. Here are seven of the best ways to repurpose content.

7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post

Getting Attention

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. We have so much content in our professional lives. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

The Four Ts of Content Consistency

Diva Marketing Blog

Let’s look at this from a slightly different point of view: content consistency. . I look at content consistency from two perspectives. However, the format might be a blog, video, podcast or photos/images. I call that ‘now I care content.’

How to use a blog to generate planned giving gifts.


According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? I’d love to know what you think is hard about content marketing in the nonprofit world, so I created a quick poll: ( Don’t see the poll? Love the daily blogging?

Words Or Video … Content Still King

The Agitator

Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video. But here’s his clincher point: “Great video doesn’t change the rules. A great video on your site isn’t enough.

How to Reduce the Bounce Rate on Your Nonprofit Blog


Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? bounce rates nonprofit blog And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what?

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Your Take: All-Staff Marketing Team (Nonprofit Blog Carnival)

Getting Attention

Welcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers— the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers. . Expand the voice, style, and perspective of your organization’s content to increase engagement, and keep it fresh. Maureen Oliveira offers these guidelines to assess which colleagues are your strongest content contributors.

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Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

What should we write about in our newsletters, website, blog, social media, etc.? It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working.

Too Much Content or Not Enough?

Kivi's Nonprofit Communications Blog

What do we put on our website, in our email, on our blog, on Facebook, etc., Nonprofits That Have Too Much Content. On the other hand, you have nonprofits that produce lots and lots of content — perhaps too much. Love the daily blogging?

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. 5 Ways to Build Online Authority Using Content Marketing. Create Content in the Form of a Blog.

Managing Content on the National Wildlife Federation’s Website

Kivi's Nonprofit Communications Blog

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Kristin has agreed to do a series of blog posts for us later this spring, as NWF more fully develops its “governance&# structure for managing the website. Love the daily blogging?

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. million people blog on blogging sites.

50+ Ideas on What You Can Blog About

Wild Woman Fundraising

If you’re blogging and feeling stuck, you are not alone! Take it from someone who has blogged since 1999, blogging is HARD! In November 2009 I started to blog to market my book, The Wild Woman’s Guide to Fundraising. 100+ Blogging Ideas Worksheets.

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Comments As Content

Diva Marketing Blog

Drop a comment on a blog post or Facebook stat, respond to a tweet or perhaps add your opinion to a LinkedIn discussion. . The conversations that take place below the fold can be as interesting and informative as the original content. Call it repurposed content. Blog Post.

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog , but just realized I hadn’t shared it with you, so here it is! So how can you create website content that all kinds of potential visitors will find interesting and engaging? What kind of content does your website need for each of these groups? Images tell stories too – often better than words – so don’t forget photographs and video as you create your website content.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations.

“Content Marketing” – Blech! Got a Better Term?

Kivi's Nonprofit Communications Blog

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.”

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. The potential of content marketing for cause marketing goes beyond just raising money with companies with cause marketing.

Blogs vs. Facebook for Nonprofits


Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

Nonprofit Blog Carnival: Handling Objections

A Small Change

I am hosting this month’s Nonprofit Blog Carnival featuring common objections. Each of the authors below has provided some great content for us. This is a quote that Jane Kuechle on her blog Kuechle Consulting heard many times when she worked for United Way.

6 Ideas to Freshen Up That Busted Blog of Yours

Kivi's Nonprofit Communications Blog

Last month I told you that no, blogging is not dead. Now tell that to my blog!” ” So for those of you who have struggling blogs either because no one is reading them or you can’t think of anything good to write about, here are a few ways to spruce up the place.

Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

The content you produce and share has a great deal of influence on the kind of personality traits your supporters would attribute to you. and focus on content that directly addresses those needs. Create content with lots of storytelling that shows how your staff interacts with people. What kind of personality are you trying to project with your content? Love the daily blogging?

Content calendar templates for social media

Fundraising Coach

Keeping up with your own blog as well as Twitter, Facebook, Google+, and LinkedIn can be daunting. 5 Social Media Editorial Content Calendar Templates. The folks at DonorSnap offered this blog post on content calendaring , along with some calendaring examples.

Blogging Daily Starting Monday

Kivi's Nonprofit Communications Blog

I’ve decided to start blogging daily (or darn close) as of January 3, 2010. For you, I hope this means even more opportunities to participate in your professional community through dialogue in the blog’s comments and other places the feed appears (e.g.